--- title: Acquia Customer Data Platform Reviews meta_title: 'Acquia Customer Data Platform Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 86 reviews by the users' company size, role or industry to find out how Acquia Customer Data Platform works for a business like yours. aggregate_rating: rating_value: 3.9 review_count: 86 scale: '5' date_modified: '2026-10-28' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Acquia Customer Data Platform Reviews & Product Details

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Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

16 months

User Insights

Average based on 86 real user reviews.

Implementation Time

2 months

Perceived Cost

$$$$$

Acquia Customer Data Platform Reviews (86)

View 2 Video Reviews
Reviews

Acquia Customer Data Platform Reviews (86)

View 2 Video Reviews
3.9
86 reviews

What do users say?

Generated using AI from real user reviews
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Verified User in Retail
UR
Verified User in Retail
Enterprise (> 1000 emp.)
"Arçelik Pazarlama"
4/5
What do you like best about Acquia Customer Data Platform?

Acquia team that is responsible for Arçelik Pazarlama is not new. They are responsible for our account since the beggining of our cooperation. Therefore, they can find the right solutions for our requests.I would like to express my special thanks to my friends Öykü Akça, Sevgi Çavuşyan and Pratiksha Redkar. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

Since 2021 Q4 as company we started to take more attention on CRM, so our requests dramatically increased. In this context, we have previously expressed our demand for increase in resource and improvement in velocity. Current team is great, but we need team expansion. Review collected by and hosted on G2.com.

Biju P.
BP
Biju P.
Solutions Architect
Enterprise (> 1000 emp.)
"Powerful Campaign Tool"
4.5/5
What do you like best about Acquia Customer Data Platform?

Easy to setup the instance from the scratch and user friendly Email builder. Also come with inbuilt bulk email solution which helps to send the email so smoothly. In addition to that, webhook integration helps to achieve user specific requirement quite easy way. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

Unexpected error which is not giving any hint what went wrong. For example if any drag and drop container(row) which is not used and saved the template, then you cannot send bulk emails. Review collected by and hosted on G2.com.

Verified User in Warehousing
CW
Verified User in Warehousing
Small-Business (50 or fewer emp.)
"Acquia Marketing Cloud Is an amazing experience thats more than worth your time!"
4.5/5
What do you like best about Acquia Customer Data Platform?

I liked how much information was provided as well as the tools! were easy to use, It made my experience exactly what I expected and thats the best part! For me Acquia Is at the top in terms of quality and thats why I chose Acquia Marketing Cloud. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

I didn't dislike anything although there is always room for improvement I felt Acquia won me over by a long shot and left me satisfied but still leaving me wanting to learn more! Review collected by and hosted on G2.com.

Verified User in Consumer Goods
CC
Verified User in Consumer Goods
Mid-Market (51-1000 emp.)
"Good Digital Marketing tool (if you are using Acquia CMS)"
3.5/5
What do you like best about Acquia Customer Data Platform?

Acquia Marketing cloud offers Campaign, Targeting and CPD solution that are working very well in conjunction with Acquia Drupal Cloud (CMS). In this way, the complete integration between the tools is incredible. One of the best complete suite available in the marketing. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

When considering Acquia Marketing Cloud as a separate tool to be integrated with non-Acquia CMS, then the situation is a little bit different due to the complex integration required. There is also a lack of business-ready views for the data retrieved and collected. Review collected by and hosted on G2.com.

MF
Mohamed F.
Software Engineer
Mid-Market (51-1000 emp.)
"New and Exciting"
4.5/5
What do you like best about Acquia Customer Data Platform?

About the service and securities provided for the contents/data. Also the personalization concepts. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

I don't have anything to dislike or not to be part of Acquia Review collected by and hosted on G2.com.

Verified User in Publishing
CP
Verified User in Publishing
Mid-Market (51-1000 emp.)
"Solutions Consultant"
3/5
What do you like best about Acquia Customer Data Platform?

How campaign studio connects with various accounts and instances together and generates common combined dashboards and reports Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

The tool is not very intuitive, you have to read to understand. For example, creating and starting campaigns, integration with external tools like salesforce Review collected by and hosted on G2.com.

CB
Colin B.
Lead Product Owner
Enterprise (> 1000 emp.)
"Lots of capabilities, but a bit of a steep learning curve."
3.5/5
What do you like best about Acquia Customer Data Platform?

The dynamic campaign workflows make complex scenarios possible. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

The UI can be confusing, such as putting "greater than -2 months" to express anything newer than two months ago in segment filters. We've also experienced many bugs that take a long time, months, to get fixed. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Verified User in Information Technology and Services
Enterprise (> 1000 emp.)
"You can build a world-class customer experiences powered by Acquia Marketing Cloud"
4.5/5
What do you like best about Acquia Customer Data Platform?

Provides CDP, Personalization, Campaign management with a common UI. The various Marketing Cloud products are integrated seamlessly together. But, while the products are great, you aren't locked into using them. If you have a preferred platform you can use it to build a best-of-breed system instead of being locked into a particular vendor's product stack. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

Overall, the Acquia Marketing Cloud is an excellent suite of products. As Acquia acquires new products, Acquia should continue integrating them seamlessly with the other Acquia products and providing integrations with other MarTech products. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Verified User in Retail
Mid-Market (51-1000 emp.)
"Good"
2.5/5
What do you like best about Acquia Customer Data Platform?

Acquia customer service is great! They are super responsive. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

The interface could be a bit more user-friendly, but once you figure it out it's not that bad. Review collected by and hosted on G2.com.

YP
Yunus P.
CRM MANAGER
Enterprise (> 1000 emp.)
"MY ACQUIA OPINIONS"
4/5
What do you like best about Acquia Customer Data Platform?

Simple, Fast and userfriendly interface, Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

Technical services and additional improvements Review collected by and hosted on G2.com.

Questions about Acquia Customer Data Platform? Ask real users or explore answers from the community

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GU
Guest User

How has Acquia Marketing Cloud influenced your digital marketing strategy, and what do you recommend for those considering it?

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GU
Guest User

What is Acquia Marketing Cloud used for?

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Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

16 months

Perceived Cost

$$$$$
Acquia Customer Data Platform Comparisons
Acquia Customer Data Platform Features
Performance and Reliability
Building and Personalizing Emails
Sending Outbound Emails
Manage Email Deliverability
Landing Pages and Forms
Marketing Lead Database
Data Quality Management
Segmentation