Radical simplicity. I love that I didn't need a consultant to set this up. The built-in telephony and email sync mean I don't have to jump between five different tabs to talk to one customer. It keeps everything in one 'timeline' view which is very intuitive. Review collected by and hosted on G2.com.
The search function can be a bit finicky if you don't have the exact spelling of a contact, and I wish there were more custom fields available on the entry-level tier. Review collected by and hosted on G2.com.
