--- title: Acquia Customer Data Platform Reviews meta\_title: 'Acquia Customer Data Platform Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 86 reviews by the users' company size, role or industry to find out how Acquia Customer Data Platform works for a business like yours. aggregate\_rating: rating\_value: 3.9 review\_count: 86 scale: '5' date\_modified: '2026-08-23' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Acquia Customer Data Platform Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Acquia Customer Data Platform but has limited features. Are you part of the Acquia Customer Data Platform team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Acquia Marketing Cloud seamlessly integrates with any third-party system and enables easy configuration of any business criteria directly into the platform. Built to be leveraged by all teams who need access to customer data, Acquia Marketing Cloud supports the business across domains, brands, geographies, and websites. Increase marketing agility while future-proofing your business for whatever comes next. Gain flexibility to meet consumers’ changing needs while increasing inter-departmental efficiencies. * * * Seller [Acquia](https://www.g2.com/sellers/acquia) Discussions [Acquia Customer Data Platform Community](https://www.g2.com/products/acquia-customer-data-platform/discuss) Solution Type All-in-One (All-in-One products consolidate features across multiple business functions into a single unified platform, serving a broad range of workflows within one tool.) Overview by Trish Keenan Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 16 months [ View More Pricing Information ](https://www.g2.com/products/acquia-customer-data-platform/pricing) ## Top-Rated Alternatives [ ![Optimizely Web Experimentation](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Optimizely Web Experimentation") Optimizely Web Experimentation 4.2/5(411) ](https://www.g2.com/products/optimizely-web-experimentation/reviews) [ ![Adobe Experience Manager](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adobe Experience Manager") Adobe Experience Manager 4.2/5(691) ](https://www.g2.com/products/adobe-experience-manager/reviews) [ ![Bloomreach](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bloomreach") Bloomreach 4.6/5(788) ](https://www.g2.com/products/bloomreach-bloomreach/reviews) [ View All Alternatives ](https://www.g2.com/products/acquia-customer-data-platform/competitors/alternatives) ## User Insights Average based on 86 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) DM David M. Marketing Director Mid-Market (51-1000 emp.) 12/29/2023 "Powerful Product" 4.5/5 What do you like best about Acquia Customer Data Platform? It has the features we need for our core marketing data needs and has customization Review collected by and hosted on G2.com. What do you dislike about Acquia Customer Data Platform? Because it is so customizable, we have some features that we only have which can make support a challenge Review collected by and hosted on G2.com. What problems is Acquia Customer Data Platform solving and how is that benefiting you? Helps to unify and household customers, create digital and direct mail campaign lists, track sucsess of campaigns Review collected by and hosted on G2.com. Show More Current User (The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.)Validated Reviewer (Validated through a business email account)Source: Organic (Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.) (Copy Review URL) MI Marie I. Hardware Engineer at Meta Computer Software Small-Business (50 or fewer emp.) 10/17/2023 "Awesome platform for creators" 4/5 What do you like best about Acquia Customer Data Platform? Overall, the green platform is a solid and well managing for lot influencers. Doing actions in a bulk can be a lot more complicated. I can't thank Jitu for making this journey and absolute pleasure. Review collected by and hosted on G2.com. What do you dislike about Acquia Customer Data Platform? Sometimes the platform can be lagging. I would like to see and passing it off to the other teams as well. Review collected by and hosted on G2.com. What problems is Acquia Customer Data Platform solving and how is that benefiting you? Reporting tools could be better and I love to full better report for our senior leader. Sunil and we are still having else with the connection to our team Review collected by and hosted on G2.com. Show More Validated Reviewer (Validated through a business email account)Incentivized (This reviewer was offered a nominal gift card as thank you for completing this review.)Source: G2 invite (Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.) (Copy Review URL) ![Shubham A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shubham A.") SA Shubham A. Associate Growth Manager Small-Business (50 or fewer emp.) 10/27/2023 "Powerful Platform for Personalized Marketing" 4/5 What do you like best about Acquia Customer Data Platform? What I find most appealing about Acquia Marketing Cloud is its emphasis on customization. A single picture of every customer is provided by the platform's unified customer data platform, which enables marketers to develop and implement highly targeted and pertinent campaigns. Review collected by and hosted on G2.com. What do you dislike about Acquia Customer Data Platform? One thing I dislike about Acquia Marketing Cloud is its price tag, which can be expensive for business and organizations. Review collected by and hosted on G2.com. What problems is Acquia Customer Data Platform solving and how is that benefiting you? It helped me connect with the customers better by delivering messages that are more personal and relevant Review collected by and hosted on G2.com. Show More Validated Reviewer (Validated through a business email account)Incentivized (This reviewer was offered a nominal gift card as thank you for completing this review.)Source: G2 invite (Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.) (Copy Review URL) ![Rajarshi M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rajarshi M.") RM Rajarshi M. Search Engine Optimization Executive Small-Business (50 or fewer emp.) 10/18/2023 "My personal experience as a marketer" 4/5 What do you like best about Acquia Customer Data Platform? When compared to Drupal, Acquia is well-organized. As a marketer, real-time data is extremely useful, and the way all of the integrations are present is extremely beneficial; however, it all comes down to price; if the price could be reduced slightly, that would be fantastic. Review collected by and hosted on G2.com. What do you dislike about Acquia Customer Data Platform? Definitely the price, although the application is good, if the price can be lowered as a direct competitor to drupal, then that would be great Review collected by and hosted on G2.com. What problems is Acquia Customer Data Platform solving and how is that benefiting you? All the integrations are definitely a plus and helps a lot Review collected by and hosted on G2.com. Show More Validated Reviewer (Validated through LinkedIn)Incentivized (This reviewer was offered a nominal gift card as thank you for completing this review.)Source: G2 invite (Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.) (Copy Review URL) ![Verified User in Consulting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consulting") IC Verified User in Consulting (This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture.) Small-Business (50 or fewer emp.) 1/1/2024 "Facilitator for Improving Experience" 3.5/5 What do you like best about Acquia Customer Data Platform? Personalized content useful for targeting Review collected by and hosted on G2.com. What do you dislike about Acquia Customer Data Platform? Cross channel integration can be better handled Review collected by and hosted on G2.com. What problems is Acquia Customer Data Platform solving and how is that benefiting you? Data for customer analytics is well presented Review collected by and hosted on G2.com. Show More Validated Reviewer (Validated through LinkedIn)Incentivized (This reviewer was offered a nominal gift card as thank you for completing this review.)Source: G2 invite (Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.) (Copy Review URL) ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising (This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture.) Mid-Market (51-1000 emp.) 10/20/2023 "Exceptional Marketing Automation Platform" 4.5/5 What do you like best about Acquia Customer Data Platform? Cloud for its user-friendly interface, powerful marketing automation, seamless CMS integration, advanced personalization, and comprehensive analytics. Review collected by and hosted on G2.com. What do you dislike about Acquia Customer Data Platform? Theres nothing in that to dislike in Acquia Review collected by and hosted on G2.com. What problems is Acquia Customer Data Platform solving and how is that benefiting you? Unified Customer Engagement: It provides a centralized platform to orchestrate multi-channel marketing campaigns, ensuring consistent and personalized interactions with customers. Review collected by and hosted on G2.com. Show More Validated Reviewer (Validated through a business email account)Incentivized (This reviewer was offered a nominal gift card as thank you for completing this review.)Source: G2 invite (Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.) (Copy Review URL) ![Alec F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alec F.") AF Alec F. Data Analyst Mid-Market (51-1000 emp.) 8/1/2022 "Crafting the Perfect Message with Acquia CDP" 5/5 What do you like best about Acquia Customer Data Platform? One of the most important ways we use Acquia's CDP is to improve customer segmentation and marketing message customization. Since the CDP aggregates data from the various platforms we connect with customers (in-store, online, social, in-person events, etc.), we can create highly customized messages for our customers that encourage omnichannel engagement - which we've found to be the single best predictor of return customers and higher lifetime value. We were able to explore the factors behind complex trends like customer lifetime transaction count by taking advantage of the incredible machine learning tools that Acquia provides. It's difficult to overemphasize just how useful it is to be able to manipulate and analyze your entire CDP using models you can build, test, and modify yourself. Review collected by and hosted on G2.com. What do you dislike about Acquia Customer Data Platform? The one limitation I've found with Acquia's CDP has been data ingestion - particularly when trying to send data from another service into Acquia. Exporting data from Acquia couldn't be simpler (with SFTP and S3 output files you can customize yourself), but Acquia doesn't currently allow you to set up new data sources into the CDP on your own, instead requiring you to go through their support team. They have recently added a Workato integration, which is great for automatically setting up connections with larger, more commonly used platforms, but that still leaves a gap for niche/customized data sources. I know Acquia has been moving towards adding more self-service features, so hopefully this is one they will eventually include. Review collected by and hosted on G2.com. What problems is Acquia Customer Data Platform solving and how is that benefiting you? Acquia's CDP has been an incredible resource for hand-tailoring messages to customers' unique needs. Since Acquia allows you to ingest data from a variety of sources, create highly refined filters for selecting only specific subsets of customers, and then automatically export relevant data to your ESP, it has vastly improved our ability to target specific customers, thus ensuring that they get all the information they need, while not inundating them with superfluous messages. Review collected by and hosted on G2.com. Show More Current User (The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.)Validated Reviewer (Validated through LinkedIn)Incentivized (This reviewer was offered a nominal incentive as thanks for completing this review.)Source: G2 invite on behalf of seller (Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.) (Copy Review URL) ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail (This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture.) Small-Business (50 or fewer emp.) 4/14/2023 "CDP moves customer forward" 4/5 What do you like best about Acquia Customer Data Platform? The easy to use reporting and dashboards have allowed us to share data more quickly and with a larger audience. Review collected by and hosted on G2.com. What do you dislike about Acquia Customer Data Platform? For more complex questions that are asked, there is limited functionality in the reporting to create automated reports. Review collected by and hosted on G2.com. What problems is Acquia Customer Data Platform solving and how is that benefiting you? How customers interact with the brand, the merchandise and helps inform on the effectiveness of our marketing programs. Review collected by and hosted on G2.com. Show More Current User (The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.)Validated Reviewer (Validated through a business email account)Incentivized (This reviewer was offered a nominal incentive as thanks for completing this review.)Source: G2 invite on behalf of seller (Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.) (Copy Review URL) ![Jim Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jim Y.") JY Jim Y. Managing Director, Engineering & QA Mid-Market (51-1000 emp.) 11/19/2020 "Strong solution to many problems" 4.5/5 What do you like best about Acquia Customer Data Platform? I like the ease of use and the speed to which users can pick up basic skills. There is a lot of flexibility built into this out of box which is nice since you can't always plan for everything. The campaign builder has enough options included where you can build around potential limitations with a little creativity. Form and email creation is intuitive and doesn't require engineering resources to maintain. Additionally, I like that the cloud UI is clearly not an afterthought. It has a clean design and organization which makes it easy to move around in. Review collected by and hosted on G2.com. What do you dislike about Acquia Customer Data Platform? As with any system there are inherent bugs or limitations. I haven't encountered anything yet that has prevented the goal from being accomplished, but have had to think outside the box a little. Additionally there are some basic functionality tasks that aren't as intuitive as you would expect, for example manually adding a single contact to a segment. Review collected by and hosted on G2.com. Recommendations to others considering Acquia Customer Data Platform: If you are looking for a lightweight marketing automation platform that can be maintained without extensive technical resources, this is definitely a great option to consider. Review collected by and hosted on G2.com. What problems is Acquia Customer Data Platform solving and how is that benefiting you? We are currently using this for news alerts. This is inclusive of housing the email template, contact lists and utilization of the API for triggering mail sends. In addition, we also use focus items on various sites as well as tracking to build multichannel profiles on users within a clients ecosphere. The ability to have this type of configuration done in a system as intuitive as this allows for non technical resources to be able to assist in strategy and implementation of campaigns. Review collected by and hosted on G2.com. Show More 2/10/2022 (At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.) Current User (The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.)Validated Reviewer (Validated through Google using a business email account)Incentivized (This reviewer was offered a nominal incentive as thanks for completing this review.)Source: Seller invite (Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.) (Copy Review URL) BB Biju B. Solution Architect Enterprise (\> 1000 emp.) 3/17/2022 "Acquia Marketing Cloud Review" 5/5 What do you like best about Acquia Customer Data Platform? I am using Acquia Campaign Studio last two years. It is an awesome solution to solve all marketing needs. I used the features of marketing emails and the setup was quite easy. Review collected by and hosted on G2.com. What do you dislike about Acquia Customer Data Platform? I felt that the product feature of integrating external applications can improve more. Especially the webhook integration feature where I did some extended work to connect with an inhouse application. Review collected by and hosted on G2.com. What problems is Acquia Customer Data Platform solving and how is that benefiting you? I am trying to solve a critical business scenario to send a corporate newsletter from the subscription process till unsubscription. In addition to the, its preference center feature is awesome. Review collected by and hosted on G2.com. Show More 5/26/2022 (At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.) Current User (The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.)Validated Reviewer (Validated through a business email account)Incentivized (This reviewer was offered a nominal incentive as thanks for completing this review.)Source: G2 invite on behalf of seller (Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.) (Copy Review URL) ## Questions about Acquia Customer Data Platform? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Acquia Customer Data Platform ](https://www.g2.com/products/acquia-customer-data-platform/discussions/new) GU Guest User What is Acquia Marketing Cloud used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-acquia-marketing-cloud-used-for) GU Guest User How has Acquia Marketing Cloud influenced your digital marketing strategy, and what do you recommend for those considering it? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/how-has-acquia-marketing-cloud-influenced-your-digital-marketing-strategy-and-what-do-you-recommend-for-those-considering-it) [ View all Discussions ](https://www.g2.com/products/acquia-customer-data-platform/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 16 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/acquia-customer-data-platform/pricing) Acquia Customer Data Platform Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c73a6cc10ab731dbf2a60faddcd17402/optimizely-web-experimentation.png "Product Avatar Image") Optimizely Web Experimentation 4.2/5(411) [ Compare Now ](https://www.g2.com/compare/acquia-customer-data-platform-vs-optimizely-web-experimentation) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5a7938ffd6497884772dc39786f9e1e2/adobe-experience-manager.png "Product Avatar Image") Adobe 4.2/5(691) [ Compare Now ](https://www.g2.com/compare/acquia-customer-data-platform-vs-adobe-experience-manager) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9d4475b56a0a42a2492638eba5a81bcd/sitecore-digital-experience-platform.png "Product Avatar Image") Sitecore Digital Experience... 4.2/5(678) [ Compare Now ](https://www.g2.com/compare/acquia-customer-data-platform-vs-sitecore-digital-experience-platform) ##### ##### Acquia Customer Data Platform Features Platform Performance and Reliability Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms Lead Management Marketing Lead Database Data Quality Management Segmentation [ View More Features ](https://www.g2.com/products/acquia-customer-data-platform/features) ##### Categories on G2 [Marketing Automation](https://www.g2.com/categories/marketing-automation)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Customer Journey Mapping](https://www.g2.com/categories/customer-journey-mapping) [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[Digital Asset Management](https://www.g2.com/categories/digital-asset-management)[Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which insurance suite platforms provide the best cloud capabilities for modern insurance operations?](https://www.g2.com/discussions/which-insurance-suite-platforms-provide-the-best-cloud-capabilities-for-modern-insurance-operations)[Which AI customer support tool integrates with live chat systems?](https://www.g2.com/discussions/which-ai-customer-support-tool-integrates-with-live-chat-systems)[Popular relational database services for app developers](https://www.g2.com/discussions/what-are-the-most-popular-relational-database-services-for-app-developers) [Which sales onboarding app is rated highest](https://www.g2.com/discussions/which-sales-onboarding-app-is-rated-highest)[What is the most cost-effective professional machine translation tool for a small startup that needs quality output without paying enterprise API rates?](https://www.g2.com/discussions/what-is-the-most-cost-effective-professional-machine-translation-tool-for-a-small-startup-that-needs-quality-output-without-paying-enterprise-api-rates)[Leading operational risk management solutions for medium-sized businesses](https://www.g2.com/discussions/what-are-the-leading-operational-risk-management-solutions-for-medium-sized-businesses) [Show MoreShow Less](javascript:void(0);)