1. [Home](https://www.g2.com/) 2. ... 3. [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy) 4. [Club (formerly Brandbassador) Discussions](https://www.g2.com/products/club-formerly-brandbassador/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_da8073a7e889ecf9df49a0251400ce8a/club-formerly-brandbassador.png "Product Avatar Image") ](/products/club-formerly-brandbassador/reviews) [ Club (formerly Brandbassador) ](/products/club-formerly-brandbassador/reviews) (107)4.7/5 Club is an ambassador marketing platform designed to help brands harness the power of word-of-mouth marketing by building a vibrant community of loyal customers. Our solution enables brands to engage with their audience effectively, turning satisfied customers into enthusiastic brand advocates. By leveraging gamified Missions, Club facilitates the creation of authentic user-generated content, enhances social engagement, and ultimately drives revenue growth. Targeted at brands looking to expand their reach and deepen customer relationships, Club serves a diverse range of industries, from fashion and beauty to technology and lifestyle. The platform is particularly beneficial for businesses that recognise the value of community-driven marketing and wish to tap into the organic promotion that comes from genuine customer advocacy. One of the key features of Club is its ability to publish Missions that engage enthusiastic community members. These Missions can be tailored to align with specific marketing goals, whether it’s generating buzz around a new product launch or encouraging customers to share their experiences. By fostering authentic posts from followers who genuinely support the brand, Club helps build trust and credibility, which are essential components of successful marketing strategies. The platform allows brands to infinitely scale their community, accommodating an unlimited number of engaged members without compromising the quality of interactions. Club also streamlines the management of ambassador marketing by automating manual tasks such as payment processing and reward distribution. This saves brands valuable time and reduces the stress associated with managing community engagement. Additionally, brands retain full control over their community, including the ability to determine who can join and participate in Missions, ensuring a curated and focused group of advocates. The mobile app for creators further enhances accessibility, allowing brands to connect with their community on-the-go and respond to engagement in real-time. Overall, Club is a user-friendly platform that combines community building, authentic engagement, and streamlined management. By utilising Club, brands can effectively turn their customers into loyal ambassadors, amplifying their reach and enhancing their marketing efforts through genuine connections and shared experiences. Show More * * * ### 78.0 Nps Score Already have Club (formerly Brandbassador)? ### All Club (formerly Brandbassador) Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • almost 2 years ago More Options - [ # What is your experience with Brandbassador for influencer marketing, and how does it compare to other platforms? ](/discussions/what-is-your-experience-with-brandbassador-for-influencer-marketing-and-how-does-it-compare-to-other-platforms) What is your experience with Brandbassador for influencer marketing, and how does it compare to other platforms? [ Customer Advocacy Software ](https://www.g2.com/tags/customer-advocacy-software)[ Influencer Marketing Platforms ](https://www.g2.com/tags/influencer-marketing-platforms)[ Affiliate Marketing Software ](https://www.g2.com/tags/affiliate-marketing-software) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Club+%28formerly+Brandbassador%29+questions+and+get+answers+from+expert+users+in+our+Club+%28formerly+Brandbassador%29+Discussions+section.&title=Club+%28formerly+Brandbassador%29+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fclub-formerly-brandbassador%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Club+%28formerly+Brandbassador%29+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fclub-formerly-brandbassador%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fclub-formerly-brandbassador%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Club+%28formerly+Brandbassador%29+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fclub-formerly-brandbassador%2Fdiscuss%0aAsk+Club+%28formerly+Brandbassador%29+questions+and+get+answers+from+expert+users+in+our+Club+%28formerly+Brandbassador%29+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Club+%28formerly+Brandbassador%29+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fclub-formerly-brandbassador%2Fdiscuss%0aAsk+Club+%28formerly+Brandbassador%29+questions+and+get+answers+from+expert+users+in+our+Club+%28formerly+Brandbassador%29+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • over 3 years ago More Options - [ # How do you structure a brand ambassador program? ](/discussions/how-do-you-structure-a-brand-ambassador-program) How do you structure a brand ambassador program? [ Customer Advocacy Software ](https://www.g2.com/tags/customer-advocacy-software)[ Influencer Marketing Platforms ](https://www.g2.com/tags/influencer-marketing-platforms)[ Affiliate Marketing Software ](https://www.g2.com/tags/affiliate-marketing-software) * * * \<0\>0\>Upvotes * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Club+%28formerly+Brandbassador%29+questions+and+get+answers+from+expert+users+in+our+Club+%28formerly+Brandbassador%29+Discussions+section.&title=Club+%28formerly+Brandbassador%29+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fclub-formerly-brandbassador%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Club+%28formerly+Brandbassador%29+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fclub-formerly-brandbassador%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fclub-formerly-brandbassador%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Club+%28formerly+Brandbassador%29+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fclub-formerly-brandbassador%2Fdiscuss%0aAsk+Club+%28formerly+Brandbassador%29+questions+and+get+answers+from+expert+users+in+our+Club+%28formerly+Brandbassador%29+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Club+%28formerly+Brandbassador%29+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fclub-formerly-brandbassador%2Fdiscuss%0aAsk+Club+%28formerly+Brandbassador%29+questions+and+get+answers+from+expert+users+in+our+Club+%28formerly+Brandbassador%29+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • almost 4 years ago More Options - [ # What companies use BrandBassador? ](/discussions/what-companies-use-brandbassador) What companies use BrandBassador? [ Customer Advocacy Software ](https://www.g2.com/tags/customer-advocacy-software)[ Influencer Marketing Platforms ](https://www.g2.com/tags/influencer-marketing-platforms)[ Affiliate Marketing Software ](https://www.g2.com/tags/affiliate-marketing-software) * * * \<0\>0\>Upvotes * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Club+%28formerly+Brandbassador%29+questions+and+get+answers+from+expert+users+in+our+Club+%28formerly+Brandbassador%29+Discussions+section.&title=Club+%28formerly+Brandbassador%29+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fclub-formerly-brandbassador%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Club+%28formerly+Brandbassador%29+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fclub-formerly-brandbassador%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fclub-formerly-brandbassador%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Club+%28formerly+Brandbassador%29+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fclub-formerly-brandbassador%2Fdiscuss%0aAsk+Club+%28formerly+Brandbassador%29+questions+and+get+answers+from+expert+users+in+our+Club+%28formerly+Brandbassador%29+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Club+%28formerly+Brandbassador%29+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fclub-formerly-brandbassador%2Fdiscuss%0aAsk+Club+%28formerly+Brandbassador%29+questions+and+get+answers+from+expert+users+in+our+Club+%28formerly+Brandbassador%29+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 4 years ago More Options - [ # What is BrandBassador app? ](/discussions/what-is-brandbassador-app) What is BrandBassador app? [ Customer Advocacy Software ](https://www.g2.com/tags/customer-advocacy-software)[ Influencer Marketing Platforms ](https://www.g2.com/tags/influencer-marketing-platforms) * * * \<0\>0\>Upvotes * * * 5 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Club+%28formerly+Brandbassador%29+questions+and+get+answers+from+expert+users+in+our+Club+%28formerly+Brandbassador%29+Discussions+section.&title=Club+%28formerly+Brandbassador%29+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fclub-formerly-brandbassador%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Club+%28formerly+Brandbassador%29+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fclub-formerly-brandbassador%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fclub-formerly-brandbassador%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Club+%28formerly+Brandbassador%29+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fclub-formerly-brandbassador%2Fdiscuss%0aAsk+Club+%28formerly+Brandbassador%29+questions+and+get+answers+from+expert+users+in+our+Club+%28formerly+Brandbassador%29+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Club+%28formerly+Brandbassador%29+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fclub-formerly-brandbassador%2Fdiscuss%0aAsk+Club+%28formerly+Brandbassador%29+questions+and+get+answers+from+expert+users+in+our+Club+%28formerly+Brandbassador%29+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • over 4 years ago More Options - [ # How does BrandBassador work? ](/discussions/how-does-brandbassador-work) How does BrandBassador work? [ Customer Advocacy Software ](https://www.g2.com/tags/customer-advocacy-software)[ Influencer Marketing Platforms ](https://www.g2.com/tags/influencer-marketing-platforms) * * * \<0\>0\>Upvotes * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Club+%28formerly+Brandbassador%29+questions+and+get+answers+from+expert+users+in+our+Club+%28formerly+Brandbassador%29+Discussions+section.&title=Club+%28formerly+Brandbassador%29+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fclub-formerly-brandbassador%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Club+%28formerly+Brandbassador%29+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fclub-formerly-brandbassador%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fclub-formerly-brandbassador%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Club+%28formerly+Brandbassador%29+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fclub-formerly-brandbassador%2Fdiscuss%0aAsk+Club+%28formerly+Brandbassador%29+questions+and+get+answers+from+expert+users+in+our+Club+%28formerly+Brandbassador%29+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Club+%28formerly+Brandbassador%29+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fclub-formerly-brandbassador%2Fdiscuss%0aAsk+Club+%28formerly+Brandbassador%29+questions+and+get+answers+from+expert+users+in+our+Club+%28formerly+Brandbassador%29+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/club-formerly-brandbassador/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/051bd9a1ddd625c1c5d3969bc8c59335/club-formerly-brandbassador.svg "Product Avatar Image") ### Have you used Club (formerly Brandbassador) before? Answer a few questions to help the Club (formerly Brandbassador) community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/authorize?form=signup&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fclub-formerly-brandbassador%2Fdiscuss%3Fsmall_ask%3Dclub-formerly-brandbassador) No ## Top Contributors in Club (formerly Brandbassador) 1 ![Kimerly M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kimerly M.") KM Loading... ### [Kimerly M.](https://www.g2.com/users/ba62a6c9-0cbc-4397-867e-bbd06c54884d "Kimerly M.") Advanced Certified Pharmacy Technician 1 pt 2 ![Jure L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jure L.") JL Loading... ### [Jure L.](https://www.g2.com/users/e00e8e83-457a-41af-8631-3c6aba4f1f46 "Jure L.") CMO 1 pt 3 ![Trelawney E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Trelawney E.") TE Loading... ### [Trelawney E.](https://www.g2.com/users/c490ba5b-6744-475f-8a83-04566752cf47 "Trelawney E.") 1 pt 4 ![Megan S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Megan S.") MS Loading... ### [Megan S.](https://www.g2.com/users/0505c6ad-5eb8-4c34-a878-90125da09dcc "Megan S.") Brand & Marketing Consultant 1 pt 5 JK Loading... ### [Jeel K.](https://www.g2.com/users/9396aea6-74cd-4c9f-92c3-ad070d8d4f95 "Jeel K.") social media executive 1 pt