AdEspresso by Hootsuite Features

Social Functionality (1)

Campaign Management (8)

Campaign Dashboard: Overview of all media purchases and campaigns in a single interface. This feature was mentioned in 48 AdEspresso by Hootsuite reviews.
Campaign Optimization: Enables marketer to set metrics by which their campaigns are automatically optimized. This feature was mentioned in 49 AdEspresso by Hootsuite reviews.
Bulk Editing: As reported in 48 AdEspresso by Hootsuite reviews. Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
Frequency Capping: Based on 38 AdEspresso by Hootsuite reviews. Allows marketer to set a limit on how many times a consumer sees their ad.
Budget Pacing: Based on 44 AdEspresso by Hootsuite reviews. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.
Creative Optimization: Tools offered for creating and optimizing creative components of campaigns. This feature was mentioned in 46 AdEspresso by Hootsuite reviews.
Rich Media Capabilties: Based on 42 AdEspresso by Hootsuite reviews. Supports rich media display and video ads that involve user interaction.
In-App Ads: Allows for ads to be placed in mobile apps. 29 reviewers of AdEspresso by Hootsuite have provided feedback on this feature.

Targeting (4)

Targeting: As reported in 50 AdEspresso by Hootsuite reviews. Able to target desired audiences based on demographics and behavior variables.
Retargeting: Able to retarget previous impressions to your site across the web to increase conversion rates. This feature was mentioned in 47 AdEspresso by Hootsuite reviews.
Geo-Targeting: Based on 44 AdEspresso by Hootsuite reviews. Able to tailor ads based on consumer general region, state or designated market area (DMA).
Contextual Targeting: Able to match the marketer's ad with specific content on a site or page. This feature was mentioned in 42 AdEspresso by Hootsuite reviews.

Platform (14)

API / Integrations: As reported in 41 AdEspresso by Hootsuite reviews. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Custom Reports: Able to create custom reports to cater to specific metrics and key performance indicators. 43 reviewers of AdEspresso by Hootsuite have provided feedback on this feature.
User, Role, and Access Management: Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 43 AdEspresso by Hootsuite reviews.
Performance and Reliability: Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 47 AdEspresso by Hootsuite reviews.
Enterprise Scalability: Based on 42 AdEspresso by Hootsuite reviews. Provides features to allow scaling for large organizations.
Customization: As reported in 40 AdEspresso by Hootsuite reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
Workflow Capability: Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. This feature was mentioned in 40 AdEspresso by Hootsuite reviews.
Internationalization: Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. This feature was mentioned in 39 AdEspresso by Hootsuite reviews.
APIs: Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
User, Role, and Access Management: Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability: Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability: Provides features to allow scaling for large organizations.
Workflow Capability: Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Internationalization: Enables users to view and transact business with the same content in multiple languages and currencies.

Campaign Management & Optimization (6)

Paid Keyword Optimization: Helps find the right keywords to drive relevant traffic to your website.
Bid Rules: Able to set rules to minimize pay per click cost or maximize conversions from your keywords.
Ad Creation and Editing: Can manage and bulk upload changes to multiple platforms.
Portfolio Bid Optimization: Offers portfolio bid management to automate bid changes based on marginal ROI so you know your next dollar in spend will get you the most return.
Advanced Targeting Options: Target customers by options beyond keywords such as location, time of day or week, or by devices.
Extensions: Able to manage ad extensions such as click-to-call, sitelinks, locations, and mobile app downloads.

Analytics & Administration (3)

Agentic AI - Social Media Advertising (6)

Autonomous Task Execution: Capability to perform complex tasks without constant human input
Multi-step Planning: Ability to break down and plan multi-step processes
Cross-system Integration: Works across multiple software systems or databases
Adaptive Learning: Improves performance based on feedback and experience
Proactive Assistance: Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives