# Cloudinary Reviews **Vendor:** Cloudinary **Category:** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management) **Average Rating:** 4.4/5.0 **Total Reviews:** 173 ## About Cloudinary Cloudinary is the image and video platform that enables the world’s most engaging brands to deliver transformative visual experiences at global scale. More than three million users and 11,000 customers, including Adidas, Bleacher Report, Etsy, Fiverr, Grubhub, Minted, Paul Smith and Rivian, rely on Cloudinary to bring their campaigns, apps and sites to life. Backed by an ecosystem of more than 300 partners, integrations and plug-ins, Cloudinary’s AI-powered image and video solutions offer a single source of truth for brands to manage, transform, optimize, and deliver engaging visual content to anyone, anywhere. As a result, brands across all industries are seeing up to a 203% ROI with benefits including faster time to market, higher user satisfaction and increased engagement and conversions. For more information, visit www.cloudinary.com. Brands use Cloudinary to -Boost ecommerce conversion with optimized images, videos, 3D. -Improve operational efficiency by automating management and transformation of visual assets at scale. -Unlock innovative visual experiences with powerful APIs and workflow automation tools. ## Cloudinary Pros & Cons **What users like:** - Users find Cloudinary to be extremely **easy to use** , with quick setup and excellent documentation supporting seamless media management. (71 reviews) - Users appreciate the **ease of use in image management** , finding Cloudinary's platform intuitive and accessible for all. (43 reviews) - Users appreciate **Cloudinary's robust features** , enabling effortless testing, scaling, and seamless integration for enhanced image and video solutions. (41 reviews) - Users admire Cloudinary's **efficiency** in handling large files and performing transformations effortlessly, saving them significant time. (33 reviews) - Users admire Cloudinary's **exceptional quality** in handling large files and delivering sharp, detailed images effortlessly. (29 reviews) - Users find **easy integrations** with Cloudinary highly beneficial for managing assets seamlessly within their applications. (28 reviews) - Content Management (24 reviews) - Users appreciate the **user-friendly interface** of Cloudinary, enhancing their image and video optimization experience seamlessly. (24 reviews) - Integrations (23 reviews) - Asset Management (22 reviews) **What users dislike:** - Users find **poor navigation** complicates their experience, making it hard to locate essential controls and transformations. (22 reviews) - Users find the **pricing can become expensive** with increased usage, complicating ROI and affordability. (21 reviews) - Users find **usability issues** with Cloudinary's complicated UI and experience lag while managing large asset quantities. (17 reviews) - Users find Cloudinary's **UI complicated and outdated** , making navigation difficult and frustrating during usage. (14 reviews) - Users find the **poor usability** of Cloudinary frustrating, noting issues with UI complexity and limited functionalities. (12 reviews) - Users find **cost limitations** problematic, especially with rising expenses due to large files and high traffic. (11 reviews) - Users find **difficult navigation** in Cloudinary, struggling with complex UI and searching for basic features. (11 reviews) - Users find the **learning curve steep** for beginners, making it challenging to adopt Cloudinary effectively. (11 reviews) - Users find **limited customization options** in Cloudinary hinder effective asset management and control over updates. (11 reviews) - Poor Organization (11 reviews) ## Cloudinary Reviews ### 1. Effortless Image Management, Minor UI Challenges **Rating:** 4.0/5.0 stars **Reviewed by:** Marcel C. **Reviewed Date:** December 01, 2025 **What do you like best about Cloudinary?** I really appreciate how Cloudinary allows me to store images on the cloud with ease and retrieve them without needing to compress or edit them beforehand. The ability to store images using their API and then request them simply by calling the URL with appropriate parameters is incredibly convenient. Cloudinary handles transformations and other tasks in the background, which saves me a lot of time and effort. Furthermore, setting up Cloudinary was quite straightforward, and its integration through API calls is greatly simplified, especially with the assistance of AI. Overall, I enjoy the service a lot because it performs exceptionally well, even though I have mentioned some minor concerns. **What do you dislike about Cloudinary?** I find the UI of Cloudinary to be somewhat complicated and feel that it could be more modern and user-friendly. Additionally, I feel that the pricing can become quite high once a certain threshold is reached. **What problems is Cloudinary solving and how is that benefiting you?** I use Cloudinary to store images easily on the cloud, retrieve them with URL transformations, and avoid pre-editing, which simplifies image management for my open source project. **Official Response from Eugene Musebe:** > Thank you for sharing your positive experience with Cloudinary's image storage and retrieval features. We understand your concerns about the UI and pricing, and we're continuously working to enhance the user interface and provide flexible pricing options. We're grateful for your support in using Cloudinary for your open source project. ### 2. Powerful Tool with Room for UI Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Théodore D. **Reviewed Date:** November 18, 2025 **What do you like best about Cloudinary?** I appreciate Cloudinary for the many benefits it brings to my digital asset management process, particularly the ease of accessing all images on the cloud. The platform's standout feature is its dynamic image transformation capability, which allows me to apply transformations to visuals directly through a link, eliminating the need to use additional software for visual editing. This feature is especially beneficial for consistently achieving pixel-perfect visuals that align perfectly with aspect ratios, which is crucial for creating compelling visuals for newsletters. Cloudinary's ability to easily replace hosted images further streamlines my workflow, making it an indispensable tool in my toolkit. **What do you dislike about Cloudinary?** I think the UI can be a little clunky, and I wish it was more responsive and fast. The inability to bulk rename multiple files is a shame. For the UI, I would love to see faster/simpler animations in favor of functionality if possible. For the bulk renaming, I would love to see an option for renaming multiple assets that lets us know if some assets' links might break. **What problems is Cloudinary solving and how is that benefiting you?** I use Cloudinary for easy cloud access to images, simple replacements, and dynamic visual transformations, which ensure perfect aspect ratios and pixel precision. **Official Response from Eugene Musebe:** > Thank you for sharing your positive experience with Cloudinary, particularly the ease of accessing images on the cloud and the dynamic image transformation capability. We hear your feedback about the UI and bulk renaming features, and we are committed to enhancing the user interface and adding more functionality to meet your needs. Your feedback helps us prioritize improvements that benefit our users. ### 3. Easy Image Attribute Editing Made Simple **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2026 **What do you like best about Cloudinary?** Easily able to edit the attributes of my images **What do you dislike about Cloudinary?** The UI is a little clunky, particularly the file structuring **What problems is Cloudinary solving and how is that benefiting you?** Easy ability to upload images and then retrieve them through a config, allowing us to update our app imagery without the need for a new release **Official Response from Eugene Musebe:** > We're glad to hear that you find Cloudinary efficient for asset management and that it has helped streamline your image processing and video delivery. We understand your concern about add-on subscriptions, and we continuously review our plans and features to provide the best value for our customers. ### 4. Robust DAM suited for technical teams **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Furniture | Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2025 **What do you like best about Cloudinary?** Cloudinary is feature-rich, which can be helpful, but takes some getting used to. They do offer lots of training documentation, webinars, and have responded quickly on their help forum. I particularly like all of the tagging and filtering, it makes sorting and searching images easy. The collection feature is also a great value for sharing assets with people outside of your organization. **What do you dislike about Cloudinary?** When my team first started using cloudinary in 2022, it felt overbuilt and overly complex to perform some basic features. The UI has gotten much better, but the product still has many features my team doesn't use for managing our front-end assets and some basic tasks still require specialization and training to get the hang of. The integration with Contentful, my CMS, is still rudimentary. **What problems is Cloudinary solving and how is that benefiting you?** Cloudinary is our DAM for Contentful, allowing us to host images and assets, apply transformations to the front end, and share files with external partners. **Official Response from Eugene Musebe:** > Thanks for the thoughtful review! We're glad Cloudinary's tagging, filtering, and collections are helping streamline your asset management and external sharing. We hear your feedback on complexity and Contentful integration we’re continuously working to improve usability and expand CMS support. ### 5. Effortless Moderation and Powerful Image Search **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Cloudinary?** The easy moderation process and ability to search and look up images, even ones that have been uploaded months or even years earlier. **What do you dislike about Cloudinary?** The UX isn't always intuitive, it can be difficult to find what you need straight away. **What problems is Cloudinary solving and how is that benefiting you?** It hosts our images for our peer-to-peer marketplace, as we cannot store these images ourselves It also optimises the images so they can seamlessly fit on our users listing pages. **Official Response from Eugene Musebe:** > We're glad to hear that you find the moderation process and image search capabilities effortless and powerful. We understand the importance of an intuitive user experience and are continuously working to improve it. Thank you for your feedback! ### 6. hands down the best image software for developers bar none **Rating:** 5.0/5.0 stars **Reviewed by:** Tyler S. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2025 **What do you like best about Cloudinary?** The free tier has about 5 years worth of my photos and shows no signs of reaching the cost plans. I use it so often that I actually developed an npm package that will programmatically watch my Screenshots directory, then copy the markdown-formatted image to my clipboard that I use in my static site generated personal blog. It's extremely easy to use, and has integrations for literally any framework out there. The documentation is amazing as well. **What do you dislike about Cloudinary?** Literally not a single thing. Well, actually, the UI post logging in doesn't have a lot of use, and I think most would prefer to be redirected to their media library, rather than what it currently does. **What problems is Cloudinary solving and how is that benefiting you?** I use it for my image heavy development blog and any other project that I'm working on including for client projects where I'll just have them create an account and uplaod all their assests themselves. Saves untold hours. **Official Response from Eugene Musebe:** > Love how you've made Cloudinary a seamless part of your workflow—and even built your own tool around it! That kind of developer creativity is exactly what we hope to empower. Great call on the UI landing experience—we hear you. Really appreciate you sharing how it's saving time across personal and client projects! ### 7. Cloudinary makes my digital asset management easier **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Enterprise (> 1000 emp.) **Reviewed Date:** April 03, 2025 **What do you like best about Cloudinary?** What I like best about Cloudinary is how easy it makes media management. I can upload, transform, optimize, and deliver images and videos all through one platform, with just a URL. The automatic format and quality optimization is a huge win for performance, and the transformation API is incredibly powerful for dynamic content. **What do you dislike about Cloudinary?** Sometimes the pricing can get a little tricky, especially when you scale up or have a lot of transformations happening behind the scenes. Also, the UI could be a bit more intuitive when navigating between assets, transformations, and settings. But overall, the functionality still outweighs the drawbacks. **What problems is Cloudinary solving and how is that benefiting you?** Cloudinary solves the headache of managing and delivering media at scale. I use the API in both TypeScript and Go, and it’s super smooth to integrate—whether I’m uploading assets, applying transformations, or fetching optimized URLs on the fly. It saves me from writing boilerplate image-processing code, and the CDN delivery keeps everything fast. Overall, it cuts dev time, keeps performance sharp, and simplifies media handling across platforms. **Official Response from Eugene Musebe:** > We're glad to hear Cloudinary is making media management easier and more efficient for you! Simplifying the way developers work with images and videos is exactly what we aim for. We appreciate your feedback on pricing and UI—transparency and usability are areas we're actively working to improve. Thanks for sharing your experience! ### 8. Review of Cloudinary **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2025 **What do you like best about Cloudinary?** I like that you can create on the go image and video transformations. **What do you dislike about Cloudinary?** I think the GUI is a little clunky and the navigation is confusing. **What problems is Cloudinary solving and how is that benefiting you?** I use Cloudinary to store images and videos. I use the image and video optimizations **Official Response from Eugene Musebe:** > Thank you for your feedback on the GUI and navigation. We're constantly working to improve user experience. ### 9. The free tier for cloudinary is very generous in terms of image upload **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Cloudinary?** The generous free tier which allows our service based business to upload before and after photos **What do you dislike about Cloudinary?** Not much, the UI was a bit confusing at first. **What problems is Cloudinary solving and how is that benefiting you?** Image storage and upload, which benefits service based business because it allows for before and after photos for clients which improves sales. **Official Response from Eugene Musebe:** > Thank you for sharing your positive experience with our free tier and how it benefits your business. We understand the importance of easy image upload for service-based businesses and will continue to work on improving the user interface. ### 10. One of the easiest SDKs to integrate for on-the-fly image transformations **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2024 **What do you like best about Cloudinary?** This was so easy to setup, install, and load the SDK into my software. We were able to scale our application to accept millions of user images very quickly. Integration took just a few hours and the support and documentation on their website is very easy to follow. They have so many features for image transformations that saved us countless hours of cusotm development. We used Cloudinary daily for 8 years. **What do you dislike about Cloudinary?** The only downside is their admin control panel - which they keep changing the UI so it's hard for me to find things. Once I get used to sofware I don't expect such dramatic changes to the control panel. Other than that, no issues - a great product. **What problems is Cloudinary solving and how is that benefiting you?** Image hosting, image optimization and helping us focus on other business related requirements instead of building complex image pipelines. **Official Response from Eugene Musebe:** > Thanks for sharing such a strong endorsement—and eight years of daily use is amazing to hear! We're glad Cloudinary helped you scale quickly and skip the heavy lifting on custom image workflows. Totally hear you on the admin UI changes—consistency is important, and we’re working to strike the right balance between improvements and familiarity. ### 11. Great storage without taking up space on computer! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2025 **What do you like best about Cloudinary?** There are so many features that help with mass storage and sharing of images. I love how my company can all have access to needed photos while provide URLs with limited access to people outside our company. **What do you dislike about Cloudinary?** There are tons of cool features offered, but it can be challenging to navigate or understand how they all work. **What problems is Cloudinary solving and how is that benefiting you?** We have a mass amount of photos that need to be stored on our CRM and shared with clients and being able to provide a URL in these areas helps eliminate storage and easy to share. **Official Response from Eugene Musebe:** > Thanks for the kind words! We're glad Cloudinary is helping your team store, manage, and securely share media with ease. We know the feature set can be deep, and we're working to make navigation and onboarding even more intuitive. ### 12. Reliable service and good technical support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2025 **What do you like best about Cloudinary?** Ready to use plugin for laravel, plug and play **What do you dislike about Cloudinary?** Difficulty to remove existing assents. Difficult to search/filter in UI **What problems is Cloudinary solving and how is that benefiting you?** Ability to store digital assets for 3D modeling application **Official Response from Eugene Musebe:** > Thanks for the review! Great to hear the Laravel plugin made integration seamless. We hear you on asset deletion and UI search improving asset management is a priority and updates are on the way to make it smoother. ### 13. Powerful and easy to get started with **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2025 **What do you like best about Cloudinary?** Great documentations and fast signup. Transformation is easy to use. **What do you dislike about Cloudinary?** The UI is going through some modernisation and difficult to navigate. **What problems is Cloudinary solving and how is that benefiting you?** Transformation features allow me to create personalized product images. **Official Response from Eugene Musebe:** > Thanks for the great feedback! We're glad the quick start and transformation tools are working well for your product images. And you're right, the UI is evolving, and your input helps us shape a more intuitive experience. ### 14. Very convient and reliable tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** February 13, 2025 **What do you like best about Cloudinary?** Easy to use, possibility to update an image without changing the URL. I use it daily to load content, very easy to integrate, to implement. I never had to contact the customer support for now all is working fine. **What do you dislike about Cloudinary?** when you have a lot of folder, display may be more complicated. I never had to contact the customer support for now all is working fine. **What problems is Cloudinary solving and how is that benefiting you?** Multiple data storage, ease of use. **Official Response from Eugene Musebe:** > Great to hear Cloudinary’s reliability and ease of use are making your daily work smoother—especially with seamless updates and integration. Appreciate the note on folder display; we’re always looking for ways to improve the UI as usage scales. ## Cloudinary Discussions - [Is Cloudinary free to use?](https://www.g2.com/discussions/is-cloudinary-free-to-use) - 1 comment - [What is RES Cloudinary?](https://www.g2.com/discussions/what-is-res-cloudinary) - 1 comment - [Is Cloudinary a database?](https://www.g2.com/discussions/is-cloudinary-a-database) - 1 comment - [What is Cloudinary used for?](https://www.g2.com/discussions/what-is-cloudinary-used-for) - 1 comment - [View Cloudinary pricing details and edition comparison](https://www.g2.com/products/cloudinary/reviews?filters%5Bsentiment_snippet%5D=1356645&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-05-27+22%3A35%3A45+-0500&secure%5Bsession_id%5D=8f2a253d-466a-4079-9c02-8ec553becb5e&secure%5Btoken%5D=4c2bc3386474cfd255d95b1e16e5fed3c2b8f5e2a002e64ac9e73a866342b92c&format=llm_user) ## Cloudinary Integrations - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) - 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[Smint.io Portals](https://www.g2.com/products/smint-io-portals/reviews) - [Storyblok](https://www.g2.com/products/storyblok/reviews) - [Sylius](https://www.g2.com/products/sylius/reviews) - [Syndigo](https://www.g2.com/products/syndigo-syndigo/reviews) - [Webflow](https://www.g2.com/products/webflow/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [WordPress VIP](https://www.g2.com/products/wordpress-vip/reviews) ## Cloudinary Features **Interface and Performance** - Import/Export - Organizational Interface - Search - File Preview - Analytics **Hosting** - Video player - Profile channel - Live streaming **API Features** - Subtitles and Closed Captions - Custom Video Player - Live Simulcasting **Technical Features** - No-Code Integration - Reporting and Analytics **Moderation - Content Moderation Tools** - Text Moderation - User Violation Enforcement - Audio Moderation - Image/Video Moderation **Asset Management** - File Types - Metadata - File Transformation - Versioning - Expiration - Watermark - Digital Rights Management - Brand Guidelines **Management** - Video management - Distribution - Private upload - Collaboration **Security and Compliance** - Encryption - Watermarking - HIPAA Compliance - GDPR Compliance **Optimization Features** - GIF Compression - Lazy Loading **Platform - Content Moderation Tools** - Toxicity Detection - Custom AI Model - Analytics and Reporting - Dashboard - Customization **Agentic AI - Photo Editing** - Cross-system Integration **Media Types** - Video - Audio - Images **Marketing** - Monetization - Engagement tools - SEO - Social sharing **Content Delivery Network (CDN) Type** - CDN Agnostic - CDN Provider - Third Party CDN **Agentic AI - Content Moderation Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration **Administration** - Workflow Management - User, Role, and Access Management - Brand Portal - Integration with Creative Software - Integration with Marketing Software **Insights** - Analytics - Integrations **Generative AI** - AI Text-to-Image **Agentic AI - Digital Asset Management** - Cross-system Integration **Platform** - Content organization - Video editing - Analytics - User engagement - Integrations - Live streaming **Security** - Encoding and transcoding - Security and privacy **Agentic AI - Video Hosting** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration ## Top Cloudinary Alternatives - [ImageKit](https://www.g2.com/products/imagekit/reviews) - 4.7/5.0 (298 reviews) - [Vimeo](https://www.g2.com/products/vimeo/reviews) - 4.3/5.0 (701 reviews) - [Bynder](https://www.g2.com/products/bynder/reviews) - 4.5/5.0 (1,109 reviews)