--- title: Awin Reviews meta_title: 'Awin Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 506 reviews by the users' company size, role or industry to find out how Awin works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 506 scale: '5' date_modified: '2026-08-01' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Awin Reviews **Vendor:** Awin **Category:** [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing) **Average Rating:** 4.1/5.0 **Total Reviews:** 506 ## About Awin Infinite partnerships, simply enabled. Our global affiliate marketing platform empowers advertisers and publishers of all sizes to grow their businesses online. We help brands of every size to partner with a diverse range publishers, targeting the customers you want to reach. Brands and businesses selling products or services online can seamlessly leverage engaged consumer audiences to grow sales, expand customer reach and strengthen their brand via the Awin platform. With ShareASale and Commission Factory, Awin’s global affiliate platform is powered by 17 offices worldwide, over 1,400 employees, 1 million publishers and 30,000 advertisers. Awin generated €17.5bn in revenue for its advertisers and €1.3bn for its publishers in the last financial year. ## Awin Pros & Cons **What users like:** - Users appreciate the **ease of use** of Awin, making account management and tracking straightforward and efficient. (194 reviews) - Users appreciate the **impressive range of affiliates** on Awin, enjoying its ease of use and effective features. (106 reviews) - Users appreciate the **responsive customer support** of Awin, enhancing their confidence in using the platform effectively. (83 reviews) - Users appreciate the **intuitive interface** of Awin, which simplifies managing affiliate partnerships and performance tracking. (57 reviews) - Users value the **easy setup** of Awin, praising its straightforward transition and user-friendly integration experience. (53 reviews) - Users value Awin's **intuitive analytics and reporting features** , enhancing campaign management and overall efficiency significantly. (52 reviews) - Performance Tracking (51 reviews) - Users praise Awin for its **intuitive platform usability** , ensuring easy navigation and effective management of affiliate programs. (45 reviews) - Navigation Ease (39 reviews) - Users value the **seamless affiliate management** and insightful tools Awin provides, enhancing their marketing strategies effectively. (37 reviews) **What users dislike:** - Users experience **poor customer support** due to slow response times and reliance on self-service systems for assistance. (54 reviews) - Users find the **need for improvement** in date comparison and transaction approval processes, affecting overall usability. (24 reviews) - Users experience **payment issues** with Awin, including missing data and complex billing procedures causing confusion. (23 reviews) - Users experience various **technical issues** , including navigation difficulties, slow processes, and frequent website downtime. (23 reviews) - Users find **inadequate reporting** options on Awin, hindering visibility and slowing down campaign analysis processes. (21 reviews) - Users express frustration with Awin's **poor partnership management** , highlighting difficulties in communication and inadequate support. (20 reviews) - Affiliate Management (19 reviews) - Users find the **complexity issues** of Awin's platform frustrating, hindering easy navigation and effective reporting. (17 reviews) - Complex Setup (17 reviews) - Limited Publisher Options (17 reviews) ## Awin Reviews ### 1. Reliable Platform with Robust Tracking Features **Rating:** 4.5/5.0 stars **Reviewed by:** Rob L. | Head of Partnerships & Insights, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2026 **What do you like best about Awin?** I appreciate Awin's user interface, features, and reliability. The server-to-server tracking enables us to consistently earn commissions, knowing the system is robust. I find the advertiser directory useful for exploring new clients and assessing their existing performance to reach out to them. Benchmark stats also enhance our reliance on the platform. Additionally, the good documentation, APIs, and technical support are very helpful during the setup process. **What do you dislike about Awin?** I think the ability for advertisers to manually adjust sales based on attribution rather than purely cancellations or returns needs improvement. **What problems is Awin solving and how is that benefiting you?** I use Awin to work with advertisers, track sales, and earn commissions. It gives us access to advertisers, tracking technology, payment management, and platform communication. The server-to-server tracking is robust, and the advertiser directory helps explore and assess new clients. **Official Response from Carina Aiordachioae:** > Hey Rob, Thank you for sharing your positive feedback about Awin! We are thrilled to hear that you appreciate our user interface, features, reliability, and tracking capabilities. Your satisfaction is our priority, and we are glad to know that our platform is meeting your needs. We value your input regarding the manual adjustment of sales by advertisers and will take this into consideration for future improvements. Your feedback helps us enhance our services to better serve you and all our users. If you have any further suggestions or need assistance, please feel free to reach out. We are here to support you every step of the way. Best regards, The Awin Team ### 2. Best Affiliate Site I've Used **Rating:** 5.0/5.0 stars **Reviewed by:** Cara S. | Freelance Graphic Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2022 **What do you like best about Awin?** Continues to be the most profitable affiliate site I've tried. **What do you dislike about Awin?** There does seem to be a good deal of turnover among companies that use Awin. For example, Etsy recently announced that it's moving to Rakuten, and several travel sites have come and gone. Perhaps Awin can become more competitive to retain companies. **Recommendations to others considering Awin:** Find brands you're passionate about and share them with your readers. **What problems is Awin solving and how is that benefiting you?** I'm able to make a bit of passive income on my blog by providing truly helpful links to my readers. **Official Response from Fotini Efstathiou:** > Hi Cara, Thank you for the 5-star review! We're thrilled to hear that Awin has been the best affiliate site for you, driving more conversions. We appreciate your feedback on the login process, and we're continuously working to enhance the user experience. We're glad to be a part of your journey in making passive income through your blog. If you ever have more suggestions or feedback, feel free to share. Best, The Awin Team ### 3. Effortless Affiliate Tracking with Easy Navigation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2025 **What do you like best about Awin?** I like how easy it is to navigate Awin, and the initial setup was very easy. It helps track transactions conducted by affiliates and bring traffic to our website via external traffic. **What do you dislike about Awin?** I would find it helpful to have more detailed reporting, like knowing which affiliate performed the best each month and seeing a list of products with the quantities they pushed. **What problems is Awin solving and how is that benefiting you?** Awin helps track transactions conducted by affiliates and bring traffic to our website via external traffic. **Official Response from Carina Aiordachioae:** > Thank you for sharing your feedback! We’re glad to hear that transitioning from ShareASale was smooth and that Awin’s dashboard, Shopify integration, and reporting are helping you save time and focus on strategy. It’s great to know that the platform is supporting your daily work and helping you improve your program. If you ever need guidance or support, our customer support team is always happy to help. Warm regards, The Awin Team ### 4. A nice fit into our company **Rating:** 3.5/5.0 stars **Reviewed by:** Stephen T. | Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2025 **What do you like best about Awin?** It is low risk, for a small company like us. **What do you dislike about Awin?** It took me a while to get to grips with making it really work, and using the analytics properly. **What problems is Awin solving and how is that benefiting you?** It's allowing to access EU markets where we don't have much presence **Official Response from Carina Aiordachioae:** > Thanks so much for sharing your early experience with Awin! We're glad to hear that your initial partner interactions have been positive and that you're finding value in the platform for building partnerships. We hear your feedback on onboarding and partner availability, and we’re here to help. If you ever feel unsure about using the platform or want help finding the right partners, our team is always happy to guide you. Don’t hesitate to reach out to us: https://success.awin.com/s/contactsupport?language=en_US Best regards, The Awin Team ### 5. Easy to Manage with Fast, Responsive Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Customer S. | Customer Service Representative and marketing assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Awin?** I find it very easy to manage, and the customer service team responds quickly whenever I reach out. **What do you dislike about Awin?** The new design took me a little while to learn, especially when it came to figuring out how to navigate everything. I also appreciate having the option to access the old version. **What problems is Awin solving and how is that benefiting you?** Having affiliate promote our brand has increased our sales. We see big upticks in sales thanks to them. Awin is a large reputable platform for influencer's to trust. **Official Response from Carina Aiordachioae:** > Thank you for your thoughtful review. We’re really glad to hear you find the platform easy to manage and that our support team has been responsive when you’ve needed help. We also appreciate your feedback on the new design. We understand that changes can take a bit of getting used to, and it’s great to hear the option to access the previous version has been helpful during that transition. If you ever need a hand navigating the updated interface or want tips to get the most out of it, our support team is always happy to assist. You can also find more guidance here: https://help.awin.com & https://www.awin.com/gb/product-releases/winter-2026?language=en_GB Thanks again for sharing your experience with Awin! Kind regards, The Awin Team ### 6. Easy-to-Use Platform That Simplifies Affiliate Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** July 22, 2026 **What do you like best about Awin?** It is fairly easy to use and makes managing affiliate marketing simple. **What do you dislike about Awin?** I do not like that AWIN has not decided on whether they want to get rid of the classic view or the new view. It is very annoying having to constantly change between views. **What problems is Awin solving and how is that benefiting you?** Right now it is making managing our affiliates a lot easier. It leaves us with a hands off approach and it lets our affiliates work on their terms. **Official Response from Carina Aiordachioae:** > Thank you for your feedback! We're glad to hear Awin is making affiliate management easier for your team. We appreciate your comments about switching between the Classic and new views. At the moment, we offer both experiences so clients can choose the one that best suits their workflow and preferences. That said, we're continuously improving the platform, and we're looking forward to welcoming all users to the new UI next year. Your feedback helps us shape that experience, so thank you for sharing it! Best regards, The Awin Team ### 7. Great Affiliate Selection and Robust Reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2026 **What do you like best about Awin?** The number of affiliates available is great. I also enjoy the amount of reports I can pull to make informed decisions. **What do you dislike about Awin?** While it's still in development, I'm not a huge fan of the new Awin. Lots of features currently missing, but will hold my judgement fully until it's released in full. **What problems is Awin solving and how is that benefiting you?** For my shopify clients the Auto Validation feature has been super helpful in removing cancelled transactions automatically saving me and the client time. **Official Response from Carina Aiordachioae:** > Hi, Thank you for taking the time to share your feedback. We appreciate your feedback on the new Awin experience. As you mentioned, we're continuing to develop and enhance the platform, and feedback from users like you plays an important role in shaping what's next. If there are any specific features you'd like to see added or improved, we'd love to hear your suggestions. Thanks again for your review and for being part of the Awin community. The Awin Team ### 8. Easy-to-Use UI and Seamless Integrations for Quick Launches **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2026 **What do you like best about Awin?** The Ui as its easy to use and self explanitary and looks and feels nice to use, Intergartions are easy and simple allowing for easy and seamless launches **What do you dislike about Awin?** the AI publisher finding tool isnt the best tool as the reccomendations arent great, the commission set up is very long winded when setting up large pieces of exposure **What problems is Awin solving and how is that benefiting you?** Support with onboarding new opportunities with GAP analysis ect. also performance reporting with all the different reports **Official Response from Carina Aiordachioae:** > Thank you for taking the time to share your feedback. We're glad to hear that you've had a positive experience with Awin's intuitive interface, seamless integrations, and reporting capabilities, and that the platform is supporting your onboarding and performance analysis. We also appreciate your comments about the AI Publisher Discovery tool and the commission setup process. We'll be sure to share your suggestions with the relevant teams. Thank you again for helping us make Awin even better. ### 9. Boosts Traffic with Selective Publisher Engagement **Rating:** 3.5/5.0 stars **Reviewed by:** Kevin T. | Marketing manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Awin?** I like how Awin gives you the power to choose which publishers you want to work with and reach out to them. The ability to spot other discount sites or promotional code websites in the find publisher section is really handy. It helps us find publishers we weren't previously aware of and also helps protect our brand from sites we don't want to appear on. **What do you dislike about Awin?** I feel Awin could be improved by providing more visibility on the creatives that are live on publishers' sites. It's important to ensure that the ad creatives are on brand, using the right tone of voice, and showing the correct offer. Also, the initial setup was a little messy. The onboarding call wasn't well explained, and we were a bit in the dark initially about the billing process and how everything worked, especially since we were new to affiliate marketing. **What problems is Awin solving and how is that benefiting you?** We use Awin to generate more traffic and gain exposure to brands. It helps increase consideration for our service and allows us to find useful publishers while protecting our brand from undesirable sites. **Official Response from Carina Aiordachioae:** > Hi Kevin, Thank you for taking the time to share your feedback. We’ll be sure to share your comments with our product team as we continue looking for ways to make creatives easier to monitor and the onboarding experience clearer for new users. We value your trust in Awin to support your affiliate marketing efforts and look forward to helping you grow your brand safely and effectively. Best regards, The Awin Team ### 10. User-Friendly Platform with Transparent Data **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2025 **What do you like best about Awin?** The platform is useful and easy to use. It was already implemented in the company when I started using it, so I don’t know whether the implementation and integration were easy. On my side, I use it several times a month. I like the fact that we can analyze the results easily and that there is complete transparency with the affiliates we work with (we can see the same and also analyze the performance). I also appreciate that whenever I have any doubts, I receive great support from my Account Manager. **What do you dislike about Awin?** I think the date comparison report (for example, comparing one month with another) could be improved. I sometimes tend to mix up the dates I want to view with the ones I want to compare them to. Also, at the end of the month, in the transactions report, I’d like to have the total amount of costs displayed (commissions + network fee + platform fees). **What problems is Awin solving and how is that benefiting you?** The most recent issue with Awin was related to billing some days ago. However, we received great support from our Account Manager, and the situation has been resolved. I’ve had several doubts or issues with the platform. For example, the affiliate labels (types of affiliates) were not accurate, but we also received good support and the change has been done. **Official Response from Carina Aiordachioae:** > Thank you for sharing your feedback! We’re glad to hear that Awin’s platform, reporting, and transparency are helping you analyze results effectively, and that your Account Manager has been able to support you whenever needed. We appreciate your suggestions regarding date comparison reports and total transaction costs. Feedback like yours helps us continue improving the platform. If you need further assistance, please contact our customer support team. You can also consult visit the Advertiser Success Centre for helpful resources: https://advertiser-success.awin.com/s/?language=en_GB. Best regards, The Awin Team ### 11. Awin’s Easy, User-Friendly Dashboard with Helpful Support **Rating:** 5.0/5.0 stars **Reviewed by:** Yuhan F. | Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2026 **What do you like best about Awin?** Awin is easy to use and dashboard is very user friendly, support staff helpful **What do you dislike about Awin?** some legacy features and new features are mixed together kind of confusing. **What problems is Awin solving and how is that benefiting you?** We use Awin to build our affiliate program. **Official Response from Carina Aiordachioae:** > Hi Yuhan, Thank you for sharing your positive experience with Awin! We're thrilled to hear that you find our dashboard user-friendly and our support staff helpful. We appreciate your feedback about the mix of legacy and new features, and we will definitely take that into consideration for future improvements. If you have any specific features causing confusion, please let us know so we can address them. We're glad to hear that Awin is helping you build your affiliate program. If you have any further questions or need assistance, please don't hesitate to reach out. Thank you for being a valued Awin customer! Kind regards, The Awin Team ### 12. Effortless Publisher Connections, Needs Quick Support **Rating:** 4.5/5.0 stars **Reviewed by:** Valeria S. **Reviewed Date:** February 11, 2026 **What do you like best about Awin?** I like how easy it is to connect with publishers using Awin. The platform allows me to apply to publishers on the network, or even those who haven't signed up yet. It provides the ability to communicate with them through newsletters, targeting all or specific publishers. I find it really easy to set codes, which only takes about 2 minutes, and set up exclusive attribution for those codes. Both the merchant and publisher sides of the platform are user-friendly, making the overall process efficient. **What do you dislike about Awin?** I'd love if the customer success team could answer in a more timely manner. It can take up to 2 days to hear back. The Awin team was not as responsive as I'd prefer. **What problems is Awin solving and how is that benefiting you?** Awin simplifies managing affiliate marketing by making it easier to work with publishers, assign commission rates, send communications, and check transactions. Its platform is user-friendly for both merchants and publishers, allowing easy code setup and broad or specific communication via newsletters. **Official Response from Carina Aiordachioae:** > Hi Valeria, Thank you for sharing your feedback! Regarding response times from our customer support team, we aim to get back to clients as quickly as possible, though it can sometimes take up to 48 hours when handling a high volume of requests. We recommend first checking the Advertiser Success Centre (https://advertiser-success.awin.com/s/?language=en_GB), where you would find helpful articles. If you don’t find the answer there, please reach out to our support team directly so we can assist you. Thank you again for your insights and for using Awin to manage your affiliate program. Best regards, The Awin Team ### 13. Streamlines Invoice Management, Room for Payment Timeline Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2026 **What do you like best about Awin?** I like Awin because it brings our 300 publishers into one marketplace, allowing us to have a single, segregated invoice which really assists us by managing all contracts. It also provides easy UTM tracking, helping affiliates connect easily, with full transparency. I love how I can search for additional networks and automatically insert their UTM links and coupon codes. The platform manages all payments for us, making the process quite amazing and easy other than the timeline of payment. It allows us to track usage across our networks and offers detailed financial reporting, which is very accurate. I recommend Awin for anyone looking to use it for affiliate goals. **What do you dislike about Awin?** The timeline for influencer payments is a problem. For instance, if someone receives payment from the first to the 1st-31st, they won't actually get the money until the 16th of the following month. Unless you pay your invoices biweekly which makes it quite easier. Transitioning all of our affiliates and influencers over from Impact was also a bit of a challenge, especially with answering all their questions, and moving 300 accounts and ensuring all data is converted in an orderly fashion. **What problems is Awin solving and how is that benefiting you?** Awin lets us pay all influencers and affiliates in one invoice, simplifying payment management. **Official Response from Anca-Maria Babii:** > Thank you for your thoughtful review. It’s great to know these features are making your affiliate management more efficient. We also appreciate your feedback on payment timelines and the migration process. We understand how important both are and we are continuously working to improve the experience. Thank you for your recommendation and for partnering with Awin. ### 14. Effortless Onboarding, Stellar Support **Rating:** 4.5/5.0 stars **Reviewed by:** Nick S. | Remote Work Business Opportunity **Reviewed Date:** February 11, 2026 **What do you like best about Awin?** I really appreciate the support from Awin, whether it's the online information, training, or the emails received during client onboarding. It's reassuring to know that both my clients and I receive updates and information on what needs to be done, ensuring we know where we are in the onboarding process. The support remains consistent even after the account goes live, which is great. The email response time is impressive, usually the same day, which is efficient for answering any questions. It's especially comforting for new clients or advertisers who might not have much experience, as Awin provides lots of support. **What do you dislike about Awin?** There seems to be an issue with accounts being in amber mode. Clients often tell me they've paid the Awin invoices on time and aren't in debt, yet this amber issue is a constant problem. Accounts fall into amber, they're either in green for a little bit, then drop into amber, and it's an issue because a publisher can see this and it might put them off joining the affiliate program. This occurs on a regular basis. **What problems is Awin solving and how is that benefiting you?** Awin simplifies account management and provides clients immediate insights into their affiliate programs. It's user-friendly and consistent, making onboarding straightforward and setup painless, particularly with their support and one-click install apps. **Official Response from Carina Aiordachioae:** > Hi Nick, Thank you for your detailed review of Awin! Regarding accounts appearing in amber, we understand this can be frustrating, especially if invoices have been paid. We recommend reaching out to our Support Team so they can investigate your specific case and provide clarity. To help you and your clients further, here are some useful guides in our Advertiser Success Centre: - https://advertiser-success.awin.com/s/article/link-control-for-advertisers?language=en_GB - https://advertiser-success.awin.com/s/article/What-is-the-Traffic-Light-status?language=en_GB - https://advertiser-success.awin.com/s/article/How-can-I-pay-Awin-via-Direct-Debit?language=en_GB Best regards, The Awin Team ### 15. User-Friendly Platform with Great Support **Rating:** 4.5/5.0 stars **Reviewed by:** Brenda S. **Reviewed Date:** February 10, 2026 **What do you like best about Awin?** I really like Awin because it is easy to use and the user experience is great overall. I appreciate how straightforward the platform is, making it simple to find everything I need and to set up things like inviting publishers. The help center articles are very helpful too. Plus, I've had a great experience with the support team; they are always able to assist with my requests. **What do you dislike about Awin?** I'd like to be able to amend sales manually, like when I have just 1-2 sales to adjust. Some commission setups can be a bit complex, especially when needing to set dynamic rates for new and existing customers at different timeframes. A specific parameter is required to track new customer acquisition, but the dynamic rates on Awin aren't able to determine that. It would be great to add the specific parameter in the dynamic setup and have the option to set this for just one publisher, instead of it appearing as a program setup in all commission structures. **What problems is Awin solving and how is that benefiting you?** I use Awin to partner with publishers to boost brand awareness and conversion rates, and track results on the platform. **Official Response from Carina Aiordachioae:** > Hi Brenda, Thank you so much for your detailed and thoughtful feedback! We’re delighted to hear that you find the platform easy to use, that inviting publishers is straightforward, and that our Help Center articles and Support team have been helpful. It’s great to know Awin is supporting your efforts to grow brand awareness and conversions. Regarding manually amending sales and the complexity around dynamic commission setups, especially for new vs. existing customers, we really appreciate you outlining this in detail. Your use case is very valuable. We recommend sharing this directly with our Support team so they can review your specific setup, explore possible workarounds, and pass your feedback to the relevant product team for consideration. Insights like yours help us continue improving the platform. Thank you again for taking the time to share them. Kind regards, The Awin Team ### 16. Efficiency with Room for Improved Flexibility **Rating:** 4.5/5.0 stars **Reviewed by:** Bobby N. **Reviewed Date:** February 10, 2026 **What do you like best about Awin?** I find the fast sign-up feature very useful, especially for onboarding publishers who may not be familiar with the affiliate space. This makes it a really beneficial feature. We also use Awin for managing commission, processing payments, and recruiting publishers. It's very easy to set up, and the wider team is very helpful. Even though the customer support turnaround could be faster, I see the team doing all they can to ensure we receive the attention we need. **What do you dislike about Awin?** I think reporting is not as sophisticated as it can be, and there is not a lot of personalization on the platform. There's also not much flexibility with what you can do, like adding UTM parameters is usually done by the Awin team. It would be better if we could do things ourselves for faster turnaround times. I also feel that the customer support turnaround time could be shorter, even though the team is helpful. **What problems is Awin solving and how is that benefiting you?** I use Awin for publisher recruitment, payment processing, and commission management. The fast sign-up feature is useful for onboarding publishers unfamiliar with the space. **Official Response from Carina Aiordachioae:** > Hi Bobby, Thank you for your detailed feedback. We appreciate you taking the time to share your experience. We’re glad the fast sign-up feature, publisher recruitment, payments, and commission management are helping, and that our team has been supportive. Regarding customer support, our team always aims to get back to you as soon as possible and provide assistance. However, during periods of high query volume, responses can sometimes be delayed by up to 48 hours. We truly appreciate your patience in these situations. For reporting, we hope the recent updates from the Winter Release are making everything smoother for you. If you’re still experiencing issues or find that the process isn’t as efficient as you’d like, please reach out to our Support team. Best regards, The Awin Team ### 17. Boosts Our Lead Generation and Partner Network **Rating:** 4.0/5.0 stars **Reviewed by:** Kay B. **Reviewed Date:** February 10, 2026 **What do you like best about Awin?** I like Awin's ability to reach out to new partners who we wouldn't normally think about contacting. It's great that we can interact with partners all under one platform, which obviously saves a lot of time compared to having direct partnerships with individual affiliates. The platform allows us to send special offers quickly, either to all our affiliate partners or selected ones, which is a lot speedier than contacting partners individually. I also find it really beneficial that we can see partner performance all in one place. **What do you dislike about Awin?** I think sometimes the speed of the customer services team is not great, and I don't feel like we really have a dedicated account manager who's proactive and looks at our account to increase sales. Also, the initial setup wasn't the easiest due to some tech issues, but we got support from the tech team. **What problems is Awin solving and how is that benefiting you?** I use Awin to reach new partners and generate leads that we might otherwise miss. It centralizes partner communication, saving time by avoiding individual outreach and allows easy performance tracking and sending of offers to affiliates. **Official Response from Carina Aiordachioae:** > Hi Kay, Thank you for your detailed feedback. We appreciate you taking the time to share your experience. We’re delighted to hear that Awin is helping you discover new partners, centralize communication, quickly send offers, and track performance all in one place. It’s great to know the platform is saving you time and supporting lead generation. Regarding customer service speed, our Support team always aims to respond as quickly as possible. During busier periods, responses can take up to 48 hours, and we truly appreciate your patience. We’re also sorry to hear that the initial setup came with some technical challenges, though we’re glad our tech team was able to support you through it. If you’d like more proactive guidance on growing your account, we recommend reaching out to your account contact or Support team to discuss how we can better support your growth objectives. Best regards, The Awin Team ### 18. An All-in-One Platform for Efficient Campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Enterprise (> 1000 emp.) **Reviewed Date:** February 09, 2026 **What do you like best about Awin?** I appreciate that Awin is truly a platform where I can find everything at once. This greatly helps us in setting up and managing campaigns and in utilizing our marketing budget as efficiently as possible. I find the tracking and reporting particularly useful, as they allow us to keep a good track of what we are investing in and how it is being utilized at the moment. It makes monitoring performance very easy, because you can see everything you need in one place. **What do you dislike about Awin?** I would like to see more comparisons in the report. For example, a year-on-year comparison, or the ability to choose periods yourself and compare them better with each other. **What problems is Awin solving and how is that benefiting you?** I use Awin to solve tracking issues, monitor performance, and support our strategy. The platform helps me find and add new partners and effectively allocate our marketing budget. The tracking and reporting capabilities are useful for properly monitoring our campaigns, and the information is organized, making everything easy to find. **Official Response from Carina Aiordachioae:** > Thank you for your detailed feedback. We really appreciate you taking the time to share your experience. Regarding report comparisons, we completely understand how valuable features like year-on-year and custom period comparisons are. While they weren’t included in the initial Winter Release, this is something we’re actively working on, and you can expect to see comparison functionality live on the platform soon. Thank you again for sharing your insights. Feedback like this helps us continue to improve. Best regards, The Awin Team ### 19. Efficient Affiliate Management, Slow Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Mid-Market (51-1000 emp.) **Reviewed Date:** September 09, 2025 **What do you like best about Awin?** I really like the publisher recommendations on Awin, as they make it easier to find the right publisher for our program without having to search and analyze them ourselves. The creative performance feature is fantastic because it allows me to upload multiple creatives and easily see which ones are performing well, which helps in improving our campaigns. The funnel analysis is another highlight for me; it lets me check who contributes to awareness, interest, and conversion, which is essential for understanding the gaps and importance of each publisher's category. The initial setup was also very easy, thanks to the onboarding manager who assisted with all the steps. **What do you dislike about Awin?** The customer service response time is slow, and for urgent issues, a response takes more than 4 days. I would prefer to resolve the issue via a phone call with customer service rather than email. **What problems is Awin solving and how is that benefiting you?** Awin simplifies publisher recruitment, improves communication access, and offers valuable data analytics. It aids in finding the right publisher, evaluates creative performance, and provides detailed funnel analysis to understand each publisher's role in awareness, interest, and conversion. **Official Response from Carina Aiordachioae:** > Hi there, Thank you for your feedback! We’re really sorry to hear about your recent experience with our customer service. That’s not the standard we strive for, and we appreciate you bringing it to our attention. If your issue is still unresolved, please reach out to us via our social media channels and include either your case number or the email address you used to contact us. Once we locate your query, we’ll make sure it’s addressed as quickly as possible. Thanks again for your input and for being part of the Awin community. Best regards, The Awin Team ### 20. Great Dashboard and Reports, But Platform Needs More Features and Better Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2025 **What do you like best about Awin?** The dashboard is clear and precise, making it easy to navigate. I find it interesting to view the statistics and reports, especially since they can be customised to fit the specific needs of the business. I particularly enjoy tracking the daily transactions and observing how the numbers accumulate over time. **What do you dislike about Awin?** The rest of the platform feels confusing to navigate. For example, it's unclear how to add product-level tracking without impacting all publishers. The support team is slow to respond to tickets, and the Success Centre and video resources don't provide enough detail. I also find the platform glitchy, with issues occurring seemingly at random. The billing process for publishers is quite basic, and there should be more options for creating ad-hoc invoices, such as for tenancy agreements. When it comes to declines, the system is unreliable for individual cases and unnecessarily complicated for bulk actions. In Publisher Management, the default view should show only accepted partners, not all publishers, and when searching in reports, only accepted partnerships should appear. Additionally, there should be a way to block or report publishers—there was an instance where a publisher repeatedly contacted us and wouldn't accept our refusal. **What problems is Awin solving and how is that benefiting you?** We are new to the affiliates market, but this implementation has helped us extend our reach to a broader range of consumers. **Official Response from Carina Aiordachioae:** > Thank you for taking the time to share your feedback. We appreciate your detailed comments regarding platform navigation, tracking, billing, and publisher management. Your insights are extremely valuable as we continue to enhance the platform. While our support team aims to respond to all inquiries within 48 hours, we understand the importance of timely assistance and encourage you to reach out if you encounter any issues or need assistance. Your feedback helps us improve both the platform and the overall partner experience, and we appreciate your patience and partnership as we continue to make Awin better for everyone. Best regards, The Awin Team ### 21. Streamlined Affiliate Management with Awin **Rating:** 5.0/5.0 stars **Reviewed by:** Ellie I. **Reviewed Date:** February 09, 2026 **What do you like best about Awin?** I love how easy Awin is to use. It's key when managing 20+ programs to keep things streamlined, and Awin's simplicity allows the business to run smoothly, letting us focus on implementing the strategy in the backend. The support from Awin is fantastic, and I feel confident letting clients know that any issues will be handled. Both the commission management and toolbox features, along with the reporting overview, are tools we use regularly. The tech support is great, helping clients and checking everything before it goes live to prevent issues. The checklist for setting up a program is super useful for training junior staff, clearly outlining what needs to be done. Personally, I find Awin one of my favorite networks and often suggest it to new clients. **What do you dislike about Awin?** The volume of poor-quality publishers is always a challenge; we end up having to decline more publishers than accept. We've had a range of fraudulent partners that are active in the network try to join programmes. We flag these as we go along to the compliance team, but it does wonder how an affiliate can join up claiming to be a brand, when it's not true. **What problems is Awin solving and how is that benefiting you?** Awin simplifies tracking and commission management, especially for smaller clients lacking tech teams. It makes operations smooth for managing 20+ programs, allowing focus on backend strategy. The support is fantastic, ensuring issues are confidently handled. **Official Response from Carina Aiordachioae:** > Thank you for sharing your positive experience with Awin! We're thrilled to hear that you find our platform easy to use and appreciate the support we provide. We understand your concerns about the quality of publishers and fraudulent activity. Rest assured, we take these issues seriously and are continuously working to improve our vetting process to maintain a high standard of affiliates on our network. Your feedback is valuable, and we will use it to enhance our services further. If you encounter any suspicious activity or have any other concerns, please don't hesitate to reach out to our compliance team. We appreciate your loyalty and look forward to continuing to support your affiliate marketing efforts. Best regards, The Awin Team ### 22. Easy-to-Use Interface with Strong Reporting and Publisher Options **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2026 **What do you like best about Awin?** I like the easy to use interface, reporting abilities and wide portfolio of publisher options **What do you dislike about Awin?** I don't like how it's not possible to do year on year comparisons in the dashboard; you have to download two separate reports. sometimes it's hard to find publishers by their name as well in Partner Discovery **What problems is Awin solving and how is that benefiting you?** It is helping the business connect with high quality affiliates and a great technology platform **Official Response from Carina Aiordachioae:** > Thank you for your review and for sharing your experience with Awin. We appreciate your constructive feedback. Your suggestions around year-on-year reporting in the dashboard and improving publisher search within Partner Discovery are valuable, and we'll be sure to share them with the relevant teams as we continue enhancing the platform. Thank you again for taking the time to help us improve. Kind regards, The Awin Team ### 23. Straightforward and Effective for Affiliate Management **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2026 **What do you like best about Awin?** I like that Awin is pretty straightforward without a lot of bells and whistles. It allows us to track and manage affiliates effectively. The straightforward nature of the platform stands out for me. I also appreciate all of the articles and how-tos available, as they answer my questions about features or reports whenever I need assistance. Additionally, the initial setup of Awin was very easy, which was a plus. **What do you dislike about Awin?** I don't care for the new interface. **What problems is Awin solving and how is that benefiting you?** Awin allows us to track and manage affiliates efficiently. It's straightforward, and I find the support articles and how-tos helpful for any questions about features or reports. **Official Response from Carina Aiordachioae:** > Hi, Thank you for taking the time to share your experience with Awin. We're delighted to hear that you find the platform straightforward and easy to use, and that our help articles and how-to guides have been useful whenever you've needed them. We're sorry to hear that the new interface hasn't been a good fit for you. We're continually refining the platform based on customer feedback, so if there are any specific aspects of the new interface that you find less intuitive or think could be improved, we'd love to hear your suggestions. Feedback like yours helps us continue to improve the experience for everyone. Thanks again for your thoughtful review and for being part of Awin. The Awin Team ### 24. Clear Performance Overview & Makes It Easy to Discover New Publishers **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2026 **What do you like best about Awin?** The clear overview of the performances, also per publisher, easy to find new publishers and see what kind of deals they offer **What do you dislike about Awin?** Can't think of anything that i don't like at the moment. Might be that the numbers are a bit overly positive **What problems is Awin solving and how is that benefiting you?** Awin makes sure that i can find publishers that i would like to connect with so i can reach new customers **Official Response from Carina Aiordachioae:** > Hi, Thank you for your wonderful review! We're delighted to hear that you're finding it easy to discover new publishers and that the platform gives you a clear overview of your performance. It's also great to know that Awin is helping you connect with publishers and reach new customers. We appreciate you taking the time to share your experience and look forward to continuing to support your affiliate marketing success. Kind regards, The Awin Team ### 25. Strong support in affiliate management with small tracking challenges **Rating:** 4.0/5.0 stars **Reviewed by:** Raphael K. | Senior Manager Affiliate Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2026 **What do you like best about Awin?** I really like the Key Account Support and Tech Support at Awin. They help us solve problems or proactively reach out to us when there is potential for optimization. The initial setup of Awin was relatively smooth and well supported from Awin's side. **What do you dislike about Awin?** I find that Awin's client-based tracking counts too many conversions as affiliate transactions. Although it is a fundamental conflict of interest, we solved the problem by implementing pure server-to-server tracking and disabling any client-based tracking. **What problems is Awin solving and how is that benefiting you?** I use Awin for affiliate management and tracking. The key account and tech support help us solve problems and proactively identify optimization potentials. **Official Response from Anca-Maria Babii:** > Thank you for your thoughtful feedback. We’re delighted to hear that our teams have been supportive and that your initial setup experience was smooth. Enabling optimization and efficient problem-solving is what we strive to deliver. We also appreciate your openness regarding tracking. We fully understand the importance of accurate attribution and are glad you were able to implement a server-to-server solution that best fits your setup. Thank you for partnering with Awin, we look forward to continuing to support your affiliate growth. ### 26. Awin is very helpful for my growing business **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 11, 2025 **What do you like best about Awin?** Well, Awin platform have wide range of offers Also the best thing about they provide all the terms and conditions regarding how a publisher can promote the affiliate link with their inventory. Like what keyword they can use or what things they can avoid. **What do you dislike about Awin?** Well I find a gap validation period is too long like 90 to 120 days which are good affiliate programs awin may fast the process and reduce the validation time. **What problems is Awin solving and how is that benefiting you?** Awin help me find out trusted and top programs for my growth and also, it helps me to earn money by connecting with top brands. **Official Response from Carina Aiordachioae:** > Thank you for your feedback! We’re glad to hear that Awin’s wide range of advertisers and easy-to-use platform are helping you connect with top brands and grow your business. Regarding program approvals, since advertisers individually review and approve publisher requests, times can vary. If you ever experience a delay or rejection, we recommend reaching out directly to the advertiser, and they can provide more details or guidance on next steps. Thanks for being part of the Awin network. We’re here to support you every step of the way! ### 27. Clear Reporting, Needs Customization **Rating:** 3.5/5.0 stars **Reviewed by:** Andy D. | Affiliate Group Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2022 **What do you like best about Awin?** I find Awin helpful for managing affiliate clients, particularly in tracking affiliate performance. Its dashboard is very clear, and I appreciate its clear reporting capabilities. Unlike some affiliate networks where the reporting suites are complicated, Awin's set reports are easy to use. **What do you dislike about Awin?** The reporting capabilities on Awin feel limited compared to other networks. I would like custom reporting options rather than just having set reports on the current dashboard. Also, while the tech team offered good support initially, coordinating follow-up support has been a bit difficult. **What problems is Awin solving and how is that benefiting you?** Awin helps us track affiliate performance, and the clear dashboard makes managing clients easier by simplifying the reporting process. ### 28. Awin Makes Multi-Brand Affiliate Management Seamless **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Awin?** I've been using Awin for over two years across three brands and it makes managing all of them way easier than I expected. Switching between accounts is seamless, the publisher network has plenty of affiliates that fit each brand's vibe, and the reporting actually helps me see what's working so I know where to push budget **What do you dislike about Awin?** The redesign looks nicer, but the old layout had clearer navigation. I'm clicking around more than I used to. Just an adjustment, not a dealbreaker. **What problems is Awin solving and how is that benefiting you?** Running affiliate marketing for three brands without three separate workflows. The tracking also helps me prove what's driving sales instead of guessing. **Official Response from Carina Aiordachioae:** > Thank you for sharing your positive experience with Awin! We're thrilled to hear that managing multiple brands on our platform has been seamless for you. We appreciate your feedback and understand that adjustments can take some time to get used to. Your input is valuable to us as we strive to improve our user experience. If you have any specific suggestions on how we can enhance navigation, please feel free to share them with us. We're here to assist you with any questions or concerns you may have. Thank you for being a loyal Awin user for over two years! Warm regards, The Awin Team ### 29. Effortless Affiliate Management with Stellar Support **Rating:** 4.5/5.0 stars **Reviewed by:** Sophie V. **Reviewed Date:** February 10, 2026 **What do you like best about Awin?** I like the usability of Awin because it's super simple and straightforward for daily affiliate management tasks, which is great for a team of one like mine. I also appreciate the feature where Awin recommends new affiliates and shows the potential of the new affiliate applying to your program. The friendly and helpful nature of everyone at Awin stands out, especially Amy from the brand partnerships team, who reached out to help me find suitable brand-to-brand partnerships. This support has been incredibly helpful. **What do you dislike about Awin?** It would be nice if it could get integrated fully with Shopify so it pulls through accurate numbers in there. **What problems is Awin solving and how is that benefiting you?** I use Awin to connect with potential affiliates and influencers, track accurately, and manage payouts. Its usability is great for daily tasks, especially as a team of one. The feature for recommending affiliates is a big plus. **Official Response from Carina Aiordachioae:** > Hi Sophie, Thank you so much for your detailed review. We’re delighted to hear that Awin’s usability is supporting your day-to-day affiliate management. Regarding the Shopify integration, we understand how important accurate data syncing is. We’d encourage you to contact our support team so they can review your setup and help get everything working as smoothly and accurately as possible. They’ll be happy to assist. Thanks again for taking the time to share your experience. Best regards, The Awin Team ### 30. Most user friendly Affiliate Network have ever used **Rating:** 4.0/5.0 stars **Reviewed by:** Emma P. | Team Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2025 **What do you like best about Awin?** The platform itself I super clear and user friendly, very easy to find the insights we are looking for and the suggested partners buy KPI is great! Setting up CPAs, inviting new publishers and drilling down into key metrics is all very straightforward and any issues are flagged on the dashboard making them easy to rectify. The clean and clear aesthetic is the best of any network I have used. **What do you dislike about Awin?** It has some limitations to reporting compared to other networks, top line key info is covered but things like geo-reporting are limited. In order to find insights on code performance you have to download the data to assess and there is no internal reporting on different CPA rates so again this has to be assessed off-network. They have a huge number of publishers but the search function for finding publishers is a bit hit and miss. **What problems is Awin solving and how is that benefiting you?** We manage the affiliate programmes of multiple brands and Awin allows us to tailor the programmes to their different KPIs and provide reporting to evidence this. **Official Response from Carina Aiordachioae:** > Thank you for sharing your positive feedback about Awin! We are thrilled to hear that you find our platform user-friendly and appreciate the clear insights it provides. We understand your concerns about reporting limitations and the search function for finding publishers. Your feedback is valuable to us, and we are continuously working to improve our services. We would love to gather more details about your specific reporting needs and how we can enhance your experience with Awin. Please feel free to reach out to our customer support team so we can address your concerns and work towards providing a better solution for you. Thank you for choosing Awin as your affiliate network partner! Best regards, The Awin Team ### 31. Seamless Onboarding and Intuitive Affiliate Tracking with Awin **Rating:** 5.0/5.0 stars **Reviewed by:** Shelly A. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2025 **What do you like best about Awin?** Awin offers a very transparent and reliable affiliate tracking platform. The interface is intuitive and their reporting tools make it easy to monitor performance. We have launched one of retail merchant with them for Mexico region. The onboarding process was smooth and their support team is quick to respond. I also appreciate how easily Awin integrates with multiple affiliate tools which helps us manage our campaign easily. **What do you dislike about Awin?** While Awin is a strong platform, the approval and compliance process can sometimes take longer than expected especially when launching new merchants. **What problems is Awin solving and how is that benefiting you?** Awin helps us connect with the right affiliates in the Mexico region, where it was initially challenging to find quality traffic sources. We launched one of our retail merchants specializing in novelty gift items through Awin Accelerate account which allowed us to launch with low risk and manageable costs of just 3.5% of every sale tracked. Affiliates on Awin delivering exceptional results for our campaign. **Official Response from Carina Aiordachioae:** > Thank you for sharing your feedback. We’re delighted to hear that you find Awin transparent, reliable, and easy to use, and that our reporting tools and integrations are helping you manage your campaigns efficiently. We also appreciate your feedback regarding the approval and compliance process. We understand that timely approvals are important, and your insights help us continue to refine these processes for a better experience. Best regards, The Awin Team ### 32. Efficient Affiliate Management with Room for Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Declan M. **Reviewed Date:** February 11, 2026 **What do you like best about Awin?** I like the ease of checking performance and inputting commission rate changes and bonuses in Awin. I also enjoy being able to view specific product performance and affiliate performance over time, which allows me to spot trends and helps advise where to focus efforts and spend. **What do you dislike about Awin?** The new UI is a little more restrictive for copying data out of the platform, whereas there were previously easy shortcuts for copying data from reports. Additionally, if Awin could use AI to review the advertiser's product range and store more generally to suggest relevant content influencers/affiliates - this would be really useful. **What problems is Awin solving and how is that benefiting you?** Awin helps with recruiting affiliates, reviewing performance, and paying publishers. It solves payment and reporting issues while preventing code leakage. I like checking performance easily, making commission changes, and tracking product and affiliate performance to spot trends and focus efforts. **Official Response from Carina Aiordachioae:** > Hi Declan, Thank you for such a detailed and thoughtful review. We really appreciate your feedback on the new UI and reporting shortcuts. Making the platform as intuitive and efficient as possible is a priority for us, and insights like yours help shape those improvements. Your suggestion around AI-powered partner recommendations is a great one as well, and we’ll be sure to share this with the relevant team as we continue working on making partner discovery smarter and more streamlined. Thanks again for taking the time to share your feedback. Best regards, The Awin Team ### 33. Effortless Partnership Building with Awin **Rating:** 5.0/5.0 stars **Reviewed by:** Aleksandra M. | Sales and Marketing Coordinator **Reviewed Date:** February 18, 2026 **What do you like best about Awin?** I use Awin to build new promotional relationships for my clients, and I like how easy it is to use. There's lots of data and lots of opportunities available. It basically runs itself once set up. I can find multiple partners every day in one place, which is super convenient. The support from Awin is good, which makes the process smooth. Overall, I think Awin is just better compared to what I used before. I would highly recommend it. **What do you dislike about Awin?** Sometimes some data is missing, or not all accounts are verified, which may pose a risk of being scammed. **What problems is Awin solving and how is that benefiting you?** I use Awin to build new promotional relationships for clients easily, as it basically runs itself once set up. It's easy to use, with lots of data and opportunities, helping me find multiple partners in one place. **Official Response from Carina Aiordachioae:** > Hi Aleksandra, Thank you so much for your detailed review. We’re thrilled to hear that Awin is helping you build strong promotional relationships for your clients and that the platform makes it easy to discover new partners. We also appreciate you raising the concern around missing data and unverified accounts. Maintaining a safe and transparent network is extremely important to us. If you ever come across a suspicious or questionable account, please send the details to our support team so they can investigate promptly. Thanks again for your feedback. It helps us continue improving the experience for everyone. Best regards, The Awin Team ### 34. Efficient Affiliate Management with Room for UI Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2025 **What do you like best about Awin?** I use Awin to grow and scale our affiliate marketing channels and really appreciate how it helps manage all affiliates within one platform, allowing me to contact affiliates, send offers, creatives, etc. I like being able to set payment structures for specific affiliates, which saves me time instead of having to add manual commissions for each transaction, ensuring affiliates are paid out correctly. **What do you dislike about Awin?** The user interface could be optimized more, especially the tools/reporting section. They could improve on making validation, fraud detection, and order-matching faster and less error-prone for advertisers. Add a side-by-side order viewer that shows Awin transaction fields next to mapped ecommerce fields instead of forcing manual copy-paste searches. **What problems is Awin solving and how is that benefiting you?** I use Awin to manage all affiliates in one platform, saving time on manual tasks and ensuring affiliates are paid correctly. It helps grow our affiliate channels. **Official Response from Carina Aiordachioae:** > Hello there, Thank you for your kind message! It’s fantastic to hear that you’ve had a positive experience with us. Helping our partners achieve success is what motivates us every day. We understand your concern about the support for advertisers, and we’re working to improve support in this area. Your partnership is very important to us, so if you'd like to discuss this further, please don’t hesitate to contact us! Best regards, The Awin Team ### 35. Not worth it **Rating:** 0.0/5.0 stars **Reviewed by:** Ken D. | Managing Member, Small-Business (50 or fewer emp.) **Reviewed Date:** April 02, 2026 **What do you like best about Awin?** It appeared easy to make connections on the platform, but most of the connections are not active affiliates or they are spammy, low quality affiliates like coupon sites. **What do you dislike about Awin?** We had to constantly cross-check commissions from affiliates and found that many affiliates were not actually driving sales, but were rather scraping discount codes and trying to take credit for traffic and sales that they did not refer. **What problems is Awin solving and how is that benefiting you?** They are an affiliate marketing platform and we hoped they would help us with our affiliate program because they have one of the biggest platforms. However, the marketplace is full of low quality affiliates making it hard to use this as a valid platform for this pursuit. **Official Response from Carina Aiordachioae:** > Hi Ken, Thank you for taking the time to share your feedback. We’re sorry to hear about your experience. We understand how frustrating it can be to encounter inactive or low-quality affiliates, as well as concerns around commission validation and attribution. Ensuring a high-quality partner ecosystem and accurate tracking is extremely important to us, and your feedback highlights areas where we need to do better. We’d really appreciate the opportunity to look into this further and support you directly. Please reach out to our Customer Support team via this form: https://advertiser-success.awin.com/s/contactsupport?language=en_GB. When submitting, it would be very helpful if you could include a subject line mentioning your G2 review so our team can prioritize and investigate your case more efficiently. In the meantime, we’re continuously working on improving affiliate quality controls, detection of non-compliant behavior, and tools that help advertisers better manage and vet their partnerships. Thank you again for your honest feedback. It helps us improve. Best regards, Awin Team ### 36. Seamless Global Affiliate Marketing with Powerful Shopify Integration **Rating:** 5.0/5.0 stars **Reviewed by:** John S. **Reviewed Date:** February 10, 2026 **What do you like best about Awin?** I find Awin super easy to use, which makes it really convenient for my affiliate marketing needs. I love that it's international, so I can connect with influencers and content partners globally. The Shopify integration is a big plus for me, with a one-click install from the Shopify App Store. It's easier, global, and cheaper compared to the previous platform we used, Rakuten. The initial setup was super easy, which was a great relief. **What do you dislike about Awin?** I find that Awin could improve by increasing the number of content and editorial partners as opposed to focusing on voucher and cash back options. Also, sometimes voucher sites are mistakenly categorized as content, which can be a bit frustrating. **What problems is Awin solving and how is that benefiting you?** I use Awin to connect with influencers and content partners for affiliate marketing. It's super easy to use and offers international reach. **Official Response from Anca-Maria Babii:** > Thank you for your feedback! We’re so happy to hear that we make affiliate marketing easier and help you connect with partners globally. We also appreciate your suggestions on partner types and categorization as feedback like this helps us improve the platform and continue providing better tools and support for all our users. ### 37. Accurate Reporting, But Tracking Issues During Sales **Rating:** 2.0/5.0 stars **Reviewed by:** Lauren H. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2026 **What do you like best about Awin?** I like the reporting aspect of Awin. It's really accurate for the most part and robust in getting all the details we need to provide to our team. **What do you dislike about Awin?** We've had a lot of issues with tracking whenever we have major sales. Half the time, we don't get a full response as to why there's issues when we have major sales, and it's become pretty frustrating for our team. And we want to be able to work with Awin but it has caused some roadblocks for us. We had a handful of challenges. **What problems is Awin solving and how is that benefiting you?** Awin doesn't solve any problems for us. **Official Response from Carina Aiordachioae:** > Hi Lauren, Thank you for your feedback and for highlighting the value of the reporting capabilities within Awin. We’re glad to hear it’s providing the accuracy and detail your team needs. We’re sorry to hear about the challenges you’ve experienced with tracking during major sales periods. We understand how important reliable tracking and clear communication are, especially when handling high-volume events, and we appreciate you bringing this to our attention. We would like to look into the specific issues you’ve encountered in more detail so we can better support you and identify any underlying causes. Please reach out to our support team directly and include “G2 Review” in the subject line so we can prioritize your case and ensure it is reviewed appropriately. Thank you again for your honest feedback. It helps us continue improving both our platform and support experience. Best regards, The Awin Team ### 38. Great Support, But Commission Structuring for Publishers Is Too Hard **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2026 **What do you like best about Awin?** The most helpful part about Awin is the customer service team who are always on call and respond back very quickly. The statistics and graphs for each publisher is also very organized and easily accessible. **What do you dislike about Awin?** It is quite hard to structure commissions for each publisher. We like to give certain publishers different commissions based on their performance, but I need to contact the customer service team to be able to change it properly. **What problems is Awin solving and how is that benefiting you?** It is helping us find new creators and share the revenue on how much each publisher is creating for us. **Official Response from Carina Aiordachioae:** > It's wonderful to hear that our Customer Support team has made such a positive impression and that you've found the platform's reporting and publisher insights easy to access. Thank you for your feedback on commission management. We understand the importance of being able to efficiently tailor commission structures for different publisher partnerships. We'll be sure to share your comments with our product team as we continue improving the platform and making key workflows more intuitive. We appreciate you taking the time to share your experience with us. Best regards, The Awin Team ### 39. Awin Makes Shopify Integration and Campaign Reporting Effortless **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2026 **What do you like best about Awin?** Awin is easy to use and integrates smoothly with Shopify. The analytics and reporting are fantastic for clearly showing campaign performance and results. **What do you dislike about Awin?** I wish we had a dedicated account representative who could help us with ongoing optimizations and share best practices. **What problems is Awin solving and how is that benefiting you?** We use Awin for affiliate management, and it helps us streamline communication as well. **Official Response from Carina Aiordachioae:** > Thank you for your feedback! We're glad to hear that Awin’s Shopify integration, analytics, and reporting are helping you manage and measure your affiliate activity effectively. We appreciate your comments around account management and optimization support. We encourage you to speak openly with our Support team about your needs, as they’re always here to help and aim to provide the best possible experience. Kind regards, The Awin Team ### 40. Streamlined Affiliate Recruitment, Needs Better Creative Upload **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2025 **What do you like best about Awin?** I like Awin's user interface and find the recruiting process easy. These features save me time while recruiting and make it easier to find potential affiliates. The initial setup was also very easy and streamlined. **What do you dislike about Awin?** I do not like the way that I have to upload creative (banners) into the system. When I batch upload I have to do it all in an Excel doc that is complicated. I would prefer that I can just upload it directly into the system. On other affiliate networks I can just upload banners directly into the system, without having to do any extra work like submitting all the things into the Excel doc. **What problems is Awin solving and how is that benefiting you?** I use Awin for affiliate marketing tracking, finding new affiliates, and sending communications. It streamlines recruiting and makes it easier to find affiliates, saving time. **Official Response from Carina Aiordachioae:** > Thanks for your review! We're glad to hear you're finding value in the affiliate recruitment tools and flexible commission settings. We appreciate your feedback on the creative upload process. We understand how important efficiency is and will share your input with our team. If you ever need assistance, our support team is here to help. Thanks again for working with Awin! ### 41. Easy to Use, Great for Connecting with Creators and Growing Our Brand **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2026 **What do you like best about Awin?** It's very easy to use and allows us to link with new and interesting creators and publishers in order to grow our brand. The support received has been quick and helpful from the customer service team too. **What do you dislike about Awin?** The new version of the site has been hard to get to grips with and I am struggling to find things so I am having to switch back to the old site. **What problems is Awin solving and how is that benefiting you?** It makes it much easier to collaborate and reach out to creators and brands that compliment our business so it's all in one place. **Official Response from Carina Aiordachioae:** > Thank you for your feedback! We're delighted to hear that Awin is helping you discover new creators and publishers, and that our Support team has been able to assist you quickly. We appreciate your comments around the transition to the new platform. We understand that adapting to a new interface can take some time, which is why we currently offer both the Classic and new views so clients can use the experience that works best for them. We’re continuously improving the new Awin experience and appreciate your feedback as we continue enhancing the platform. Kind regards, The Awin Team ### 42. Excellent Support and an Evolving Platform That Keeps Up with the Times **Rating:** 4.5/5.0 stars **Reviewed by:** Michael B. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2026 **What do you like best about Awin?** Support is excellent when you’re on the right package for your business. The platform also keeps evolving with the times, unlike some others that still feel stuck in the caveman days. **What do you dislike about Awin?** The new AWIN platform is now available and looks like it has some excellent features. However, it’s taking a long time to become fully operational. **What problems is Awin solving and how is that benefiting you?** AWIN and affiliate marketing are becoming a bigger part of our product conversions. AWIN makes it easier for us to connect with publishers and explore potential brand partnerships, which helps us expand our reach and support our conversion goals. **Official Response from Carina Aiordachioae:** > Hi Michael, Thank you for sharing your feedback! We understand that transitioning to the new Awin platform can take some time, and our team is working hard to ensure a smooth rollout with all features fully operational. If you notice anything not working as expected, please don’t hesitate to flag it to our marketing team at marketing@awin.com, so we can address it promptly. Thank you for partnering with Awin! Best regards, The Awin Team ### 43. Efficient Networking with Some UX Challenges **Rating:** 4.0/5.0 stars **Reviewed by:** Jake B. **Reviewed Date:** February 11, 2026 **What do you like best about Awin?** I like the vast amount of publishers that use Awin's network. It saves us a lot of time; if we were to approach all the publishers independently, it would be weeks of work. With Awin, we can connect quickly and easily within a single dashboard. **What do you dislike about Awin?** Some of the user experience within the system takes a little bit of getting used to. Speaking to the publishers via Awin can sometimes be complex. We can invite publishers to our campaign/programs, but many times they just don't respond. When we send messages to the publishers via the dashboard, it's very rare that we get a response from the publisher. **What problems is Awin solving and how is that benefiting you?** Awin connects us with a large variety of publishers, saving us weeks of work since we can do it quickly and easily within a single dashboard. **Official Response from Anca-Maria Babii:** > Thank you for your feedback! We’re glad to hear that Awin is helping you connect with a wide range of publishers quickly and saving valuable time. We also appreciate your comments on user experience and publisher communication. Your insights are valuable in helping us further enhance the platform and optimize our products. Thank you for being part of the network. ### 44. Easy to Navigate Platform with Fast, Helpful Support **Rating:** 5.0/5.0 stars **Reviewed by:** Ava S. | Founding Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Awin?** The platform is easy to navigate and the support team is quick to respond to any questions or issues **What do you dislike about Awin?** It is time consuming to review the applications of interested partners **What problems is Awin solving and how is that benefiting you?** On behalf of my clients, we are getting our products and messages in front of many people who would not have known of us previously **Official Response from Carina Aiordachioae:** > Thanks for your review and for choosing Awin, Ava. We really appreciate it. We’re glad to hear you find the platform easy to navigate and that it’s helping you reach new audiences for your clients. If you ever need help in the future, don’t hesitate to contact our support team. They’re always happy to help. Warm regards, The Awin Team ### 45. Overall Awin is a good affiliate network **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2026 **What do you like best about Awin?** What I like most is how transparent and intuitive the dashboard is, as well as how easy it is to set up new partnerships. **What do you dislike about Awin?** At the moment, we don’t have an assigned account manager, and this is significantly hindering our online growth. **What problems is Awin solving and how is that benefiting you?** Awin helps me build new partnerships while also increasing revenue. **Official Response from Carina Aiordachioae:** > Hi, Thank you for taking the time to share your feedback! We're delighted to hear that you're enjoying Awin's intuitive dashboard and finding it easy to set up new partnerships. We're sorry to hear that not having an assigned Account Manager has impacted your experience. Our Support team is always happy to help and aims to respond as quickly as possible. If you'd like to discuss account management options, please get in touch with our Support team, who will be able to advise on the best next steps for your account. We appreciate your feedback and look forward to supporting your continued success with Awin. Best regards, The Awin Team ### 46. User-Friendly Platform with Robust Affiliate Management **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2025 **What do you like best about Awin?** I use Awin for reporting, offer setup, and to manage the overall affiliate programs of clients. Awin allows me to set up offers and communicate these out to all publishers onboarded to the programs, and it also provides in-depth reporting to see which publisher has driven the most revenue. The UI is really easy to use and navigate around. Awin has a vast list of publishers available to onboard onto programs. The initial setup was straightforward, quick, and easy. **What do you dislike about Awin?** It would be great if we could have some more detail on some of the reports, for example, if we could see which products were purchased by new/existing customers. **What problems is Awin solving and how is that benefiting you?** I use Awin to set up offers, communicate them to publishers, and access in-depth reporting to see which publishers drive the most revenue. **Official Response from Carina Aiordachioae:** > Thank you for sharing your feedback. We’re glad to hear that you find Awin’s platform easy to use and navigate, and that it’s helping you manage reporting across multiple clients. We also appreciate your comment regarding manual commissions. We understand how the ability to edit these could be helpful, and we value your insight as we continue to improve the platform. If you need assistance or guidance on managing commissions, our support team is available via: https://success.awin.com/s/contactsupport?language=en_US. Best regards, The Awin Team ### 47. User-Friendly Reports and Collaboration, But Needs Better Commission Tier Options **Rating:** 5.0/5.0 stars **Reviewed by:** daphne m. | Content Marketing Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** November 03, 2025 **What do you like best about Awin?** I used to use share-a-sale. The SAS platform was scary! Not user friendly at all. In AWIN, the reports are well organized and easy to read with visual graphs. Connecting with affiliates for additional exposure and collaboration is also made simple through the publishers tab. **What do you dislike about Awin?** One thing that I wish could be improved on AWIN is the ability to set up commission rules/groups by number of sales made. I would like to offer commission tiers to affiliates who hit $x amount of sales but can only achieve this by offering bonuses. **What problems is Awin solving and how is that benefiting you?** AWIN is helping our company gain exposure and expand our audience. Most importantly it helps us gain exposure through content affiliates and supports our efforts to grow our brand presence through SEO. Rather than using a cold outreach method, AWIN helps streamline the process of finding publishers and content opportunities. **Official Response from Carina Aiordachioae:** > Thank you for your feedback and for the great suggestion regarding commission tiers. Your input is very valuable, and we’ll be sure to share it with our product team as we continue to improve the platform. We’re glad to hear that you find Awin’s reports clear and easy to read, and that the publishers tab helps you connect with affiliates efficiently. We truly appreciate your partnership! Best regards, The Awin Team ### 48. User-Friendly Dashboard with Stellar Account Management **Rating:** 5.0/5.0 stars **Reviewed by:** Anna W. **Reviewed Date:** February 12, 2026 **What do you like best about Awin?** I think the dashboard is very user-friendly for both the affiliate and the publisher. Everything's quite quick, simple, and easy to do. Then I also really like the account management, which for my program specifically is absolutely brilliant. I can't fault it—it's like having an extra few members of the team. Setting up Awin was very easy and straightforward, and it worked really well with our tech team during integration. **What do you dislike about Awin?** I think it'd be good if we can look specifically at placement performance rather than just performance over time. It's a little bit more of a nice to have. **What problems is Awin solving and how is that benefiting you?** Awin helps us stay competitive using commission structures, CPA, CPCs, and exclusive codes, while providing market insights. These features collectively address many company issues and help us remain competitive. **Official Response from Carina Aiordachioae:** > Hi Anna, Thank you for sharing your positive experience with Awin! We're thrilled to hear that you find our dashboard user-friendly and appreciate the account management. We understand your feedback about wanting more specific placement performance data, and we'll definitely take that into consideration for future enhancements. If you have any further suggestions or need assistance, please feel free to reach out to us. We're here to support you every step of the way! Best regards, The Awin Team ### 49. One of the good tools to start with Affiliate Marketing for Your Product **Rating:** 4.5/5.0 stars **Reviewed by:** Mohan Lal D. | Marketing Automation Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 11, 2025 **What do you like best about Awin?** List of publishers on their platform is extensive which includes sub-networks as well, so you have higher visibility without needing to integrate codes from multiple platforms. Apart from that, once we have it set up e.g. uploaded promotional assets, setting up automated emails to affiliates including coupons, guidelines etc. .... then you just bring in new publishers either using their network of publishers or through inviting them through your marketing campaigns. Overall, if you're looking to start managing Affiliate Marketing for your brand, Awin would be one of the strong options you can look at. **What do you dislike about Awin?** Their average support reply time is way high, which kind of drags things out when setting things up initially (setting up client & browser side integrations) **What problems is Awin solving and how is that benefiting you?** Awin makes it easy to manage affiliate program i.e. once we have the codes set-up properly, the exact tracking of affiliate traffic happens. So, you can start marketing your affiliate program, and start with leveraging other people's audience. Plus they have a good network of existing publishers that you can invite to your affiliate program on Awin. **Official Response from Anca-Maria Babii:** > Thanks so much for taking the time to share your experience! We’re really glad to hear that you’ve found value in Awin’s broad publisher network and tools that make managing your affiliate program easier. It’s great to know our platform is helping you track performance accurately and connect with the right partners to grow your brand. We also really appreciate your feedback on our support response times; that’s something we’re actively working to improve and your input helps us see where we can do better. Thanks again for being part of the Awin network and for sharing your thoughtful feedback. Best, Awin team ### 50. Diverse Affiliates, Strong Quality Control, and Accurate Tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2026 **What do you like best about Awin?** Access to lots of different types of Affiliates. High-quality control for new publishers to make sure that brands get the best. Accurate tracking. **What do you dislike about Awin?** Sometimes the response from the team can take time, but understandable when not paying for an AM. **What problems is Awin solving and how is that benefiting you?** Improving ROI and helping with more accurate reporting. **Official Response from Carina Aiordachioae:** > Thanks for your feedback! We’re glad to hear you value our affiliate quality, tracking, and reporting, and that these are helping improve your ROI. Our teams are always happy to help and do their best to get back to clients as quickly as possible, aiming to respond within a maximum of 48 hours. Thanks for being part of the Awin network! Best regards, The Awin Team ## Awin Discussions - [How do I become an affiliate publisher?](https://www.g2.com/discussions/how-do-i-become-an-affiliate-publisher) - 1 comment - [What is awin publisher?](https://www.g2.com/discussions/what-is-awin-publisher) - 2 comments - [What is awin platform?](https://www.g2.com/discussions/what-is-awin-platform) - 1 comment - [What is awin used for?](https://www.g2.com/discussions/what-is-awin-used-for) - 2 comments - [View Awin pricing details and edition comparison](https://www.g2.com/products/awin-com/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-02+02%3A03%3A40+-0500&secure%5Bsession_id%5D=095b913b-20f6-48eb-91d5-fff754034b47&secure%5Btoken%5D=b83bb97ba84cbf884598a6a2a562806d4c680d2511c69fc02b028e3017bd8e9a&format=llm_user) ## Awin Integrations - [Affluent](https://www.g2.com/products/affluent/reviews) - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) - [Channable](https://www.g2.com/products/channable/reviews) - [Funnel](https://www.g2.com/products/funnel/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [Infinity Call Tracking](https://www.g2.com/products/infinity-call-tracking/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) - [Matomo (Formerly Piwik)](https://www.g2.com/products/matomo-formerly-piwik/reviews) - [Microsoft Excel](https://www.g2.com/products/microsoft-excel/reviews) - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) - [Minty Business](https://www.g2.com/products/minty-business/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [Trackonomics](https://www.g2.com/products/trackonomics/reviews) - [Triple Whale](https://www.g2.com/products/triple-whale/reviews) - [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) ## Awin Features **Link Options** - Custom Links - Referral Link Generator - Smart Link **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - Influencer Compensation - Social Commerce - E-Commerce Integration **Agentic AI - Affiliate Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Tracking Options** - Email Updates - Affiliate Tracking - Cookieless Tracking **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Affiliate Management** - Affiliate Network - Commissions and Payouts - Customization ## Top Awin Alternatives - [impact.com](https://www.g2.com/products/impact-com/reviews) - 4.4/5.0 (2,348 reviews) - [Partnerize](https://www.g2.com/products/partnerize/reviews) - 4.3/5.0 (104 reviews) - [Rakuten Advertising](https://www.g2.com/products/rakuten-advertising/reviews) - 4.3/5.0 (92 reviews)