Overall product functionality for display advertising.
Video Functionality (1)
Video Functionality
Overall product functionality for video advertising.
Mobile Functionality (1)
Mobile Functionality
14 reviewers of Airtory have provided feedback on this feature.
Overall product functionality for mobile advertising.
Campaign Management (4)
Creative Optimization
As reported in 10 Airtory reviews.
Tools offered for creating and optimizing creative components of campaigns.
Rich Media Capabilties
15 reviewers of Airtory have provided feedback on this feature.
Supports rich media display and video ads that involve user interaction.
In-App Ads
Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities
As reported in 13 Airtory reviews.
Supports rich media mobile ads that involve user interaction.
Targeting (4)
Targeting
As reported in 11 Airtory reviews.
Able to target desired audiences based on demographics and behavior variables.
Retargeting
Able to retarget previous impressions to your site across the web to increase conversion rates.
Geo-Targeting
Able to tailor ads based on consumer general region, state or designated market area (DMA).
Contextual Targeting
Able to match the marketer's ad with specific content on a site or page.
Mobile (2)
In-App Ads
Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities
This feature was mentioned in 13 Airtory reviews.
Supports rich media mobile ads that involve user interaction.
Platform (7)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Custom Reports
This feature was mentioned in 12 Airtory reviews.
Able to create custom reports to cater to specific metrics and key performance indicators.
User, Role, and Access Management
Based on 16 Airtory reviews.
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
This feature was mentioned in 16 Airtory reviews.
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
Based on 13 Airtory reviews.
Provides features to allow scaling for large organizations.
Internationalization
This feature was mentioned in 10 Airtory reviews.
Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.
Notifications
Alerts marketer of the performance of particular campaigns.
Authoring Tools (3)
Ad Templates
Offers pre-made ad templates that can be filled in.
HTML5 Authoring
Allows users to make ads using HTML5.
Automated Ad Creation
Auto-creates ads using templating and/or data.
Testing Tools (2)
Dynamic Versioning
Allows for multiple versions of a marketing campaign to be run simulanteously.
A/B Testing
Test changes to a screen by administering the change to a portion of visitors and measuring conversion.
Publishing Tools (1)
Demand Side Platform Integration
Offers integrations with outside demand side platforms for ad distribution.
Page Customization (4)
Drag and Drop
Allows users to drag and drop items and content to customize their site's look.
Templates
Provides ready-made templates for simplified landing page creation.
Advanced Customization
Allows users to edit a page's HTML or CSS code, or add custom code.
Content Library
Allows users to upload and manage content such as photos, videos, and audio.
Page Optimization (4)
A/B Testing
Enables users to test changes to a page by administering the change to a portion of visitors and measuring conversion.
Mobile Responsive
Creates mobile responsive pages for optimized viewing on mobile devices.
Web Analytics
Gives users insight into unique pageviews, conversions, visitor location and device type, etc.
SEO
Optimizes content to increase search engine result rankings.
Integrations (3)
E-Commerce Integration
Integrates with e-commerce platforms.
Email Marketing Integration
Integrates with email marketing providers to share captured lead data.
Domain Integration
Allows companies to connect landing pages to their existing domain.
Generative AI (1)
AI Text Generation
Allows users to generate text based on a text prompt.
Agentic AI - Landing Page Builders (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Display Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Mobile Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Video Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Cross-Channel Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Creative Management Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
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