buzzabout is an AI-driven social media intelligence and social listening tool that turns billions of conversations across Reddit, TikTok, YouTube, Instagram, X, and LinkedIn into clear, decision-ready audience insights. Search by keyword or account URL to surface trending topics, customer pain points, unmet needs, verbatim user quotes, engagement rate analysis, and resonance—the true voice of customer, not just vanity metrics. Use it for social media analytics, social data analytics, sentiment analysis, brand monitoring, competitive analysis/competitor benchmarking, trend analysis/social trend analysis, and market research to move from “we think” to “we know.” Why teams choose buzzabout: Real audience signals: Mine thousands of comments in minutes for pains, gains, objections, and language that converts—powering content strategy research, message testing, and creative insights. Account & keyword research: Unpack any handle, subreddit, or topic for topic discovery, conversation analysis, and cross-platform social media research. Actionable metrics & charts: Sentiment, engagement, resonance, share of voice, social media KPIs, and more—plus on-the-fly charting and exports for social media reporting. Always-on tracking: Watchlists, weekly digests, Slack/webhook updates for real-time monitoring of brand mentions and brand reputation analysis. AI assistant: Ask precise questions on your dataset; leverage text analytics, NLP sentiment analysis, topic modeling, and comment clustering for real-time insights. Shareable outputs: One-click, client-ready reports and swipe files for pitches, GTM decks, and stakeholder alignment. Proven use cases: - Keyword studies to scope markets, spot demand, and set clean datasets. - Analyse profiles by URL (competitors, influencers, media, subreddits) with audience breakdowns and optional tracking. - Identify pain points with ranked lists, severity signals, and ready-to-use angles/CTAs. - Find content ideas via quantitative content gap analysis + AI-assisted ideation. - Build watchlists for continuous competitor/influencer/community monitoring. - Analyse share of voice across networks; export charts for decks. - Track competitors (owned vs. UGC), decode pillars, hooks, and audience. - Extract user quotes for VoC-driven copy and positioning. - Explore social media data with charts (engagement vs. topics, sentiment over time, emotion stacks, etc.). - Identify market needs and unmet demand with quotes + trendline evidence. - Generate comments & replies with Custom Skills to engage high-impact posts. - Build swipe files and repurpose top-performing content for faster execution. Built for: Strategy leaders at mid-to-large marketing agencies who need fast, trustworthy consumer insights, audience intelligence, competitive intelligence from social, and data-driven marketing insights to win pitches, optimize creative, and prove ROI.