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Clearbit

By HubSpot

4.4 out of 5 stars

How would you rate your experience with Clearbit?

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Clearbit Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the accuracy of information provided by Clearbit, enhancing customer insights and business strategies. (3 mentions)
Users value the accuracy of identifying companies, enhancing customer data collection and personalization efforts significantly. (2 mentions)
Users find the comprehensive information on company sizes invaluable for their research and decision-making. (1 mentions)
Users value the robust free version of Clearbit, effectively managing client profiles and tracking website visits. (1 mentions)
Users value the data accuracy of Clearbit, enhancing customer insights and improving personalization effectively. (1 mentions)
Users praise the ease of use of Clearbit, enabling effortless access to critical company owner and executive details. (1 mentions)
Users find that Clearbit's contact enrichment could be improved for a better experience and accuracy. (1 mentions)
Users feel the contact enrichment feature could be improved for better data quality with Clearbit. (1 mentions)
Users feel there are missing features in Clearbit's contact enrichment that could enhance its effectiveness. (1 mentions)
Users find that the contact enrichment is outdated, which limits the effectiveness of Clearbit's offerings. (1 mentions)
Users find that the contact enrichment quality of Clearbit could be significantly improved for better results. (1 mentions)

Top Pros or Advantages of Clearbit

1. Accuracy of Information
Users value the accuracy of information provided by Clearbit, enhancing customer insights and business strategies.
See 3 mentions

See Related User Reviews

Subhanjan R.
SR

Subhanjan R.

Mid-Market (51-1000 emp.)

5.0/5

"Excellent Experience"

What do you like about Clearbit?

Its useful for business to collect customer data, Industry info and improve personalization, predicting customer behavior.

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Great repository for company information"

What do you like about Clearbit?

Their filmographic information on all company sizes is of great help

2. Accuracy
Users value the accuracy of identifying companies, enhancing customer data collection and personalization efforts significantly.
See 2 mentions

See Related User Reviews

Subhanjan R.
SR

Subhanjan R.

Mid-Market (51-1000 emp.)

5.0/5

"Excellent Experience"

What do you like about Clearbit?

Its useful for business to collect customer data, Industry info and improve personalization, predicting customer behavior.

Anubhav N.
AN

Anubhav N.

Small-Business (50 or fewer emp.)

5.0/5

"Clearbit helps me connect the dots between quantity and quality of website traffic"

What do you like about Clearbit?

Accuracy of identifying the company Great funnel UI that shows website visitors and your goal setup

3. Comprehensive Information
Users find the comprehensive information on company sizes invaluable for their research and decision-making.
See 1 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Great repository for company information"

What do you like about Clearbit?

Their filmographic information on all company sizes is of great help

4. Contact Information
Users value the robust free version of Clearbit, effectively managing client profiles and tracking website visits.
See 1 mentions

See Related User Reviews

Stéphanie M.
SM

Stéphanie M.

Small-Business (50 or fewer emp.)

5.0/5

"Amazing Find!"

What do you like about Clearbit?

Amazing free version allowing you to set your ideal client profiles and target audiences and to keep track of website visits.

5. Data Accuracy
Users value the data accuracy of Clearbit, enhancing customer insights and improving personalization effectively.
See 1 mentions

See Related User Reviews

Subhanjan R.
SR

Subhanjan R.

Mid-Market (51-1000 emp.)

5.0/5

"Excellent Experience"

What do you like about Clearbit?

Its useful for business to collect customer data, Industry info and improve personalization, predicting customer behavior.

6. Ease of Use
Users praise the ease of use of Clearbit, enabling effortless access to critical company owner and executive details.
See 1 mentions

See Related User Reviews

Stéphanie M.
SM

Stéphanie M.

Small-Business (50 or fewer emp.)

5.0/5

"Amazing Find!"

What do you like about Clearbit?

Amazing free version allowing you to set your ideal client profiles and target audiences and to keep track of website visits.

Top Cons or Disadvantages of Clearbit

1. Contact Issues
Users find that Clearbit's contact enrichment could be improved for a better experience and accuracy.
See 1 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Great repository for company information"

What do you dislike about Clearbit?

Their contact enrichment can be a little better.

2. Data Quality
Users feel the contact enrichment feature could be improved for better data quality with Clearbit.
See 1 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Great repository for company information"

What do you dislike about Clearbit?

Their contact enrichment can be a little better.

3. Missing Features
Users feel there are missing features in Clearbit's contact enrichment that could enhance its effectiveness.
See 1 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Great repository for company information"

What do you dislike about Clearbit?

Their contact enrichment can be a little better.

4. Outdated Contacts
Users find that the contact enrichment is outdated, which limits the effectiveness of Clearbit's offerings.
See 1 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Great repository for company information"

What do you dislike about Clearbit?

Their contact enrichment can be a little better.

5. Poor Data Quality
Users find that the contact enrichment quality of Clearbit could be significantly improved for better results.
See 1 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Great repository for company information"

What do you dislike about Clearbit?

Their contact enrichment can be a little better.

Clearbit Reviews (626)

View 2 Video Reviews
Reviews

Clearbit Reviews (626)

View 2 Video Reviews
4.4
626 reviews
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Jamie K.
JK
Website Manager
Mid-Market (51-1000 emp.)
"Data enrichment has provided me and my team with great insight into who is visiting out website."
What do you like best about Clearbit?

I currently only get the weekly visitor report, but as a tool, it is fantastic. We've been able to gauge the intent of our web visitors and help out sales team identify potential leads. Review collected by and hosted on G2.com.

What do you dislike about Clearbit?

Nothing really; we are exploring more features with Clearbit as well. Review collected by and hosted on G2.com.

Response from Victoria Johnson of Clearbit

Hey Jamie! Thrilled to hear you're seeing so much goodness from the Weekly Visitor Report. To super charge your forms game and optimize your website for those ICP visitors, we recently published "The biggest mistakes businesses make when building their online forms." (link below). Good stuff! Feel free to check it out and other articles in our blog. Thanks again for the review and let us know if we can help with anything else.

https://clearbit.com/blog/biggest-forms-mistakes

See how Clearbit improved
Verified User in Computer Software
AC
Small-Business (50 or fewer emp.)
"Clearbit enhances all things inbound marketing (Organic and Paid)"
What do you like best about Clearbit?

I enjoy that you can take particular audiences and import them to Meta for custom ad targeting.

This is crucial in serving your ads to the right audience. We tested it against Meta's native targeting, which outperformed every time. Same ad creative, budget, and copy to ensure the test was as clear as possible. Review collected by and hosted on G2.com.

What do you dislike about Clearbit?

I dislike the fact that you cannot create collections (a view of the traffic of specific webpages) based on UTM parameters.

You are able to use Google Analytics to achieve this but this should be a feature in platform.

Their free website visitor report has a better UI than the Clearbit main platform and offers the ability to segment traffic based on source/medium. Review collected by and hosted on G2.com.

Response from Victoria Johnson of Clearbit

Thanks for your review! Thrilled to hear you’re seeing so much success with your ad targeting using Clearbit. Thank you for your feedback and product feature request. We've shared this with our product team as they evaluate future roadmap planning. If you would like to schedule time to meet with our VP of Product, John Bates, to identify ways that we can improve our products, please email product@clearbit.com.

SS
Regional GM
Enterprise (> 1000 emp.)
"Simple, easy and informative"
What do you like best about Clearbit?

How easily it was to impliment. The information we receive weekly is detailed enough for us to create leads and engage with potential clients Review collected by and hosted on G2.com.

What do you dislike about Clearbit?

I am aware you can get more information by promoting on Social Media, I'd rather pay as I would not want potential clients to know we are snoping on them Review collected by and hosted on G2.com.

Response from Victoria Johnson of Clearbit

Hi Steve, Thanks for your review. Great to hear the weekly visitor report is allowing you to improve your lead game. We love to hear it! We recently published the book, "Find your ideal customer profile for high-impact marketing". I think you might find it interesting so I included the link below. Good luck to you and your team, we're always rooting for your success here at Clearbit!

https://clearbit.com/resources/books/ideal-customer-profile

See how Clearbit improved
Verified User in Information Technology and Services
AI
Mid-Market (51-1000 emp.)
"Enrichment on all sides"
What do you like best about Clearbit?

Pre-form fill enrichment for leads makes a faster conversion experience and more accurate lead routing Review collected by and hosted on G2.com.

What do you dislike about Clearbit?

Auto lead enrichment in salesforce has been an issue because of our large database. We have to manually enrich in segments. Review collected by and hosted on G2.com.

Israel K.
IK
Founding Principal
Small-Business (50 or fewer emp.)
"Clearbit’s Data enrichment is on point!"
What do you like best about Clearbit?

As a web analytics data developer and web developer of 22 years, I must say Clearbit’s analytics Data enrichment is on point!

I think they'd their strongest offering Review collected by and hosted on G2.com.

What do you dislike about Clearbit?

Not much to dislike so far. Maybe just that they didn't come out with the intent data feature sooner? Bombora and others have been around about 7+ years after all. Review collected by and hosted on G2.com.

Response from Victoria Johnson of Clearbit

Thanks for the review Israel! We're pleased to hear you think so highly of our data enrichment. If you have additional feedback or need help, email: support@clearbit.com. Thanks again.

Brian Y.
BY
Head of Marketing
Small-Business (50 or fewer emp.)
"Lead enrichment tool that streamlines qualification"
What do you like best about Clearbit?

APIs allow us to enrich notifications for new leads with job title data, which helps with lead qualification. Their reveal product also allowed us to see which accounts were visiting our website. Review collected by and hosted on G2.com.

What do you dislike about Clearbit?

Not always accurate, definitely could use more frequent refresh. Also did not provide robust integrations that enabled us to easily action on that data. Review collected by and hosted on G2.com.

Response from Victoria Johnson of Clearbit

Hey Brian, Thanks for your review! Our product team would love to chat with you about the comments you made about the data and the integrations piece. Would you mind emailing them at: product-leads@clearbit.com? We always want to help our customers anyway we can. Thanks so much.

Verified User in Telecommunications
AT
Mid-Market (51-1000 emp.)
"A useful tool"
What do you like best about Clearbit?

Really helpful for personalizing page content and understanding ICP page visitors Review collected by and hosted on G2.com.

What do you dislike about Clearbit?

I wish the industry data was more accurate Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market (51-1000 emp.)
"Enrichment fields like Seniority and roles are quite helpful in driving targetted campaigns."
What do you like best about Clearbit?

Job Profile - Role, Sub-Role, and Seniority.

Annual Revenue and Estimated Annual Revenue Review collected by and hosted on G2.com.

What do you dislike about Clearbit?

Could be better for the EMEA enrichment. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market (51-1000 emp.)
"Intent data insights"
What do you like best about Clearbit?

The insights Clearbit provides about our website visitors are brilliant. Review collected by and hosted on G2.com.

What do you dislike about Clearbit?

Nothing really, still finding different ways to make the best use of it. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Mid-Market (51-1000 emp.)
"Good overall product"
What do you like best about Clearbit?

Comprehensive API, good coverage of information. Review collected by and hosted on G2.com.

What do you dislike about Clearbit?

At some European countries, their "reveal" product does not work great. Review collected by and hosted on G2.com.