--- title: AdEspresso by Hootsuite Reviews meta\_title: 'AdEspresso by Hootsuite Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 74 reviews by the users' company size, role or industry to find out how AdEspresso by Hootsuite works for a business like yours. aggregate\_rating: rating\_value: 3.6 review\_count: 74 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # AdEspresso by Hootsuite Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by AdEspresso by Hootsuite but has limited features. Are you part of the AdEspresso by Hootsuite team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Using AdEspresso by HootSuite, customers can easily split test every aspect of their Facebook Ads Campaigns, discovering which creatives and demographic targets deliver the best result. * * * Seller [Hootsuite](https://www.g2.com/sellers/hootsuite) Discussions [AdEspresso by Hootsuite Community](https://www.g2.com/products/adespresso-by-hootsuite/discuss) Solution Type Best-of-Breed Overview by Margherita Zamponi Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 18 months [ View More Pricing Information ](https://www.g2.com/products/adespresso-by-hootsuite/pricing) ## Top-Rated Alternatives [ ![AdRoll](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AdRoll") AdRoll 4.1/5(787) ](https://www.g2.com/products/adroll/reviews) [ ![Smartly](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Smartly") Smartly 4.4/5(475) ](https://www.g2.com/products/smartly/reviews) [ ![Adzooma](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adzooma") Adzooma 4.3/5(18) ](https://www.g2.com/products/adzooma/reviews) [ View All Alternatives ](https://www.g2.com/products/adespresso-by-hootsuite/competitors/alternatives) ## User Insights Average based on 74 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) AE Andrei E. Frontend Developer Computer Games Small-Business (50 or fewer emp.) 8/9/2018 "Fb Campaigns made easy" 4.5/5 What do you like best about AdEspresso by Hootsuite? Exactly what i likes best is the Campaign optimisation and split testing available. These types of two are the key factors as to why we chose adespresso. Gone are the days of using Business Manager to create ad after ad inside of a campaign to ensure you have multiple advertising that you can test. Adespresso is simple, you can ad upward to 50 advertising in your ad set, simply ad a headline, textual content, images or call to actions when creating the campagin and Adespresso will automatically create all the ad sets for you. Further to this, when split testing, you will be able to optimize your campaign when enough data is available. Adespresso helps it be clear as to which advertising are executing and that are failing and will promt you to definitely temporarily stop, change or stop specific advertisements depending which you have split tested. Review collected by and hosted on G2.com. What do you dislike about AdEspresso by Hootsuite? The one thing we detest is the reporting system. When the reports are produced, you can ad such great information to inform clients of most aspects of their campaigns, but some advertisements cannot be synced if you have used Ads Manager, meaning the advertisements wont appear in adespresso and you cannot produce a report on. And if you try to copy a report, it can overwrite the template you are trying to use. Maybe introducing a lock feature would solve this. But apart from that, clients love the level of fine detail we can be with our reports. Review collected by and hosted on G2.com. Recommendations to others considering AdEspresso by Hootsuite: If you need to split test without the hassell of having to create different ad sets one at a time, Adespresso is the product for you. Simply click and ad headlines, images, text, CTA's and it will autmatically create the various ads. Review collected by and hosted on G2.com. What problems is AdEspresso by Hootsuite solving and how is that benefiting you? Adespresso advertisements the benefit of managing multiple ad accounts all in one place. Having several clients with various ad accounts, ad espresso makes it easy to run ad promotions, split test, optimise and monitor many advertisements at the click of a button. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 10/23/2018 "Makes Facebook much more powerful!" 4.5/5 What do you like best about AdEspresso by Hootsuite? If you like running detailed tests, pouring over feedback data, and developing strategies based on detailed analytics, Adespresso is something you need to check out. Review collected by and hosted on G2.com. What do you dislike about AdEspresso by Hootsuite? Honestly, not much. I'd like to be able to edit the default settings for building new campaigns, but that's just a few clicks. Review collected by and hosted on G2.com. Recommendations to others considering AdEspresso by Hootsuite: Do it! Review collected by and hosted on G2.com. What problems is AdEspresso by Hootsuite solving and how is that benefiting you? Adespresso is the fastest way to see exactly whats going on in your FB ads, what's working, what isn't, and navigate between clients, campaigns, etc. More specifically, it allowed me to develop a new and effective targeting strategy to replace some of the partner categories that facebook removed in August. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") UH Verified User in Health, Wellness and Fitness Small-Business (50 or fewer emp.) 12/27/2018 "So happy with the time savings!" 5/5 What do you like best about AdEspresso by Hootsuite? Easy to create multiple ads with multiple targets. What would normally take ages even with a spreadsheet is done in seconds with AdEspresso. Review collected by and hosted on G2.com. What do you dislike about AdEspresso by Hootsuite? Would be great to have more control over AdWords ads. Review collected by and hosted on G2.com. Recommendations to others considering AdEspresso by Hootsuite: If you've only ever created ad manually, try AdEspresso; you'll never go back to manual ads again. Review collected by and hosted on G2.com. What problems is AdEspresso by Hootsuite solving and how is that benefiting you? Able to create and manage multiple ads with mutiple targets with ease. Incredible time saver. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 10/11/2018 "Absolutely NO live communications" 2/5 What do you like best about AdEspresso by Hootsuite? The software makes multivariate testing easy. Review collected by and hosted on G2.com. What do you dislike about AdEspresso by Hootsuite? The problem is that if something goes wrong, and no less than 6 issues arose connecting my accounts, some of which has never been resolved, all you can do is email back and forth with their seemingly limited staff. Questions were handed between people, often creating duplicate responses that didn’t work and no follow up. It is very clear that they expect this to be automated and if it doesn’t work for you then to hell with your account. They are looking for quantity not quality at all. Review collected by and hosted on G2.com. What problems is AdEspresso by Hootsuite solving and how is that benefiting you? Too many challenges. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Oil & Energy](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Oil & Energy") UO Verified User in Oil & Energy Mid-Market (51-1000 emp.) 11/27/2018 Business partner of the seller or seller's competitor, not included in G2 scores. "Ad Espresso" 4/5 What do you like best about AdEspresso by Hootsuite? I love that it is easy to navigate - there are numerous tutorials available and help always available to make improvements to your advertisements. They provide a professional voice that helps navigate the application and cater the best towards your audience. Review collected by and hosted on G2.com. What do you dislike about AdEspresso by Hootsuite? I dislike the pay per evaluation basis ad workings. Review collected by and hosted on G2.com. What problems is AdEspresso by Hootsuite solving and how is that benefiting you? It is a professional standpoint and perspective on B2B, C2C, B2C marketing strategies for consumers that you might not necessarily know completely. The market is wide-ranging but Ad Espresso helps you narrow down the most important aspects that are most appealing. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Jeremy P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jeremy P.") JP Jeremy P. Digital Marketing Manager Mid-Market (51-1000 emp.) 7/22/2018 "I use it everyday and it saves me hours" 5/5 What do you like best about AdEspresso by Hootsuite? The interface is incredibly user friendly for all the core functionality. Review collected by and hosted on G2.com. What do you dislike about AdEspresso by Hootsuite? Some of the more advanced functionality isn't quite as intuitive. I still haven't figured out how to use some of the features. Review collected by and hosted on G2.com. What problems is AdEspresso by Hootsuite solving and how is that benefiting you? It makes it dead simple to create all manner of split tests on Facebook ads. I test things I would never bother with via fb's ads manager interface because it would just be too cumbersome there. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite SS Sanjith S. Gadgets and electronics Small-Business (50 or fewer emp.) 8/8/2018 Business partner of the seller or seller's competitor, not included in G2 scores. "Really Good and User friendly" 5/5 What do you like best about AdEspresso by Hootsuite? AdEspresso was really good. made my facebook ads come out looking more attractive and i noticed more hits to my ads, also analysing my ads hit and all was much easier using AdEspresso. Review collected by and hosted on G2.com. What do you dislike about AdEspresso by Hootsuite? Would be nice if the improved their customer service and ad doesn't work on all campaigns so will be nice to fix those things. Review collected by and hosted on G2.com. What problems is AdEspresso by Hootsuite solving and how is that benefiting you? It's ad database and dayparting campaigns that have a daily budget and it promotes my shop. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic LL Laura L. Mid-Market (51-1000 emp.) 7/19/2018 "AdEspresso by Hootsuite Leaves Ad-Making Softwares in the Dust" 4.5/5 What do you like best about AdEspresso by Hootsuite? I love the many different options available for design options. Social media management was already a perk, but AdEspresso takes Hootsuite to the next level. Generate leads and learn the in's and out's of Facebook advertising. Review collected by and hosted on G2.com. What do you dislike about AdEspresso by Hootsuite? Not much to dislike! Sometimes the software gets a little wonky, but nothing too major. Review collected by and hosted on G2.com. What problems is AdEspresso by Hootsuite solving and how is that benefiting you? The major benefit is ad creation. AdEspresso gives excellent guidance and support for marketing needs. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Marie M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marie M.") MM Marie M. Afterschool Teacher - 4th & 5th Grade Education Management Small-Business (50 or fewer emp.) 8/5/2018 "Still figuring it out" 3.5/5 What do you like best about AdEspresso by Hootsuite? Ad creation and building is much faster when using this program on top of regular Hootsuite. Review collected by and hosted on G2.com. What do you dislike about AdEspresso by Hootsuite? Not sure yet. I"m still playing with features to see what it does and doesn't have. Review collected by and hosted on G2.com. What problems is AdEspresso by Hootsuite solving and how is that benefiting you? Need to spend less time on creating ads. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 7/5/2018 "Keeps getting better" 4/5 What do you like best about AdEspresso by Hootsuite? They just add Adword to the platform which makes it much more useful. Being able to do Facebook/Instagam and Adwords from the same place is a strong tool and saves times. Review collected by and hosted on G2.com. What do you dislike about AdEspresso by Hootsuite? It can be a little clunky at times but they do work on it. The customer service needs help. They take a long time to respond and then not always as you requested. Review collected by and hosted on G2.com. Recommendations to others considering AdEspresso by Hootsuite: It is worth trying out to see if it meets your needs. Review collected by and hosted on G2.com. What problems is AdEspresso by Hootsuite solving and how is that benefiting you? Doing Adwords and Facebook from the same platform saves me significant time. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 18 months ### Average Discount 8% [ View More Pricing Information ](https://www.g2.com/products/adespresso-by-hootsuite/pricing) AdEspresso by Hootsuite Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ae2d3622147490bfce1152be9f3d0f82/madgicx.jpg "Product Avatar Image") Madgicx 4.6/5(219) [ Compare Now ](https://www.g2.com/compare/adespresso-by-hootsuite-vs-madgicx) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b2691fd4fdb9c896b56405cae70218c0/smartly.png "Product Avatar Image") Smartly 4.4/5(475) [ Compare Now ](https://www.g2.com/compare/adespresso-by-hootsuite-vs-smartly) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3d8a73f469261c6614cb56ce5698db3f/adroll.png "Product Avatar Image") AdRoll 4.1/5(787) [ Compare Now ](https://www.g2.com/compare/adespresso-by-hootsuite-vs-adroll) ##### ##### AdEspresso by Hootsuite Features Social Functionality Social Functionality Campaign Management Campaign Dashboard Campaign Optimization Bulk Editing Targeting Targeting Retargeting Geo-Targeting Platform Custom Reports User, Role, and Access Management Performance and Reliability [ View More Features ](https://www.g2.com/products/adespresso-by-hootsuite/features) ##### Categories on G2 [Social Media Advertising](https://www.g2.com/categories/social-media-advertising)[Paid Search Advertising](https://www.g2.com/categories/paid-search-advertising) ##### Explore More [Is job shop management software worth the investment for a 10 to 20 person fabrication shop?](https://www.g2.com/discussions/is-job-shop-management-software-worth-the-investment-for-a-10-to-20-person-fabrication-shop)[Which AI video generator integrates with marketing automation tools?](https://www.g2.com/discussions/which-ai-video-generator-has-given-you-the-best-balance-of-marketing-automation-integration-and-video-quality)[What are the best Google Workspace project management tools for small marketing teams coordinating campaigns without separate software?](https://www.g2.com/discussions/what-are-the-best-google-workspace-project-management-tools-for-small-marketing-teams-coordinating-campaigns-without-separate-software) [What are the highest rated enterprise performance management consultants for organisations modernising financial planning and reporting?](https://www.g2.com/discussions/what-are-the-highest-rated-enterprise-performance-management-consultants-for-organisations-modernising-financial-planning-and-reporting%20)[Which password tool is best for business security](https://www.g2.com/discussions/which-password-tool-is-best-for-business-security)[Which 3D rendering platforms work best for an interior design firm that needs photorealistic room renderings for client presentations without a dedicated 3D specialist on staff?](https://www.g2.com/discussions/which-3d-rendering-platforms-work-best-for-an-interior-design-firm-that-needs-photorealistic-room-renderings-for-client-presentations-without-a-dedicated-3d-specialist-on-staff) [Show MoreShow Less](javascript:void(0);)