--- title: AdEspresso by Hootsuite Reviews meta\_title: 'AdEspresso by Hootsuite Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 74 reviews by the users' company size, role or industry to find out how AdEspresso by Hootsuite works for a business like yours. aggregate\_rating: rating\_value: 3.6 review\_count: 74 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # AdEspresso by Hootsuite Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by AdEspresso by Hootsuite but has limited features. Are you part of the AdEspresso by Hootsuite team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Using AdEspresso by HootSuite, customers can easily split test every aspect of their Facebook Ads Campaigns, discovering which creatives and demographic targets deliver the best result. * * * Seller [Hootsuite](https://www.g2.com/sellers/hootsuite) Discussions [AdEspresso by Hootsuite Community](https://www.g2.com/products/adespresso-by-hootsuite/discuss) Solution Type Best-of-Breed Overview by Margherita Zamponi Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 18 months [ View More Pricing Information ](https://www.g2.com/products/adespresso-by-hootsuite/pricing) ## Top-Rated Alternatives [ ![AdRoll](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AdRoll") AdRoll 4.1/5(787) ](https://www.g2.com/products/adroll/reviews) [ ![Smartly](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Smartly") Smartly 4.4/5(475) ](https://www.g2.com/products/smartly/reviews) [ ![Adzooma](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adzooma") Adzooma 4.3/5(18) ](https://www.g2.com/products/adzooma/reviews) [ View All Alternatives ](https://www.g2.com/products/adespresso-by-hootsuite/competitors/alternatives) ## User Insights Average based on 74 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Electrical/Electronic Manufacturing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Electrical/Electronic Manufacturing") AE Verified User in Electrical/Electronic Manufacturing Small-Business (50 or fewer emp.) 4/24/2020 "Easy to use. Another Great product from Hootsuite." 4/5 What do you like best about AdEspresso by Hootsuite? I like how easy Adspresso is to use its very user friendly. Review collected by and hosted on G2.com. What do you dislike about AdEspresso by Hootsuite? Sometimes Hootsuite has downtime. It takes a bit to come back up other than that no issues. Review collected by and hosted on G2.com. What problems is AdEspresso by Hootsuite solving and how is that benefiting you? I can easily manage my campaigns. It makes my life a bit easier. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Liam B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Liam B.") LB Liam B. Content & Social Strategist Marketing and Advertising Small-Business (50 or fewer emp.) 6/25/2019 "The worst SAAS customer service I have ever experienced" 0.5/5 What do you like best about AdEspresso by Hootsuite? The platform itself is incredibly easy to use, incredibly efficient and makes the entire advertising process effective and almost fun to do. Review collected by and hosted on G2.com. What do you dislike about AdEspresso by Hootsuite? Unfortunately, their customer service is HORRIFIC. It's so bad to the point that it almost entirely negates the benefits of the platform. I use to think Facebook and Google's customer service was sub-par (but understandable for such large companies) but Adespresso takes the cake. Not only do they almost never reply to any support requests, when they do, they never answer your question, consistently respond with 'our devs are looking into it', never give timelines, never give updates, never escalate issues, and when they decide they've had enough of helping you, they just stop replying. Some issues were so detrimental to our agencies work we almost lost clients over them and even when we pleaded with Adespresso over multiple platforms to help us, they blatantly ignored us. Then they had the audacity to recommend we upgrade our plan. The entire experience was the most petty, horrific and disrespectful experience of my life and I have worked with multiple businesses and softwares in my time. Review collected by and hosted on G2.com. Recommendations to others considering AdEspresso by Hootsuite: Don't do it. While the platform might offer benefits, the second you run into issues you're going to be left on your own, with them conveniently taking your money and ignoring you. And it's not exactly cheap, so it's not going to be something you can just 'chalk up to a learning experience'. Review collected by and hosted on G2.com. What problems is AdEspresso by Hootsuite solving and how is that benefiting you? Great for split testing, great for ease of use. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic CJ Candace J. Management Staff Enterprise (\> 1000 emp.) 5/8/2019 "Platform with great potential" 4.5/5 What do you like best about AdEspresso by Hootsuite? I like how practical and simple it is to be able to use AdEspresso to manage all Facebook, Instagram, and Google campaigns in one place. Creating the campaign is really simple since the platform is very well designed and has personalized options to optimize each campaign in the best way. Review collected by and hosted on G2.com. What do you dislike about AdEspresso by Hootsuite? The price can be very high especially for companies or people with a low budget. We have also had some errors in the synchronization of some Facebook accounts in AdEspresso. Review collected by and hosted on G2.com. What problems is AdEspresso by Hootsuite solving and how is that benefiting you? AdEspresso is one of the best options that can be available to manage and optimize ad campaigns and that is why we are currently using it. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite RH Ronald H. Sales Attendant Enterprise (\> 1000 emp.) 5/20/2019 "Get the best result from each ad" 4/5 What do you like best about AdEspresso by Hootsuite? AdEspresso is a perfect tool to test different ads from a single panel without the need to use different services to optimize and manage each campaign to achieve its goal. The tool offers different options to organize and categorize each campaign as you like, which facilitates management and optimization. Review collected by and hosted on G2.com. What do you dislike about AdEspresso by Hootsuite? In general AdEspresso works effectively although there are certain problems to be able to use it from the mobile application. Review collected by and hosted on G2.com. Recommendations to others considering AdEspresso by Hootsuite: In order to get the most out of your campaigns, using this tool will be very helpful. Review collected by and hosted on G2.com. What problems is AdEspresso by Hootsuite solving and how is that benefiting you? AdEspresso has allowed us to create ads from different traffic sources quickly and easily. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Zafer E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Zafer E.") ZE Zafer E. Co Founder Small-Business (50 or fewer emp.) 9/12/2019 "Great tool for A/B test but facebook catch them" 3.5/5 What do you like best about AdEspresso by Hootsuite? Graphs and UX are really easy. You don't need to learn the software. Review collected by and hosted on G2.com. What do you dislike about AdEspresso by Hootsuite? I was subscribing AdEspresso more than 3 years and I canceled it this month. Because Facebook has a great tool for A/B testing right now and no need to pay additional money to them. Also when you create A/B through AdEspresso, you can not group or track them in Facebook Business Manager (It gives mock names) Review collected by and hosted on G2.com. What problems is AdEspresso by Hootsuite solving and how is that benefiting you? + A/B test, analyzing ads. + Great support + Easy UX Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite RP Ryan P. Consultant Enterprise (\> 1000 emp.) 5/21/2019 "Useful tool in creating ads" 4/5 What do you like best about AdEspresso by Hootsuite? AdEspresso offers the possibility to manage several ads from different traffic sources. The integration with platforms like Google Ads or Facebook Ads is very fast and I have never had any problem when creating ads from this tool. Review collected by and hosted on G2.com. What do you dislike about AdEspresso by Hootsuite? Although the administration panel is very well designed, it lacks information at a glance that can only be observed in the reports. Review collected by and hosted on G2.com. Recommendations to others considering AdEspresso by Hootsuite: AdEspresso is really useful to manage your ads so I can recommend it. Review collected by and hosted on G2.com. What problems is AdEspresso by Hootsuite solving and how is that benefiting you? Thanks AdEspresso we have been able to manage different campaigns and obtain a lower cost in each advertisement to be able to segment efficiently. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite OB Olivia B. Financial Advisors Mid-Market (51-1000 emp.) 3/4/2019 "Perfect tool to create ads" 4.5/5 What do you like best about AdEspresso by Hootsuite? I like AdEspresso because it helps improve the potential of the ads and constantly monitor all the budget spent to control everything easily. With this tool it is very easy to manage each campaign and it is the perfect complement for companies and people who constantly make marketing announcements. Review collected by and hosted on G2.com. What do you dislike about AdEspresso by Hootsuite? Many of the functions that the tool has to optimize the ads are not intuitive, which hinders its use at first. Review collected by and hosted on G2.com. Recommendations to others considering AdEspresso by Hootsuite: For all those people or companies that want to take better advantage of their ads this is the perfect tool. Review collected by and hosted on G2.com. What problems is AdEspresso by Hootsuite solving and how is that benefiting you? AdEspresso has helped us to manage all our ads on different paid traffic platforms such as Facebook and Google Ads. With this tool we have improved the segmentation of each ad to reach the largest number of people interested in our products. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Food & Beverages](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food & Beverages") UF Verified User in Food & Beverages Small-Business (50 or fewer emp.) 4/1/2019 "Be careful of their sneaky small print" 0/5 What do you like best about AdEspresso by Hootsuite? Poor performance all around to be honest, some good results, however poor taste left after the ethics shown by this organisation, and their treatment towards small business. Review collected by and hosted on G2.com. What do you dislike about AdEspresso by Hootsuite? Customer Service was terrible, We signed up for a 12 month agreement at a discounted rate, however we found a better platform towards the end of the term, so we stopped all of our campaigns. Next thing we know, that have billed us for a 2nd year subscription which we did not agree, or sign up to, nor did Adespresso/Hootsuite contact us to gain feedback before rolling the 2nd year on. The handling of this by customer service, and the refusal to refund this payment has been appalling, so basically we did not use the platform for 1 day of the 2nd year subscription, however they feel they have the right to bill us for a 12 month subscription. Appalling ethics for a HootSuite business. Review collected by and hosted on G2.com. Recommendations to others considering AdEspresso by Hootsuite: Do not use, they are sneaky with their terms, and have a policy of they DO NOT REFUND! Their contracts are rolling, even if you have your campaigns paused or cancelled, if you cancel your account, you pay the full term. They do not send receipts or invoices, so better check your bank account! disgraceful ethics for a company bleeding startups of hard earned cash that is needed to continue their journey. Review collected by and hosted on G2.com. What problems is AdEspresso by Hootsuite solving and how is that benefiting you? Awful Customer Service, Misleading contracts, Refusal to manage customer customer complaints, and just hide behind small print, and a policy that the don't do refunds! What a joke. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic JC Jeremy C. Sales Attendant Enterprise (\> 1000 emp.) 3/25/2019 "Create ads easily" 4/5 What do you like best about AdEspresso by Hootsuite? Adespresso offers a good optimization of each campaign and a conversion tracking. This is a very simple tool, we have been able to add a lot of ads in your panel, simply add a title, text, images and Adespresso will automatically generate all the sets of ads for you easily and quickly. Best of all, Adespresso details what ads are being effective, and will tell you to stop those that are not performing well. Review collected by and hosted on G2.com. What do you dislike about AdEspresso by Hootsuite? Really the reporting system could be a little better. We have had several synchronization failures with the ad manager, which obviously prevents the reports from being generated. Review collected by and hosted on G2.com. Recommendations to others considering AdEspresso by Hootsuite: To create different sets of ads, Adespresso is a tool that can make your life easier. Review collected by and hosted on G2.com. What problems is AdEspresso by Hootsuite solving and how is that benefiting you? Thanks to Adespresso we have managed several ad accounts in one place.We can manage different ads between different people, which facilitates the execution of advertising campaigns, and the monitoring of many ads easily and simply. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite MF Megan F. Financial Service Advisor Enterprise (\> 1000 emp.) 4/28/2019 "Optimize each campaign" 4/5 What do you like best about AdEspresso by Hootsuite? AdEspresso is very effective to manage budget spending in each ad. It makes it much easier to manage each campaign and personalize the ads thanks to the information provided by this tool. Review collected by and hosted on G2.com. What do you dislike about AdEspresso by Hootsuite? The customer service is quite slow in terms of response times. Review collected by and hosted on G2.com. Recommendations to others considering AdEspresso by Hootsuite: If you need a platform that manages all your social networks and helps you increase your presence in social networks Hootsuite is an excellent option Review collected by and hosted on G2.com. What problems is AdEspresso by Hootsuite solving and how is that benefiting you? This tool has become the cornerstone for the creation of our ads. It has helped us in optimizing the potential growth of recurrent traffic to our website. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 18 months ### Average Discount 8% [ View More Pricing Information ](https://www.g2.com/products/adespresso-by-hootsuite/pricing) AdEspresso by Hootsuite Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ae2d3622147490bfce1152be9f3d0f82/madgicx.jpg "Product Avatar Image") Madgicx 4.6/5(219) [ Compare Now ](https://www.g2.com/compare/adespresso-by-hootsuite-vs-madgicx) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b2691fd4fdb9c896b56405cae70218c0/smartly.png "Product Avatar Image") Smartly 4.4/5(475) [ Compare Now ](https://www.g2.com/compare/adespresso-by-hootsuite-vs-smartly) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3d8a73f469261c6614cb56ce5698db3f/adroll.png "Product Avatar Image") AdRoll 4.1/5(787) [ Compare Now ](https://www.g2.com/compare/adespresso-by-hootsuite-vs-adroll) ##### ##### AdEspresso by Hootsuite Features Social Functionality Social Functionality Campaign Management Campaign Dashboard Campaign Optimization Bulk Editing Targeting Targeting Retargeting Geo-Targeting Platform Custom Reports User, Role, and Access Management Performance and Reliability [ View More Features ](https://www.g2.com/products/adespresso-by-hootsuite/features) ##### Categories on G2 [Social Media Advertising](https://www.g2.com/categories/social-media-advertising)[Paid Search Advertising](https://www.g2.com/categories/paid-search-advertising) ##### Explore More [Is job shop management software worth the investment for a 10 to 20 person fabrication shop?](https://www.g2.com/discussions/is-job-shop-management-software-worth-the-investment-for-a-10-to-20-person-fabrication-shop)[Which AI video generator integrates with marketing automation tools?](https://www.g2.com/discussions/which-ai-video-generator-has-given-you-the-best-balance-of-marketing-automation-integration-and-video-quality)[What are the best Google Workspace project management tools for small marketing teams coordinating campaigns without separate software?](https://www.g2.com/discussions/what-are-the-best-google-workspace-project-management-tools-for-small-marketing-teams-coordinating-campaigns-without-separate-software) [What are the highest rated enterprise performance management consultants for organisations modernising financial planning and reporting?](https://www.g2.com/discussions/what-are-the-highest-rated-enterprise-performance-management-consultants-for-organisations-modernising-financial-planning-and-reporting%20)[Which password tool is best for business security](https://www.g2.com/discussions/which-password-tool-is-best-for-business-security)[Which 3D rendering platforms work best for an interior design firm that needs photorealistic room renderings for client presentations without a dedicated 3D specialist on staff?](https://www.g2.com/discussions/which-3d-rendering-platforms-work-best-for-an-interior-design-firm-that-needs-photorealistic-room-renderings-for-client-presentations-without-a-dedicated-3d-specialist-on-staff) [Show MoreShow Less](javascript:void(0);)