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G2 recognized Cake Equity
Cake Equity

By Cake Equity

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Cake Equity Reviews & Product Details

Pricing

Pricing provided by Cake Equity.

Free

Free
5 Stakeholders Per Month

Cake Equity Media

Cake Equity Demo - Dashboard
Monitor your startup's equity performance with Cake Equity.
Cake Equity Demo - Options Offer Details
Effortlessly manage option pools for your startup with Cake Equity.
Cake Equity Demo - Shareholders & Noteholders
Gain transparency and control over shareholder, noteholder, and optionholder details with Cake Equity.
Cake Equity Demo - Share Types
Customize your startup's equity structure with Cake Equity.
Cake Equity Demo - Portfolio Shares
Empower your team, advisors and investors with access to their equity holdings with Cake Equity.
Cake Equity Demo - Portfolio Offers
Streamline stock options management for employees, advisors, and investors with Cake.
Introduction to cap tables on Cake
Play Cake Equity Video
Introduction to cap tables on Cake
How to migrate from Carta to Cake
Play Cake Equity Video
How to migrate from Carta to Cake
Introduction to raising on Cake
Play Cake Equity Video
Introduction to raising on Cake
Introduction to benchmarking and modeling on Cake
Play Cake Equity Video
Introduction to benchmarking and modeling on Cake
Communications Introduction
Play Cake Equity Video
Communications Introduction
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Cake Equity Reviews (116)

Reviews

Cake Equity Reviews (116)

4.8
116 reviews

Pros & Cons

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Ashanti A.
AA
Host
Small-Business (50 or fewer emp.)
"Simple, transparent, and built for founders"
What do you like best about Cake Equity?

I’ve been using Cake for over a year and even got the chance to meet the team. The onboarding modules are excellent, clear, quick, and easy to follow. The product makes managing equity, SAFEs, and option plans painless. I like how everything is structured to help founders stay compliant and investor-ready without needing extra tools or spreadsheets. The support team is fast and friendly, which makes a big difference. Review collected by and hosted on G2.com.

What do you dislike about Cake Equity?

There’s a slight learning curve when setting up advanced equity plans, and some reports could be more customizable. But overall, these are minor issues compared to the value the platform delivers. Review collected by and hosted on G2.com.

Christoph D.
CD
CEO
Small-Business (50 or fewer emp.)
"absolute painless and very fast"
What do you like best about Cake Equity?

We just got the first investment and had to setup our equity management. Cake Equity was extremely fast and simple to use. The entire process felt streamlined, and I was genuinely impressed by the speed of the platform. I also appreciated the excellent support from the Cake team—they were quick to respond and very helpful whenever I needed assistance. Overall, Cake Equity made equity management easy and stress-free. 409a valuation comes as part of the package - big win! Review collected by and hosted on G2.com.

What do you dislike about Cake Equity?

There’s honestly nothing I can think of that I didn’t like. I previously used Carta, and as market leaders, they seem to have gotten a bit complacent. Cake Equity feels like the next generation—much more dynamic and attentive to user needs. Review collected by and hosted on G2.com.

Response from Elise Peate of Cake Equity

Christoph, thank you for such a thoughtful review! I’m thrilled to hear Cake made your first investment setup so fast and stress-free, and that our team’s support stood out. Love that the 409a as part of the package was a big win for you too. Excited to keep being that next-generation partner as you grow your business.

"Intuitive and Essential for Cap Table Management"
What do you like best about Cake Equity?

I find Cake Equity to be simple to use and really intuitive, which is especially beneficial for those who aren't necessarily experts in this space. It makes understanding complex aspects of managing a company and a staff capital table much easier. I appreciate how quickly I can get a glance at my cap table and how well it facilitates modeling for capital raising and gathering investor information during capital raise processes. The ease of setup was another highlight, as the initial setup was very easy for me. This positive experience is reflected in my likelihood to recommend Cake Equity to a friend or colleague, for which I would give a score of nine out of ten. Review collected by and hosted on G2.com.

What do you dislike about Cake Equity?

Nothing Review collected by and hosted on G2.com.

Aaron C.
AC
Managing Director
Small-Business (50 or fewer emp.)
"Easy onboarding, Great Support"
What do you like best about Cake Equity?

Cake Equity makes managing our cap table and employee equity plans incredibly simple and stress-free. The platform is intuitive, easy to use, and saves a significant amount of time compared to manual spreadsheets. Their support team is also very responsive and helpful. Review collected by and hosted on G2.com.

What do you dislike about Cake Equity?

While the platform is great overall, some of the reporting features feel a bit limited and could offer more flexibility. Occasionally, the navigation between sections isn't as intuitive as it could be, which can make it harder to find specific details quickly. Review collected by and hosted on G2.com.

🐾 Paloma N.
🐾N
Creative advisor
Small-Business (50 or fewer emp.)
"Affordable, Scalable Solution for Early-Stage Founders"
What do you like best about Cake Equity?

It’s got what I need at a price that makes sense for an early stage founder. I’m able to scale it with the business, track my cap table, model dilution etc. it just makes it really easy to understand the equity side which can be confusing when you first start planning everything out. Review collected by and hosted on G2.com.

What do you dislike about Cake Equity?

Not really a dislike I just wish esop was in the lowest tier! I’m looking forward to when we can use that feature. Review collected by and hosted on G2.com.

Karan J.
KJ
"Intuitive, User-Friendly, and Excellent Support"
What do you like best about Cake Equity?

I appreciate Cake Equity's intuitive and user-friendly design, making it easy to use even without extensive onboarding. The competitive pricing compared to industry peers is a big plus, and their exceptional customer support, highlighted by frequent and engaging interactions, really stands out. The seamless setup process, despite our complex initial data, demonstrated their capability to handle complexity and deliver smooth functionality. Their explainer videos and supportive app enhance usability, offering a comprehensive solution to equity management challenges. Review collected by and hosted on G2.com.

What do you dislike about Cake Equity?

I felt initial concerns about the platform's stability as it seemed more like a web app and not as sturdy as other platforms like Capital, Astrella, or Carta, which feel more similar to banking apps in reliability. This concern was about the potential risk of the platform shutting down or vanishing. Additionally, while Cake is user-friendly, there was a lack of long-standing reliability initially, although these concerns were addressed after speaking with the Cake team. Another downside I see is the pricing scheme; it's somewhat deceptive because, while starting off competitively priced, it eventually requires additional costs for more features, making it comparable to the market rate. As more features are needed, the costs increase significantly, somewhat undermining the initial attractiveness of the basic plan. Review collected by and hosted on G2.com.

Response from Elise Peate of Cake Equity

Karan, thank you for taking the time to share such a detailed review. I’m glad our setup process, support, and resources made things easier for you—especially with a complex cap table. I also hear your concerns about pricing as companies scale, and we’ll keep working to build trust and deliver clear value.

Kristy B.
KB
Fractional COO
Small-Business (50 or fewer emp.)
"Simplify cap table + give insights to your team!"
What do you like best about Cake Equity?

Giving employees the insights of their ESOP for their self management, this kind of visibility is a bonus for the team. IT also makes on and offboarding of employees to the ESOP so much simpler!

We have done a round, and are in the process of doing another round - the calculations used in Cake made the planning and process so much easier. Review collected by and hosted on G2.com.

What do you dislike about Cake Equity?

Price is challenging for our current size, but the value is there. Review collected by and hosted on G2.com.

"Effortless Equity Management, Great Customer Service"
What do you like best about Cake Equity?

I appreciate that Cake Equity is a pretty easy, straightforward platform with a good user interface. The user experience is positive, and the customer service is commendable, making it a reliable choice. The setup process was relatively straightforward, simplifying initial use. Overall, Cake Equity is a useful tool that efficiently supports my management of stocks and stock options, offering effortless tracking of vesting periods, offer signatures, equity distributions, and more. This comprehensive functionality streamlines everything related to employee share purchase plans, which is incredibly beneficial for managing these complex tasks effectively. Review collected by and hosted on G2.com.

What do you dislike about Cake Equity?

Na Review collected by and hosted on G2.com.

Sean Q.
SQ
Financial Accountant
Mid-Market (51-1000 emp.)
"Effortless Onboarding and Stellar Support"
What do you like best about Cake Equity?

Simple/clean UX, clear workflows, easy onboarding/offboarding, and keeps everything central.

Friendly and responsive support team!

Saves hours of admin and gives employees a more professional experience! Review collected by and hosted on G2.com.

What do you dislike about Cake Equity?

The layout and configuration change frequently. I suppose that's the trade-off for having new features released on a regular basis. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Mid-Market (51-1000 emp.)
"Making Employee Share Schemes Easy & Accessible for All"
What do you like best about Cake Equity?

Cake really simplifies employee share schemes for both employers and employees, which can be a really complex topic, particularly if you haven't been involved in one! I find the transparency for employees really empowering (and not to mention, it is super stylish!) Review collected by and hosted on G2.com.

What do you dislike about Cake Equity?

Not a dislike, but more of a limitation once an organisation reaches a certain size or has complex/multiple share schemes in place, but I know this is something they are actively working on! Review collected by and hosted on G2.com.

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Pricing Options

Pricing provided by Cake Equity.

Free

Free
5 Stakeholders Per Month

Starter

$40.00
30 Stakeholders Per Month

Pro (Annual Only)

Contact Us
100 Stakeholders Per Year
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Cake Equity Features
Reporting
Visualization
Platform Search
Dashboard
File Sharing
Cap Table
409a
Equity Governance
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Cake Equity