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# AdEspresso by Hootsuite vs Smartly Comparison - What are their main differences?

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AdEspresso by HootsuiteSmartly[+ Add Product](#)

Reviews

**AdEspresso by Hootsuite** [

3.6/5(74)

](https://www.g2.com/products/adespresso-by-hootsuite/reviews#reviews)

**Smartly** [

4.4/5(475)

](https://www.g2.com/products/smartly/reviews#reviews)

Pricing

**AdEspresso by Hootsuite**
Free Trial

No pricing available

**Smartly**
 **% Fee** of Media Spend · Self-Serve + Support

**Pricing Insights**
from reviews

Time to Implement

**AdEspresso by Hootsuite**
1 monthFaster

Based on 17 responses

**Smartly**
2 months

Based on 27 responses

Return on Investment

**AdEspresso by Hootsuite**
18 months

Based on 16 responses

**Smartly**
12 months6 months sooner

Based on 18 responses

Perceived Cost

**AdEspresso by Hootsuite**
$$$$$

**Smartly**
$$$$$

Average Discount

**AdEspresso by Hootsuite**
8%1% more

**Smartly**
7%

 ![AdEspresso by Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/58b202d9386f26c24fa2861ddb6caaa6/adespresso-by-hootsuite.svg "AdEspresso by Hootsuite")

 ![Smartly](https://images.g2crowd.com/uploads/product/hd_favicon/536bf34adcc5258ca89ee125f2757e74/smartly.svg "Smartly")

G2 offers free advice on this comparison.

Chat with an expert

How do we contact you?

 ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message

 ![](/assets/advisor_router/phone_call-c9171db19e0526ecaea5fcbe1122f2ba459d8ab314c830a23440e5a1a536d62f.svg)Phone Call

Who do you want to talk with?

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 ![](/assets/advisor_router/human-26a980d7eed0089d422337af1b2588329a59f3fec5a0eff6d1b43312553d4c7b.svg)Human

Pros & Cons

**AdEspresso by Hootsuite**
Not enough data

**Smartly**
Not enough data

Screenshots

**AdEspresso by Hootsuite**
No screenshot available

**Smartly**
 ![Smartly screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1416155/Homepage.png)

Ratings

Meets Requirements

**AdEspresso by Hootsuite**

7.4

7.461

**Smartly**

8.6

8.6386

Ease of Use

**AdEspresso by Hootsuite**

7.8

7.863

**Smartly**

8.3

8.3388

Ease of Setup

**AdEspresso by Hootsuite**

7.8

7.829

**Smartly**

8.3

8.3179

Ease of Admin

**AdEspresso by Hootsuite**

7.2

7.229

**Smartly**

8.3

8.3179

Quality of Support

**AdEspresso by Hootsuite**

6.1

6.158

**Smartly**

9.3

9.3381

Has the product been a good partner in doing business?

**AdEspresso by Hootsuite**

7.0

7.028

**Smartly**

9.0

9.0177

Product Direction (% positive)

**AdEspresso by Hootsuite**

7.1

7.160

**Smartly**

8.6

8.6382

Features

Social Media Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);)

7.4

53

8.3

368

Platform Interoperability

Close Ecosystem API

Feature Not Available

8.2(won by default)

27

Agentic AI - Social Media Advertising

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Social Functionality

Social Functionality

7.6

46

8.7(won by 1.1)

286

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Campaign Management

Campaign Dashboard

7.9

48

8.2(won by 0.3)

320

Campaign Optimization

7.6

49

8.5(won by 0.9)

317

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Bulk Editing

7.1

48

7.8(won by 0.7)

285

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Frequency Capping

7.6

38

8.0(won by 0.4)

210

Budget Pacing

7.7

44

8.2(won by 0.5)

272

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Creative Optimization

7.8

46

8.5(won by 0.7)

296

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Rich Media Capabilties

7.7

42

8.3(won by 0.6)

193

 (There is a greater than 0.5 difference between this product's rating and its competitors)

In-App Ads

7.4

29

7.9(won by 0.5)

141

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Batch Uploading

Feature Not Available

7.7(won by default)

238

Brand Safety

Feature Not Available

8.2(won by default)

204

Fraud Protection

Feature Not Available

8.0(won by default)

161

Mobile Rich Media Capabilities

Feature Not Available

8.2(won by default)

151

Reach

Feature Not Available

Feature Not Available

Activity Dashboard

Not enough data

Not enough data

Retargeting Ads

Not enough data

Not enough data

Targeting

Targeting

7.8

50

8.9(won by 1.1)

312

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Retargeting

7.4

47

8.9(won by 1.5)

293

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Geo-Targeting

7.2

44

8.9(won by 1.7)

287

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Contextual Targeting

7.3(won by default)

42

Feature Not Available

Audience Targeting

Not enough data

Not enough data

Platform

API / Integrations

6.9

41

8.4(won by 1.5)

221

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Custom Reports

7.6

43

8.4(won by 0.8)

273

 (There is a greater than 0.5 difference between this product's rating and its competitors)

User, Role, and Access Management

7.6

43

8.4(won by 0.8)

291

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Performance and Reliability

7.1

47

8.3(won by 1.2)

310

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Enterprise Scalability

7.1

42

8.5(won by 1.4)

260

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Customization

7.3

40

8.3(won by 1.0)

278

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Workflow Capability

7.4

40

8.4(won by 1.0)

258

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Internationalization

7.2

39

8.6(won by 1.4)

222

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Notifications

Feature Not Available

8.2(won by default)

273

Budget Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Ad Inventory Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Paid Search Advertising[Hide 64 FeaturesShow 64 Features](javascript:void(0);)

7.8

8

Not enough data

Campaign Management & Optimization

Paid Keyword Optimization

7.9(won by default)

8

Not enough data

Bid Rules

7.5(won by default)

8

Not enough data

Ad Creation and Editing

7.9(won by default)

8

Not enough data

Portfolio Bid Optimization

7.9(won by default)

7

Not enough data

Advanced Targeting Options

7.7(won by default)

8

Not enough data

Extensions

7.7(won by default)

8

Not enough data

Ad and Landing Page Scheduling

Feature Not Available

Not enough data

Scenario Planning

Feature Not Available

Not enough data

Offline Capabilities

Feature Not Available

Not enough data

Product Listing Ads

Feature Not Available

Not enough data

Budget Execution & Monitoring

Feature Not Available

Not enough data

Audience Targeting

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Web Traffic Monitoring

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Analytics & Administration

Ad and Conversion Tracking

8.1(won by default)

8

Not enough data

Attribution

7.7(won by default)

8

Not enough data

Reports

7.9(won by default)

7

Not enough data

ROI Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Goal Setting/Tracking

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Scheduled/Automated Reports

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Platform

APIs

7.7(won by default)

8

Not enough data

User, Role, and Access Management

7.5(won by default)

8

Not enough data

Performance and Reliability

7.7(won by default)

8

Not enough data

Enterprise Scalability

7.7(won by default)

8

Not enough data

Workflow Capability

7.7(won by default)

8

Not enough data

Internationalization

7.7(won by default)

8

Not enough data

Notifications

Feature Not Available

Not enough data

Customization

Feature Not Available

Not enough data

Performance Management

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Bid Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Advertising Management

Not enough data

Not enough data

Budget Management

Not enough data

Not enough data

Additional Functionality

Activity Dashboard

Not enough data

Not enough data

Account Alerts

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

For PPC Campaigns

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Geotargeting

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Fraud Detection

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

Keyword Research Tools

Not enough data

Not enough data

URL Builder

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Web Traffic Reporting

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Creative Management Platforms[Hide 61 FeaturesShow 61 Features](javascript:void(0);)

Not enough data

8.5

69

Authoring Tools

Ad Templates

Not enough data

8.5(won by default)

56

HTML5 Authoring

Not enough data

7.8(won by default)

24

Automated Ad Creation

Not enough data

8.5(won by default)

55

Lanugage Translation

Not enough data

8.2(won by default)

32

Customizable Templates

Not enough data

Not enough data

WYSIWYG Editor

Not enough data

Not enough data

Agentic AI - Creative Management Platforms

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Testing Tools

Dynamic Versioning

Not enough data

8.7(won by default)

45

A/B Testing 

Not enough data

8.8(won by default)

55

Publishing Tools

Campaign Scheduling

Not enough data

8.9(won by default)

55

Demand Side Platform Built-in

Not enough data

Feature Not Available

Demand Side Platform Integration

Not enough data

Feature Not Available

Task Scheduling

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Additional Functionality

Task Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Publishing/Sharing

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Asset Library

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Advertising Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Resource Management

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Document Review

Not enough data

Not enough data

To-Do List

Not enough data

Not enough data

Time Tracking

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

File Sharing

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Task Progress Tracking

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

@mentions

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Configurable Workflow

Not enough data

Not enough data

Status Tracking

Not enough data

Not enough data

Billing & Invoicing

Not enough data

Not enough data

Video Support

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Project Tracking

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Digital Asset Management

Not enough data

Not enough data

Video Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);)

Not enough data

8.6

361

Platform Interoperability

Close Ecosystem API

Not enough data

8.8(won by default)

20

Video Functionality

Video Functionality

Not enough data

8.4(won by default)

69

Agentic AI - Video Advertising

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Campaign Management

Campaign Dashboard

7.9

48

8.2(won by 0.3)

320

Campaign Optimization

7.6

49

8.5(won by 0.9)

317

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Bulk Editing

7.1

48

7.8(won by 0.7)

285

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Frequency Capping

7.6

38

8.0(won by 0.4)

210

Budget Pacing

7.7

44

8.2(won by 0.5)

272

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Creative Optimization

7.8

46

8.5(won by 0.7)

296

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Rich Media Capabilties

7.7

42

8.3(won by 0.6)

193

 (There is a greater than 0.5 difference between this product's rating and its competitors)

In-App Ads

7.4

29

7.9(won by 0.5)

141

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Batch Uploading

Feature Not Available

7.7(won by default)

238

Brand Safety

Feature Not Available

8.2(won by default)

204

Fraud Protection

Feature Not Available

8.0(won by default)

161

Mobile Rich Media Capabilities

Feature Not Available

8.2(won by default)

151

Reach

Feature Not Available

Feature Not Available

Activity Dashboard

Not enough data

Not enough data

Retargeting Ads

Not enough data

Not enough data

Targeting

Targeting

7.8

50

8.9(won by 1.1)

312

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Retargeting

7.4

47

8.9(won by 1.5)

293

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Geo-Targeting

7.2

44

8.9(won by 1.7)

287

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Contextual Targeting

7.3(won by default)

42

Feature Not Available

Audience Targeting

Not enough data

Not enough data

Platform

API / Integrations

6.9

41

8.4(won by 1.5)

221

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Custom Reports

7.6

43

8.4(won by 0.8)

273

 (There is a greater than 0.5 difference between this product's rating and its competitors)

User, Role, and Access Management

7.6

43

8.4(won by 0.8)

291

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Performance and Reliability

7.1

47

8.3(won by 1.2)

310

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Enterprise Scalability

7.1

42

8.5(won by 1.4)

260

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Customization

7.3

40

8.3(won by 1.0)

278

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Workflow Capability

7.4

40

8.4(won by 1.0)

258

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Internationalization

7.2

39

8.6(won by 1.4)

222

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Notifications

Feature Not Available

8.2(won by default)

273

Budget Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Ad Inventory Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Show 1 feature category with incomplete data

Cross-Channel Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - Cross-Channel Advertising

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![AdEspresso by Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/58b202d9386f26c24fa2861ddb6caaa6/adespresso-by-hootsuite.svg "AdEspresso by Hootsuite")](https://www.g2.com/products/adespresso-by-hootsuite/reviews)

AdEspresso by Hootsuite

Small-Business(50 or fewer emp.)

72.9%

Mid-Market(51-1000 emp.)

18.6%

Enterprise(\> 1000 emp.)

8.6%

[![Smartly](https://images.g2crowd.com/uploads/product/hd_favicon/536bf34adcc5258ca89ee125f2757e74/smartly.svg "Smartly")](https://www.g2.com/products/smartly/reviews)

Smartly

Small-Business(50 or fewer emp.)

19.4%

Mid-Market(51-1000 emp.)

50.8%

Enterprise(\> 1000 emp.)

29.8%

Small-Business

(50 or fewer emp.)

72.9%

19.4%

Mid-Market

(51-1000 emp.)

18.6%

50.8%

Enterprise

(\> 1000 emp.)

8.6%

29.8%

Reviewers' Industry

[![AdEspresso by Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/58b202d9386f26c24fa2861ddb6caaa6/adespresso-by-hootsuite.svg "AdEspresso by Hootsuite")](https://www.g2.com/products/adespresso-by-hootsuite/reviews)
AdEspresso by Hootsuite

Marketing and Advertising

40.0%

Retail

7.1%

Food & Beverages

5.7%

Apparel & Fashion

2.9%

Management Consulting

2.9%

Other

41.4%

[![Smartly](https://images.g2crowd.com/uploads/product/hd_favicon/536bf34adcc5258ca89ee125f2757e74/smartly.svg "Smartly")](https://www.g2.com/products/smartly/reviews)
Smartly

Marketing and Advertising

18.0%

Retail

13.1%

Leisure, Travel & Tourism

8.2%

Apparel & Fashion

7.5%

Food & Beverages

5.6%

Other

47.5%

FAQs

## AdEspresso by Hootsuite vs Smartly FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between AdEspresso by Hootsuite vs Smartly?

Smartly stands out over AdEspresso by Hootsuite with higher reviewer ratings, stronger support, and broader feature coverage for social media advertising.

| [AdEspresso by Hootsuite](https://www.g2.com/products/adespresso-by-hootsuite/reviews) | [Smartly](https://www.g2.com/products/smartly/reviews) |
| --- | --- |
| 3.6/5 (74 reviews) | 4.4/5 (475 reviews) |
| Small-Business | Mid-Market |
| 7.8 | 8.3 |
| 6.1 | 9.3 |
| User-friendly ad creation and scheduling | Advanced automation, cross-channel optimization, and robust support |

### How do the pricing models of AdEspresso by Hootsuite and Smartly compare?

Smartly is rated as the stronger value by reviewers, with higher satisfaction on price and cost-related dimensions.

- **AdEspresso by Hootsuite:** In recent reviews, several reviewers mention that AdEspresso is perceived as expensive after the free trial, with some noting the pricing structure as a drawback.
- **Smartly:** Reviewers highlight Smartly's value in automating campaign management and scaling ads efficiently, with positive sentiment toward its cost-effectiveness for larger-scale operations.
- **Switching reasons:** Reviewers switching from AdEspresso by Hootsuite to Smartly cite broader feature coverage and better automation as key motivators.

### What are the best alternatives to AdEspresso by Hootsuite and Smartly?

The top 3 alternatives to AdEspresso by Hootsuite and Smartly are Prisma, AdRoll, and Celtra.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [AdEspresso by Hootsuite](https://www.g2.com/products/adespresso-by-hootsuite/reviews) | 3.6/5 (74 reviews) | Small-Business | Perceived as expensive after free trial | User-friendly ad creation and scheduling |
| [Smartly](https://www.g2.com/products/smartly/reviews) | 4.4/5 (475 reviews) | Mid-Market | Positive value sentiment for automation and scale | Advanced automation, cross-channel optimization, and robust support |
| [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) | 4.0/5 (437 reviews) | Enterprise | — | — |
| [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5 (787 reviews) | Small-Business | — | — |
| [Celtra](https://www.g2.com/products/celtra/reviews) | 4.4/5 (409 reviews) | Mid-Market | — | — |

### Which Social Media Advertising features should I prioritize when comparing AdEspresso by Hootsuite and Smartly?

Buyers should prioritize automation capabilities, cross-channel optimization, creative management, reporting and analytics, and customer support when comparing AdEspresso by Hootsuite and Smartly.

- **Automation capabilities:** Smartly offers advanced automation features such as triggers, batch uploading, and automated campaign management, with reviewers citing significant time savings and workflow improvements.
- **Cross-channel optimization:** Smartly supports optimization across Meta, Google, TikTok, Snapchat, and Pinterest, while AdEspresso by Hootsuite focuses primarily on Facebook and Instagram.
- **Creative management:** Smartly provides image and video templates, ad rotation, and catalog management, with reviewers highlighting creative versatility and dynamic creative production.
- **Reporting and analytics:** Smartly is praised for robust reporting tools, custom metrics, and cross-account reporting, while AdEspresso by Hootsuite is noted for basic reporting and analytics with some limitations.
- **Customer support:** Smartly scores 9.3 on Quality of Support, compared to AdEspresso by Hootsuite's 6.1, with reviewers consistently citing Smartly's responsive and helpful support team.

### What are the pros and cons of AdEspresso by Hootsuite vs Smartly?

Smartly's headline strength is advanced automation and support, while AdEspresso by Hootsuite is favored for user-friendly ad creation and scheduling.

- **AdEspresso by Hootsuite strengths:** User-friendly interface, easy ad creation and scheduling, effective for small entrepreneurs, and time-saving automation.
- **AdEspresso by Hootsuite trade-offs:** Reviewers note limited platform integration, reporting and analytics limitations, perceived high pricing after the free trial, and inconsistent customer support experiences.
- **Smartly strengths:** Advanced automation features, cross-channel optimization, robust creative management tools, strong reporting capabilities, and high-quality customer support.
- **Smartly trade-offs:** Some reviewers mention a steep learning curve, occasional bugs or technical issues, and a need for improved creative template editing and faster feature updates for new ad platforms.

### Is AdEspresso by Hootsuite or Smartly better for small businesses?

AdEspresso by Hootsuite is a better fit for small businesses, as its largest reviewer segment is Small-Business and reviewers highlight ease of use for entrepreneurs.

- **AdEspresso by Hootsuite:** Largest segment is Small-Business, with reviewers noting its user-friendly interface and suitability for small entrepreneurs managing Facebook and Instagram ads.
- **Smartly:** Largest segment is Mid-Market, with reviewers emphasizing its value for larger-scale operations and advanced automation, but less focus on small-business needs.

### Which Social Media Advertising platform has better integrations?

Reviewer sentiment does not indicate a clear winner between AdEspresso by Hootsuite and Smartly for integrations.

- **AdEspresso by Hootsuite:** No recent reviewer-cited integrations are mentioned.
- **Smartly:** No recent reviewer-cited integrations are mentioned.

### How do AdEspresso by Hootsuite and Smartly compare on customer support?

Smartly outperforms AdEspresso by Hootsuite on Quality of Support by a material margin of 3.2 points (9.3 vs 6.1).

- **AdEspresso by Hootsuite:** Reviewers report inconsistent support experiences, with some citing slow or unresponsive customer service and others noting helpful staff.
- **Smartly:** Reviewers consistently praise Smartly's responsive, knowledgeable, and proactive support team, with multiple mentions of 24/7 chat and dedicated account managers.

### Which is easier to implement, AdEspresso by Hootsuite or Smartly?

Smartly leads AdEspresso by Hootsuite on Ease of Setup by 0.5 points (8.3 vs 7.8), a material difference.

- **AdEspresso by Hootsuite:** Reviewers describe setup as generally easy and user-friendly, with most reporting a smooth onboarding process.
- **Smartly:** Reviewers highlight an easy and frictionless initial setup, with several noting a plug-and-play experience and supportive onboarding from the Smartly team.

### Which product has better A/B Testing?

Smartly is favored for A/B Testing, with reviewers highlighting its advanced creative optimization and automation features.

- **AdEspresso by Hootsuite:** Reviewers mention A/B testing as a key feature, with positive sentiment toward its split testing capabilities, but note limitations in platform integration and reporting.
- **Smartly:** Reviewers consistently cite A/B testing and creative optimization as standout features, with advanced automation, dynamic creative production, and cross-channel testing capabilities.

Alternatives

**AdEspresso by Hootsuite Alternatives**

 ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll")

[
AdRoll
](/products/adroll/reviews)

 ![Adzooma](https://images.g2crowd.com/uploads/product/hd_favicon/0ad3445af71e737e3fbf6cffd3ca9cbd/adzooma.svg "Adzooma")

[
Adzooma
](/products/adzooma/reviews)

 ![Madgicx](https://images.g2crowd.com/uploads/product/hd_favicon/5acc560c7e0099e36a2b5bebcf1b53e9/madgicx.svg "Madgicx")

[
Madgicx
](/products/madgicx/reviews)

 ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")

[
HubSpot Marketing Hub
](/products/hubspot-marketing-hub/reviews)

**Smartly Alternatives**

 ![Prisma](https://images.g2crowd.com/uploads/product/hd_favicon/92973751adf94461e603efb90b7988a4/prisma-mediaocean.svg "Prisma")

[
Prisma
](/products/prisma-mediaocean/reviews)

 ![Celtra](https://images.g2crowd.com/uploads/product/hd_favicon/078fe749e6850a6cfa4a332e626a9ff1/celtra.svg "Celtra")

[
Celtra
](/products/celtra/reviews)

 ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll")

[
AdRoll
](/products/adroll/reviews)

 ![Skai](https://images.g2crowd.com/uploads/product/hd_favicon/a84d838c2b413947a518895a94688172/skai.svg "Skai")

[
Skai
](/products/skai/reviews)

## AdEspresso by Hootsuite vs Smartly

When assessing the two solutions, reviewers found Smartly easier to use, set up, and administer. Reviewers also preferred doing business with Smartly overall.

- Reviewers felt that Smartly meets the needs of their business better than AdEspresso by Hootsuite.
- When comparing quality of ongoing product support, reviewers felt that Smartly is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Smartly over AdEspresso by Hootsuite.