Lucid is a market research technology firm that provides a programmatic survey sample marketplace and media measurement platform, enabling brands, agencies, and partners to conduct comprehensive market research and assess the effectiveness of their advertising campaigns. Key Features and Functionality: - Programmatic Survey Sample Marketplace: Lucid's platform connects clients with a diverse range of survey respondents, facilitating efficient and scalable data collection. - Media Measurement Platform: The platform offers tools to measure and analyze the impact of advertising efforts, providing insights into campaign performance. - Integration Capabilities: Lucid integrates with various survey software platforms, including Qualtrics, SurveyMonkey, and Decipher, enhancing flexibility and usability. Primary Value and User Solutions: Lucid streamlines the market research process by automating the connection between researchers and survey participants, reducing manual effort and increasing efficiency. Its media measurement tools enable users to evaluate advertising effectiveness, leading to data-driven decision-making and optimized marketing strategies. By offering a comprehensive and integrated platform, Lucid empowers organizations to gain valuable insights into consumer behavior and market trends, ultimately driving business growth.