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Besides the clean UX and the fast support it's definitely the core functions around unsupervised topic detection. The very easy self-service approach for training a category model. Review collected by and hosted on G2.com.
There is really not much outside my expectations, they also are very responsive when it comes to potential further improvements. Such as integration into MS Power BI or Tableau which they are currently building. Review collected by and hosted on G2.com.
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