Affise MMP is a privacy-focused mobile measurement partner (MMP) platform designed for app marketers to accurately track and attribute mobile app installs, user actions, and campaign performance in real time. It allows marketers to launch campaigns, monitor both organic and non-organic installs, analyze user retention, lifetime value (LTV), and return on investment (ROI) across multiple apps and advertising partners from a single intuitive dashboard. Affise MMP provides comprehensive insights into the effectiveness of advertising efforts and post-install user behavior to help refine user acquisition strategies efficiently. The platform supports multi-channel attribution, connecting to various traffic sources including Facebook Ads and external partners, enabling marketers to see which channels deliver the best-performing users. It offers advanced features like adaptive attribution windows, anti-fraud protections, and tracking of in-app events such as registrations, purchases, and feature usage. Additionally, Affise MMP supports retargeting and reattribution to capture re-engaged users. Real-time data export capabilities allow seamless integration with business intelligence tools for custom analysis, and all data handling is compliant with privacy regulations like GDPR and CCPA, ensuring enterprise-grade security. Affise MMP leverages both deterministic device ID matching and advanced probabilistic modeling for accurate cross-device attribution and supports detailed user journey analytics from clicks to retention. Its ability to manage multiple apps and partners, coupled with comprehensive event-level attribution, makes it a powerful tool for mobile app developers and marketers aiming to optimize campaigns and maximize app revenue while maintaining user privacy and data security. Moreover, Affise MMP offers unlimited raw data exports in various formats that integrate with cloud data warehouses such as Amazon S3 and Google BigQuery, empowering organizations to perform sophisticated BI and machine learning analyses. The platform’s real-time postbacks and webhook support enable instant data transfer to ad networks and internal tools for timely campaign optimization. With its AI-driven attribution and privacy-preserving technology, Affise MMP is suitable for businesses ranging from startups to large enterprises focused on scalable, accurate, and compliant mobile attribution and growth marketing analysis.