Broadsight is the only centralized communications team workspace. It helps comms teams track media enquiries, manage issues and keep everything organized—without the inefficiency of spreadsheets. Whether you’re in large enterprise, public affairs, or crisis communications, Broadsight makes sure nothing slips through the cracks by automating workflows, capturing media interactions, and giving you real-time insights into your communication efforts. Instead of juggling email chains and scattered notes, Broadsight centralizes media engagement tracking, making it easier to respond quickly, report accurately, and stay ahead of the conversation. The AI-powered AutoTracker even logs and categorizes media interactions automatically, so your team spends less time on admin work and more time doing what actually matters—crafting the right message. KEY FEATURES AND FUNCTIONALITY *AI-Powered AutoTracker - Say goodbye to manual data entry! Our AI automatically captures and logs media interactions, so you don’t have to. *Media Enquiry Tracking - Keep all incoming press requests in one place, assign follow-ups, and make sure responses stay consistent. *Issues Management - Track hot topics, crisis events, and stakeholder interactions with a structured workflow that keeps your team on the same page. *Custom Dashboards & Analytics - Get real-time insights, track engagement trends, and measure how your communication efforts are paying off. *Searchable Historical Archive - Need to pull up an old media request? No problem. Everything is archived, indexed, and easy to find. *Automated Reporting - Generate instant reports with summaries to keep leadership informed—without spending hours formatting data. --- Managing media and public affairs shouldn’t feel like herding cats—but without the right tools, it often does. Broadsight takes the chaos out of media tracking, helping teams stay organized, respond faster, and make smarter decisions based on real data. *Less Busywork, More Strategy - With automation handling the grunt work, your team can focus on crafting impactful messaging. *Faster, More Coordinated Responses - A centralized system keeps everyone on the same page, reducing duplicate work and missed opportunities. *Stronger Crisis & Reputation Management - Track media narratives in real time so you can respond proactively instead of reactively. *Data-Driven Communication Planning - AI-powered insights help you fine-tune your strategy and show measurable impact. Broadsight is for teams that want to manage media interactions with confidence, cut down on tedious tasks, and always have the full picture when it comes to their public communications.