Ad Badger is a cloud-based platform designed to optimize and automate Amazon Pay-Per-Click (PPC) campaigns for sellers and businesses. By leveraging intelligent automation, Ad Badger streamlines the management of advertising campaigns, enabling users to enhance their PPC performance and increase sales efficiency. Key Features and Functionality: - Automated Bid Optimization: Utilizes proprietary algorithms to analyze conversion data and adjust bids daily, ensuring optimal performance and cost-effectiveness. - Negative Keyword Automation: Identifies and eliminates inefficient keywords, reducing wasted ad spend and improving campaign relevance. - Positive Keyword Discovery: Provides tools to uncover high-potential keywords from automatic campaigns, enhancing targeting strategies. - Comprehensive Analytics: Offers customizable dashboards displaying key metrics such as Advertising Cost of Sales (ACOS), revenue per click, and conversion rates, facilitating informed decision-making. - Multi-Marketplace Support: Enables management of campaigns across multiple international Amazon marketplaces, catering to global sellers. - Expert Coaching and Support: Provides access to Amazon PPC experts for personalized coaching and support, assisting users in effectively managing their campaigns. Primary Value and User Solutions: Ad Badger addresses the challenges Amazon sellers face in managing and optimizing PPC campaigns by automating complex processes and providing actionable insights. This leads to improved campaign performance, reduced ACOS, and increased sales, all while saving time and resources. The platform's user-friendly interface and expert support make it accessible to both novice and experienced sellers, empowering them to achieve their advertising goals efficiently.