The ease of use of the platform and functionality is what I like best. Review collected by and hosted on G2.com.
I have not found anything I dislike about the tool, it meets all my needs. Review collected by and hosted on G2.com.
What stands out most about Cake Equity is its intuitive interface and the confidence it brings to stakeholders. It eliminated the clunky spreadsheets and manual errors that plagued previous processes. Within days of implementation, the Board expressed visible relief at having a single source of truth for equity, options, and ownership. The platforms clean visualisations and audit-ready records made reporting seamless, especially during board meetings and investor updates.
It's not just a tool—it’s a strategic enabler that scaled with our needs while dramatically reducing administrative overhead. The shift to Cake Equity didn’t just streamline operations—it boosted trust and engagement at the highest levels. Review collected by and hosted on G2.com.
Any minor friction points we encountered during onboarding were already acknowledged by the Cake Equity team and—impressively—were scheduled for release within weeks. It’s clear the product team is deeply attuned to customer needs, with a well-considered roadmap and quick iteration cycle. We felt heard and supported throughout. Review collected by and hosted on G2.com.
Transparency to information, and navigating around on the platform Review collected by and hosted on G2.com.
It can be days before you get responses from human customer service. Review collected by and hosted on G2.com.
The user interface is very intuitive and easy to use Review collected by and hosted on G2.com.
The legal templates provided are somewhat convoluted Review collected by and hosted on G2.com.
We recently had an extremely insightful call with a CAKE representative about restructuring our cap table and drafting new ESOPs. The platform’s flexibility really stood out—especially for managing equity across multiple geographies—and the team provided clear, tailored guidance. It was refreshing to speak with someone who genuinely understood our startup’s unique needs and either addressed them on the spot or took action steps to follow up. We also appreciate how CAKE continually improves its features, making us confident it’ll scale with us as we grow. If you’re seeking a user-friendly solution that keeps cap table management and ESOP administration straightforward, CAKE is worth checking out! Review collected by and hosted on G2.com.
Honestly, we haven’t encountered any downsides so far. The platform meets our current needs, and the support team has been on point whenever questions arise. If that changes in the future, we’ll update our review accordingly. Review collected by and hosted on G2.com.
It is easy to get started with Cake Equity. The platform is intuitive with all the features needed to support an equity program. The best part for me is the support. Cake Equity reached out to me to see if I had questions or needed support. I scheduled a support session for the next day, which was helpful. Review collected by and hosted on G2.com.
I have also used Carta, which probably has more features. But Carta is also overwhelming and not fun to use. Review collected by and hosted on G2.com.
CAKE has most of the features that the leading cap table software brand has - at a fraction of the price. Review collected by and hosted on G2.com.
Not quite as mature reporting as Carta, but has most everything you might need. Review collected by and hosted on G2.com.
Reporting is simply laid out. Support has been exceptional. Review collected by and hosted on G2.com.
Some basic functionality is missing. For instance you can only upload one file at a time. Review collected by and hosted on G2.com.
Easy to use for me as a Founder and our investors love it! It makes us look so professional and legit as a new startup. Review collected by and hosted on G2.com.
The modeling could be better and more precise -- if I give a certain amount of equity and at this valuation, what would that situation do to ownership. Review collected by and hosted on G2.com.
Responsiveness. Even their senior leaders will hear and respond to your questions or concerns in rapid speed. I even emailed on a Sunday and received a response directly from a leader in less than 10 minutes. Review collected by and hosted on G2.com.
They are not as well known as other cap table management companies in the US but I imagine that will change as their customer base matures and expands. Review collected by and hosted on G2.com.
Pricing provided by Cake Equity.
