--- title: Bigin by Zoho CRM Reviews meta_title: 'Bigin by Zoho CRM Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 877 reviews by the users' company size, role or industry to find out how Bigin by Zoho CRM works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 877 scale: '5' date_modified: '2026-11-11' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools ---

Bigin by Zoho CRM Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users commend the ease of use of Bigin by Zoho CRM, finding its interface simple and clear for beginners. (256 mentions)
Users love the simple and clean interface of Bigin by Zoho CRM, making it easy to set up and use. (133 mentions)
Users appreciate the intuitive interface of Bigin by Zoho CRM, making it easy to manage leads effectively. (113 mentions)
Users appreciate the simplicity of Bigin by Zoho CRM, finding the clean interface and easy setup ideal for small businesses. (109 mentions)
Users value the comprehensive integrations and affordability of Bigin by Zoho CRM, simplifying their sales processes. (87 mentions)
Users note the missing features in Bigin, including a dedicated "Leads" module and advanced email sequences. (91 mentions)
Users find the limited features of Bigin restrict their ability to manage complex workflows and campaigns effectively. (75 mentions)
Users find Bigin's limited customization restrictive, making it hard to adapt to unique workflows or complex needs. (67 mentions)
Users face integration issues with Bigin, requiring multiple steps for marketing campaigns and complex field mapping. (65 mentions)
Users find limited integrations, particularly with MS365, restricting their overall functionality and connectivity with other apps. (45 mentions)

5 Pros or Advantages of Bigin by Zoho CRM

5 Cons or Disadvantages of Bigin by Zoho CRM

Bigin by Zoho CRM Reviews (877)

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Bigin by Zoho CRM Reviews (877)

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Gaurav G.
GG
Gaurav G.
CEO/CO-Founder
Mid-Market (51-1000 emp.)
"Perfect CRM for Small Teams: Simple, Powerful, and Great Value"
4.5/5
What do you like best about Bigin by Zoho CRM?

Bigin by Zoho CRM is an excellent solution for small and mid-sized teams looking to manage their sales pipelines efficiently without the complexity of traditional CRMs. Its clean and intuitive interface makes it easy to set up and start tracking deals within minutes.

The platform strikes a perfect balance between simplicity and functionality — features like customizable pipelines, workflow automation, email integration, and mobile accessibility make it highly practical for growing businesses. The integration with other Zoho apps and third-party tools is seamless and adds great flexibility.

The mobile app deserves a special mention for its smooth user experience and real-time updates, allowing teams to stay on top of their deals on the go. Support from the Zoho team has also been prompt and helpful whenever needed.

Overall, Bigin offers great value for money, especially for startups and small businesses that want a lightweight yet powerful CRM to organize their sales process and boost productivity. Review collected by and hosted on G2.com.

What do you dislike about Bigin by Zoho CRM?

Some users may find the learning curve a bit steep when exploring advanced automation or integrations for the first time. Review collected by and hosted on G2.com.

Verified User in Financial Services
AF
Verified User in Financial Services
Small-Business (50 or fewer emp.)
"Simple, Clear CRM with an Excellent Pipeline View for Leads and Partners"
5/5
What do you like best about Bigin by Zoho CRM?

What we like most about Bigin by Zoho CRM is its simplicity and clarity. It allows us to manage both leads and channel partners on a single platform without complexity. The pipeline view makes it very easy to track lead movement, partner activity, and loan disbursal progress. We can clearly monitor team performance, partner-generated leads, and overall business flow in real time. It is easy to use, well-organized, and perfectly suited for growing loan and finance businesses. Review collected by and hosted on G2.com.

What do you dislike about Bigin by Zoho CRM?

Currently, there are limited advanced customization and reporting options compared to full-scale CRMs. Some automation features are basic, and deeper analytics would be helpful as the business scales. However, for small to mid-sized teams, Bigin still performs very well and keeps the CRM simple and easy to manage. Review collected by and hosted on G2.com.

Tyler O.
TO
Tyler O.
COO | Healthcare Revenue & Partnerships Strategist
Small-Business (50 or fewer emp.)
"Easy Pipeline Management and Drag-and-Drop, After a Tricky Setup"
3.5/5
What do you like best about Bigin by Zoho CRM?

I liked the ease of set-up, and we have a pretty heavily custom set-up. It's easy for our team to add and manage opportunities in the pipeline. I also really like the visual drag and drop, and the pricing. Review collected by and hosted on G2.com.

What do you dislike about Bigin by Zoho CRM?

Setup process was a little challenging and there were some bugs, but once I got through it it works perfectly. Review collected by and hosted on G2.com.

William .
W
William .
Realtor
Small-Business (50 or fewer emp.)
"From Outdated Database to Modern CRM. Here’s Why We Chose Bigin 360 CRM"
5/5
What do you like best about Bigin by Zoho CRM?

Pipelines that just work — easy to build, easy to navigate.

Automations anyone can set up — follow-ups, tasks, emails, all no-drama.

Smooth imports — data mapping is clear and organized.

All-in-one communication — calls, emails, and web forms live inside the CRM. Review collected by and hosted on G2.com.

What do you dislike about Bigin by Zoho CRM?

A cap on custom fields: You’re limited to 50 custom fields, (Bigin 360 level) and only one formula custom field can be used to trigger another formula field.

Limited automation/workflow depth: You’ll find basic “if this, then that” rules, but not deep conditional logic or multi-step automations.

It’s still a little too expensive for what you get at this tier. Review collected by and hosted on G2.com.

Vishal  S.
VS
Vishal S.
Business Development Executve
Mid-Market (51-1000 emp.)
"Advanced Pipedrive-Like SaaS with Strong Zoho and API Integrations"
4.5/5
What do you like best about Bigin by Zoho CRM?

The software is a SaaS-based application that is similar to Pipedrive, with the same functionalities—or even more advanced options—especially when it comes to integrations with other applications in the Zoho environment or any other API-enabled application. Review collected by and hosted on G2.com.

What do you dislike about Bigin by Zoho CRM?

It’s more focused on deal management and feels like a simpler version of Zoho CRM. It does have a few limitations right now, but those may get resolved with regular updates. Overall, it’s a strong competitor to applications like Pipedrive and others. Review collected by and hosted on G2.com.

vivek s.
VS
vivek s.
Founder
Small-Business (50 or fewer emp.)
"Easy Setup and Quick Start—Ideal for Small Businesses"
4/5
What do you like best about Bigin by Zoho CRM?

It’s very easy to set up and get started with, especially for small businesses. Review collected by and hosted on G2.com.

What do you dislike about Bigin by Zoho CRM?

I expected the support to be better, but I was on the trial version. Hopefully, support will improve when I move to the paid version. Review collected by and hosted on G2.com.

Brian B.
BB
Brian B.
Company Owner
Small-Business (50 or fewer emp.)
"Impressively Easy, Worry-Free Setup That Just Works"
5/5
What do you like best about Bigin by Zoho CRM?

Ease of setup is really impressive and worry free Review collected by and hosted on G2.com.

What do you dislike about Bigin by Zoho CRM?

Nothing yet. I found what it does what I needed to do in every case. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Streamlined Contacts & Payments, Best-in-Class Calling"
5/5
What do you like best about Bigin by Zoho CRM?

Contacts and payment are streamlined, and most importantly, it’s the best for calls. Review collected by and hosted on G2.com.

What do you dislike about Bigin by Zoho CRM?

Not more support for Cold Calling and Salesline Review collected by and hosted on G2.com.

Kaustubha D.
KD
Kaustubha D.
"Efficiency-Boosting CRM with Customizable Features and Stellar Support"
4.5/5
What do you like best about Bigin by Zoho CRM?

I use Bigin by Zoho CRM for tracking sales, leads, and campaigns, and I store customer information for easy access. I appreciate its customizability for tweaking pipelines and lead generation techniques according to my needs. The mobile application is great because I can access data on the go. The user interface is simple but effective, on both desktop and mobile apps. I value the customer support, as they're always ready to help with anything. It offers multiple app integrations like Shopify, Zapier, Google Workspace, and Outlook, which make tasks easier. I also find it very affordable for the features it provides. Review collected by and hosted on G2.com.

What do you dislike about Bigin by Zoho CRM?

There are limitations on the number of records I can add, the number of pipelines I can create, and the number of automations I can perform. Also, there are some missing features like a target meter. Review collected by and hosted on G2.com.

JG
Jaymilyn G.
Marketing Officer
Small-Business (50 or fewer emp.)
"Effortless CRM for Small Teams—Simple, Organized, and Reliable"
4.5/5
What do you like best about Bigin by Zoho CRM?

We’ve tried a few CRMs before and Bigin really stands out for how simple and organized it is. It's so simple to set-up pipelines, track deals, and manage contacts. No need for hours of setup or training.

The mobile app is smooth and easy to use, which makes it simple to update deals or check tasks while on the go. It has all the important tools without being too complicated. Perfect for small teams who just want something that works.

Highly recommend it for anyone looking for a clean and reliable CRM. Review collected by and hosted on G2.com.

What do you dislike about Bigin by Zoho CRM?

It was just a bit difficult to segment contacts for email sending. Review collected by and hosted on G2.com.