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# OPAL-Marketing vs Smartling Comparison - What are their main differences?

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OPAL-MarketingSmartling[+ Add Product](#)

Reviews

**OPAL-Marketing** [

4.3/5(16)

](https://www.g2.com/products/opal-marketing/reviews#reviews)

**Smartling** [

4.4/5(709)

](https://www.g2.com/products/smartling/reviews#reviews)

Pricing

**OPAL-Marketing**
No pricing available

**Smartling**
 **Contact Us** Per Year · Enterprise

**Pricing Insights**
from reviews

Time to Implement

**OPAL-Marketing**
Not enough reviews yet

**Smartling**
3 months

Based on 7 responses

Return on Investment

**OPAL-Marketing**
Not enough reviews yet

**Smartling**
16 months

Based on 5 responses

Perceived Cost

**OPAL-Marketing**
Not enough reviews yet

**Smartling**
$$$$$

Average Discount

**OPAL-Marketing**
Not enough reviews yet

**Smartling**
11%

 ![OPAL-Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/520001459a63f01c5adeef4f27504ca7/opal-marketing.svg "OPAL-Marketing")

 ![Smartling](https://images.g2crowd.com/uploads/product/hd_favicon/ff2a4747e1e8210ead15fbc60743637d/smartling.jpg "Smartling")

G2 offers free advice on this comparison.

Chat with an expert

How do we contact you?

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Who do you want to talk with?

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Pros & Cons

**OPAL-Marketing**
Not enough data

**Smartling**
[
Ease of Use (175)
](https://www.g2.com/products/smartling/reviews?filters%5Bsentiment_snippet%5D=1850448&qs=pros-and-cons#reviews)[
Features (64)
](https://www.g2.com/products/smartling/reviews?filters%5Bsentiment_snippet%5D=1850511&qs=pros-and-cons#reviews)[
Translation Issues (68)
](https://www.g2.com/products/smartling/reviews?filters%5Bsentiment_snippet%5D=1850644&qs=pros-and-cons#reviews)[
Difficult Navigation (27)
](https://www.g2.com/products/smartling/reviews?filters%5Bsentiment_snippet%5D=1851447&qs=pros-and-cons#reviews)

Integrations

**OPAL-Marketing**
Not enough data

**Smartling**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5baf6155d9b95e567742a1eb39f00672/acquia-customer-data-platform.png "Product Avatar Image")

Acquia Customer Data Platform

](https://www.g2.com/products/acquia-customer-data-platform/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a3031b709de60547c040f5b398210ace/adobe-creative-cloud.png "Product Avatar Image")

Adobe Creative Cloud

](https://www.g2.com/products/adobe-creative-cloud/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-experience-manager.png "Product Avatar Image")

Adobe

](https://www.g2.com/products/adobe-experience-manager/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image")

Adobe Marketo Engage

](https://www.g2.com/products/adobe-marketo-engage/reviews)[
View all
](https://www.g2.com/products/smartling/integrations)

Screenshots

**OPAL-Marketing**
No screenshot available

**Smartling**
 ![Smartling screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1269943/Smartling-CAT-Tool.png)

Ratings

Meets Requirements

**OPAL-Marketing**

9.4

9.48

**Smartling**

8.7

8.7584

Ease of Use

**OPAL-Marketing**

9.2

9.28

**Smartling**

8.6

8.6595

Ease of Setup

**OPAL-Marketing**
Not enough data

**Smartling**

8.7

8.7416

Ease of Admin

**OPAL-Marketing**
Not enough data

**Smartling**

8.4

8.4214

Quality of Support

**OPAL-Marketing**

8.8

8.88

**Smartling**

9.0

9.0530

Has the product been a good partner in doing business?

**OPAL-Marketing**
Not enough data

**Smartling**

9.1

9.1214

Product Direction (% positive)

**OPAL-Marketing**

7.1

7.18

**Smartling**

8.2

8.2565

Features

Website Translation Tools[Hide 57 FeaturesShow 57 Features](javascript:void(0);)

Not enough data

7.2

230

Additional Functionality

Task Management

Not enough data

Not enough data

Automated Text Generation

Not enough data

Not enough data

Style Check

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Revision History

Not enough data

Not enough data

Translation Analytics

Not enough data

Not enough data

Text Review

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

App Store Localization

Not enough data

Not enough data

Progress Tracking

Not enough data

Not enough data

Customizable User Interface

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Feedback Management

Not enough data

Not enough data

Annotations

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

API

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Translator Database

Not enough data

Not enough data

Translation Management

Not enough data

Not enough data

For No-Code Development

Not enough data

Not enough data

Multiple Programming Languages Supported

Not enough data

Not enough data

Rich Text Editor

Not enough data

Not enough data

Terminology Management

Not enough data

Not enough data

Online Payments

Not enough data

Not enough data

Quality Assurance

Not enough data

Not enough data

Prompt Engineering

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Localization Automation

Not enough data

Not enough data

Customization

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Translation Memory

Not enough data

Not enough data

Price and Cost Calculations

Not enough data

Not enough data

Content Delivery

Not enough data

Not enough data

Preview Functionality

Not enough data

Not enough data

Full Text Search

Not enough data

Not enough data

Phrase Analytics

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Change Management

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

String Translation Management

Not enough data

Not enough data

Translation Support

Automated Translation

Not enough data

7.6(won by default)

203

Workflows

Not enough data

8.5(won by default)

206

Glossary

Not enough data

8.1(won by default)

201

Image Translation

Not enough data

7.1(won by default)

173

Traffic Analysis

Not enough data

6.8(won by default)

156

Machine Translation

Not enough data

Not enough data

Visitor Customization 

Widgets

Not enough data

6.9(won by default)

154

Language-Based Domains

Not enough data

7.2(won by default)

158

Preferred Language Detection

Not enough data

7.3(won by default)

156

Personalized Content

Not enough data

7.1(won by default)

156

Multi-Language

Not enough data

Not enough data

Generative AI

AI Text Summarization

Not enough data

6.5(won by default)

88

AI Text-to-Speech

Not enough data

6.0(won by default)

85

Generative AI

Not enough data

Not enough data

Translation Management[Hide 58 FeaturesShow 58 Features](javascript:void(0);)

Not enough data

8.3

362

Client Tools

Billing and Invoicing

Not enough data

8.3(won by default)

215

Client Portal

Not enough data

8.4(won by default)

234

Client Management

Not enough data

8.5(won by default)

226

Resource Management

Not enough data

8.5(won by default)

244

|

Verified

Terminology Management

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Assignment Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Invoice Management

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Memory Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Order Management

Not enough data

Not enough data

Translation Tools

Computer-Assisted Translation

Not enough data

8.5(won by default)

293

|

Verified

Glossary

Not enough data

8.7(won by default)

290

|

Verified

Access Controls/Permissions

Not enough data

8.5(won by default)

262

|

Verified

Task Delegation

Not enough data

8.4(won by default)

258

|

Verified

Comments and/or Mentions

Not enough data

8.5(won by default)

284

|

Verified

Quality Assurance

Not enough data

8.4(won by default)

288

|

Verified

Generative AI

AI Text Generation

Not enough data

7.3(won by default)

144

Generative AI

Not enough data

Not enough data

Text Editing

Not enough data

Not enough data

Agentic AI - Translation Management

Multi-step Planning

Not enough data

7.8(won by default)

99

Decision Making

Not enough data

8.0(won by default)

101

Additional Functionality

Activity Tracking

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Spell Check

Not enough data

Not enough data

For Websites

Not enough data

Not enough data

Translator Database

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Project Tracking

Not enough data

Not enough data

Website Integration

Not enough data

Not enough data

Quotes/Estimates

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

For Software

Not enough data

Not enough data

Projections

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Quality Control

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Project Workflow

Not enough data

Not enough data

Built-In Database

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Localization Automation

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Language Detection

Not enough data

Not enough data

Historical Reporting

Not enough data

Not enough data

Translation Analytics

Not enough data

Not enough data

Status Tracking

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

API

Not enough data

Not enough data

Show 1 feature category with incomplete data

Computer-Assisted Translation[Hide 8 FeaturesShow 8 Features](javascript:void(0);)

Not enough data

Not enough data

Translation Memory

Custom Translation Memory

Not enough data

Not enough data

Built-in Translation Memory

Not enough data

Not enough data

Machine Translation

Neural Machine Translation

Not enough data

Not enough data

Statistical Machine Translation

Not enough data

Not enough data

Translation Options

Image Translation

Not enough data

Not enough data

Collaborative Translation

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

Not enough data

AI Text Summarization

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![OPAL-Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/520001459a63f01c5adeef4f27504ca7/opal-marketing.svg "OPAL-Marketing")](https://www.g2.com/products/opal-marketing/reviews)

OPAL-Marketing

Small-Business(50 or fewer emp.)

13.3%

Mid-Market(51-1000 emp.)

20.0%

Enterprise(\> 1000 emp.)

66.7%

[![Smartling](https://images.g2crowd.com/uploads/product/hd_favicon/ff2a4747e1e8210ead15fbc60743637d/smartling.jpg "Smartling")](https://www.g2.com/products/smartling/reviews)

Smartling

Small-Business(50 or fewer emp.)

47.4%

Mid-Market(51-1000 emp.)

30.0%

Enterprise(\> 1000 emp.)

22.7%

Small-Business

(50 or fewer emp.)

13.3%

47.4%

Mid-Market

(51-1000 emp.)

20.0%

30.0%

Enterprise

(\> 1000 emp.)

66.7%

22.7%

Reviewers' Industry

[![OPAL-Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/520001459a63f01c5adeef4f27504ca7/opal-marketing.svg "OPAL-Marketing")](https://www.g2.com/products/opal-marketing/reviews)
OPAL-Marketing

Computer & Network Security

33.3%

Information Technology and Services

13.3%

Electrical/Electronic Manufacturing

13.3%

Computer Software

13.3%

Translation and Localization

6.7%

Other

20.0%

[![Smartling](https://images.g2crowd.com/uploads/product/hd_favicon/ff2a4747e1e8210ead15fbc60743637d/smartling.jpg "Smartling")](https://www.g2.com/products/smartling/reviews)
Smartling

Translation and Localization

35.9%

Computer Software

11.6%

Information Technology and Services

9.6%

Financial Services

4.0%

Marketing and Advertising

3.7%

Other

35.2%

Alternatives

**OPAL-Marketing Alternatives**

 ![Phrase](https://images.g2crowd.com/uploads/product/hd_favicon/f37a91d6137db0c58c44a75d863aa97e/phrase-phrase.svg "Phrase")

[
Phrase
](/products/phrase-phrase/reviews)

 ![Lokalise](https://images.g2crowd.com/uploads/product/hd_favicon/803d3bca8be3b9387ef8656841bddef9/lokalise.svg "Lokalise")

[
Lokalise
](/products/lokalise/reviews)

 ![XTM Transifex](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_c7f9470b7815c62a75f0242b45ed3453/xtm-transifex.png "XTM Transifex")

[
XTM Transifex
](/products/xtm-transifex/reviews)

 ![Crowdin](https://images.g2crowd.com/uploads/product/hd_favicon/89b9eac57c938cd4486ff5ef39e3ea64/crowdin.svg "Crowdin")

[
Crowdin
](/products/crowdin/reviews)

**Smartling Alternatives**

 ![Phrase](https://images.g2crowd.com/uploads/product/hd_favicon/f37a91d6137db0c58c44a75d863aa97e/phrase-phrase.svg "Phrase")

[
Phrase
](/products/phrase-phrase/reviews)

 ![Lokalise](https://images.g2crowd.com/uploads/product/hd_favicon/803d3bca8be3b9387ef8656841bddef9/lokalise.svg "Lokalise")

[
Lokalise
](/products/lokalise/reviews)

 ![Crowdin](https://images.g2crowd.com/uploads/product/hd_favicon/89b9eac57c938cd4486ff5ef39e3ea64/crowdin.svg "Crowdin")

[
Crowdin
](/products/crowdin/reviews)

 ![XTM Transifex](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_c7f9470b7815c62a75f0242b45ed3453/xtm-transifex.png "XTM Transifex")

[
XTM Transifex
](/products/xtm-transifex/reviews)