--- title: Badger Maps Reviews meta_title: 'Badger Maps Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 366 reviews by the users' company size, role or industry to find out how Badger Maps works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 366 scale: '5' date_modified: '2026-11-12' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools ---

Badger Maps Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Badger Maps, noting its intuitive setup and efficient territory management. (72 mentions)
Users appreciate the visual mapping features of Badger Maps, enhancing efficiency in territory creation and customer management. (50 mentions)
Users highlight the route optimization capabilities of Badger Maps, enhancing efficiency in managing customer territories and sales efforts. (49 mentions)
Users appreciate the automatic route feature of Badger Maps, enhancing efficiency and simplifying the routing process. (47 mentions)
Users praise the superb customer support of Badger Maps, appreciating the rapid and knowledgeable responses from representatives. (40 mentions)
Users experience routing issues, struggling with inaccurate home locations and complications in mapping and billing processes. (19 mentions)
Users face challenges with mapping accuracy and routing issues, hindering efficient navigation and client organization. (18 mentions)
Users find Badger Maps to be expensive for its capabilities, especially for individual licensing costs. (15 mentions)
Users feel that improvement is needed for syncing between mobile and online apps, impacting overall efficiency. (13 mentions)
Users highlight limitations in CRM capabilities and find the mobile interface and routing options challenging to use. (11 mentions)

5 Pros or Advantages of Badger Maps

5 Cons or Disadvantages of Badger Maps

Badger Maps Reviews (366)

Reviews

Badger Maps Reviews (366)

4.7
366 reviews
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Nitya K.
NK
Nitya K.
Marketing and operations intern
Small-Business (50 or fewer emp.)
"All-in-One Territory Management and Route Optimization for Field Sales"
5/5
What do you like best about Badger Maps?

What I like most about Badger Maps is how it combines customer management, territory organization, and route planning into one convenient platform. It makes managing field sales operations much easier, especially when working with a large number of customer accounts across different territories. Review collected by and hosted on G2.com.

What do you dislike about Badger Maps?

Badger Maps is a great tool overall, but I think the interface could be a little more modern and customizable. Managing large customer lists can sometimes feel complicated, and I would like to see better filtering, faster performance, and more automation features. More flexible pricing would also be helpful. Review collected by and hosted on G2.com.

Ray H.
RH
Ray H.
Licensed Sr Mortgage Consultant
Enterprise (> 1000 emp.)
"Badger Optimizes Routes Effortlessly with Helpful Support"
5/5
What do you like best about Badger Maps?

On the version I had, you can plot up to 2,000 customers in two colors. You can lasso any number of customers, and Badger gives you an optimized route so you can visit them in the most efficient way possible. For example, you can set it up so you’re making right turns for most of the route. Review collected by and hosted on G2.com.

What do you dislike about Badger Maps?

I love Badger—there’s honestly nothing to dislike. The staff is helpful, and the product works exactly as expected. It does what you pay for, and my experience has been consistently positive. Review collected by and hosted on G2.com.

Daniel W.
DW
Daniel W.
Outside Sales Representative
Small-Business (50 or fewer emp.)
"Excellent Route Planning and Prospecting with Top-Notch Customer Service"
5/5
What do you like best about Badger Maps?

Badger Maps is an excellent planning tool! This platform allows you to import your current accounts while also prospecting others. In addition to that, Badger allows you to optimize your route which is beneficial as for time and fuel efficiency. And did I mention their customer service is the best in the market!?! A great tool and will recommend to all of my friends in sales positions! Review collected by and hosted on G2.com.

What do you dislike about Badger Maps?

There's nothing really to dislike about this platform. If there was anything at all, it might be on how to upload new accounts since initial import. Review collected by and hosted on G2.com.

Edward  S.
ES
Edward S.
Physician Liaison
Small-Business (50 or fewer emp.)
"Efficient Routing and Integration with Stellar Support"
4.5/5
What do you like best about Badger Maps?

I use Badger Maps because it integrates seamlessly with Android Auto for navigation in my car, which I find really convenient. I like how I can use the reporting feature to monitor my monthly client visits. The routing feature is great because it lets me efficiently visit our referral sources, optimizing my time on the road. I also appreciate how easy it was to set up, especially with the CSV import for our existing clients, and I regularly add new accounts. Review collected by and hosted on G2.com.

What do you dislike about Badger Maps?

I find the voice recognition on Badger Maps could be improved. It uses the voice input from my Samsung phone, but sometimes it messes up punctuation, so I have to go in and retype everything. Better voice recognition or AI would make it much smoother to use. Review collected by and hosted on G2.com.

Matthew B.
MB
Matthew B.
Small-Business (50 or fewer emp.)
"Efficient Routes, Easier Territory Management"
4.5/5
What do you like best about Badger Maps?

I like the route optimization feature and being able to create accounts quickly. I can set a starting and ending point and find the most efficient way to get to each spot, wasting less time. I also found the setup relatively easy. Review collected by and hosted on G2.com.

What do you dislike about Badger Maps?

I wish I could turn a quick stop into an account with the click of a button, instead of going into the search tool to do it. Review collected by and hosted on G2.com.

Jason R.
JR
Jason R.
Sales Rep
Small-Business (50 or fewer emp.)
"Streamlined, Easy, and Efficient—Badger Is Worth Every Penny"
5/5
What do you like best about Badger Maps?

takes what could be a very difficult and time consuming task and streamlines it to make it easy and efficient. Review collected by and hosted on G2.com.

What do you dislike about Badger Maps?

i haven't found a downside, some may say the price, but for the ROI, Badger allows me to sell and earn so much more, it is definitely worth every penny! Review collected by and hosted on G2.com.

Steve M.
SM
Steve M.
Sales Rep
Small-Business (50 or fewer emp.)
"Prospecting, Route Planning, and Check-Ins Made Simple"
5/5
What do you like best about Badger Maps?

So much - the ability to prospect from the app, add them as a prospect and then plan routes to see them all. After visiting them, I "check-in" and add notes of who I met, emails, and brief notes of what was covered. Review collected by and hosted on G2.com.

What do you dislike about Badger Maps?

I think the limit to the number of photos I can add in the notes features. Review collected by and hosted on G2.com.

Henry O.
HO
Henry O.
Chief Deal Manufacturer.
Small-Business (50 or fewer emp.)
"Badger Maps Route Optimization Saves Hours of Driving Each Week"
5/5
What do you like best about Badger Maps?

Before using Badger Maps, planning my daily territory and sorting through client addresses took way too much time. Now, the route optimization feature automatically maps out the most efficient way to travel. It saves me hours of driving each week and cuts down on gas expenses. Review collected by and hosted on G2.com.

What do you dislike about Badger Maps?

It needs more integrations with web-based CRM apps. Review collected by and hosted on G2.com.

CRW W.
CW
CRW W.
Surgical Sales
Small-Business (50 or fewer emp.)
"Time-Saving Visual Tool for Territory Management"
5/5
What do you like best about Badger Maps?

What I like most is the nice visual of the map. I like being able to set places, search by liposuction or cosmetic surgery, and look at a visualization on a map. It saves me time because instead of going on to Google and looking for a certain area, Badger Maps eliminates that extra step. Review collected by and hosted on G2.com.

What do you dislike about Badger Maps?

I would usually have a hard time with the platform and the ease of being able to list those out if I'm in an area. I would like it better if when I'm in an area, Badger Maps could just tell me everyone around who does cosmetic surgery or liposuction. If it could populate that into a quick list based on the specific zip code in order, that would be helpful. So I could go from Stop 1, Stop 2, Stop 3 in a list on that day. I also really need the ability to weed out any reconstructive plastic surgeons or plastic surgeons owned by a hospital system or a larger health system. Review collected by and hosted on G2.com.

Karin T.
KT
Karin T.
Sales Manager
Small-Business (50 or fewer emp.)
"Reliable Route Planning in One Place and Solving for Decision Fatigue"
5/5
What do you like best about Badger Maps?

History for each account, contact info all in one place, being able to filter and create personalized heat maps, while also saving reliable routes Review collected by and hosted on G2.com.

What do you dislike about Badger Maps?

I would like to be able to change some of the filters more easily Review collected by and hosted on G2.com.