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Compare Cake Equity and Pulley 
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Cake Equity
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At a Glance
Market Segments
Small-Business (85.1% of reviews)
Small-Business (93.2% of reviews)
Entry-Level Pricing
Free 5 Stakeholders Per Month
Starting at $1,200.00 25 Stakeholders Per Year
Cake Equity
Star Rating
(113)4.8 out of 5
Market Segments
Small-Business (85.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free 5 Stakeholders Per Month
Browse all 4 pricing plansPulley
Star Rating
(128)4.6 out of 5
Market Segments
Small-Business (93.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,200.00 25 Stakeholders Per Year
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Reviews say that Cake Equity excels in its Ease of Setup with a score of 9.3, making it a preferred choice for small businesses looking for a quick implementation, while Pulley, with a score of 8.9, has been noted by users as having a slightly more complex setup process.
- Users report that Cake Equity's Quality of Support is outstanding, scoring 9.9, with many reviewers mentioning prompt responses and helpful guidance, whereas Pulley, although still strong at 9.8, has received feedback indicating that support can sometimes be slower during peak times.
- Reviewers mention that Cake Equity's Cap Table functionality, rated at 9.4, is user-friendly and intuitive, making it easy for users to manage their equity, while Pulley shines with a higher score of 9.7, praised for its advanced features and detailed analytics that cater to more complex equity structures.
- G2 users highlight that both platforms offer solid Reporting capabilities, each scoring 8.7, but users on G2 have noted that Cake Equity's reports are easier to customize, providing a more tailored experience for small businesses.
- Users say that Cake Equity's Visualization tools, rated at 9.1, are particularly effective for presenting data in a clear and engaging manner, while Pulley, with a score of 8.9, has been mentioned as having good visualization options but lacking some of the customization features that Cake Equity offers.
- Reviewers mention that both products have strong Equity Governance features, scoring equally at 9.2, but users report that Cake Equity provides a more straightforward user interface, making it easier for small business owners to navigate governance tasks.
Pricing
Entry-Level Pricing
Cake Equity
Free
Free
5 Stakeholders Per Month
- Access to Starter & Growth features
- Includes cap table, stock options, and SAFE notes
Pulley
Startup
Starting at $1,200.00
25 Stakeholders Per Year
- Cap table management
- Share Certificate
- Electronically send & sign option grants, SAFEs, etc.
Free Trial
Cake Equity
Free Trial is available
Pulley
Free Trial is available
Ratings
Meets Requirements
9.2
89
9.3
81
Ease of Use
9.2
105
9.0
84
Ease of Setup
9.2
87
8.9
75
Ease of Admin
9.1
60
9.0
63
Quality of Support
9.8
86
9.6
80
Has the product been a good partner in doing business?
9.6
61
9.5
61
Product Direction (% positive)
9.9
89
9.2
69
Features by Category
Platform Basics
8.7
81
8.6
42
Platform Data
8.9
82
8.8
44
8.9
24
8.6
41
9.1
82
9.1
46
Platform Content
8.6
77
8.6
41
Platform Additional Functionality
9.3
82
9.6
50
8.0
68
9.5
35
8.9
73
9.2
38
Agentic AI - Equity Management
6.4
11
Not enough data
Agentic AI - Accounting & Finance
Not enough data
Not enough data
Categories
Categories
Shared Categories
Cake Equity and Pulley are categorized as Equity Management
Unique Categories
Cake Equity has no unique categories
Pulley has no unique categories
Reviews
Reviewers' Company Size
Cake Equity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pulley
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.2%
Information Technology and Services
15.5%
Financial Services
13.6%
Health, Wellness and Fitness
5.5%
Food & Beverages
3.6%
Other
43.6%
Computer Software
35.0%
Information Technology and Services
15.4%
Financial Services
6.0%
Biotechnology
4.3%
Health, Wellness and Fitness
2.6%
Other
36.8%
Discussions
Cake Equity has no discussions with answers
Pulley has no discussions with answers
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