Acquia Customer Data Platform Reviews & Product Details

It has the features we need for our core marketing data needs and has customization Review collected by and hosted on G2.com.

Because it is so customizable, we have some features that we only have which can make support a challenge Review collected by and hosted on G2.com.

Overall, the green platform is a solid and well managing for lot influencers. Doing actions in a bulk can be a lot more complicated. I can't thank Jitu for making this journey and absolute pleasure. Review collected by and hosted on G2.com.

Sometimes the platform can be lagging. I would like to see and passing it off to the other teams as well. Review collected by and hosted on G2.com.

What I find most appealing about Acquia Marketing Cloud is its emphasis on customization. A single picture of every customer is provided by the platform's unified customer data platform, which enables marketers to develop and implement highly targeted and pertinent campaigns. Review collected by and hosted on G2.com.

One thing I dislike about Acquia Marketing Cloud is its price tag, which can be expensive for business and organizations. Review collected by and hosted on G2.com.

When compared to Drupal, Acquia is well-organized. As a marketer, real-time data is extremely useful, and the way all of the integrations are present is extremely beneficial; however, it all comes down to price; if the price could be reduced slightly, that would be fantastic. Review collected by and hosted on G2.com.

Definitely the price, although the application is good, if the price can be lowered as a direct competitor to drupal, then that would be great Review collected by and hosted on G2.com.

Personalized content useful for targeting Review collected by and hosted on G2.com.

Cross channel integration can be better handled Review collected by and hosted on G2.com.

Cloud for its user-friendly interface, powerful marketing automation, seamless CMS integration, advanced personalization, and comprehensive analytics. Review collected by and hosted on G2.com.

There's nothing in that to dislike in Acquia Review collected by and hosted on G2.com.

One of the most important ways we use Acquia's CDP is to improve customer segmentation and marketing message customization. Since the CDP aggregates data from the various platforms we connect with customers (in-store, online, social, in-person events, etc.), we can create highly customized messages for our customers that encourage omnichannel engagement - which we've found to be the single best predictor of return customers and higher lifetime value. We were able to explore the factors behind complex trends like customer lifetime transaction count by taking advantage of the incredible machine learning tools that Acquia provides. It's difficult to overemphasize just how useful it is to be able to manipulate and analyze your entire CDP using models you can build, test, and modify yourself. Review collected by and hosted on G2.com.

The one limitation I've found with Acquia's CDP has been data ingestion - particularly when trying to send data from another service into Acquia. Exporting data from Acquia couldn't be simpler (with SFTP and S3 output files you can customize yourself), but Acquia doesn't currently allow you to set up new data sources into the CDP on your own, instead requiring you to go through their support team. They have recently added a Workato integration, which is great for automatically setting up connections with larger, more commonly used platforms, but that still leaves a gap for niche/customized data sources. I know Acquia has been moving towards adding more self-service features, so hopefully this is one they will eventually include. Review collected by and hosted on G2.com.

The easy to use reporting and dashboards have allowed us to share data more quickly and with a larger audience. Review collected by and hosted on G2.com.

For more complex questions that are asked, there is limited functionality in the reporting to create automated reports. Review collected by and hosted on G2.com.

I like the ease of use and the speed to which users can pick up basic skills. There is a lot of flexibility built into this out of box which is nice since you can't always plan for everything. The campaign builder has enough options included where you can build around potential limitations with a little creativity. Form and email creation is intuitive and doesn't require engineering resources to maintain. Additionally, I like that the cloud UI is clearly not an afterthought. It has a clean design and organization which makes it easy to move around in. Review collected by and hosted on G2.com.

As with any system there are inherent bugs or limitations. I haven't encountered anything yet that has prevented the goal from being accomplished, but have had to think outside the box a little. Additionally there are some basic functionality tasks that aren't as intuitive as you would expect, for example manually adding a single contact to a segment. Review collected by and hosted on G2.com.

I am using Acquia Campaign Studio last two years. It is an awesome solution to solve all marketing needs. I used the features of marketing emails and the setup was quite easy. Review collected by and hosted on G2.com.

I felt that the product feature of integrating external applications can improve more. Especially the webhook integration feature where I did some extended work to connect with an inhouse application. Review collected by and hosted on G2.com.