Claro AI is an AI-powered product and supplier data platform designed for companies that manage large, complex catalogs across multiple suppliers, systems, and channels. Aggregators, distributors, marketplaces, and vertical platforms often struggle with fragmented data: inconsistent schemas, duplicate records, missing attributes, and manual workflows that slow down supplier onboarding and compromise data quality. Claro AI automates the entire product data lifecycle from ingestion and normalization to matching, enrichment, validation, and publishing so teams can operate on reliable, machine-ready data. Claro AI ingests data from ERPs, PLMs, PIMs, spreadsheets, PDFs, APIs, and supplier feeds, regardless of format, language, or structure. It normalizes attributes, resolves duplicates, creates canonical entity IDs, and enriches records with technical specifications, compliance information, and external context. Built-in confidence scoring, provenance tracking, and human review workflows ensure that automation remains transparent, controllable, and auditable. By acting as the execution and coordination layer above systems of record, Claro AI connects disparate data sources with downstream applications such as PIMs, storefronts, marketplaces, analytics platforms, and procurement systems. Organizations use Claro AI to accelerate supplier onboarding, improve search and discovery, enable accurate analytics, support smarter procurement and pricing decisions, and prepare catalogs for AI-driven use cases. Claro AI is used across retail and e-commerce, manufacturing and B2B distribution, ticketing and events, and procurement ecosystems, helping teams replace manual data operations with scalable, continuous automation.