Broadsight is a communications workflow management platform that helps organizations log, organize, and analyze communications activity such as media interactions, issues, and stakeholder engagements. Communications and public affairs teams use Broadsight to centralize information that is often spread across email threads, spreadsheets, and shared drives. The platform provides structured logs for tracking requests and interactions, assigning ownership, recording outcomes, and maintaining a searchable history for reporting and continuity. It is used by teams in public sector, higher education, healthcare, and other organizations that manage ongoing external communications, reputation-sensitive issues, or recurring stakeholder engagement. Broadsight supports public relations operations by capturing details of media inquiries and responses, tracking issues over time, and enabling consistent reporting for internal stakeholders. It also supports public affairs and government relations workflows by documenting engagements with partners, community groups, and government stakeholders, including meeting context and follow-up actions. Teams can use dashboards and analytics to review activity volumes, trends, categories, and outcomes across defined time periods. Broadsight includes AI-assisted capabilities that can reduce manual administrative work for communications logging and drafting. Broadsight's Autotracker AI tool can be used to automatically capture and categorize communications activity and to support drafting tasks such as key messages or response language, depending on configuration and team workflow. Key features and value areas: - Centralized logs for media interactions, issues, service requests, and stakeholder engagement - Workflow support for assignment, status tracking, follow-ups, and consistent record-keeping - Dashboards and reporting to summarize activity, trends, and outcomes over time - Searchable archive for retrieving prior interactions, notes, and supporting context - AI-assisted capture/categorization and AI-supported drafting for communications content