# Piano Analytics Reviews **Vendor:** Piano **Category:** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Average Rating:** 4.4/5.0 **Total Reviews:** 30 ## About Piano Analytics Piano Analytics is an enterprise-grade digital analytics platform designed to provide businesses with complete, unsampled data across all customer touchpoints, including web, mobile applications, IoT, and offline interactions. Unlike traditional analytics solutions that often rely on data sampling and fragmented tracking, Piano offers a unified and trusted source of truth that organizations can leverage without requiring users to write any SQL code. This capability makes it particularly valuable for companies seeking to derive actionable insights from their data without extensive technical expertise. Targeted at organizations that prioritize data quality, privacy compliance, and rapid insights, Piano Analytics is utilized by leading firms across various sectors, including banking, media, retail, and aviation. Notable clients such as Rabobank, BBC, Le Monde, AXA, and SBB rely on Piano to optimize subscription revenue, personalize customer journeys, and prepare their data infrastructure for artificial intelligence initiatives. The platform provides a robust foundation that supports businesses in making informed decisions based on comprehensive data analysis. One of the standout features of Piano Analytics is its ability to deliver complete, unsampled data at scale. The platform captures every user event in real-time across multiple channels, supported by an elastic data model that accommodates unlimited events and up to 1,000 custom dimensions. Built-in quality controls, such as anomaly detection and Tag Inspector, ensure that the data remains clean and reliable, making it suitable for AI applications. This level of detail allows organizations to gain deeper insights into customer behavior and preferences. Piano also emphasizes self-service insights, enabling business users to query data in plain language through Piano AI. This feature allows users to explore prebuilt dashboards tailored to their industry, empowering them to obtain answers independently without waiting for analysts. Consequently, data teams can focus on higher-value tasks while departments across the organization can make quicker, more informed decisions based on real-time data. Furthermore, Piano Analytics distinguishes itself with its privacy-first approach and compliance by design. It is the only analytics platform certified under EuroPrivacy in accordance with GDPR Article 42, and it also holds HIPAA and ISO 27001 certifications. This commitment to compliance is complemented by a privacy-exempt measurement mode that enables organizations to access 40–80% more usable traffic data than other analytics tools, ensuring that businesses can gain insights while adhering to regulatory requirements across various markets. ## Piano Analytics Pros & Cons **What users like:** - Users commend the **rich analysis capabilities** of Piano Analytics, finding it easy to use and invaluable for insights. (2 reviews) - Users value the **responsive customer support** of Piano Analytics, enhancing their experience and satisfaction with the tool. (2 reviews) - Users find Piano Analytics to be **extremely easy to use** , with intuitive features and reliable support enhancing their experience. (2 reviews) - Users value the **user-friendly interface** and easy integration of Piano Analytics, enhancing their data analysis experience. (2 reviews) - Users value the **richness of analysis and user-friendly tools** provided by Piano Analytics, enhancing their data management experience. (2 reviews) - Intuitive (2 reviews) - Powerful Tools (2 reviews) - Analysis Capabilities (1 reviews) - Customization (1 reviews) - Data Analysis (1 reviews) **What users dislike:** - Users desire improved **visibility on the roadmap** for Piano Analytics to better anticipate future updates and features. (1 reviews) ## Piano Analytics Reviews ### 1. Granular Analysis and Flexible Reports **Rating:** 4.5/5.0 stars **Reviewed by:** Michel H. | Trafic Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2026 **What do you like best about Piano Analytics?** I really appreciate the precision and granularity of the data provided by Piano Analytics, which allows for a detailed analysis of user journeys. The flexible interface for creating reports tailored to needs is also a major asset for me, as it allows for the quick construction of dashboards based on issues such as acquisition, conversion, and content. I also like the ease with which dimensions can be crossed and data filtered to obtain very targeted analyses. These features make the use of Piano Analytics very valuable for our activities. **What do you dislike about Piano Analytics?** I will say the handling can be complex at first for non-aficionados. **What problems is Piano Analytics solving and how is that benefiting you?** I use Piano Analytics to track user behavior and measure site performance. This allows me to analyze user journeys, identify friction points, and centralize data to effectively analyze campaign performance. ### 2. Tailored Reporting with Custom Metrics **Rating:** 4.5/5.0 stars **Reviewed by:** Jason C. | Marketing Trainee, Enterprise (> 1000 emp.) **Reviewed Date:** April 09, 2026 **What do you like best about Piano Analytics?** I like that I can build my own metrics to analyse the specific measures I want to see in my insights, which makes the reporting feel more tailored to what I actually need. **What do you dislike about Piano Analytics?** When there’s an issue with data tracking, it can be pretty difficult for me, as a marketing person without an IT background, to understand why it’s happening just by reading Piano’s FAQs. Sometimes, I cannot find any related answers there as well. **What problems is Piano Analytics solving and how is that benefiting you?** Looking at the metrics helps us understand which parts of the website or webpage are turning users off. That insight then guides how we restructure and optimise the experience, with the goal of improving usability and boosting engagement. ### 3. Compliant, Intuitive, but Visualization to Improve **Rating:** 5.0/5.0 stars **Reviewed by:** Slim B. | Intervenant MEDIA DIGITAL / SEO / SEA / Affiliation / Outils Digitaux, Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2026 **What do you like best about Piano Analytics?** I love that Piano Analytics is very easy to use, which allows me to quickly and simply find my statistics, unlike other tools on the market. The ease of access to data is excellent, as well as the ability to easily export to Excel. I also find that the fact that the tool is GDPR compliant is a major asset for complying with French regulations. The support from the Piano Analytics teams during installation, to ensure a change in tagging and tracking without interrupting data collection, was very valuable. **What do you dislike about Piano Analytics?** For me, it is important to improve the data visualization part. The dashboard part of Piano Analytics needs to be improved so that it can be used as is via screenshots. **What problems is Piano Analytics solving and how is that benefiting you?** Piano Analytics complies with regulations such as the CNIL, facilitating site analysis while being GDPR friendly. It simplifies access to data and their extraction on Excel. The tool is easy to use and offers reliable support for seamless data tracking. ### 4. A robust and efficient solution but weakened by the illusion of simplicity **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Piano Analytics?** The data model is flexible and customizable, the native Snowflake architecture performs well on large volumes. It is also possible to export data and collect data via the API. **What do you dislike about Piano Analytics?** The Piano interface seems too simple and intuitive at first glance, which gives the illusion of a tool accessible to everyone, whereas it requires real technical expertise and skills in web analysis for data interpretation. Consequently, access is widely distributed to non-specialists who misuse dimensions/properties, create approximate reports, and interpret metrics in their own way, which subsequently discredits the analysts' reports. This effect is exacerbated by the integration of Piano AI, which, if misused (without context), can prove to be counterproductive. **What problems is Piano Analytics solving and how is that benefiting you?** Piano Analytics primarily resolves the data sampling and GDPR issues of Google Analytics 4. ### 5. Piano facilitates data exploration and instills a data culture within organizations **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2026 **What do you like best about Piano Analytics?** Data Query is Piano's real advantage. Data querying facilitates data exploration (creating segments, KPIs, etc.). The support team is very responsive and available. **What do you dislike about Piano Analytics?** The Sunburst Piano is too hard to use. The viewing tunnels are "closed" with no possibility of creating "open" tunnels. For some visualizations, it is necessary to perform overly complex KPI and segment aggregations. The real-time monitoring is not practical. **What problems is Piano Analytics solving and how is that benefiting you?** Data is easily accessible without the need for complex technical skills. With data query, we can address complex problems. It allows for data evangelization through the custom board. After a configuration phase, Piano saves time on daily analysis. ### 6. Awesome Analytics Product Backed by a Helpful, Kind Team **Rating:** 5.0/5.0 stars **Reviewed by:** Chloé V. | 𝙏𝙧𝙖𝙘𝙠𝙞𝙣𝙜 𝙨𝙥𝙚𝙘𝙞𝙖𝙡𝙞𝙨𝙩, Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Piano Analytics?** I really love the Piano team—they’re always helpful and kind with us. The product is awesome too, and I can tell they work really hard to build the best analytics product in "the world" :) **What do you dislike about Piano Analytics?** I sometimes have a little trouble with the UX/UI, but it's nothing major **What problems is Piano Analytics solving and how is that benefiting you?** They have worked with me on business issues on several occasions to simplify the vision and implementation ### 7. Powerful tracking tool for large traffic audience and sophisticated client **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Enterprise (> 1000 emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Piano Analytics?** Performance and customization are very powerful and fully adapted to large audience volumes **What do you dislike about Piano Analytics?** The UI/UX feels too tailored to piano and not simple enough for beginners, so it often ends up requiring advanced users to spend a lot of time training new users. Also, the native attribution model can’t be changed to other options (for example, something other than simple last click). **What problems is Piano Analytics solving and how is that benefiting you?** At the advertiser level, it enables both the ad (acquisition) team and the site-centric (web analysts) team to work in the same tool and share it effectively. ### 8. An Outstanding Experience with Piano Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Valérian H. | Head of tracking/analytics, Enterprise (> 1000 emp.) **Reviewed Date:** August 13, 2025 **What do you like best about Piano Analytics?** Our team has been using Piano Analytics for years and we are very pleased with its reliability. The tool meets all our use cases effectively and provides us with the insights we need. The data query feature is particularly useful, making the extraction and analysis of data extremely easy and intuitive. The interface is user-friendly and well-designed, making the overall experience enjoyable and efficient. From a technical standpoint, the setup is straightforward. The code is clear and well-structured, the documentation is clear, making it logical and simple to implement and adapt to our specific needs. Additionally, we appreciate the responsive support from the team, which has been helpful whenever we have questions or need assistance. Overall, Piano Analytics has proven to be a valuable asset for our data analysis needs. **What do you dislike about Piano Analytics?** While I am generally very pleased with Piano Analytics and appreciate its dynamic nature, one aspect I'd like to see improved is better visibility on the roadmap. It's always exciting to see the tool evolve, and having more insight into upcoming features and developments would enhance our experience even further. **What problems is Piano Analytics solving and how is that benefiting you?** Piano Analytics addresses several key challenges in data analysis, providing significant benefits to our team. Firstly, it offers a reliable and user-friendly platform for extracting and analyzing data, which is crucial for our decision-making processes. The data query feature is particularly valuable, as it simplifies the extraction of insights, allowing us to explore data intuitively and efficiently. Additionally, Piano Analytics meets all our use cases effectively, ensuring that we can leverage the tool for various analytical needs. The clear and well-structured documentation, along with responsive support from the team, enhances our experience and allows us to adapt the tool to our specific requirements seamlessly. Overall, Piano Analytics has proven to be an essential asset, helping us gain valuable insights that inform our strategies and improve our overall performance. ### 9. Fast, intuitive UI that flexibly adapts to our needs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** March 26, 2026 **What do you like best about Piano Analytics?** A fast and easy-to-use UI that can be well adapted to our needs with the support of the support team. **What do you dislike about Piano Analytics?** For complex visualizations, one still has to resort to tools like Power-Bi/SQL. **What problems is Piano Analytics solving and how is that benefiting you?** We use Piano to capture and initially visualize our customers' usage behavior in the UI of our tools. This way, we learn to understand our customers better and can personalize our product more specifically. ### 10. Easy to Use, Complete Tool with Powerful Workspace Visualisations **Rating:** 5.0/5.0 stars **Reviewed by:** Emma K. | Head of Analytics, Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Piano Analytics?** It is a very easy-to-use tool. The Workspace feature provides helpful visualisations, and the Data Query tool allows us to have more in-depth analysis. **What do you dislike about Piano Analytics?** Nothing, I think the tool is really complete. **What problems is Piano Analytics solving and how is that benefiting you?** The understanding of the user's action on the website and the quality of the different analysis provided. ### 11. Smooth implementation and very comprehensive data tracking **Rating:** 4.5/5.0 stars **Reviewed by:** Adey D. | Consultant Analytics, Mid-Market (51-1000 emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Piano Analytics?** The implementation and the plurality of data tracked via the solution. **What do you dislike about Piano Analytics?** The UX and layout of the library administration. **What problems is Piano Analytics solving and how is that benefiting you?** Provision of simple dataviz to monitor the usage tracking of a site or an application. ### 12. A great tool : many opportunities and a very intuitive interface **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** August 21, 2025 **What do you like best about Piano Analytics?** The richness of analysis, the variety of tools and the real-time analysis. The help center (Q&A, support and chatbot) is great too. Everything is really easy to use, easy to integrate and you don't need strong data analytics skills to find answers to your questions. **What do you dislike about Piano Analytics?** Nothing, everything is great. It's a really powerful tool. **What problems is Piano Analytics solving and how is that benefiting you?** Understanding the path of my users ### 13. powerful tool that enables relevant analyses of user journeys **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Government Administration | Enterprise (> 1000 emp.) **Reviewed Date:** August 19, 2025 **What do you like best about Piano Analytics?** reliability, richness of features, responsive customer support **What do you dislike about Piano Analytics?** the ergonomics and complexity of data access can hinder its understanding **What problems is Piano Analytics solving and how is that benefiting you?** knowledge of stumbling blocks in user journeys ### 14. AT internet together with Xtag make for an easier analytics extraction **Rating:** 5.0/5.0 stars **Reviewed by:** Julian J. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2020 **What do you like best about Piano Analytics?** The support is good. They contact us in a short amount of time and are friendly. **What do you dislike about Piano Analytics?** When extracting website analytics some sections and titles can be misleading inside the tool. **Recommendations to others considering Piano Analytics:** I think it is perfect to tell the analytics and statistics for a website or webspace you are monitoring. Knowing the visits and the link interaction within the website you are tracking and putting everything into readable data and customization graphics is very good. Also, for the reporting to the management part. I think it is less appropriate in organizations where people are not trained on these kinds of tools because they are not really easy to use or understand. **What problems is Piano Analytics solving and how is that benefiting you?** As the CRM Manager, I work with an internal partner relationship management (PRM) platform that we use to communicate and interact with our partners, which in our case, are our customers. Both AT Internet and Birst help us keep track of where the registered customers are interacting more inside this PRM. We want to know which areas of the website they visit the most, how many clicks in the downloads area do they do, etc. ### 15. A platform that provides companies with digital analytics solutions effectively. **Rating:** 5.0/5.0 stars **Reviewed by:** Anna Lee B. | Senior Growth Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** July 07, 2020 **What do you like best about Piano Analytics?** AT Internet’s Analytics Suite is a web based platform that supports a large number of users at one single time. It is accessible one all types of devices and it can be used to form reports and boards and search for information. It works better for digital companies as compared to non-digital ones. It provides the correct type of assessment and insights for the company. It does what it is supposed to do in an effective manner. It has a wide range of functions and tools offered.The platform can be customized according to the needs of your company and its requirements. **What do you dislike about Piano Analytics?** The main things which i do not like about it is its interface which is confusing and complex. It is not easy to you and the old version was better in which the interface was easier. The UI needs to be updated in order to work smoothly. Overall there are not any major complaints that I have from this system. **What problems is Piano Analytics solving and how is that benefiting you?** AT Internet’s Analytics Suite offers simplicity while containing a wide range of features. The web version works really fast as compared to its competitors and the export feature is good. The support team is friendly and responds to all of the questions in a professional manner. ### 16. Great Analytics Services! **Rating:** 5.0/5.0 stars **Reviewed by:** Akshay K. | Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** September 22, 2020 **What do you like best about Piano Analytics?** The flow of data and the accuracy at which they supply them . The problem solving skills are on point. Love them. **What do you dislike about Piano Analytics?** Nothing as of now. They are keeping up to their standards. **Recommendations to others considering Piano Analytics:** I highly recommend that anyone facing problems or looking for a solution to all your website related questions can consult them. Problem solution is guaranteed. **What problems is Piano Analytics solving and how is that benefiting you?** Website, intranet and mobile application consultations. Also, any solutions you want regarding websites over a wide range of devices can be obtained from here. ### 17. Our primary analytical tool **Rating:** 4.5/5.0 stars **Reviewed by:** Milly W. | Sales and Marketing Management Trainee, Events Services, Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2019 **What do you like best about Piano Analytics?** AT Internet Suite provides a web-based assessment that is accessible on all machines to a number of users at any place in real time. I use the API to generate reporting and boards, where I can simply dig the sort of information and remain on the ground rapidly to get KPIs. It provides just the right assessment to set your objective, to install the tools and to properly comprehend the information. **What do you dislike about Piano Analytics?** There are some extended reaction moments to accounts centered on big database in certain circumstances. For computer users, it can be really easy to overlook a checking panel and miss some important information. In general, AT Internet Suite is likely to be more stable, as sometimes it needs to recalculate or make any other fixing by a desktop client alternative. **Recommendations to others considering Piano Analytics:** It is useful for a company that constantly have to work with media as it is able to analyze cohorts and investigate the interaction between participants and their material. It is less suitable for non-digitally companies with no budget or other powerful business choices. Consider there are certain dimensions that don't operate well together, so you need to really take time to know each one of them. **What problems is Piano Analytics solving and how is that benefiting you?** We use the AT Internet Suite as our primary analytical tool. It is used by all data-driven departments, especially for the Media Research Department, who’s mainly responsible for the application of this internet evaluation software and uses it along with the editorial internet office. ### 18. Easily accessible insights **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2020 **What do you like best about Piano Analytics?** Amazing rich data exploration as it provides the right assesment **What do you dislike about Piano Analytics?** The new XU interface is harder to use as compared to the older version **Recommendations to others considering Piano Analytics:** It an amazing tool and can give you the insights for your business **What problems is Piano Analytics solving and how is that benefiting you?** Traffic, Campaigns and insights n how the customers interact with our site ### 19. A Fair Program **Rating:** 4.0/5.0 stars **Reviewed by:** Aren M. | Library Page, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** March 22, 2019 **What do you like best about Piano Analytics?** This suite of programs does what it's intended to do. **What do you dislike about Piano Analytics?** Sometimes the interface can be confusing. **What problems is Piano Analytics solving and how is that benefiting you?** Viewing statistics and having all of them in one place ### 20. Bad UX, new interface doesn't help **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2019 **What do you like best about Piano Analytics?** We just this because our client has to. We've learned how to work with it. **What do you dislike about Piano Analytics?** Bad interface and UX. Definitely not the easiest to use. I prefer the old version which was a lot easier to follow. Now I am confused. **What problems is Piano Analytics solving and how is that benefiting you?** We are able to get common analytics like page views, sessions, unique PG, ### 21. Very good analytics tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2017 **What do you like best about Piano Analytics?** AT Internet has a range of tools / apps for different target groups within the company. This allows each employee to provide the Analytics solution they need. The tool is further developed according to customer requirements. It is quite fast for a web application and is very good handling. Good data export functions and interfaces. **What do you dislike about Piano Analytics?** Something too fast, too many new tools. This is somewhat complex. In the Rich Media area, the tool might be stronger. But all in all very good. **What problems is Piano Analytics solving and how is that benefiting you?** Media usage research of a TV broadcaster traffic Referrer, User Agent campaigns usability ### 22. Great product, great support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2017 **What do you like best about Piano Analytics?** The product support team have been great during training, onboarding and configuration. We could not have asked for more from them and they made the process very straighforward **What do you dislike about Piano Analytics?** There are a few (very minor) UI quirks, but once you are used to them, the reporting tools are very flexible and we've been able to achieve everything we've needed to so far. **What problems is Piano Analytics solving and how is that benefiting you?** Audience measurement and business insight. We've been able to start the process of more general business ownership of analytics rather than it being an IT function. ### 23. AT Internet Analytics Suite **Rating:** 5.0/5.0 stars **Reviewed by:** Lovro L. | Digital Analyst / Webanalyst, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2017 **What do you like best about Piano Analytics?** Quiet easy acces to the raw data via the Data Query App Great data visualisation with the powerful dashboards App **What do you dislike about Piano Analytics?** Navigation and funnel presentation is little bit improvable **What problems is Piano Analytics solving and how is that benefiting you?** It's our digital analytics solution that gives us a view how users interact with our website ### 24. Great tool **Rating:** 5.0/5.0 stars **Reviewed by:** Patrick D. | Directeur web, Mid-Market (51-1000 emp.) **Reviewed Date:** October 26, 2017 **What do you like best about Piano Analytics?** Simplicity, réactivity, Customer service is very efficient. The platform improves very often with new analysis ans possibilities **What do you dislike about Piano Analytics?** Real time analysis should be more powerful **Recommendations to others considering Piano Analytics:** It's worth to try it **What problems is Piano Analytics solving and how is that benefiting you?** Knowing and understanding your analytics, make better decision ### 25. Essential tool for KPI-driven management **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** November 06, 2017 **What do you like best about Piano Analytics?** The tool globally helps to drive your digital actions with key indicators **What do you dislike about Piano Analytics?** It's not easy to analyse the social media source. **What problems is Piano Analytics solving and how is that benefiting you?** All our digital campaigns have sense thanks to AT Internet ! Follow-up of every single website's optimizations : SEO, UX, sources, on-site campaigns... ### 26. Reliable software platform - great team **Rating:** 4.5/5.0 stars **Reviewed by:** Florian G. | Online Marketing - New Media, Chemicals, Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2016 **What do you like best about Piano Analytics?** Professional team. AT Internet does a great job helping you to make the tool work, And after that, they are always searching for ways to improve your data and user experience. Updates. Over the years, AT Internet proved, that they are able to keep up with the high speed of development in Digital Analytics. There are so many new functions. Customer focus. The tool is huge, we don't need all of the functions. AT Internet always tries to figure out what may help us - they are not selling us functions that we din't need. Documentation. AT Internet provides an excellent online documentation, which is really helpful during tagging. **What do you dislike about Piano Analytics?** By now, I can't really say that I "dislike" anything. Sometimes, the tool seems a little bit complex, but in most of the cases the documentation solved this. **What problems is Piano Analytics solving and how is that benefiting you?** We are doing pretty basic website optimization and are monitoring campaigns. ### 27. AT Internet solves real marketing problems with real-time data **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2016 **What do you like best about Piano Analytics?** Applications are great for all levels of users. The most basic user can start off right away with PDF reports or viewing dashboards and the most advanced analyst can pull data from the API. Real-time processed data is available within 4 minutes. It can immediately be sliced and diced in reports and exported. REST urls allow you to ping their API an unlimited number of times. You can also import REST API urls from other sources and display they in dashboards. The Data Query tool is incredibly powerful and allows you to answer questions very quickly and at the same time, get very detailed data. There are frequent updates to the tool to release new features or improve existing ones, and the company is very open about the roadmap. **What do you dislike about Piano Analytics?** Dashboards will throw errors on occasion, maybe once or twice per month. Access rights are difficult to manage because they are created and set in two different locations. Conversion funnels need to be updated and modernized, and allow for more flexibility. **Recommendations to others considering Piano Analytics:** Take the time to learn about each of the applications and how they apply to you. You may find that only a handful of people really need to learn the tool at an advanced level and everyone else can stick to surface level interactions. If you're doing a lot of customizations set-up can be a little difficult, but the consultants should be able to walk you through everything. Don't be afraid to ask questions or challenge them - in my experience there's a way to accomplish anything you can ask for. **What problems is Piano Analytics solving and how is that benefiting you?** We are solving issues with marketing campaigns that are directed to incorrect landing pages or budgeted incorrectly with the real-time data, which saves us money or provides more opportunity. Also with the real-time data we are able to monitor site performance after code pushes to determine whether the push broke anything on the site or is having an immediate negative impact. We are able to add custom tracking to links, menus, widgets and banners that allow us to analyze the effectiveness of these features and determine their optimum settings. We can create custom reports that are GA-style in how they can be manipulated to an extent, but not completely changed for users who don't need to learn the back-end of the product. This is more effective in time management and provides the right information to the right people without a lot of upfront cost. ### 28. One of the best alternative to GA, with human size organization & high level of service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2016 **What do you like best about Piano Analytics?** -Reliable data with clear processing & flow -API Rest easy to use & very useful for Data Analyst -Transparency of road map -High level of dedicated service with senior consultants **What do you dislike about Piano Analytics?** -At first glance it looks like a complex platform with not so much plug & play visualization Once you understand how AT Internet works you'll see it's quite simple to use, very effective, and it'll become a fun / interesting tool to use. **Recommendations to others considering Piano Analytics:** Just try it ! **What problems is Piano Analytics solving and how is that benefiting you?** Every kind of problems that requires front end data ### 29. AT Internet **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** July 27, 2016 **What do you like best about Piano Analytics?** What I like best about AT Internet is that it works fast and has high speed technology use which works great on lots of devices and also analysis websites. **What do you dislike about Piano Analytics?** What I dislike about AT Internet is that some projects aren't always great and data tools need to be upgraded **Recommendations to others considering Piano Analytics:** I recommend working wisely and stay on task with everything u do and go through the web to find out more about AT Internet. **What problems is Piano Analytics solving and how is that benefiting you?** Business problem I'm solving is that resources need to be upgraded and productives need to be performed well. ### 30. Well suited web analytics tool with clear roadmap, good enough for a media company **Rating:** 4.5/5.0 stars **Reviewed by:** Dmitry K. | Digital Director of Business Products, Media Production, Enterprise (> 1000 emp.) **Reviewed Date:** December 07, 2014 **What do you like best about Piano Analytics?** Reliable data. AT Internet provides metrics adjusted with Digital Analytics Association, giving clear metrics meaning description and help you understand data in a right way. Flexible system. The data is stored in a raw, non-aggregate way, web interface provides a powerful segment constructor, including user-based segments (cohort) and here's REST API for any data to work with it in a custom way. Professional team. Digital Analytics Consultants here understand both the tool and web digital analytics tasks excellent. They help to define your objective, configure the tools and understand data in a right way. **What do you dislike about Piano Analytics?** Long response time for reports based on a huge datasets in some cases. If your volume of data is high and you're requesting a data within a complex segment then response time could be significant. But the processing time for regular reports could be improved by AT Internet team if you request it. Delays in a problem solving when the issue requires several technical teams cooperation. **What problems is Piano Analytics solving and how is that benefiting you?** AT Internet is used across the whole our media company. It addresses the following business problem: media consumption analysis—how does our audience read the content we produce, page layout analysis—does our navigation system work good, audience acquisition analysis—which traffic source works better, m/v testing for launching updates. We also use Data Query to get the data for our own custom dashboards. In the end - we understand which content is popular and then we can adjust newsroom efforts. - we adjust marketing spendings based on the channels efficiency. - we prove hypotheses with m/v testing before launching these changes in products and so minimizing the risk of declining the changes by our audience. ## Piano Analytics Discussions - [Nice](https://www.g2.com/discussions/33840-nice) - 1 comment, 1 upvote - [Why do you find AT Internet's Analytics Suite helpful ?](https://www.g2.com/discussions/33383-why-do-you-find-at-internet-s-analytics-suite-helpful) - 1 comment, 1 upvote - [View Piano Analytics pricing details and edition comparison](https://www.g2.com/products/piano-piano-analytics/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-09+06%3A46%3A36+-0500&secure%5Bsession_id%5D=402b12b3-115b-4ec3-adbd-93fc07eef823&secure%5Btoken%5D=53f51283396f9b2f55efc113866e15c728a87c7739d0a89ffeacab238a35cb13&format=llm_user) ## Piano Analytics Integrations - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Google Search Console](https://www.g2.com/products/google-search-console/reviews) - [Microsoft Excel](https://www.g2.com/products/microsoft-excel/reviews) - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) ## Piano Analytics Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Content Creation** - Content Creation Tools - Content Curation - Buyer Personas - Content Management **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Optimization** - SEO - A/B Testing - Dashboards & Reporting - Audience Targeting - ROI Reporting **Statistical Tool** - Scripting - Data Mining - Algorithms **Tools** - Contact Collection - Audience Insights - Social Sharing **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Logistics** - Customizable Templated Workflows - Internal Communication - Version Control - Editing and Approval Tools - Distribution Features - Integrations & APIs - User, Role, and Access Management **Data Analysis** - Analysis - Data Interaction **Metrics** - Entry and Exit Pages - Sessions - Engagement - Return - Conversions - Search Rank **Decision Making** - Modeling - Data Visualizations - Report Generation - Data Unification **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Content Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Generative AI** - AI Text Generation - AI Text Summarization **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Piano Analytics Alternatives - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - 4.5/5.0 (6,561 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - 4.2/5.0 (1,147 reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) - 4.4/5.0 (553 reviews)