Cloudinary Reviews & Product Details

I like the way we can use AI to search for images with the automatic tagging. The automatic tagging is the one that really helps us, because we used to work with SharePoint folders where we could only search for the file name, and now we can actually search for what is in the image. So it makes sure that our marketing teams can find images quicker than before. I also like the automations where we can edit metadata fields that flow into our PIM system, to link images to products, for example. And I like the easy edit mode, and the standard compress modes make sure that images are delivered correctly across all platforms. For us, Cloudinary solves the problem of consistency and brand consistency, but also quality, because we work with a lot of marketing people in a lot of different regions. It makes sure that all the images and videos we use are delivered in a qualitative way, and that they're all consistent and on brand. The setup was good too, they managed to take care of the migration of all our SharePoint libraries for us. Review collected by and hosted on G2.com.

{"I think delivering videos to a digital platform is more difficult.","Creating our own video player and making sure that it plays correctly is more challenging for us.","The only thing that would have helped us more is if we could have a better view of what the end product would have looked like. It was all very technical from the start, which was more difficult for us."} Review collected by and hosted on G2.com.

I mainly use Cloudinary for product images that I need to upload, and I find it easier to find the images because they are already available in the appropriate format. I like the interface and I am very satisfied with the Visual Search function. Additionally, the initial setup of Cloudinary was very easy and intuitive. Review collected by and hosted on G2.com.

There are many functions that I actually don't use at all. You have to read up and get into it first, because it seems a bit complicated at the beginning and can therefore be rather off-putting. Review collected by and hosted on G2.com.

The broad support for various languages with their SDKs as well as the nice learnign experience when I started trainings in Cloudinary learning platform. Review collected by and hosted on G2.com.

It is sometimes tricky to make a reliable token consumption calculation for a client, before the project is actually live, which can create higher costs, than initially expected. Review collected by and hosted on G2.com.

It’s simple to navigate, easy to share URLs, and straightforward to manage assets. It’s reliable, and we’ve received support whenever we’ve needed it. Overall, I think it’s the best ROI we get from a tool that’s so simple, yet so effective and well aligned with modern task flows. Review collected by and hosted on G2.com.

The UI feels a little dated, it can definitely use some work on visuals and updating UX to make it easier to use. It can also have some AI features and intelligence to clean, organise and update assets. Review collected by and hosted on G2.com.

Ease of search. There are a lot of great filters and search tools to help me find what I'm looking for. The folder structure user interface is intuitive and never glitches. The upload process always goes pretty smoothly. Review collected by and hosted on G2.com.

Sometimes image previews don't show up right away. Review collected by and hosted on G2.com.

The UX is intuitive, and I was able to figure out how to use it right from the start. It was also very easy to surface links to images and embed them in my app. Review collected by and hosted on G2.com.

It can be a bit laggy at times, especially when refreshing images. Review collected by and hosted on G2.com.

Cloudinary has been really useful as a resource for our video team to share files with the rest of the team. I'm a content writer and have to review video clips and scripts often. Review collected by and hosted on G2.com.

It feels like it can become disorganized rather quickly sometimes, and on occasion we've had access issues. Review collected by and hosted on G2.com.

I appreciate the quick responses from Cloudinary's support team whenever we have issues. I also value their continuous improvement and creation of new features, including leaning into AI and developing new agentic tools. These tools make the creation of things like transformations for assets quicker and less manual, allowing others at my company to use Cloudinary's capabilities without needing to be experts. We also liked the feature of Cloudinary being able to serve assets straight from the DAM and transformations (we typically store large layered PSDs, but Cloudinary can instantly create a web-optimized image quickly without the need to open Photoshop again). Additionally, during the initial setup, we received support from Cloudinary's team and didn't encounter any specific issues. Review collected by and hosted on G2.com.

Our previous DAM had better options for what Cloudinary calls 'Structured metadata'. I'd like for Cloudinary to offer more field types, such as true/false, number but with more control (like limiting it to integers), and better search within Structured Metadata fields. We have some limited tie-ins with tools like Figma, but most uploading takes place manually. We also don't have connections at the moment to other product information management (PIM) tools or CMSs for blogs. Review collected by and hosted on G2.com.

the product simplifies a lot of complexity for the engineers - devops / backend and frontend work is being much easier than before.

Although we are not using the AI features for focusing on objects in images - it is great that I don't have to think about image sizes and a CDN layer Review collected by and hosted on G2.com.

I think that being effective with Cloudinary is very difficult.

I have many pain points of engineers not knowing how to use it well, which means how to improve what we already do with more advanced features. Review collected by and hosted on G2.com.

I primarily use Cloudinary for image transformation and optimization, and have also used it for some video. It handles asset management and provides a simple API for image transformation. The performance is good, which is crucial for displaying images quickly on our site and app to convert customers. I've used it in the past and am familiar with the interface. Since we provide our own CDN and storage layer, the cost is solid. The support has generally been excellent; they're responsive, thorough, and technically proficient. Review collected by and hosted on G2.com.

Auto upload mapping is confusing; it's easy to make a mistake and could use better guidance and documentation. Review collected by and hosted on G2.com.