AppFollow Features
Metrics (9)
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Uninstall Tracking
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
Location Tracking
Identify the physical location of an individual, asset, device, etc.
ROI Tracking
Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
Retention Tracking
Measures the retention rate and satisfaction of customers.
Visitor Tracking
Track visitors and purpose of visits
Behavior Tracking
Track visitors'/audience's responses across web pages and other optimized content
Revenue Tracking
User Identification (3)
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User Segmentation
Enables the view of analytic data based on user segment.
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Geolocation
Identifies users locations.
Predictive Analytics
Predict future data based on historical data sets
Tracking & Reporting (5)
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Real-Time Insights
Provides real-time reports.
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Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
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User Activity History
Displays a users activity history.
Multi-Channel Attribution
A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey
In-App Events Tracking
Track user activities and events within an application.
Consumer Intelligence (4)
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Customer Feedback
Provides a forum for customers to give feedback and data storage for company analysis.
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Competitive Intelligence
Allows users to get real-time information on competitors performance and reputation.
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Sentiment Analysis
Gives users greater visibility into the how feel and respond to reputation gaining tactics.
Competitive Analysis
Evaluating strengths and weaknesses of companies with the same target audience
Reporting (3)
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Revenue Reporting
Provides tools with enhanced filtering and correlation between revenue and reputation.
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Corporate Reporting
Helps monitor the overall performance of marketing efforts and brand establishment.
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Dashboard
Provides a centralized hub and management tools for all data points related to online reputation.
Media Monitoring (9)
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Social Networks Monitoring
Helps track and monitor social media trends and interactions.
Review Monitoring
Automatically monitor and receive alerts for any new online reviews
Brand Management
The process of developing, monitoring, and maintaining the brand value, reputation, and awareness across the target audience.
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
SEO Management
Optimize and manage the search engine optimization efforts for a website or digital content
Response Management
Planning and managing of resources and procedures to mitigate the impact of events and incidents
Customer Experience Management
Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.
Negative Feedback Management
Identify, track, and respond to negative feedback
Keyword Tracking
Track and monitor a specific set of keywords
In-House Management (2)
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Employee Performance
Gives visibility into employee performance and each individual's impact on reputation initiatives.
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Team Workflow
Helps establish a workflow that allows team members to communicate effectively and collaboratively.
Optimization (5)
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App Store Page Design & Preview
Provides collaborative tools for building and managing app store creatives to allow users to preview their representation in app stores.
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Keyword Tools
Provides tools that allow users to research keyword metrics such as volume, difficulty, popularity, organic installs, and more.
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Reviews & Ratings
Ability to track progress of overall average, total, and rating of app, which can help identify what people like or dislike about the app.
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Keyword Localization
Ability to optimize app in any language, which can include factors like keyword auto-suggestions, automated translations, etc.
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Conversion Rate Benchmarks
Provides the installation conversion rate for each traffic source per day of the week and has the ability to compare it with benchmarks.
Reporting & Alerts (5)
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Reports and Dashboards
Provides reports and dashboards around keywords, rankings, and movement to track ASO KPIs and app performance.
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Traffic Source Reporting
Provides reporting around traffic source to analyze app downloads, product page views, and impressions.
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Featured App Alerts
Provides notifications before the App Store or Google Play promotes your app.
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Alert Delivery
Provides alerts with reports directly to different communication channels (i.e. Slack or email) with information like keywords, rankings, and featured apps data.
ASO Reporting
View and track key metrics such as downloads, app performance, revenue, usage, search ad intelligence, etc.
Competition Monitoring (5)
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Timeline
Provides a timeline to identify competitor's metadata updates and A/B tests and allows users to go back in time to analyze competitor’s past ASO updates.
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Store Performance
Ability to monitor app downloads over time and compare performance with competitors.
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Financial Analysis
Ability to monitor app's revenue over time and compare performance with competitors.
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Category Ranking
Ability to monitor app's category rankings over time and compare performance with competitors.
Sentiment Analysis
Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral
Platform Additional Functionality (3)
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Integrations
Ability to connect app store consoles to monitor and benchmark app performance across countries and competitors.
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Organic Keyword Protection
Ability to identify who is running ads on your top performing organic keywords and compare your ad visibility with your competitors.
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App Suggestions
Provides a list of apps the App Store or Google Play Store are suggesting on your app page or your competitor’s page.
Generative AI (2)
AI Text Generation
Allows users to generate text based on a text prompt.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Agentic AI - Online Reputation Management (10)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
AI/Machine Learning
Software program that continuously adjusts its behavior based on observed data
CRM Integration
Integration with third-party CRM systems
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Agentic AI - App Store Optimization (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Additional Functionality (58)
White Label
Ability that lets users rebrand the software to make it look like their own
Hashtag Tracking
Track the usage of certain hashtags
Review Sharing
Share internal and external reviews on social media platforms
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Predictive Analytics
Predict future data based on historical data sets
Customer Advocacy
Encourage your customers to promote your company by providing materials, tools, and reward programs
Automated Responses
Automatic reply functionality for incoming messages
Multi-Channel Distribution
Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Employee Advocacy
Enables employees to promote their company by supplying them with materials, tools, and reward programs
Widgets
An extended application or connector that enables users to perform additional services with their current set of tools
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Scoring
Automatically calculate score after the assessment
API
Application programming interface that allows for integration with other systems/databases
Customizable Reports
Alter the layout and content of reports
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Customizable Fields
Customize data fields to support various needs and use cases
Review Request
Allows businesses to request reviews from their customers
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
Push Notifications
Trigger clickable pop-up messages
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Data Modeling
Conceptual model of how data items relate to each other
Funnel Analysis
Method of analysis that visualizes the series of events that lead towards a defined goal.
For Marketers
For the intention to be used by marketing teams
Single Sign On
Allow users to access multiple services after entering their login credentials once
Workflow Management
Create, design and manage workflows for repetitive tasks
Customer Experience Management
Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
Mobile Access
Access software remotely via mobile devices
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Alerts/Escalation
System alerts about the need to escalate an issue or request
Data Import/Export
Import and export data to and from software applications
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Session Recording
Record active support and chat sessions for auditing and training
Data Visualization
Graphical representation of data
Root Cause Analysis
Identify and analyse the reasons behind accidents
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Cohort Analysis
Analytics that breaks the data in a data set into related groups/categories.
Issue Management
Identify and respond to unexpected problems or failures (ie. "negative events")
Compliance Management
Track and manage adherence to policies for any service, product, process, or supplier
Heatmaps
A visual display that uses a color spectrum to show how visitors interact with areas of a web page
Customizable Branding
Add customized logos and colors to align with company branding
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Event Triggered Actions
Predefined actions automatically performed on the occurance of specific events
API
Application programming interface that allows for integration with other systems/databases
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Competitor Monitoring
Track activity of your competitors
Keyword Rank Tracking
Track positioning in search engines over time
Benchmarking
Compare key metrics for the business against prominent players in the industry
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Reviews Management
Track and monitor reviews of products or services



