# OPAL-Marketing Reviews **Vendor:** Cloudwords **Category:** [Computer-Assisted Translation Software](https://www.g2.com/categories/computer-assisted-translation) **Average Rating:** 4.3/5.0 **Total Reviews:** 16 ## About OPAL-Marketing OPAL Marketing lets you translate anything faster and better. ## OPAL-Marketing Reviews ### 1. Excellent investment for our translation and localization program **Rating:** 5.0/5.0 stars **Reviewed by:** Melinda H. | Sr. Director, Digital Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** June 07, 2022 **What do you like best about OPAL-Marketing?** Cloudwords makes the process of exporting content and reviewing content so easy and seamless. Cloudwords has allowed us to expand our ability to translate and localize with the small team we have **What do you dislike about OPAL-Marketing?** when things stop working it's a challenge to determine where the issue is. Is it on the Cloudwords side or the business side. **What problems is OPAL-Marketing solving and how is that benefiting you?** Cloudwords is solving the problem of exporting web content for translation and then easily importing it back into the site after translation and review. ### 2. Integrations make a big difference in our workflow **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** August 25, 2022 **What do you like best about OPAL-Marketing?** We love how Cloudwords has integrations with Eloqua and we have built an integration with Workfront that make requesting translations very easy. I appreciate how Cloudwords keeps all our global translations organized and easy to document. **What do you dislike about OPAL-Marketing?** Sometimes there are bugs, and it's not always clear what went wrong in the process. **What problems is OPAL-Marketing solving and how is that benefiting you?** We are able to work with Cloudwords to better our integration between Cloudwords and Workfront. ### 3. Lightening Fast Translations and Localizations **Rating:** 5.0/5.0 stars **Reviewed by:** Evan H. | Member, Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2022 **What do you like best about OPAL-Marketing?** The ability to manage reviewers and vendors in one single view helps us keep track or our translation efforts in an organized way. **What do you dislike about OPAL-Marketing?** Excited to see more integrations with some of the newer martech stack players. **What problems is OPAL-Marketing solving and how is that benefiting you?** We have a lot of global 1000 clients that want to localize content into various foreign languages. Normally this is a super tedious and long process - but Cloudwords makes it easy and way faster. ### 4. A must have! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 26, 2022 **What do you like best about OPAL-Marketing?** Cloudwords streamlines the translation process while allowing regional teams to choose different vendors per their needs. And even better, there is only one integration with the Cloudwords connector (to CMS and/or marketing engine), instead of having to manage and commit to a specific vendor integration. **What do you dislike about OPAL-Marketing?** For those of us that appreciate the savings gained by Translation Memory leverage, I wish there was a requirement for all onboarded vendors that states they must uphold the industry standard to maintain their own translation memory and upload to Cloudwords accordingly. **What problems is OPAL-Marketing solving and how is that benefiting you?** Streamlining the management of multiple language translations, multiple vendors, multiple linguistic reviewers, and multiple cost centers for website and campaign content. ### 5. Localization at its best! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 30, 2022 **What do you like best about OPAL-Marketing?** Cloudwords has made it super time and cost-efficient for our team to scale content by region and deliver more personalized experiences for customers. **What do you dislike about OPAL-Marketing?** The only challenge we have is the timelines for approval/review being in one time zone vs. adjusted to each persons time zone. **What problems is OPAL-Marketing solving and how is that benefiting you?** It is helping us solve localization at scale. We can produce content per region that is high quality, efficient, and takes the burden off of our team for sourcing translators, reviewers etc. ### 6. Make marketing materials translation much more efficient **Rating:** 3.5/5.0 stars **Reviewed by:** Kelly L. | Digital Marketer, Enterprise (> 1000 emp.) **Reviewed Date:** August 25, 2022 **What do you like best about OPAL-Marketing?** I love the integration between Cloudwords and Marketo, making the translation process much more efficient. **What do you dislike about OPAL-Marketing?** The translation quality could vary sometimes, but overall our user experience is good. **What problems is OPAL-Marketing solving and how is that benefiting you?** It allows us to do translation on marketing materials much more efficient. ### 7. Long time customer, first time review here **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** June 07, 2022 **What do you like best about OPAL-Marketing?** Streamlines translation process, cloud-based, vendor-agnostic **What do you dislike about OPAL-Marketing?** Can't think of any big negatives, frankly **Recommendations to others considering OPAL-Marketing:** This is a great platform if you don't want to be tied to a particular translation vendor or method. **What problems is OPAL-Marketing solving and how is that benefiting you?** We translate a lot of content into multiple languages and rely on the platform to help us manage the process, vendors, and costs. ### 8. Easy to use and intuitive UI **Rating:** 3.0/5.0 stars **Reviewed by:** Anonymous . | Globalization program management, Enterprise (> 1000 emp.) **Reviewed Date:** June 07, 2022 **What do you like best about OPAL-Marketing?** Easy to use. The user interface is clear to follow especially in Setting pages. **What do you dislike about OPAL-Marketing?** Manual input required in many pages. Even "Clone" feature doens't copy completely. Also, technical glitches and re-login in the process of creating a project. **What problems is OPAL-Marketing solving and how is that benefiting you?** Distributing source files, distribting translated file to third party editors. ### 9. Great translation service **Rating:** 4.5/5.0 stars **Reviewed by:** Oleg O. | Senior Engineering Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2022 **What do you like best about OPAL-Marketing?** * Ease of use and project management * Flexibility in choosing translation vendors * Speed of delivery **What do you dislike about OPAL-Marketing?** I have no complaints about the Cloudwords service. **What problems is OPAL-Marketing solving and how is that benefiting you?** We reply on Cloudwords service in the mobile development for UI Screen localization. ### 10. Fast bi-directional translation routing **Rating:** 5.0/5.0 stars **Reviewed by:** Jane F. | Leader, Engineering **Reviewed Date:** June 07, 2022 **What do you like best about OPAL-Marketing?** Automated bi-directional routing from AEM, Eloqua, Wordpress **What do you dislike about OPAL-Marketing?** Source changes can complicate the return of finished, translated files. **What problems is OPAL-Marketing solving and how is that benefiting you?** Simplified, automated routing saves project manager time and improves turnaround time. ### 11. Great tool for localization **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 23, 2020 **What do you like best about OPAL-Marketing?** The fact that it sends you an email notification when the job arrives and the preview feature which makes it easier to understand the context of the project. **What do you dislike about OPAL-Marketing?** So many technical issue that stops me from actually doing the linguistic review. **What problems is OPAL-Marketing solving and how is that benefiting you?** Providing a preview of projects that gives us good contextual understanding to be able to localize better. ### 12. A precious help for translating work **Rating:** 5.0/5.0 stars **Reviewed by:** Angela R. | Direttore Tecnico, Enterprise (> 1000 emp.) **Reviewed Date:** October 23, 2020 **What do you like best about OPAL-Marketing?** Ease of use Reliability and quality of machine translation tracking of all edits **What do you dislike about OPAL-Marketing?** The interface for mobile devices should be improved **What problems is OPAL-Marketing solving and how is that benefiting you?** Translation and review tasks for project spanning in multiple countries ### 13. it makes it much easier! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Translation and Localization | Enterprise (> 1000 emp.) **Reviewed Date:** October 26, 2020 **What do you like best about OPAL-Marketing?** It's a great and comprehensive CAT tool which makes translation and revision quicker. Intuitive and simple, it's user-friendly. **What do you dislike about OPAL-Marketing?** Sometimes may be slow to load and sometimes notifications are sent twice to email and this requires more attention to identify which one project really needs attention. **Recommendations to others considering OPAL-Marketing:** Tool is good as it is, maybe double-check notifications to email because sometimes they are sent twice. The rest is good for the use that I make of it, which is only reviewing. Thanks! **What problems is OPAL-Marketing solving and how is that benefiting you?** It helps with time management ### 14. Localization rocks. Cloudwords is easy to use and it simplifies the entire translation process **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) **Reviewed Date:** October 15, 2020 **What do you like best about OPAL-Marketing?** Cloudwords is easy to use and it simplifies the entire translation process **What do you dislike about OPAL-Marketing?** Adding a bit of AI would simplify the review process of recurring translations **Recommendations to others considering OPAL-Marketing:** simplifies translations processes **What problems is OPAL-Marketing solving and how is that benefiting you?** setting up the entire translation process for all regions ### 15. global campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2020 **What do you like best about OPAL-Marketing?** Support and flexibility provided for the team they are always open to collaborate **What do you dislike about OPAL-Marketing?** we are OK at this moment we have been working together when is requiered **What problems is OPAL-Marketing solving and how is that benefiting you?** Translation review ### 16. Keep translation projects moving forward **Rating:** 4.0/5.0 stars **Reviewed by:** Sandy T. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** June 15, 2017 **What do you like best about OPAL-Marketing?** Being able to see the status of all translation projects in the project dashboard. Automated workflows and notifications to the appropriate person when action is required. Integration with our marketing automation platform. **What do you dislike about OPAL-Marketing?** I really have no complaints about the product. **Recommendations to others considering OPAL-Marketing:** Make sure you get buy-in from everyone who will be using the platform. Our biggest challenge continues to be internal resources - now, only needed for final review. **What problems is OPAL-Marketing solving and how is that benefiting you?** We did not have dedicated internal resources to translate marketing assets. Getting translations from colleagues with other priorities in a timely manner was impossible. Marketing programs requiring translation were often delayed or abandoned. Cloudwords helped us find suitable translation vendors, get initial translations back quickly, move translation projects forward at an accelerated pace, and keep programs requiring translation on schedule. ## OPAL-Marketing Discussions - [What is Cloudwords used for?](https://www.g2.com/discussions/what-is-cloudwords-used-for) - [View OPAL-Marketing pricing details and edition comparison](https://www.g2.com/products/opal-marketing/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+08%3A24%3A25+-0500&secure%5Bsession_id%5D=b44b0090-8f1f-44f1-9f0e-fdd5b4df1121&secure%5Btoken%5D=7950c457458445b212cb87382ff05deab6bd0ec6a059232bf3d0bc08724dd92b&format=llm_user) ## OPAL-Marketing Features **Client Tools** - Billing and Invoicing - Client Portal - Client Management - Resource Management **Translation Memory** - Custom Translation Memory - Built-in Translation Memory **Translation Tools** - Computer-Assisted Translation - Glossary - User Permissions - Task Delegation - Comments and/or Mentions - Quality Assurance **Machine Translation** - Neural Machine Translation - Statistical Machine Translation **Translation Options** - Image Translation - Collaborative Translation **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Translation Management** - Multi-step Planning - Decision Making ## Top OPAL-Marketing Alternatives - [Phrase Localization Platform](https://www.g2.com/products/phrase-localization-platform/reviews) - 4.5/5.0 (1,256 reviews) - [Smartling](https://www.g2.com/products/smartling/reviews) - 4.4/5.0 (663 reviews) - [Lokalise](https://www.g2.com/products/lokalise/reviews) - 4.7/5.0 (750 reviews)