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At a Glance
Market Segments
Mid-Market (59.1% of reviews)
Mid-Market (56.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Appier AIQUA
Star Rating
(22)4.6 out of 5
Market Segments
Mid-Market (59.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Appier AIQUABraze
Star Rating
(1,437)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Braze excels in email marketing with features like "Building and Personalizing Emails" rated at 8.8, while Appier AIQUA shines in "Dynamic Content" with a score of 9.3, indicating a stronger capability in creating personalized user experiences.
- Reviewers mention that Appier AIQUA offers superior "Quality of Support" with a score of 9.5 compared to Braze's 8.5, suggesting that users may find more responsive assistance when issues arise.
- G2 users highlight that Braze's "Ease of Setup" is rated at 7.5, which is significantly lower than Appier AIQUA's 8.9, indicating that users may face more challenges when initially implementing Braze.
- Users on G2 report that Appier AIQUA's "Lead Scoring and Grading" feature is rated at 8.8, while Braze's score of 6.7 suggests that Appier AIQUA provides a more robust solution for managing and prioritizing leads.
- Reviewers mention that Braze's "Campaigns" feature, particularly "Triggered Notifications," scores 9.0, which is on par with Appier AIQUA's 9.2, indicating both platforms are strong in this area, but Appier AIQUA has a slight edge.
- Users say that Appier AIQUA's "Analytics" capabilities, especially "Audience Insights" rated at 9.0, outperform Braze's 7.6, suggesting that users may gain deeper insights into their audience's behavior with Appier AIQUA.
Pricing
Entry-Level Pricing
Appier AIQUA
No pricing availableBraze
No pricing availableFree Trial
Appier AIQUA
No trial information availableBraze
Free Trial is available
Ratings
Meets Requirements
8.8
21
8.5
947
Ease of Use
8.9
21
8.3
1,154
Ease of Setup
8.9
14
7.6
639
Ease of Admin
8.3
6
8.5
351
Quality of Support
9.5
21
8.5
901
Has the product been a good partner in doing business?
9.2
6
8.9
359
Product Direction (% positive)
10.0
18
9.2
913
Features by Category
Email Marketing
9.4
13
8.8
563
9.1
13
8.8
534
9.2
13
8.4
539
9.0
12
8.3
449
Online Marketing
8.7
9
6.9
356
9.3
10
8.4
478
8.8
13
8.7
519
8.9
11
8.4
493
8.5
9
7.3
371
Lead Management
8.6
12
7.5
390
9.0
12
7.5
397
9.2
13
8.6
531
8.8
11
6.8
324
8.8
10
7.4
351
9.7
12
7.5
380
8.9
11
Feature Not Available
9.1
11
7.8
381
Campaign Management
9.2
12
Feature Not Available
8.8
11
Feature Not Available
8.6
11
Feature Not Available
8.0
10
Feature Not Available
Social
7.8
9
Feature Not Available
8.0
9
6.7
325
8.1
9
Feature Not Available
8.1
9
Feature Not Available
7.8
9
6.6
329
Reporting & Analytics
8.6
13
7.8
530
8.5
12
Feature Not Available
8.0
11
Feature Not Available
7.9
11
6.7
399
7.8
10
Feature Not Available
Platform
8.9
12
8.3
444
8.8
11
Feature Not Available
8.9
11
8.5
442
8.5
10
7.7
349
8.5
11
7.7
399
8.8
11
8.5
429
8.5
11
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Integration
9.0
13
7.8
447
9.0
13
8.1
430
8.6
12
7.9
391
Visitor Behavior
8.7
9
Not enough data
8.9
9
Not enough data
8.3
8
Not enough data
Templates
8.8
7
Not enough data
8.7
9
Not enough data
9.3
9
Not enough data
Personalization
8.7
9
Not enough data
8.3
9
Not enough data
9.0
8
Not enough data
8.8
8
Not enough data
9.1
9
Not enough data
9.3
9
Not enough data
8.8
10
Not enough data
9.0
10
Not enough data
Multichannel
9.3
9
Not enough data
9.3
10
Not enough data
9.6
9
Not enough data
Administration
9.1
9
Not enough data
9.3
9
Not enough data
9.3
9
Not enough data
9.0
8
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.0
12
8.6
448
8.7
13
9.0
484
8.2
12
8.6
443
9.2
12
8.8
492
9.2
13
8.9
468
Analytics
8.8
13
8.2
490
9.0
12
7.7
452
Optimization
8.7
13
8.7
471
9.1
13
8.8
481
8.8
11
8.3
392
8.9
11
8.1
390
Agentic AI - Push Notification
Not enough data
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Segmentation
Not enough data
8.8
210
Not enough data
8.5
198
Targeting
Not enough data
8.6
192
Not enough data
8.5
177
Triggered Content
Not enough data
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Personalized Content
Not enough data
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Agentic AI - Personalization Engines
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Templates
Not enough data
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
129
Edit
Not enough data
7.1
124
Not enough data
8.3
127
Not enough data
7.8
126
Logistics
Not enough data
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Generative AI
Not enough data
6.7
85
Not enough data
Feature Not Available
Agentic AI - Email Template Builder
Not enough data
5.5
30
Not enough data
5.5
30
Text Messaging
Not enough data
8.6
66
Not enough data
8.0
66
Not enough data
8.7
67
Not enough data
8.2
64
Not enough data
8.1
63
Not enough data
8.1
65
Not enough data
8.7
66
Not enough data
8.3
66
SMS Platform
Not enough data
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Agentic AI - SMS Marketing
Not enough data
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Platform Basics
8.3
6
8.3
110
8.9
6
8.5
106
Platform Data
8.9
6
7.7
107
8.9
6
7.4
103
9.2
6
7.6
107
8.9
6
7.5
107
Platform Additional Functionality
9.0
5
7.7
105
8.3
6
7.6
104
9.2
6
Feature Not Available
Agentic AI - Customer Journey Analytics
Not enough data
6.5
31
Not enough data
6.4
30
Not enough data
6.7
30
Not enough data
6.6
30
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Agentic AI - Personalization
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
Not enough data
7.5
384
Not enough data
7.7
473
|
Verified
Not enough data
7.0
342
|
Verified
Not enough data
6.9
370
|
Verified
Campaigns
Not enough data
7.5
329
|
Verified
Not enough data
9.0
461
|
Verified
Not enough data
7.6
311
Not enough data
6.6
232
Not enough data
8.9
439
|
Verified
Not enough data
8.7
453
|
Verified
Engagement
Not enough data
7.4
267
Platform
Not enough data
8.3
391
Not enough data
8.2
363
|
Verified
Not enough data
7.9
320
Agentic AI - Mobile Marketing
Not enough data
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Categories
Categories
Shared Categories
Appier AIQUA and Braze are categorized as Personalization, Push Notification, Customer Journey Analytics, and Marketing Automation
Unique Categories
Appier AIQUA is categorized as E-Commerce Personalization
Braze is categorized as Email Template Builder, Personalization Engines, Mobile Marketing, SMS Marketing, WhatsApp Marketing, and RCS Business Messaging
Reviews
Reviewers' Company Size
Appier AIQUA
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
31.8%
Online Media
9.1%
Consumer Goods
9.1%
Marketing and Advertising
4.5%
Market Research
4.5%
Other
40.9%
Financial Services
11.9%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.7%
Other
62.4%
Alternatives
Discussions
Appier AIQUA has no discussions with answers
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
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