Apple Search Ads Features

Campaign Management & Optimization (11)

Paid Keyword Optimization: Based on 12 Apple Search Ads reviews. Helps find the right keywords to drive relevant traffic to your website.
Bid Rules: Based on 12 Apple Search Ads reviews. Able to set rules to minimize pay per click cost or maximize conversions from your keywords.
Ad Creation and Editing: Based on 11 Apple Search Ads reviews. Can manage and bulk upload changes to multiple platforms.
Ad and Landing Page Scheduling: Automate copy changes by scheduling changes in advance.
Scenario Planning: Predict clicks, costs, conversions, and ROI based on spend scenarios to allow you to estimate results prior to running a campaign.
Portfolio Bid Optimization: Offers portfolio bid management to automate bid changes based on marginal ROI so you know your next dollar in spend will get you the most return.
Advanced Targeting Options: Target customers by options beyond keywords such as location, time of day or week, or by devices. This feature was mentioned in 10 Apple Search Ads reviews.
Offline Capabilities: Able to quickly make bulk changes through a desktop editor.
Extensions: Able to manage ad extensions such as click-to-call, sitelinks, locations, and mobile app downloads.
Product Listing Ads: Supports product listing ads, allowing users to edit ads and track PLA performance.
Budget Execution & Monitoring: Set a budget plan and automate it’s execution with monitoring capabilities. This feature was mentioned in 11 Apple Search Ads reviews.

Ad and Conversion Tracking: Tracks effectiveness of ads and which ads or campaigns are receiving clicks and conversions. This feature was mentioned in 13 Apple Search Ads reviews.
Attribution: As reported in 12 Apple Search Ads reviews. Able to track click path of users that come to your site via paid search and if they convert to customers.
Reports: Reports created by the user to cater to specific metrics and key performance indicators. This feature was mentioned in 12 Apple Search Ads reviews.

APIs: Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
Notifications: Able to set custom alerts to notify you of changes to key performance indicators.
Customization: Able to customize metrics and other platform features based on personalized needs.
User, Role, and Access Management: Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 10 reviewers of Apple Search Ads have provided feedback on this feature.
Performance and Reliability: As reported in 12 Apple Search Ads reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability: Provides features to allow scaling for large organizations.
Workflow Capability: Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Internationalization: Enables users to view and transact business with the same content in multiple languages and currencies.