What I appreciate most about Adjust is how reliably it tracks multi-channel campaigns. When I’m managing budgets across major networks like Meta, Google Ads, and TikTok, having a single source of truth is essential. Adjust gives us highly granular data, which makes it much easier to pinpoint tracking discrepancies and troubleshoot ad delivery issues with our partners. As a result, it saves us hours of manual cross-checking when we’re reconciling mismatches in ad revenue data. Review collected by and hosted on G2.com.

While the data is accurate, the dashboard can occasionally lag when rendering high-volume raw data or exporting very large, heavily customized cohort reports. When we need to pull comprehensive historical metrics quickly—especially during peak campaign scaling periods—the processing time can feel a bit slow. A more streamlined, faster export option for bulk reporting would be a great enhancement. Review collected by and hosted on G2.com.

What I appreciate most about Adjust is its reliability in tracking multi-channel campaigns. When managing budgets across major networks like Meta, Google Ads, and TikTok, having a single source of truth is crucial. Adjust provides highly granular data that makes it significantly easier to debug tracking discrepancies and ad delivery issues with our partners. Review collected by and hosted on G2.com.

Managing a vast number of tracking links and deep links can sometimes make the dashboard interface look a bit cluttered. While the filtering functionality works fine, the UI could be improved to allow better bulk-editing or more intuitive organization for complex campaign structures. It doesn't break the workflow, but it requires a bit more manual clicking than preferred Review collected by and hosted on G2.com.

What I appreciate most about Adjust is its reliability in tracking multi-channel campaigns. When managing budgets across major networks like Meta, Google Ads, and TikTok, having a single source of truth is crucial. Adjust provides highly granular data that makes it significantly easier to debug tracking discrepancies and ad delivery issues with our partners. It saves us hours of manual cross-checking when reconciling ad revenue data mismatches. Review collected by and hosted on G2.com.

While the data is accurate, the dashboard can occasionally experience latency when rendering high-volume raw data or exporting very large, highly customized cohort reports. When we need to pull comprehensive historical metrics quickly during peak campaign scaling periods, the processing time can feel a bit slow. A more streamlined or faster export option for bulk reporting would be a great enhancement. Review collected by and hosted on G2.com.

What I like most about Adjust is its reliable attribution and its comprehensive analytics. It integrates smoothly with major ad networks like Meta, Google Ads, and TikTok, which makes campaign tracking much easier. The dashboards are clear and easy to navigate, and features such as cohort analysis, fraud prevention, and real-time reporting help us quickly assess campaign performance and make informed optimization decisions. Overall, it has significantly improved the efficiency of our user acquisition workflow. Review collected by and hosted on G2.com.

One area that could be improved is the user interface for advanced reporting and configuration. Some features take several clicks to reach, and new users may need a bit of time to get familiar with the platform’s layout and navigation. I’d also like to see more customizable dashboards, along with faster report generation when working with large datasets. Overall, changes in these areas would make day-to-day campaign analysis smoother and even more efficient. Review collected by and hosted on G2.com.

This is probably the feature I appreciate most. A lot of fraud tools only tell you there's a problem after the damage is already done, which usually means spending time chasing refunds and sorting through bad data. Adjust takes a much more proactive approach by blocking fraudulent installs—things like click injection and SDK spoofing—in real time before they're ever attributed.

From a marketer's perspective, that's huge. It keeps our attribution data clean, so we're making campaign decisions based on real users instead of bot traffic. That means better optimization, more confidence in reporting, and less wasted budget. In our experience, the savings alone can easily justify the investment. Review collected by and hosted on G2.com.

Even though they recently launched Datascape to help improve the experience, the dashboard still feels pretty heavy to me overall.

The interface can come across as a little dated and not always very intuitive. Even simple things, like finding a specific campaign or clearing a filter, can take more clicks than they should.

It can also be slow, which is frustrating when you just need to pull a quick report before a meeting. The last thing you want is to be staring at a spinning wheel when you are in a hurry. Review collected by and hosted on G2.com.

What I like most about Adjust is that it helps me keep track of campaign performance without having to jump between too many tools.

I usually check Adjust several times a day when monitoring acquisition campaigns, and the reporting updates quickly enough for me to spot unusual changes or performance trends. This helps me react faster when a campaign needs budget adjustments or creative changes.

I also appreciate how the dashboard is laid out. Most of the information I need is easy to find, and I don't have to spend much time building reports for routine checks. The interface feels straightforward, even when managing a large number of campaigns.

For my workflow, Adjust has become one of the main tools I rely on for attribution and campaign monitoring because it saves time and provides a clear overview of performance. Review collected by and hosted on G2.com.

One challenge I've experienced is that revenue data doesn't always match perfectly across different platforms. When comparing metrics with tools like Firebase or AdMob, there can sometimes be noticeable differences, which means I need to spend extra time validating numbers before making optimization decisions.

I would also like to have more flexibility when exploring performance data. In some cases, I need to break down results by additional dimensions or view more detailed campaign information without exporting data elsewhere. Having more options directly in the platform would make analysis more efficient.

Another improvement I'd appreciate is a stronger notification system. There have been times when I wished the platform could proactively alert me to unusual changes in campaign performance, budget spending, or tracking issues. Automated alerts would help reduce manual monitoring and make it easier to react quickly when something unexpected happens.

Overall, none of these are major blockers, but they are areas where the platform could become even more helpful for day-to-day campaign management. Review collected by and hosted on G2.com.

I like Adjust because it provides accurate and detailed mobile attribution data, which helps improve marketing performance. The platform is user-friendly and makes it easy to track campaigns across different channels. I also appreciate the real-time analytics and fraud prevention features, as they help ensure the data is reliable. Overall, Adjust helps businesses make better data-driven decisions and optimize their advertising strategies effectively. Review collected by and hosted on G2.com.

One thing I dislike about Adjust is that some advanced features can be difficult for new users to understand at first. The dashboard sometimes feels overwhelming because there is a lot of detailed data and many configuration options. In addition, certain reports may take time to customize, especially for users without strong analytics experience. The pricing can also be expensive for smaller companies or startups with limited budgets. Review collected by and hosted on G2.com.

Super reliable attribution and powerful analytics. Adjust aggregates multi-channel data into clear reports, making it effortless to track post-install events and optimize our content strategy on the fly. Review collected by and hosted on G2.com.

The learning curve for non-technical team members can be a bit steep initially, especially when setting up deep links or complex custom events. However, once you get the hang of it or reach out to their support team, everything runs smoothly. Review collected by and hosted on G2.com.

Best for Growth team's report. I used 3 layer for performance report, include: from platform ads, Adjust and internal team. On some seasonal, we use data from Adjust for key metric to optimized

Friendly UI/UX, all our new team member dont need to spend much time to learn to use Adjust dashboard.

Intergration fast, easy and exactly. We usually test with new partner each year but we have ever never meet any difficult.

I think Adjust's performance quite good. Sometimes I saw report lag (white dashboard) but not much, and didn't effect to our workloads.

Price is good for start up like us

Support team so friendly and helpful. We have group on telegram to discuss about issue, new update, sometimes I text 1:1 with AM and received many support from her.

I haven’t really explored many of Adjust’s automation/AI features yet. Honestly, if there weren’t red dot indicators on the dashboard, I probably wouldn’t even notice some of them. As for email updates, it’s quite easy for me to miss them because there’s already a huge amount of information coming in every day. But I’m definitely interested in learning more and trying to apply these features in the future Review collected by and hosted on G2.com.

I’ve rarely meet major issues throughout the years of using Adjust. Occasionally there are some minor issues, but the AM team has always been very supportive and responsive in helping us find solutions together. Review collected by and hosted on G2.com.

I really like how Adjust makes it easy to track campaign performance across different channels. The insights are clear and useful, helping our team make better marketing decisions. Review collected by and hosted on G2.com.

Overall, Adjust works well for our team. Some features take a little time to get familiar with, but it's not a big issue. Review collected by and hosted on G2.com.