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Compare Appier AIQUA and MoEngage 
Featured Products
At a Glance
Market Segments
Mid-Market (59.1% of reviews)
Mid-Market (55.6% of reviews)
Entry-Level Pricing
No pricing available
Free Upto 10,000 Monthly Tracked Users (MTUs)
Appier AIQUA
Star Rating
(22)4.6 out of 5
Market Segments
Mid-Market (59.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Appier AIQUAMoEngage
Star Rating
(524)4.5 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free Trial is available
Browse all 3 pricing plansAppier AIQUA vs MoEngage
When assessing the two solutions, reviewers found MoEngage easier to use and administer. However, Appier AIQUA is easier to set up. Reviewers agreed that both vendors make it equally easy to do business overall.
- Appier AIQUA and MoEngage both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that Appier AIQUA is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Appier AIQUA over MoEngage.
Pricing
Entry-Level Pricing
Appier AIQUA
No pricing availableMoEngage
Starter
Free
Upto 10,000 Monthly Tracked Users (MTUs)
1. Behavioral Segmentation- Create segments based on user interactions across all touchpoints.
2. Cross-Channel Engagement- Communicate through SMS, Push Notifications, In-app messages, Emails, App-Inbox, and On-site messages.
3. Campaign Analytics - Analyze reach, open rates, CTRs, and conversions of your campaigns.
4. Connectors- Engage users outside your site or appConnect, and export data to platforms such as Facebook, Google, WhatsApp, and more. Trigger ads, and messages to make these channels a seamless part of your omni-channel strategy.
5. Frequency Capping, Throttling, and DND - Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules, and throttle delivery speed.
6. Self-serve Knowledge BaseExtensive documentation to support your growth journey.
7. API AccessData, and transactional APIs.
8. Email Support
Free Trial
Appier AIQUA
No trial information availableMoEngage
Free Trial is available
Ratings
Meets Requirements
8.8
21
8.8
412
Ease of Use
8.9
21
9.0
443
Ease of Setup
8.9
14
8.8
238
Ease of Admin
8.3
6
8.8
151
Quality of Support
9.5
21
9.0
413
Has the product been a good partner in doing business?
9.2
6
9.2
151
Product Direction (% positive)
10.0
18
9.6
410
Features by Category
Email Marketing
9.4
13
8.8
157
|
Verified
9.1
13
8.9
154
|
Verified
9.2
13
8.7
158
|
Verified
9.0
12
8.7
130
|
Verified
Online Marketing
8.7
9
8.4
98
9.3
10
8.5
137
|
Verified
8.8
13
8.8
158
|
Verified
8.9
11
8.7
140
|
Verified
8.5
9
Feature Not Available
Lead Management
8.6
12
8.6
106
9.0
12
8.6
124
9.2
13
9.1
163
8.8
11
Feature Not Available
8.8
10
8.3
103
9.7
12
8.6
130
8.9
11
8.6
117
9.1
11
8.4
104
Campaign Management
9.2
12
8.5
130
8.8
11
Feature Not Available
8.6
11
8.4
116
8.0
10
Feature Not Available
Social
7.8
9
Feature Not Available
8.0
9
Feature Not Available
8.1
9
8.2
107
8.1
9
7.9
100
|
Verified
7.8
9
8.1
98
|
Verified
Reporting & Analytics
8.6
13
8.7
179
|
Verified
8.5
12
8.5
153
|
Verified
8.0
11
8.4
139
|
Verified
7.9
11
8.4
138
|
Verified
7.8
10
Feature Not Available
Platform
8.9
12
8.6
130
|
Verified
8.8
11
8.5
117
|
Verified
8.9
11
8.9
132
|
Verified
8.5
10
8.3
87
|
Verified
8.5
11
8.5
106
8.8
11
8.9
124
|
Verified
8.5
11
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
9.0
13
8.7
143
|
Verified
9.0
13
8.6
130
|
Verified
8.6
12
8.0
98
|
Verified
Administration
Not enough data
9.0
39
Not enough data
9.0
38
Not enough data
8.4
40
Not enough data
9.4
38
Not enough data
8.2
38
Not enough data
9.1
39
Integrations
Not enough data
8.9
35
Not enough data
8.8
37
Not enough data
9.0
36
Not enough data
8.5
35
Platform
Not enough data
8.8
36
Not enough data
8.4
37
Not enough data
8.4
37
Not enough data
8.7
36
Not enough data
8.9
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
9.1
37
User Identification
Not enough data
8.9
87
Not enough data
9.2
101
Not enough data
8.9
75
Tracking & Reporting
Not enough data
9.0
96
Not enough data
8.9
99
Not enough data
8.8
99
Not enough data
9.0
100
Not enough data
8.6
96
Not enough data
8.9
97
Metrics
Not enough data
9.2
88
Not enough data
8.9
72
Not enough data
9.1
86
Not enough data
8.8
78
Not enough data
9.0
86
Visitor Behavior
8.7
9
9.2
52
8.9
9
9.1
57
|
Verified
8.3
8
8.8
42
Templates
8.8
7
9.1
41
|
Verified
8.7
9
9.1
55
|
Verified
9.3
9
9.1
53
|
Verified
Personalization
8.7
9
8.9
51
|
Verified
8.3
9
9.0
46
|
Verified
9.0
8
8.9
50
|
Verified
8.8
8
9.0
43
9.1
9
8.9
46
|
Verified
9.3
9
9.0
46
|
Verified
8.8
10
9.1
55
|
Verified
9.0
10
8.9
55
|
Verified
Multichannel
9.3
9
8.9
50
|
Verified
9.3
10
9.2
56
|
Verified
9.6
9
9.4
52
|
Verified
Administration
9.1
9
9.2
58
|
Verified
9.3
9
9.1
58
|
Verified
9.3
9
9.0
56
|
Verified
9.0
8
8.8
53
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.0
12
8.9
214
8.7
13
9.2
226
8.2
12
8.9
212
9.2
12
9.1
232
9.2
13
9.2
224
Analytics
8.8
13
8.7
223
9.0
12
8.7
221
Optimization
8.7
13
8.8
212
9.1
13
8.8
220
8.8
11
8.6
208
8.9
11
8.6
190
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
9.1
27
Not enough data
9.2
31
Targeting
Not enough data
9.1
29
Not enough data
8.8
28
Triggered Content
Not enough data
8.5
24
Not enough data
9.0
30
Not enough data
9.2
28
Personalized Content
Not enough data
8.6
26
Not enough data
8.7
21
Not enough data
8.7
21
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
8.9
29
Not enough data
Feature Not Available
Not enough data
8.9
30
Not enough data
Feature Not Available
Not enough data
8.2
28
Not enough data
6.9
26
Not enough data
9.0
27
Not enough data
8.9
27
SMS Platform
Not enough data
8.7
28
Not enough data
8.9
29
Not enough data
8.5
27
Not enough data
8.0
25
Not enough data
8.3
24
Not enough data
8.8
24
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.9
116
Not enough data
8.8
120
Not enough data
8.8
108
Not enough data
Feature Not Available
Not enough data
8.9
48
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
8.3
6
9.1
173
|
Verified
8.9
6
8.9
174
|
Verified
Platform Data
8.9
6
8.8
172
|
Verified
8.9
6
8.7
166
|
Verified
9.2
6
8.9
184
|
Verified
8.9
6
8.7
169
|
Verified
Platform Additional Functionality
9.0
5
8.9
176
|
Verified
8.3
6
8.6
169
|
Verified
9.2
6
8.7
164
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging Channels
Not enough data
9.3
10
Not enough data
9.4
11
Not enough data
7.3
10
Not enough data
9.1
11
Administration
Not enough data
9.5
11
Not enough data
9.2
11
Not enough data
9.5
11
Not enough data
9.2
11
Computing
Not enough data
8.5
86
Not enough data
8.4
101
Not enough data
8.7
102
Experimental Design
Not enough data
8.5
84
Not enough data
8.5
82
Not enough data
8.5
98
Analytics
Not enough data
8.9
114
Not enough data
8.3
78
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consolidation - Notification Infrastructure
Not enough data
9.4
16
Not enough data
9.0
16
Not enough data
9.3
16
Customization - Notification Infrastructure
Not enough data
9.0
17
Not enough data
9.3
18
Not enough data
9.1
17
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
11
Not enough data
9.2
11
Not enough data
8.9
11
Not enough data
8.9
11
Not enough data
9.2
11
Not enough data
9.4
11
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.5
11
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.7
114
Not enough data
8.9
136
|
Verified
Not enough data
8.2
121
Not enough data
8.7
125
Campaigns
Not enough data
8.3
93
|
Verified
Not enough data
9.3
141
|
Verified
Not enough data
8.6
83
|
Verified
Not enough data
7.7
65
Not enough data
8.9
122
Not enough data
9.2
142
Engagement
Not enough data
8.3
94
Platform
Not enough data
8.8
121
Not enough data
8.7
113
|
Verified
Not enough data
8.4
80
Agentic AI - Mobile Marketing
Not enough data
6.0
5
Not enough data
7.3
5
Not enough data
Not enough data
Not enough data
7.0
5
Not enough data
7.3
5
Not enough data
8.0
5
Marketing Operations
Not enough data
8.6
115
|
Verified
Not enough data
8.8
135
|
Verified
Not enough data
8.8
143
|
Verified
Not enough data
8.9
132
|
Verified
Not enough data
8.2
99
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.0
164
|
Verified
Not enough data
9.0
165
|
Verified
Not enough data
8.8
144
|
Verified
Not enough data
8.8
139
|
Verified
Not enough data
8.6
128
|
Verified
Not enough data
8.6
124
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
9.2
88
Not enough data
8.9
72
Not enough data
9.1
86
Not enough data
8.8
78
Not enough data
9.0
86
Categories
Categories
Shared Categories
Appier AIQUA and MoEngage are categorized as Personalization, Push Notification, E-Commerce Personalization, Customer Journey Analytics, and Marketing Automation
Unique Categories
Appier AIQUA has no unique categories
Reviews
Reviewers' Company Size
Appier AIQUA
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
31.8%
Online Media
9.1%
Consumer Goods
9.1%
Marketing and Advertising
4.5%
Market Research
4.5%
Other
40.9%
Financial Services
13.1%
Online Media
7.3%
Education Management
7.3%
Retail
5.7%
Marketing and Advertising
5.3%
Other
61.2%
Alternatives
Discussions
Appier AIQUA has no discussions with answers
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 Comments
TV
Hi Faqih,
If you are an advanced user then you can connect with MoEngage team to request an additional Data query contract on their Google Big Query...Read more
What is the magic number of daily push notifications that is not annoying?
1 Comment
Official Response from MoEngage
Hey Arnold,
It depends on various factors including industry, geography and also demographics of your end users.
You can start by looking at your...Read more
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