# Club (formerly Brandbassador) vs Upfluence Comparison

| | Club (formerly Brandbassador) | Upfluence | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 107 | 140 | 
| **Largest Market Segment** | Small-Business (66.3% of reviews) | Small-Business (68.3% of reviews) | 
| **Entry Level Price** | Contact Us | Starting at $478.00 1 Search and Contact Module Per Month | 

---
## Top Pros & Cons

### Club (formerly Brandbassador)

Pros:
- Campaign Management (2 reviews)
- Affiliate Marketing (1 reviews)

Cons:
- Filtering Issues (1 reviews)
- Influencer Management (1 reviews)

### Upfluence

Pros:
- Helpful (5 reviews)
- Campaign Management (4 reviews)

Cons:
- Complexity (2 reviews)
- Initial Complexity (2 reviews)

---
## Ratings Comparison
| Rating | Club (formerly Brandbassador) | Upfluence | 
|---|---|---|
  | **Meets Requirements** | 8.8 (83 reviews) | 8.8 (118 reviews) | 
  | **Ease of Use** | 8.9 (84 reviews) | 8.8 (119 reviews) | 
  | **Ease of Setup** | 8.8 (66 reviews) | 8.7 (57 reviews) | 
  | **Ease of Admin** | 9.0 (67 reviews) | 8.7 (50 reviews) | 
  | **Quality of Support** | 9.5 (82 reviews) | 9.3 (116 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (65 reviews) | 8.8 (48 reviews) | 
  | **Product Direction (% positive)** | 9.6 (80 reviews) | 8.7 (105 reviews) | 

---
## Pricing

### Club (formerly Brandbassador)

#### Entry-Level Pricing

Plan: Club Hub

Price: Contact Us

Description: A central hub for brand-community interaction, engagement and growth.

Key Features:
- Engage
- Communicate
- Affiliate

[Browse all 3 editions](https://www.g2.com/products/club-formerly-brandbassador/pricing)

#### Free Trial

No

### Upfluence

#### Entry-Level Pricing

Plan: Modular Custom Pricing

Price: Starting at $478.00 1 Search and Contact Module Per Month

Description: Scale effectively with tailored modules that maximize value and ROI as your business evolves.

Key Features:
- Search and Contact

[Learn more about Upfluence](https://www.g2.com/products/upfluence/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### Affiliate Marketing

| Product | Score | Reviews |
|---|---|---|
| **Club (formerly Brandbassador)** | 8.7/10 | 26 |
| **Upfluence** | N/A | N/A |

#### Link Options

| Feature | Club (formerly Brandbassador) | Upfluence | 
|---|---|---|
| **Custom Links** | 8.5 (25 reviews) ✓ Verified | Not enough data | 
| **Referral Link Generator** | 8.7 (25 reviews) ✓ Verified | Not enough data | 
| **Smart Link** | 8.4 (24 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Affiliate Marketing

| Feature | Club (formerly Brandbassador) | Upfluence | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Tracking Options

| Feature | Club (formerly Brandbassador) | Upfluence | 
|---|---|---|
| **Email Updates** | 8.8 (24 reviews) ✓ Verified | Not enough data | 
| **Affiliate Tracking** | 9.0 (25 reviews) ✓ Verified | Not enough data | 
| **Cookieless Tracking** | 8.3 (23 reviews) | Not enough data | 

#### Affiliate Management

| Feature | Club (formerly Brandbassador) | Upfluence | 
|---|---|---|
| **Affiliate Network** | 8.7 (25 reviews) ✓ Verified | Not enough data | 
| **Commissions and Payouts** | 9.0 (26 reviews) ✓ Verified | Not enough data | 
| **Customization** | 8.8 (25 reviews) ✓ Verified | Not enough data | 

### Blogger Outreach

| Product | Score | Reviews |
|---|---|---|
| **Club (formerly Brandbassador)** | N/A | N/A |
| **Upfluence** | 9.3/10 | 35 |

#### Identify

| Feature | Club (formerly Brandbassador) | Upfluence | 
|---|---|---|
| **Blogger Database** | Not enough data | 9.1 (33 reviews) | 
| **Blogger Search Engine** | Not enough data | 9.3 (34 reviews) | 
| **Selection Criteria** | Not enough data | 9.2 (33 reviews) | 

#### Manage

| Feature | Club (formerly Brandbassador) | Upfluence | 
|---|---|---|
| **Import/Export** | Not enough data | 9.2 (30 reviews) | 
| **Automatic Follow-up** | Not enough data | 9.4 (12 reviews) | 
| **Multichannel Outreach** | Not enough data | 9.0 (28 reviews) | 
| **Product Tracking** | Not enough data | 9.3 (25 reviews) | 
| **Content Scheduling** | Not enough data | 9.7 (13 reviews) | 

#### Results

| Feature | Club (formerly Brandbassador) | Upfluence | 
|---|---|---|
| **Curation** | Not enough data | 9.5 (13 reviews) | 
| **Reports and Visualization** | Not enough data | 9.4 (29 reviews) | 
| **Campaign Analytics** | Not enough data | 9.4 (27 reviews) | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Club (formerly Brandbassador)** | 8.7/10 | 53 |
| **Upfluence** | 9.0/10 | 86 |

#### Influencer Marketing

| Feature | Club (formerly Brandbassador) | Upfluence | 
|---|---|---|
| **Influencer Recruitment** | 8.2 (49 reviews) ✓ Verified | 8.9 (82 reviews) ✓ Verified | 
| **Influencer Scoring** | 8.8 (35 reviews) | 8.9 (84 reviews) ✓ Verified | 
| **Audience Analysis** | 8.6 (37 reviews) | 8.9 (86 reviews) ✓ Verified | 
| **Influencer Segmentation** | 8.8 (51 reviews) ✓ Verified | 8.8 (85 reviews) ✓ Verified | 
| **Influencer Collaboration** | 8.9 (52 reviews) ✓ Verified | 9.0 (79 reviews) ✓ Verified | 
| **User-Generated Content (UGC) Management** | 9.0 (49 reviews) ✓ Verified | 9.4 (54 reviews) | 
| **Content Approval** | 9.4 (49 reviews) ✓ Verified | 9.2 (71 reviews) ✓ Verified | 
| **Campaign Analytics** | 8.6 (48 reviews) ✓ Verified | 9.1 (75 reviews) ✓ Verified | 
| **Reporting and Dashboards** | 8.7 (53 reviews) ✓ Verified | 9.0 (74 reviews) ✓ Verified | 
| **Data Importing and Exporting Tools** | 8.3 (46 reviews) ✓ Verified | 9.0 (71 reviews) ✓ Verified | 
| **Influencer Whitelisting** | 8.7 (31 reviews) ✓ Verified | 9.2 (41 reviews) ✓ Verified | 
| **Influencer Compensation** | 8.6 (51 reviews) ✓ Verified | 9.1 (42 reviews) | 
| **Social Commerce** | 8.7 (45 reviews) ✓ Verified | 8.9 (19 reviews) | 
| **E-Commerce Integration** | 8.5 (46 reviews) ✓ Verified | 9.1 (25 reviews) | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Club (formerly Brandbassador) | Upfluence | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Club (formerly Brandbassador)** | N/A | N/A |
| **Upfluence** | N/A | N/A |

#### Agentic AI - Customer Advocacy

| Feature | Club (formerly Brandbassador) | Upfluence | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Brand Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Club (formerly Brandbassador)** | N/A | N/A |
| **Upfluence** | N/A | N/A |

#### Discovery

| Feature | Club (formerly Brandbassador) | Upfluence | 
|---|---|---|
| **Referral Program** | Not enough data | Not enough data | 
| **Incentives** | Not enough data | Not enough data | 
| **3rd-Party Trends** | Not enough data | Not enough data | 

#### Insight

| Feature | Club (formerly Brandbassador) | Upfluence | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Adoption Insight** | Not enough data | Not enough data | 
| **Engagement Analysis** | Not enough data | Not enough data | 

#### Mobile

| Feature | Club (formerly Brandbassador) | Upfluence | 
|---|---|---|
| **Mobile Optimization** | Not enough data | Not enough data | 

#### Platform

| Feature | Club (formerly Brandbassador) | Upfluence | 
|---|---|---|
| **Multichannel Sharing** | Not enough data | Not enough data | 
| **Forum** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 
| **Content Distribution** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)

**Unique to Club (formerly Brandbassador) (2):** [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy), [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing)

**Unique to Upfluence (1):** [Blogger Outreach Software](https://www.g2.com/categories/blogger-outreach)


---
## Reviewer Demographics

### By Company Size

| Segment | Club (formerly Brandbassador) | Upfluence | 
|---|---|---|
| **Small-Business** | 66.3% | 68.3% | 
| **Mid-Market** | 27.9% | 21.6% | 
| **Enterprise** | 5.8% | 10.1% | 

### By Industry

#### Club (formerly Brandbassador)

- **Apparel & Fashion:** 26.9%
- **Health, Wellness and Fitness:** 11.5%
- **Retail:** 10.6%
- **Marketing and Advertising:** 9.6%
- **Cosmetics:** 8.7%
- **Consumer Goods:** 7.7%
- **Food & Beverages:** 4.8%
- **Sporting Goods:** 3.8%
- **Arts and Crafts:** 2.9%
- **Consumer Electronics:** 1.9%
- **Other:** 11.5%

#### Upfluence

- **Marketing and Advertising:** 18.1%
- **Health, Wellness and Fitness:** 6.5%
- **Retail:** 6.5%
- **Consumer Goods:** 6.5%
- **Apparel & Fashion:** 5.8%
- **Internet:** 4.3%
- **Information Technology and Services:** 3.6%
- **Entertainment:** 3.6%
- **Public Relations and Communications:** 3.6%
- **Computer Software:** 2.9%
- **Other:** 38.4%

---
## Alternatives

### Alternatives to Club (formerly Brandbassador)

- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2216 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)
- [Influitive](https://www.g2.com/products/jigsaw-interactive-influitive/reviews) — 4.4/5 stars (396 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4056 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (568 reviews)
- [Awin](https://www.g2.com/products/awin-com/reviews) — 4.1/5 stars (460 reviews)
- [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (421 reviews)
- [NiceJob](https://www.g2.com/products/nicejob/reviews) — 4.8/5 stars (416 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)

### Alternatives to Upfluence

- [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) — 4.2/5 stars (403 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (568 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (377 reviews)
- [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (421 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)
- [Influencity](https://www.g2.com/products/influencity/reviews) — 4.5/5 stars (272 reviews)
- [HypeAuditor](https://www.g2.com/products/hypeauditor/reviews) — 4.6/5 stars (250 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [Dovetale](https://www.g2.com/products/dovetale/reviews) — 4.6/5 stars (197 reviews)

---
## Top Discussions

### Club (formerly Brandbassador)

- Title: [What is BrandBassador app?](https://www.g2.com/discussions/what-is-brandbassador-app) — 5 comments
  > **Top comment:** "It is a ambassador and influencer tool to effectively track and report the ROI for these programs. You will be able to grow this community rapidly as it..."
- Title: [How do you structure a brand ambassador program?](https://www.g2.com/discussions/how-do-you-structure-a-brand-ambassador-program) — 1 comment
  > **Top comment:** "Here are some links to helpful resources on our website that show you how to structure a brand ambassador program and how to tell if your brand is ready to..."
- Title: [What companies use BrandBassador?](https://www.g2.com/discussions/what-companies-use-brandbassador) — 1 comment *(includes official response)*
  > **Top comment:** "Brandbassador is used by a wide variety of eCommerce brands in industries such as fashion, food and beverage, sports and fitness, consumer goods, skincare..."
- Title: [How does BrandBassador work?](https://www.g2.com/discussions/how-does-brandbassador-work) — 1 comment
  > **Top comment:** "Brandbassador allows brands to manage and engage with their global community of brand ambassadors through a centralised platform. Ambassadors are invited by..."

### Upfluence

- Title: [What is influencer marketing platform?](https://www.g2.com/discussions/upfluence-what-is-influencer-marketing-platform) — 1 comment *(includes official response)*
  > **Top comment:** "An influencer marketing platform is a software solution designed to facilitate the process of connecting brands with social media influencers for marketing..."
- Title: [How can I find influencers for free?](https://www.g2.com/discussions/upfluence-how-can-i-find-influencers-for-free) — 1 comment *(includes official response)*
  > **Top comment:** "You can a software like torleado https://torleado.com to search for influencers for free!"
- Title: [Does your software handle influencer payments?](https://www.g2.com/discussions/influencer-payments-2f29bd6a-de00-4f78-ade7-4b26d3ff7346) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Yes, payments for influencers can be sent directly from the platform. All currencies are supported. You can also edit W9 forms (U.S. only). 
"
- Title: [How can I analyze my campaign’s performance?](https://www.g2.com/discussions/performance-measurement) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Upfluence Software includes a social stream tool that allows you to monitor your brand mentions across social media and measure the impact of your campaign...."
- Title: [How can I manage my campaign on Upfluence Software?](https://www.g2.com/discussions/campaign-management) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "With Upfluence software, you can manage your influencer campaign from start to finish. Once you have defined your campaign objectives, you can create and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/club-formerly-brandbassador-vs-upfluence)