--- title: OPAL-Marketing Reviews meta_title: 'OPAL-Marketing Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 16 reviews by the users' company size, role or industry to find out how OPAL-Marketing works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 16 scale: '5' date_modified: '2026-09-23' parent_category: name: Localization url: https://www.g2.com/categories/localization ---

OPAL-Marketing Reviews & Product Details

User Insights

Average based on 16 real user reviews.

Melinda H.
MH
Melinda H.
Sr. Director, Digital Marketing
Enterprise (> 1000 emp.)
"Excellent investment for our translation and localization program"
5/5
What do you like best about OPAL-Marketing?

Cloudwords makes the process of exporting content and reviewing content so easy and seamless. Cloudwords has allowed us to expand our ability to translate and localize with the small team we have Review collected by and hosted on G2.com.

What do you dislike about OPAL-Marketing?

when things stop working it's a challenge to determine where the issue is. Is it on the Cloudwords side or the business side. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Verified User in Retail
Enterprise (> 1000 emp.)
"Integrations make a big difference in our workflow"
4/5
What do you like best about OPAL-Marketing?

We love how Cloudwords has integrations with Eloqua and we have built an integration with Workfront that make requesting translations very easy. I appreciate how Cloudwords keeps all our global translations organized and easy to document. Review collected by and hosted on G2.com.

What do you dislike about OPAL-Marketing?

Sometimes there are bugs, and it's not always clear what went wrong in the process. Review collected by and hosted on G2.com.

Evan H.
EH
Evan H.
Member
Small-Business (50 or fewer emp.)
"Lightening Fast Translations and Localizations"
5/5
What do you like best about OPAL-Marketing?

The ability to manage reviewers and vendors in one single view helps us keep track or our translation efforts in an organized way. Review collected by and hosted on G2.com.

What do you dislike about OPAL-Marketing?

Excited to see more integrations with some of the newer martech stack players. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Verified User in Information Technology and Services
Enterprise (> 1000 emp.)
"A must have!"
5/5
What do you like best about OPAL-Marketing?

Cloudwords streamlines the translation process while allowing regional teams to choose different vendors per their needs. And even better, there is only one integration with the Cloudwords connector (to CMS and/or marketing engine), instead of having to manage and commit to a specific vendor integration. Review collected by and hosted on G2.com.

What do you dislike about OPAL-Marketing?

For those of us that appreciate the savings gained by Translation Memory leverage, I wish there was a requirement for all onboarded vendors that states they must uphold the industry standard to maintain their own translation memory and upload to Cloudwords accordingly. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Enterprise (> 1000 emp.)
"Localization at its best!"
4.5/5
What do you like best about OPAL-Marketing?

Cloudwords has made it super time and cost-efficient for our team to scale content by region and deliver more personalized experiences for customers. Review collected by and hosted on G2.com.

What do you dislike about OPAL-Marketing?

The only challenge we have is the timelines for approval/review being in one time zone vs. adjusted to each persons time zone. Review collected by and hosted on G2.com.

KL
Kelly L.
Digital Marketer
Enterprise (> 1000 emp.)
"Make marketing materials translation much more efficient"
3.5/5
What do you like best about OPAL-Marketing?

I love the integration between Cloudwords and Marketo, making the translation process much more efficient. Review collected by and hosted on G2.com.

What do you dislike about OPAL-Marketing?

The translation quality could vary sometimes, but overall our user experience is good. Review collected by and hosted on G2.com.

Verified User in Electrical/Electronic Manufacturing
EE
Verified User in Electrical/Electronic Manufacturing
Mid-Market (51-1000 emp.)
"Long time customer, first time review here"
4/5
What do you like best about OPAL-Marketing?

Streamlines translation process, cloud-based, vendor-agnostic Review collected by and hosted on G2.com.

What do you dislike about OPAL-Marketing?

Can't think of any big negatives, frankly Review collected by and hosted on G2.com.

Anonymous .
A
Anonymous .
Globalization program management
Enterprise (> 1000 emp.)
"Easy to use and intuitive UI"
3/5
What do you like best about OPAL-Marketing?

Easy to use. The user interface is clear to follow especially in Setting pages. Review collected by and hosted on G2.com.

What do you dislike about OPAL-Marketing?

Manual input required in many pages. Even "Clone" feature doesn't copy completely. Also, technical glitches and re-login in the process of creating a project. Review collected by and hosted on G2.com.

OO
Oleg O.
Senior Engineering Manager
Small-Business (50 or fewer emp.)
"Great translation service"
4.5/5
What do you like best about OPAL-Marketing?

* Ease of use and project management

* Flexibility in choosing translation vendors

* Speed of delivery Review collected by and hosted on G2.com.

What do you dislike about OPAL-Marketing?

I have no complaints about the Cloudwords service. Review collected by and hosted on G2.com.

JF
Jane F.
Leader, Engineering
"Fast bi-directional translation routing"
5/5
What do you like best about OPAL-Marketing?

Automated bi-directional routing from AEM, Eloqua, Wordpress Review collected by and hosted on G2.com.

What do you dislike about OPAL-Marketing?

Source changes can complicate the return of finished, translated files. Review collected by and hosted on G2.com.

Questions about OPAL-Marketing? Ask real users or explore answers from the community

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GU
Guest User

What is Cloudwords used for?

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