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Compare AdEspresso by Hootsuite and Smartly 
Featured Products
At a Glance
Market Segments
Small-Business (72.9% of reviews)
Mid-Market (51.4% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
% Fee of Media Spend
AdEspresso by Hootsuite
Star Rating
(74)3.6 out of 5
Market Segments
Small-Business (72.9% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about AdEspresso by HootsuiteSmartly
Star Rating
(468)4.4 out of 5
Market Segments
Mid-Market (51.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
% Fee of Media Spend
Browse all 2 pricing plansAdEspresso by Hootsuite vs Smartly
When assessing the two solutions, reviewers found Smartly easier to use, set up, and administer. Reviewers also preferred doing business with Smartly overall.
- Reviewers felt that Smartly meets the needs of their business better than AdEspresso by Hootsuite.
- When comparing quality of ongoing product support, reviewers felt that Smartly is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Smartly over AdEspresso by Hootsuite.
Pricing
Entry-Level Pricing
AdEspresso by Hootsuite
No pricing availableSmartly
Self-Serve + Support
% Fee
of Media Spend
The fee percentage calculation shall be based on the Customer’s Advertising Spend in Customer’s Ad Account(s) connected to the Smartly.io platform as converted daily to EUR by Smartly.io.
- Full access to the platform.
- Your CSM serves as your strategic advisor, your very own secret weapon in all things social.
- We train your performance & creative teams to use Smartly.io effectively.
Free Trial
AdEspresso by Hootsuite
Free Trial is available
Smartly
No trial information availableRatings
Meets Requirements
7.4
61
8.5
385
Ease of Use
7.8
63
8.3
387
Ease of Setup
7.8
29
8.3
178
Ease of Admin
7.2
29
8.3
178
Quality of Support
6.1
58
9.3
380
Has the product been a good partner in doing business?
7.0
28
8.9
176
Product Direction (% positive)
7.1
60
8.6
381
Features by Category
Campaign Management & Optimization
7.9
8
Not enough data
7.5
8
Not enough data
7.9
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
7
Not enough data
7.7
8
Not enough data
Feature Not Available
Not enough data
7.7
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Analytics & Administration
8.1
8
Not enough data
7.7
8
Not enough data
7.9
7
Not enough data
Platform
7.7
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
Authoring Tools
Not enough data
8.5
57
Not enough data
7.8
24
Not enough data
8.5
56
Not enough data
8.2
32
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
8.7
45
Not enough data
8.8
54
Publishing Tools
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
56
Platform Interoperability
Not enough data
8.8
20
Video Functionality
Not enough data
8.4
68
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
7.9
48
8.2
320
7.6
49
8.5
317
Feature Not Available
Feature Not Available
7.1
48
7.8
284
Feature Not Available
7.7
238
Feature Not Available
8.2
204
Feature Not Available
8.0
161
7.6
38
8.1
211
7.7
44
8.2
273
7.8
46
8.5
296
7.7
42
8.3
193
7.4
29
7.9
141
Feature Not Available
8.2
151
Targeting
7.8
50
8.8
312
7.4
47
8.9
293
7.2
44
8.9
288
7.3
42
Feature Not Available
Platform
6.9
41
8.3
221
7.6
43
8.4
273
7.6
43
8.3
291
7.1
47
8.3
311
7.1
42
8.5
261
7.3
40
8.3
279
7.4
40
8.4
258
7.2
39
8.6
223
Feature Not Available
8.2
274
Platform Interoperability
Feature Not Available
8.2(won by default)
27
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.6
46
8.7(won by 1.1)
286
Campaign Management
7.9
48
8.2(won by 0.3)
320
7.6
49
8.5(won by 0.9)
317
Feature Not Available
Feature Not Available
7.1
48
7.8(won by 0.7)
284
Feature Not Available
7.7(won by default)
238
Feature Not Available
8.2(won by default)
204
Feature Not Available
8.0(won by default)
161
7.6
38
8.1(won by 0.5)
211
7.7
44
8.2(won by 0.5)
273
7.8
46
8.5(won by 0.7)
296
7.7
42
8.3(won by 0.6)
193
7.4
29
7.9(won by 0.5)
141
Feature Not Available
8.2(won by default)
151
Targeting
7.8
50
8.8(won by 1.0)
312
7.4
47
8.9(won by 1.5)
293
7.2
44
8.9(won by 1.7)
288
7.3(won by default)
42
Feature Not Available
Platform
6.9
41
8.3(won by 1.4)
221
7.6
43
8.4(won by 0.8)
273
7.6
43
8.3(won by 0.7)
291
7.1
47
8.3(won by 1.2)
311
7.1
42
8.5(won by 1.4)
261
7.3
40
8.3(won by 1.0)
279
7.4
40
8.4(won by 1.0)
258
7.2
39
8.6(won by 1.4)
223
Feature Not Available
8.2(won by default)
274
Categories
Categories
Shared Categories
AdEspresso by Hootsuite and Smartly are categorized as Social Media Advertising
Unique Categories
AdEspresso by Hootsuite is categorized as Paid Search Advertising
Smartly is categorized as Creative Management Platforms and Video Advertising
Reviews
Reviewers' Company Size
AdEspresso by Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
40.0%
Retail
7.1%
Food & Beverages
5.7%
Management Consulting
2.9%
Internet
2.9%
Other
41.4%
Marketing and Advertising
18.1%
Retail
13.1%
Leisure, Travel & Tourism
8.2%
Apparel & Fashion
7.3%
Food & Beverages
5.6%
Other
47.7%
Discussions
AdEspresso by Hootsuite has no discussions with answers
What is your favorite feature of Smartly? How are you utilizing it to drop your CPA?
1 Comment
AM
I think the dinamyc ads through image templates are a powerful feature but requires a lot of work.
If you want something quick, I suggest you to try these...Read more
Would you add the option of creating reach and frequency campaigns?
1 Comment
AM
I think it is not available since Smartly is focus on performance.
R&F campaigns reserves inventory paying a fixed CPM but I guess you can create this kind...Read more
What is the added value of Smartly compared to Ads Manager?
1 Comment
Official Response from Smartly
Smartly.io offers far more robust capabilities when it comes to automating campaign management, creative production, testing and optimization. On top of...Read more
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