Exactly what I like best is the Campaign optimization and split testing available. These two are the key factors as to why we chose AdEspresso. Gone are the days of using Business Manager to create ad after ad inside of a campaign to ensure you have multiple advertisements that you can test. AdEspresso is simple, you can add up to 50 advertisements in your ad set, simply add a headline, text, images, or call to action when creating the campaign and AdEspresso will automatically create all the ad sets for you. Further to this, when split testing, you will be able to optimize your campaign when enough data is available. AdEspresso makes it clear as to which advertisements are executing and which are failing and will prompt you to temporarily stop, change, or stop specific advertisements depending on which you have split tested. Review collected by and hosted on G2.com.
The one thing we detest is the reporting system. When the reports are produced, you can add such great information to inform clients of most aspects of their campaigns, but some advertisements cannot be synced if you have used Ads Manager, meaning the advertisements won't appear in AdEspresso and you cannot produce a report on them. And if you try to copy a report, it can overwrite the template you are trying to use. Maybe introducing a lock feature would solve this. But apart from that, clients love the level of detail we can be with our reports. Review collected by and hosted on G2.com.
