Adobe Customer Journey Analytics B2B Edition (CJA B2B Edition) is a purpose-built B2B customer journey application that delivers actionable insights across individual stakeholders, buying groups, accounts, and opportunities to inform next-best actions for marketing and sales teams. CJA B2B Edition enables analysts and marketers to analyze and explore marketing impact across campaigns, channels, and content – connecting marketing efforts and investments directly to revenue outcomes. With CJA B2B Edition, analysts and marketers can measure every interaction across buying groups and generate actionable insights that create individual stakeholder and account value to drive engagement, conversion, and pipeline growth. For product teams, CJA B2B Edition measures the impact of product releases and product usage on customer satisfaction. With Adobe Customer Journey Analytics B2B Edition, brands can: • Understand customer behavior at every level and stage of the buying journey with insights that inform decisions and activation, and drive business growth. • Optimize go-to-market processes and alignment between sales and marketing teams. • Provide self-serve analytics to end-users and conduct analysis in minutes, not months. • Measure and maximize the impact of cross-channel engagement throughout the entire buyer lifecycle. • Connect marketing to revenue with rules-based and data-driven attribution across any B2B channel, dimension, metric, or lifecycle stage.