For small businesses, this is a very easy and useful software. Its simple, clean UI helps any admin create and customize pipelines, fields, rules, dashboards, and automated flows. Overall, it feels like a powerful tool, and it fulfills the basic needs of micro and small businesses. That said, it still needs improvement around user permissions and the dashboard charts, especially when using pipeline filters. Review collected by and hosted on G2.com.

The storage is very limited, and the record data allowance is also low for a Premier account. Review collected by and hosted on G2.com.

Bigin is perfect for small and growing sales teams that need to organize leads and follow-ups fast. For example, when we receive inquiries from WhatsApp, email, and website forms, Bigin gives us one clean place to log each lead, assign it to a salesperson, and track it through stages like New → Contacted → Proposal → Closed. No more guessing who owns what.

It’s also great for service-based businesses (consulting, agencies, IT services, real estate, training centers) where deals depend heavily on follow-ups and relationship history. Having notes, tasks, and reminders tied to each contact prevents lost opportunities and improves response time. Review collected by and hosted on G2.com.

reporting and analytics are quite basic. While they are fine for tracking simple pipelines and activities, they lack deeper insights such as advanced forecasting, custom dashboards, and complex performance metrics. For data-driven decision making, this can feel restrictive. Review collected by and hosted on G2.com.

What I like best about Bigin is how it simplifies the core CRM experience without sacrificing functionality. The user interface is clean and intuitive, so our team adopted it quickly with minimal training. Pipelines and contact management are easy to customize, which helps us track deals more effectively and stay organized. Automation features—like follow-up reminders and task scheduling—save time and ensure no leads slip through the cracks. Overall, Bigin provides the right balance of power and simplicity at a price that makes sense for a small or growing sales team. Review collected by and hosted on G2.com.

While Bigin is great for basic CRM needs, it sometimes feels limited when our processes become more advanced. The reporting capabilities are fairly basic compared to more robust tools, so we occasionally hit a ceiling when we want deeper analytics or custom dashboards. Some integrations—especially with third-party sales and marketing tools—aren’t as seamless or extensive as we’d like, meaning we need workarounds for a few workflows. Additionally, a few features that are standard in larger CRMs (like advanced automation or predictive lead scoring) aren’t available yet. Overall, these limitations are expected given Bigin’s focus on simplicity, but they can be noticeable as a business grows. Review collected by and hosted on G2.com.

Tracking is easy over here — I especially like the pipeline view, which shows every lead's stage at a glance without digging through spreadsheets. The drag-and-drop stage movement saves time, and follow-up reminders keep our cold outreach from slipping through the cracks. Simple UI, quick to onboard the team on. Review collected by and hosted on G2.com.

unable to import contact card in sales pipeline Review collected by and hosted on G2.com.

very easy to use, good UI. you can connect with so many apps, very fast and good overall. the pricing is not bad. and they also help you with the onboarding. smart system. Review collected by and hosted on G2.com.

it freezes sometimes. they need to fix that and allow dark mode. Review collected by and hosted on G2.com.

I really like the ease of using Bigin by Zoho CRM. It offers a lot of features that make marketing easy for me. It helps me keep track of important leads and ensures I don't miss out on them. I can also monitor the performance of my staff efficiently. The initial setup was quite easy because there was a proper demo provided to us, making it easier to use. Review collected by and hosted on G2.com.

currently nothing as such as i have just started using it Review collected by and hosted on G2.com.

Its Cost effective and easy to use. It has a lot of features for an entry level business. I think this is the only crm at this price with a WhatsApp business integration Review collected by and hosted on G2.com.

This can be bit more generalized for any business or have different pre setups for different business category Review collected by and hosted on G2.com.

We use Bigin both internally for our digital marketing agency and for managing our clients’ leads—and it has been a great experience so far.

Bigin is extremely easy to set up and use, even for non-technical teams. The interface is clean, intuitive, and focuses on what SMEs actually need, without unnecessary complexity.

What really stands out is the affordable pricing combined with strong automation capabilities. From lead tracking and follow-ups to basic workflow automations, Bigin helps streamline daily operations and saves a lot of manual effort.

For small and medium businesses looking for a simple CRM with room to automate and scale, Bigin is a very practical choice. It delivers excellent value for money and fits perfectly into a growing business environment. Review collected by and hosted on G2.com.

It dont have the market place like Zoho CRM to connect with other applications Review collected by and hosted on G2.com.

A very helpful CRM for tracking things, staying up to date, and keeping on top of notifications. The mobile-based version is fast, straightforward, and easy to use. Review collected by and hosted on G2.com.

It’s hard to understand the automations and to set them up properly. Review collected by and hosted on G2.com.

Zoho Bigin has helped us better organize our sales process and track leads more efficiently. The platform is user-friendly and affordable, while still offering the essential CRM features a growing business needs. Deal tracking, follow-up reminders, and customer management are straightforward, simple to use, and effective. Overall, it’s a great CRM for small and medium-sized businesses. Review collected by and hosted on G2.com.

Zoho Bigin has helped us organize our sales process more effectively and track leads with greater efficiency. The platform is user-friendly and affordable, yet it still provides the essential CRM features a growing business needs. Deal tracking, follow-up reminders, and customer management are straightforward and easy to use, and they work well in day-to-day workflows. Overall, it’s a strong CRM option for small and medium-sized businesses. Review collected by and hosted on G2.com.