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Compare Appier AIQUA and Braze 
Featured Products
At a Glance
Market Segments
Mid-Market (59.1% of reviews)
Mid-Market (56.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Appier AIQUA
Star Rating
(22)4.6 out of 5
Market Segments
Mid-Market (59.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Appier AIQUABraze
Star Rating
(1,482)4.5 out of 5
Market Segments
Mid-Market (56.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in delivering a powerful and flexible CRM platform, allowing teams to execute highly personalized, real-time customer journeys at scale. Users appreciate its robust segmentation and event-based triggering capabilities, which enhance multi-channel orchestration.
- Users say that Appier AIQUA offers a user-friendly interface that simplifies the onboarding process. Many find the integration time to be short, enabling them to quickly start using the platform and see performance results without delays.
- Reviewers mention that Braze's ease of use is a significant advantage, with features like webhook integrations helping users create complex audience paths efficiently. This has been highlighted as a key factor in improving workflow and productivity.
- According to verified reviews, Appier AIQUA's support team is frequently praised for their personalized advice and partnership approach. Users feel that the tech and business support provided enhances their overall experience and helps with smoother integrations.
- G2 reviewers highlight that while Braze has a strong overall satisfaction score, it faces challenges in specific areas like landing pages and forms, where users have noted room for improvement compared to Appier AIQUA's higher ratings in these features.
- Users report that Braze has a substantial number of reviews, indicating a reliable data set for assessing its performance. In contrast, Appier AIQUA has fewer reviews, which may limit the breadth of user experiences available for potential buyers to consider.
Pricing
Entry-Level Pricing
Appier AIQUA
No pricing availableBraze
No pricing availableFree Trial
Appier AIQUA
No trial information availableBraze
Free Trial is available
Ratings
Meets Requirements
8.8
21
8.5
966
Ease of Use
8.9
21
8.3
1,174
Ease of Setup
8.9
14
7.6
653
Ease of Admin
8.3
6
8.5
358
Quality of Support
9.5
21
8.5
916
Has the product been a good partner in doing business?
9.2
6
8.9
366
Product Direction (% positive)
10.0
18
9.2
930
Features by Category
Email Marketing
9.4
13
8.8
566
9.1
13
8.8
536
9.2
13
8.4
538
9.0
12
8.3
449
Online Marketing
8.7
9
6.9
355
9.3
10
8.4
478
8.8
13
8.7
520
8.9
11
8.4
492
8.5
9
7.3
370
Lead Management
8.6
12
7.5
390
9.0
12
7.4
396
9.2
13
8.6
535
8.8
11
6.8
323
8.8
10
7.4
352
9.7
12
7.5
380
8.9
11
Feature Not Available
9.1
11
7.8
382
Campaign Management
9.2
12
Feature Not Available
8.8
11
Feature Not Available
8.6
11
Feature Not Available
8.0
10
Feature Not Available
Social
7.8
9
Feature Not Available
8.0
9
6.7
325
8.1
9
Feature Not Available
8.1
9
Feature Not Available
7.8
9
6.6
329
Reporting & Analytics
8.6
13
7.7
532
8.5
12
Feature Not Available
8.0
11
Feature Not Available
7.9
11
6.6
398
7.8
10
Feature Not Available
Platform
8.9
12
8.3
448
8.8
11
Feature Not Available
8.9
11
8.5
444
8.5
10
7.7
349
8.5
11
7.7
400
8.8
11
8.5
430
8.5
11
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Integration
9.0
13
7.9
450
9.0
13
8.1
432
8.6
12
7.9
392
Visitor Behavior
8.7
9
Not enough data
8.9
9
Not enough data
8.3
8
Not enough data
Templates
8.8
7
Not enough data
8.7
9
Not enough data
9.3
9
Not enough data
Personalization
8.7
9
Not enough data
8.3
9
Not enough data
9.0
8
Not enough data
8.8
8
Not enough data
9.1
9
Not enough data
9.3
9
Not enough data
8.8
10
Not enough data
9.0
10
Not enough data
Multichannel
9.3
9
Not enough data
9.3
10
Not enough data
9.6
9
Not enough data
Administration
9.1
9
Not enough data
9.3
9
Not enough data
9.3
9
Not enough data
9.0
8
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.0
12
8.6
447
8.7
13
9.0
483
8.2
12
8.6
442
9.2
12
8.8
491
9.2
13
8.9
468
Analytics
8.8
13
8.2
489
9.0
12
7.7
451
Optimization
8.7
13
8.7
471
9.1
13
8.8
481
8.8
11
8.3
392
8.9
11
8.1
390
Agentic AI - Push Notification
Not enough data
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Segmentation
Not enough data
8.8
210
Not enough data
8.5
198
Targeting
Not enough data
8.6
192
Not enough data
8.5
177
Triggered Content
Not enough data
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Personalized Content
Not enough data
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Agentic AI - Personalization Engines
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Templates
Not enough data
7.7
128
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Edit
Not enough data
7.1
124
Not enough data
8.3
128
Not enough data
7.9
127
Logistics
Not enough data
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Generative AI
Not enough data
6.7
85
Not enough data
Feature Not Available
Agentic AI - Email Template Builder
Not enough data
5.5
30
Not enough data
5.5
30
Text Messaging
Not enough data
8.6
67
Not enough data
8.0
66
Not enough data
8.7
67
Not enough data
8.2
64
Not enough data
8.1
63
Not enough data
8.1
65
Not enough data
8.7
66
Not enough data
8.3
66
SMS Platform
Not enough data
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Agentic AI - SMS Marketing
Not enough data
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Platform Basics
8.3
6
8.3
110
8.9
6
8.5
106
Platform Data
8.9
6
7.6
109
8.9
6
7.4
103
9.2
6
7.6
109
8.9
6
7.5
107
Platform Additional Functionality
9.0
5
7.7
105
8.3
6
7.6
104
9.2
6
Feature Not Available
Agentic AI - Customer Journey Analytics
Not enough data
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Agentic AI - Personalization
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
Not enough data
7.5
384
Not enough data
7.7
473
|
Verified
Not enough data
7.0
342
|
Verified
Not enough data
6.9
370
|
Verified
Campaigns
Not enough data
7.5
329
|
Verified
Not enough data
9.0
464
|
Verified
Not enough data
7.6
311
Not enough data
6.6
232
Not enough data
8.9
443
|
Verified
Not enough data
8.7
459
|
Verified
Engagement
Not enough data
7.4
266
Platform
Not enough data
8.3
390
Not enough data
8.2
364
|
Verified
Not enough data
7.9
321
Agentic AI - Mobile Marketing
Not enough data
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Categories
Categories
Shared Categories
Appier AIQUA and Braze are categorized as Personalization, Push Notification, Customer Journey Analytics, and Marketing Automation
Unique Categories
Appier AIQUA is categorized as E-Commerce Personalization
Braze is categorized as Email Template Builder, Personalization Engines, Mobile Marketing, SMS Marketing, WhatsApp Marketing, and RCS Business Messaging
Reviews
Reviewers' Company Size
Appier AIQUA
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
31.8%
Online Media
9.1%
Consumer Goods
9.1%
Marketing and Advertising
4.5%
Market Research
4.5%
Other
40.9%
Financial Services
12.0%
Marketing and Advertising
7.3%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.7%
Other
62.6%
Alternatives
Discussions
Appier AIQUA has no discussions with answers
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
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