# Cambri Reviews
**Vendor:** Cambri  
**Category:** [User Research Tools](https://www.g2.com/categories/user-research)  
**Average Rating:** 4.9/5.0  
**Total Reviews:** 4
## About Cambri
Cambri is a global res-tech growth company born in 2018, with headquarters in Helsinki and Stockholm, and offices across Europe. Cambri provides teams with an agile approach to product development, resulting in more successful launches to bring only purposeful and long-lasting products and services to market. Cambri is a co-creation journey. We are constantly developing our platform together with our users so our customers reach their full innovation and growth potential. Whether it says consumer insights, product, category, innovation or brand in your title - we guarantee Cambri will help you and your team become more aligned and successful in your product decision-making. We’re passionate about iteration as the means of creating more aligned, efficient, faster and successful innovation teams.




## Cambri Reviews
  ### 1. Cambri is a great tool.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Wine and Spirits | Enterprise (> 1000 emp.)

**Reviewed Date:** September 16, 2021

**What do you like best about Cambri?**

It is a fast and cost efficient way of getting your consumers included in the concept creation. The staff is also very helpful when you need to ask for help.

**What do you dislike about Cambri?**

The target group creation part is difficult to use, but I've heard that this has improved in the next update.

**Recommendations to others considering Cambri:**

Give it a try - it is fairly is to get started.

**What problems is Cambri solving and how is that benefiting you?**

Including consumers in the concept creation and design development. The benefit is getting their view at an early stage.

  ### 2. Great tool and very high level of customer service.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Utilities | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 10, 2021

**What do you like best about Cambri?**

Simplicity in testing and the high service level given by the cambri team. The combination of self-service and consultation was on point!

**What do you dislike about Cambri?**

Need some improvements in the UI of the tool. Mapping concept images (POI) was quite time consuming for example.

**What problems is Cambri solving and how is that benefiting you?**

Concept testing, price evaluation, customer need analysis, customer segmentation

  ### 3. A versatile, fast and easy way to involve consumers in product and marketing development!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 08, 2021

**What do you like best about Cambri?**

Ease of use, versatility, and above all how fast the  results arrive.

**What do you dislike about Cambri?**

As a marketing professional, not a research analyst, it's sometimes difficult to know how which questions to ask to find out the right things. Fortunately Cambri has offered us a lot of support.

**What problems is Cambri solving and how is that benefiting you?**

We use Cambri most for NPD: validating and researching product concepts, attributes, names, packaging etc.

  ### 4. Smart and time-efficient tool! This is the way forward!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 24, 2021

**What do you like best about Cambri?**

Smart, excellent support, time-efficient tool! This is the way forward when working with consumer research.

**What do you dislike about Cambri?**

Nothing so far! Very satisfied with the tool.

**What problems is Cambri solving and how is that benefiting you?**

Time-consuming ppt reports, heavy presentations, translation, questionnaires.


## Cambri Discussions
  - [What is Cambri used for?](https://www.g2.com/discussions/what-is-cambri-used-for)

- [View Cambri pricing details and edition comparison](https://www.g2.com/products/cambri/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-18+23%3A52%3A57+-0500&secure%5Bsession_id%5D=c41782be-923f-40b7-a7f4-fdf3151a45f0&secure%5Btoken%5D=2ed028bfb9baa9a18bf5a31d567522f78d60e00773e88b6aeb3cc14bec7ee5c8&format=llm_user)

## Cambri Features
**User Response Methods**
- Survey
- Video Snippets
- Photo Submission
- Text/Notes

**Insights**
- Analytics
- Collaboration
- Sorting

**Generative AI**
- AI Text Summarization

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