# Monetate Reviews **Vendor:** Monetate **Category:** [Personalization Software](https://www.g2.com/categories/personalization) **Average Rating:** 4.1/5.0 **Total Reviews:** 130 ## About Monetate Monetate helps organizations make digital experiences personal and profitable. We empower merchandising, marketing, and technical teams by delivering category-defining customer experiences that drive over $230 billion in annual revenue. More of the top 1,000 retailers than any other vendor use Monetate’s AI-powered search, merchandising, testing, and personalization capabilities to increase customer engagement, boost conversion rates, and maximize revenue through interactions that matter to customers. Global companies deliver customer-centric content, product recommendations, and experiences powered by Monetate’s unique blend of machine learning and natural language processing that analyzes real-time and historical data, intent, and meaning. ## Monetate Pros & Cons **What users like:** - Users highlight the **ease of use** of Monetate, appreciating the straightforward integration and user-friendly interface. (7 reviews) - Users value the **flexibility and ease of use** with Monetate, enhancing their AB testing and website experiments. (6 reviews) - Users value the **helpful support team** of Monetate, consistently providing quick and detailed assistance when needed. (4 reviews) - Users value the **automation features** of Monetate for easily managing campaigns and analytics without coding hassles. (3 reviews) - Users value Monetate's **content personalization** capabilities, enabling tailored experiences that resonate with diverse customer segments. (3 reviews) - Users appreciate the **excellent customer support** from Monetate, noting responsive assistance and detailed guidance from the team. (3 reviews) - Users enjoy the **ease of setting up A/B tests** with Monetate, benefiting from quick support and versatile capabilities. (2 reviews) - Analytics (2 reviews) - Customer Satisfaction (2 reviews) - Easy Creation (2 reviews) **What users dislike:** - Users find the **missing fundamental features** in Monetate frustrating, affecting reliability and ease of use. (6 reviews) - Users find Monetate's **feature deficiency** limits usability and fails to provide intuitive data handling for better diagnostics. (5 reviews) - Users find the **difficult and outdated interface** of Monetate confusing, especially for new users and multi-domain setups. (4 reviews) - Users struggle with **data inaccuracy** , making it hard to assess performance and gain actionable insights. (3 reviews) - Users find the **dated and confusing UI** of Monetate hampers their overall experience and understanding of the platform. (3 reviews) - Users experience a **steep learning curve** with Monetate, requiring advanced skills for optimal usage and understanding. (3 reviews) - Users find Monetate's **limited features** hinder their ability to fully customize and optimize experiences effectively. (3 reviews) - Limited Templates (3 reviews) - Metrics Limitations (3 reviews) - Poor Usability (3 reviews) ## Monetate Reviews ### 1. Powerful A/B Testing Tool with Room for UI Improvements **Rating:** 3.5/5.0 stars **Reviewed by:** Kaitlin D. | Enterprise (> 1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Monetate?** I like Monetate's web A/B testing platform. It's very powerful if used right, even though it might feel clunky sometimes. I also appreciate the additional development support their team provides when our internal resources are booked. The platform fits right into our tool stack without causing disruptions and doesn't add much to site performance concerns like speed. We can stack tests and run as many as we want at once, and the random sampling feature allows us to review tests independently. Plus, there's very minimal flicker associated with the tests. **What do you dislike about Monetate?** The UI doesn't look as advanced as the tool is. There is also some great opportunity for AI test building within the tool. We could also use some additional analysis considerations or flexibility, like setting our own thresholds for SRM or at what sample size we would begin to consider statistically significant results actually relevant. **What problems is Monetate solving and how is that benefiting you?** Monetate helps us assign value to optimizations and avoid harmful features in production. We appreciate its robust A/B testing platform, dev support, and it's minimal impact on site speed. It allows stacking tests efficiently and ensures we can review them independently. ### 2. cost and ease of use, as well as having a csm that is active **Rating:** 4.0/5.0 stars **Reviewed by:** ronald w. | E-commerce coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2025 **What do you like best about Monetate?** The cost and ease of use are what stand out to me, along with having a CMS that’s active and well maintained. **What do you dislike about Monetate?** There are a few features, and the way the data is handled, that I don’t like. Still, **What problems is Monetate solving and how is that benefiting you?** It allows us to push relevant products to customers on the site, but it has a steep learning curve. ### 3. Ecommerce Personalization and Promotions Strategist **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Enterprise (> 1000 emp.) **Reviewed Date:** May 08, 2026 **What do you like best about Monetate?** Monetate has supported our ability to exceed projected OKRs on an ongoing basis. Training and documentation is excellent, the service and access to SME's is superb. The platform and UX intuitive. **What do you dislike about Monetate?** I'd like to have more flexible data analytics. **What problems is Monetate solving and how is that benefiting you?** Monetate helps us increase our CLV via product discovery, navigational assistance, content relevance and multivariate testing. ### 4. Easy Setup and Quick Start, but a Learning Curve in the UI **Rating:** 3.5/5.0 stars **Reviewed by:** Brendan B. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2026 **What do you like best about Monetate?** It is easy to set up and start using immediately. **What do you dislike about Monetate?** The UI is not super intuitive, but once you learn it, you get used to it. **What problems is Monetate solving and how is that benefiting you?** We can easily personalize pages, set up A/B testing, and create badging/promotional banners. ### 5. Excellent UI, Support, and Quick Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Deepankar C. | Team Lead, Enterprise (> 1000 emp.) **Reviewed Date:** November 06, 2025 **What do you like best about Monetate?** - Good UI - Good customer support - Good documentation - Fast to implement and integrate **What do you dislike about Monetate?** - Learning curve is high - Safari support for the inspector tool is not there - A lot more new age features can be there which are missing currently **What problems is Monetate solving and how is that benefiting you?** It helps in testing multiple marketing campaigns and lets us try multiple campaigns with a lot of flexibility and without changing the source code. ### 6. quite inituitive **Rating:** 3.5/5.0 stars **Reviewed by:** Brad P. | Enterprise (> 1000 emp.) **Reviewed Date:** March 08, 2026 **What do you like best about Monetate?** easy and not complicated to use if you have proper training **What do you dislike about Monetate?** the javascript is a bit hard to manage and need proper training and not straight out of the box straightforward **What problems is Monetate solving and how is that benefiting you?** easy access to do experimentation ### 7. Not easy to use - too manual for tests and lacks AI personalization **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion **Reviewed Date:** January 06, 2026 **What do you like best about Monetate?** I like that I can see the Who, what etc. clearly and that the analytics section shows the metrics that reached significance clearly. **What do you dislike about Monetate?** I wish there wasn't a need to be so manual. Due to the setup of our website, we have to create JavaScript builds with 0 assurance that it won't break the site. The action builder is not reliable at all; it doesn't work often times for actions or events. **What problems is Monetate solving and how is that benefiting you?** Monetate is helping me to A/B test, as a split or dynamic test. My focus is on improving our overall CVR funnel on the site. ### 8. Invaluable tool for A/B testing, website personalization and content promotion. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail **Reviewed Date:** December 03, 2025 **What do you like best about Monetate?** It is super flexible, can do a lot of enhancements for my site without the need for developer help and easy to learn with practice. **What do you dislike about Monetate?** It does not provide a great diagnostic experiences, giving merchants/users ideas on what to create given their sites analtytics. **What problems is Monetate solving and how is that benefiting you?** flexibility to change site at rapid speed without developer help. ### 9. Easy-to-use A/B and multivariate testing platform **Rating:** 4.0/5.0 stars **Reviewed by:** Melanie O. | Game Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** September 15, 2025 **What do you like best about Monetate?** The platform provides robust testing capabilities that allow marketers to test variations of webpages, content, and campaigns, helping optimize experiences and identify strategies that deliver the best performance. **What do you dislike about Monetate?** Implementing Monetate across multiple channels and integrating with existing technology stacks can be time-consuming and may require dedicated technical support for proper setup. **What problems is Monetate solving and how is that benefiting you?** Optimizes marketing campaigns through A/B and multivariate testing.By providing robust testing capabilities, Monetate enables marketers to evaluate different content variations, identify high-performing strategies, and make data-driven decisions that improve campaign effectiveness and ROI. ### 10. Fairly powerful and useful, but a little clunky **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2025 **What do you like best about Monetate?** Lets you add or replace HTML, place recommendations, and more anywhere on a website without digging into the code. Also lets you schedule experiences to run and track analytics. **What do you dislike about Monetate?** The primary tool for building new experiences doesn't work in Safari so initlally you basically have to use a separate browser to make template experiences that can be selected and altered in Safari. Similarly, the inspector tool that lets you troubleshoot your setup from on your website also doesn't work in Safari. Additionally, no matter what we do, experiences get applied after pages load so anything above the fold flashes the old version for a split second before showing Monetate content or adjustments. This limits the scale of the items that you really can manipulate to rather small ones. **What problems is Monetate solving and how is that benefiting you?** Allows quick or scheduled changes to the site without digging into the code or adding temporary code (e.g. holiday hours on the contact page). Also provides product recommendations to our users. **Official Response from Jaedyn Guthrie:** > Thank you for highlighting the benefits of using Monetate and the areas where we can improve! ### 11. Great Personalization, But Analytics Need Improvement **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2025 **What do you like best about Monetate?** Personalization of modal/exit window pop up testing. **What do you dislike about Monetate?** Reporting and analytics at times is difficult to truly understand which variation is performing best. **What problems is Monetate solving and how is that benefiting you?** Strong player in the AB testing and experimentation space that has a simple interface and easy setup but at times can be difficult track performance and reports. ### 12. Web Personalization Manager **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospitality **Reviewed Date:** January 06, 2026 **What do you like best about Monetate?** I love that it is a self-service tool and **What do you dislike about Monetate?** Limited reporting opportunities require the need for supplemental data **What problems is Monetate solving and how is that benefiting you?** A lot. ### 13. Monetate is an awesome tool with great customer support. **Rating:** 5.0/5.0 stars **Reviewed by:** Meredith S. | UX Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2024 **What do you like best about Monetate?** Monetate is easy to use and the Knowledgebase is super helpful. Their support team is always available to help. Monetate is a powerful tool with lots of cool features for testing or solving problems. **What do you dislike about Monetate?** Sometimes our Canada integration feels a little wonky compared to our US integration, but it's only for small things like updating an image. **What problems is Monetate solving and how is that benefiting you?** We are using Monetate to test solutions for our new Buy Online Pickup In Store service that we just added to PDPs and Cart. We are also using Monetate to test a session timeout solution on our checkout pages that alerts customers when their session has expired and they need to re-login in order to get free shipping. After releasing an update to our checkout page, we collapsed our Credit Card section. This update proved to be confusing to customers, and Monetate was able to quickly help turn around a solution that we could use until our website providers could implement a more permanent fix. **Official Response from Jaedyn Guthrie:** > It's great to hear how Monetate is helping you with loyalty program sign-ups and website tweaks to enhance the customer experience. We appreciate your business and look forward to continuing to support your needs! ### 14. Easy to start using with built-in toolboxes. For advanced use, CSS, html & coding skills are helpful **Rating:** 4.5/5.0 stars **Reviewed by:** Niklas P. | Optimisation & Personalisation Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** October 25, 2024 **What do you like best about Monetate?** easy to start using due to Action, event, ... creator // not overloaded with information or possibilities // good fit for beginner to expert level // easy to read test insights // good support for us user, especially props to Michel Castro who is always super responsive and takes time for detailed answers and support // endless possibilities with coding expertise **What do you dislike about Monetate?** to start, I don't have experiences with any other Testing platform, so can not relate on standards or else. And I guess same goes for in what way the platform is tailor-made for each company and on what level this is optimised - so might not be your (Monetate) "fault" but rather us (Company) to not squeeze it properly for some instances. this might be less of a critic, but I realized throughout the year that the quality of the Tests/Monetate experience is very much depending on how skilled you are as a user. And I feel that the scope is much bigger than for e.g. the usage of an CMS system, where you can ofc become a pro - but here most platforms just have natural boundaries which you can reach quite quick. I guess a coding crack with creative skills or a creative partner in crime is the best user out there. Limits with JS are endless - and this is great. But for 95% of users from our Company, this is just too far away. So, might in the end also be a mismatch for the position. Plus, I imagine it very difficult to have something like advanced pre-built MT actions as the website codes are just too much different right. But maybe in times of ChatGPT and else there are possibilities for built-in AI coding support on Monetate (?). And also for using the action, event ... builder I experienced it very helpful to understand how CSS selector works rather than sticking to what I am given inside the builder. Maybe there are possibilities to let Montate kind of understand using more "unique" identifier connected to the element? The multi-Variant split with A-/B-Control is still bit blurry for me in terms of why this is needed. And also sometimes difficult with lower traffic Tests. Again, might be industry standard I dont know. Built in metrics/events are quite limited - here as mentioned might be a case of us squeezing it not enough from Company side. I am a design lover and just visually mentioned, the Monetate interface does not appeal to me. Could be much more mature/modern in my opinion - but ofc that does not harm the usage! The detailed reports I can export are also quite difficult to understand/personalize to my needs for me. And I think this is an underrated feature to have. As we are pretty much asked to provide some sort of monthly/quaterly/yearly progress and analysis which I would love to do. I was never able to make it work using the preview via QR code on my mobile phone. Or trying other ways to somehow QA on mobile. **What problems is Monetate solving and how is that benefiting you?** for us mainly for squeezing and maximizing performance, especially for promotional periods. Has endless options to extend our possibilities from the CMS, Salesforce whatsoever systems with endless visual, technical, ... experiences and features. Great for workaround stuff. Shortterm optimisation until stuff gets developed. Great for personalisation due to specific targeting. **Official Response from Jaedyn Guthrie:** > Thank you for sharing your detailed feedback on your experience with Monetate. We appreciate your positive comments about the ease of use and the support provided by Mishel. We understand your concerns about the platform's complexity and the need for coding skills. Your insights on the interface and reporting are valuable, and we will take them into consideration for future updates. ### 15. A great provider for personalisation and experimentation **Rating:** 4.5/5.0 stars **Reviewed by:** Ross T. | UX Researcher, Mid-Market (51-1000 emp.) **Reviewed Date:** November 01, 2024 **What do you like best about Monetate?** We use Monetate on a daily basis and using their hybrid implementation we are able to very quickly and easily roll out A/B experiments, as well as use serverside iintegration to run the bigger tests without flicker. When we have issues with test setup, our CSM and technical support are always quick to help. **What do you dislike about Monetate?** The UI is very dated and at times confusing until you get used to it, also a lot of the metrics you can select in their Auto Personalisation only apply to US customers **What problems is Monetate solving and how is that benefiting you?** Monetate affords us the ability to roll out small iterative changes with minimal effort, their product recommendations have proven time and again to be far better than our own OOTB solutions and we continue to see improvements year over year in Monetate's revenue influence **Official Response from Jaedyn Guthrie:** > We're so glad to hear that you are finding Monetate's hybrid implementation helpful! We appreciate your feedback about the UI and metrics, and we will take that into consideration for future improvements. ### 16. Useful tool for boosting member engagement **Rating:** 3.0/5.0 stars **Reviewed by:** Tom B. | Lead Product manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2025 **What do you like best about Monetate?** Compared to other tools we employ, the process of passing user and catalogue data into monetate was relatively straightforward **What do you dislike about Monetate?** I feel that recommendations could be more proactive (i.e people also bought) rather than repeating products that users have already shown interest in **What problems is Monetate solving and how is that benefiting you?** We primarily utilize monetate to improve personalization across our site and emails - we achieve this through sharing product recommendations at key parts of the user journey **Official Response from Jaedyn Guthrie:** > We're glad to hear that you found the process of passing data into Monetate straightforward! ### 17. Monetate Review **Rating:** 5.0/5.0 stars **Reviewed by:** Mitul T. | Senior Trading Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Monetate?** I think Monetate's strength lies in it's versatility, and ability to make things happen quickly. Whilst it's core use is testing and personalisation, using Monetate as a plaster and quick fixes makes it a game changer. **What do you dislike about Monetate?** I think that more could have been done over the years to develop the technology and features. It doesn't do a lot differently than it did 10 years ago. **What problems is Monetate solving and how is that benefiting you?** As mentioned previously, the ability to make quick changes and bring functionality to either tests or plug gaps rather than long development lead times is a stand out benefit. Testing new functionality with supporting data is also a great asset. **Official Response from Jaedyn Guthrie:** > Thank you for sharing your thoughts on Monetate's strengths and areas for improvement! We understand the importance of evolving with technology, and we're continuously working to enhance our platform. ### 18. Frustrating. Features promised do not exist. **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Higher Education **Reviewed Date:** May 14, 2025 **What do you like best about Monetate?** There isn't anything specific I like about this product. **What do you dislike about Monetate?** We enguaged with Monetate for the purpose of replacing our A/B testing tool. While Monetate can achieve this some of the fundimental features we expect from a product of this type aren't included. **What problems is Monetate solving and how is that benefiting you?** Creates more problems than it solves. **Official Response from Jaedyn Guthrie:** > We're sorry to hear that you haven't found the promised features in Monetate. We would appreciate the opportunity to discuss your expectations and see how we can address your concerns, so please reach out to your CSM. ### 19. Intuitive and Insightful **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Furniture **Reviewed Date:** May 28, 2025 **What do you like best about Monetate?** The ability to easily run test campaigns and segments. **What do you dislike about Monetate?** Previewing and sharing experiences before they are live. **What problems is Monetate solving and how is that benefiting you?** Gain user behavioral insights and optimizing our websites, along with addressing frontend patch fixes. **Official Response from Jaedyn Guthrie:** > We're glad to hear that you find Monetate intuitive and insightful for running test campaigns and segments. We appreciate your feedback about the previewing and sharing experiences feature, and we'll definitely take that into consideration for future improvements. It's great to hear that Monetate is helping you gain user behavioral insights and optimize your websites, as well as address frontend patch fixes. ### 20. Martech & Optimization specialist **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Aviation & Aerospace **Reviewed Date:** May 19, 2025 **What do you like best about Monetate?** The level of segmentation to achieve our goals **What do you dislike about Monetate?** The user experience could be improve a little bit. **What problems is Monetate solving and how is that benefiting you?** Monetate helps us to do AB testing and personalization **Official Response from Jaedyn Guthrie:** > We're glad to hear that you appreciate Monetate's level of segmentation for achieving your goals. We're constantly working on improving the user experience, and your feedback is valuable in that process! ### 21. A very useful, wide-ranging tool with helpful support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sporting Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2024 **What do you like best about Monetate?** Monetate's personalization capabilities are vast, and many of the features of our site are powered by Monetate, making it very easy to get things done all in one platform, saving us time. I personally work most directly with Product Recommendation experiences, and with the support of the Monetate staff, it's easy to implement changes and find ways to improve the performance of the recs, increasing our revenue! **What do you dislike about Monetate?** At times the back-end platform can feel a bit antiquated, but it works smoothly. Exporting analytics data can sometimes be a clunky process, without the ability to download data into one concise report (like a singular .csv file), analyzing the data for our purposes can be time-consuming. **What problems is Monetate solving and how is that benefiting you?** The Product Recommendations experiences have become a great source of revenue for us, especially in recent years. This has increased our site's performance in many different ways; AOV, bounce rate, etc. This frees up the time for our small staff to focus on other aspects of our business. **Official Response from Jaedyn Guthrie:** > We're thrilled to hear that you find Monetate's personalization capabilities to be vast and helpful, and that it has saved you time by providing all the features in one platform. We appreciate your feedback about the back-end platform and exporting analytics data, and we'll take this into consideration for future improvements! ### 22. User friendly with many capabilities **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail **Reviewed Date:** May 19, 2025 **What do you like best about Monetate?** Monetate is so versatile. Capabilities keep us competitive for AB testing and product recommendations. I also love how you listen to customer feedback to continue optimizing the platform. **What do you dislike about Monetate?** Client support takes a long time to answer our questions. **What problems is Monetate solving and how is that benefiting you?** Ease of usability. I really enjoy how Monetate is making it easier and faster for me to accomplish tasks within the platform. **Official Response from Jaedyn Guthrie:** > Thank you for your feedback! We understand the importance of timely client support and are actively working to improve our response times. We appreciate your patience and understanding. ### 23. Reliable experimentation platform with great service **Rating:** 4.5/5.0 stars **Reviewed by:** Simon A. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2024 **What do you like best about Monetate?** We have used Monetate for a number of years and have a great with the Customer Success team. They are always on hand to help and listen to our recommendations to improve their product, adding things to their roadmap which support our needs. **What do you dislike about Monetate?** The UI feels a little bit dated but is functional. It could benefit from a refresh and a sprinkle of AI insights **What problems is Monetate solving and how is that benefiting you?** Helping us prove the value of changes we release on our site and stopping us from pushing things which would otherwise have a negative impact **Official Response from Jaedyn Guthrie:** > Thank you for your positive feedback! We're thrilled to hear that you have had a great experience with our Customer Success team and that Monetate has been a reliable experimentation platform for your needs. ### 24. A dive into Moneteta's Granularity for Personalized Content Delivery **Rating:** 4.5/5.0 stars **Reviewed by:** Rostyslav B. | Senior QA Automation Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** October 25, 2024 **What do you like best about Monetate?** Most of all I would like to say how granulary Monetate helps us to control content for each user. As we have a lot of market around the words our consumer auditory is different from region to region so we have to be sure what content is most suitable for market **What do you dislike about Monetate?** New users could strugle with unintuitive interface Some technical experience required to use Monetate **What problems is Monetate solving and how is that benefiting you?** We use Monetate for AB tests, segment personalixation and eventually individual personalization **Official Response from Jaedyn Guthrie:** > It's great to hear that Monetate is helping you with AB tests, segment personalization, and individual personalization. We're committed to providing tools that help you better understand and engage with your audience. ### 25. Powerful recommendation tool with numerous features but a few catches **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2024 **What do you like best about Monetate?** Monetate has enabled us to raise the quality of our onsite product recommendations to a new level. Thanks to numerous customisation options and the fact that all attributes of our catalogue can be imported and used for filtering, the quality of the recommended products as well as the measurable direct and indirect revenue have improved significantly. **What do you dislike about Monetate?** Unfortunately, the setup and usability of the tool are relatively complex and sometimes cumbersome. So be prepared to spend a considerable amount of resources at the beginning. In addition, Monetate is not designed by default for shops that differentiate their store views via URL string rather than top-level domain. This initially caused major problems with onsite recommendations (which were all quickly and reliably resolved) and still causes problems with email recommendations (as of today). **What problems is Monetate solving and how is that benefiting you?** Previously, our recommendations were either played out via Emarsys or via a specially developed logic. The performance of these recommendations was not exactly great. With Monetate, we were able to improve this significantly. **Official Response from Jaedyn Guthrie:** > We're glad to hear that Monetate has helped raise the quality of your onsite product recommendations and has improved your measurable revenue. We appreciate your feedback on the setup and usability, and we're continuously working to improve the user experience. Thank you for bringing the issues with store view differentiation to our attention, and we will strive to address this for a better customer experience. ### 26. User-friendly experimentation and personalization **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** November 03, 2024 **What do you like best about Monetate?** The flexibility of the tool and WYSIWYG functionality makes it easy to learn and apply new actions and experiences to our website. **What do you dislike about Monetate?** Certain third party integrations have proven challenging and buggy, though that is more of an internal resource contraint, rather than a Monetate issue. Monetate support ticket turnaround can be quite lengthy. **What problems is Monetate solving and how is that benefiting you?** Monetate's A/B testing helps us to continually optimize our ecommerce experience and performance. The personalization capabilities help us maximize revenue, introduce guests to the brand and encourage repeat purchases by creating stickiness. **Official Response from Jaedyn Guthrie:** > It's great to hear that Monetate's A/B testing and personalization capabilities are helping you optimize your ecommerce experience, maximize revenue, and create brand stickiness. We're committed to continuing to support your success! ### 27. Monetate is a poewrful testing tool, but difficult to QA experiences **Rating:** 4.0/5.0 stars **Reviewed by:** JKW g. | Manager, Digital Experience Optimization, Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2024 **What do you like best about Monetate?** the statistical significance reporting when an experience is live **What do you dislike about Monetate?** The QA functionality often times doens't work so I had to engineer a solution by duplicating experiences and sending it to my IP **What problems is Monetate solving and how is that benefiting you?** Gives us answers to key business questions and leads to confident results for the UX **Official Response from Jaedyn Guthrie:** > We appreciate your feedback on the statistical significance reporting feature. We understand the importance of accurate QA functionality and are continuously working to improve this aspect of the tool! ### 28. Not intuitive to use **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Retail **Reviewed Date:** March 31, 2025 **What do you like best about Monetate?** As of now it seems to be a very confusing product to me. **What do you dislike about Monetate?** It is not easy. Not intuitive...Feature use should be made easy. **What problems is Monetate solving and how is that benefiting you?** Currently, pushing banners **Official Response from Jaedyn Guthrie:** > We apologize for any difficulties you've experienced. Our team is committed to addressing usability issues and making the platform more user-friendly! ### 29. Excellent testing tool - easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2024 **What do you like best about Monetate?** Very easy to use and analytics are clear and straight forward to digest. Support is excellent as well and integration was pretty straight forward. **What do you dislike about Monetate?** Whilst the analytics are easy to absorb it would be good to be able to drill a bit deeper into the reporting. **What problems is Monetate solving and how is that benefiting you?** User experience - helping to improve conversion rate. **Official Response from Jaedyn Guthrie:** > Thank you for the positive feedback! We're pleased to hear that you find our support excellent and integration straightforward. We understand the need for deeper reporting and will take your feedback into account for future improvements. ### 30. Great platform to use, amazing support from the team **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** October 25, 2024 **What do you like best about Monetate?** The very on hands success team that is always there to support **What do you dislike about Monetate?** The analytics page in the platform is not very easy to use and does not provide all information we require as a brand **What problems is Monetate solving and how is that benefiting you?** Understanding what journey works best for our customer, it helps us understand what features we should develop **Official Response from Jaedyn Guthrie:** > Thank you for your kind words about our support team! We understand the importance of having comprehensive analytics, and we're continuously working to enhance our platform to provide the information you require as a brand. ### 31. Monetate Experience **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2024 **What do you like best about Monetate?** The ability to to create AB testing experiences so my company can do data based changes on site. **What do you dislike about Monetate?** The visual experience for the user of the results, is not intuitive. **What problems is Monetate solving and how is that benefiting you?** The posibility to expose different users to diferent experiences on the AB testing framework **Official Response from Jaedyn Guthrie:** > Thank you for your feedback on the visual experience for the user of the results. We are constantly working to improve our user interface and will take your input into consideration. ### 32. Powerful Enterprise Personalization platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2024 **What do you like best about Monetate?** Monetate is very powerful and provides a lot of options to personalize the experience. Especially segmentation for various results and the capability to integrate with other platforms (e.g., CMS) are rich. **What do you dislike about Monetate?** With powerfulness comes a bit of complexity. Not necessarily a fault on the Monetate side, but it's just how it is. However, it takes a bit to get used to the UI and really make the most of the options. **What problems is Monetate solving and how is that benefiting you?** It showcases our capabilities (CMS vendor) to integrate with platforms like this. Monetate is a great example of how to do A/B Testing and Personalization for complete, personalized customer journeys - the CMS provides the creative material and Monetizes the logic. **Official Response from Jaedyn Guthrie:** > We're glad to hear that you find Monetate powerful and appreciate the various options for personalization and integration with other platforms. We understand that with power comes complexity, and we're continuously working to improve the user experience to make it more intuitive. ### 33. Good for tracking user sessions and recommendations **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2024 **What do you like best about Monetate?** Flexibility to run many different types of recommendations **What do you dislike about Monetate?** UX is very old school and it gets complicated when you have multiple domains. **What problems is Monetate solving and how is that benefiting you?** Serving recommendations **Official Response from Jaedyn Guthrie:** > Thank you for your feedback on the UX! We are constantly working to improve the user experience and appreciate your input. ### 34. Good with opportunity for improve **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** October 25, 2024 **What do you like best about Monetate?** Help us in the set up of AB testing experiences **What do you dislike about Monetate?** Connectivity with Adobe would improve for track **What problems is Monetate solving and how is that benefiting you?** Set up on AB tsting **Official Response from Jaedyn Guthrie:** > We appreciate your input. It's great to hear that Monetate has been instrumental in your AB testing efforts. ### 35. Experiment set up and analytics **Rating:** 4.0/5.0 stars **Reviewed by:** David D. | Manager Experience Analytics, Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2024 **What do you like best about Monetate?** Visuals, the possibility to easily find information and track experience settings. **What do you dislike about Monetate?** Not easy to find some information and filtering **What problems is Monetate solving and how is that benefiting you?** Setting experiences **Official Response from Jaedyn Guthrie:** > We're glad to hear that you find Monetate's visuals and tracking capabilities helpful for setting up and analyzing experiments! ### 36. Good, but certain user experience components drive me nuts **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Music | Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2024 **What do you like best about Monetate?** The tag implementation is pretty powerful. **What do you dislike about Monetate?** engineAPI implementation has a lot of flaws, like inability to use some of the targeting features. I really dislike the test analytics. I want to see real time analytics for the lifetime of my test, not 3 hours, 1 day, and 7 days, or whatever it is. The metrics page where you see significance or not is just not good. I hate having to click into every single metric to see all the variants. I want to know how all the variants are doing, not just the best performing. I also really dislike how hard it is to read metrics that haven't reached significance. I want to see them anyway! Dynamic testing is an incredible idea, but we don't use it because it picks a winner so quick that we fear its premature. I would love to see that feature enhanced so I can set how long to keep the test a traditional a/b test before then switching to dynamic. If that were the case, I would test it as a traditional test for a week or so and then let the winner take over to account for weekend traffic/different types of traffic. **What problems is Monetate solving and how is that benefiting you?** Ability to mak incremental change to optimize our layouts. We haven't delved too deeply into personalization, but we intend to. **Official Response from Jaedyn Guthrie:** > Thank you for sharing your concerns about the engineAPI implementation and test analytics. We understand your frustrations and will take your suggestions into consideration for future improvements to provide a better experience. ### 37. Useful for understanding users' needs **Rating:** 4.0/5.0 stars **Reviewed by:** Gerardo P. | Front-End Developer, Enterprise (> 1000 emp.) **Reviewed Date:** July 23, 2024 **What do you like best about Monetate?** I like Monetate for his versatility and the ability to achieve the desired goal through the use of the right events and the right amount of development. **What do you dislike about Monetate?** I do not love some limitations and the precision in tracking asynchronous events. **What problems is Monetate solving and how is that benefiting you?** It helps me understand users' preferences **Official Response from Jaedyn Guthrie:** > Thank you for your positive feedback on Monetate's versatility and effectiveness. We're sorry to hear about the limitations and tracking concerns you've experienced. We're constantly striving to enhance our platform, and your input is valuable in that process. We appreciate your support! ### 38. Monetate review **Rating:** 4.5/5.0 stars **Reviewed by:** Rostyslav B. | Senior QA, Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2024 **What do you like best about Monetate?** easy to control content during A/B testing with a ot of different parameters **What do you dislike about Monetate?** nothing I would say, we use it more than 5 years **What problems is Monetate solving and how is that benefiting you?** Find a best content solution for customers in order to have high convertion rate **Official Response from Jaedyn Guthrie:** > We're glad to hear that you find Monetate easy to use for A/B testing. Thank you for being a loyal customer for over 5 years! ### 39. Provides recommendations but certain parts unreliable **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2024 **What do you like best about Monetate?** Monetate helps support personalization and recommendations that's not part of our back-end web tool. You also don't need to be a developer to utilize the tool. **What do you dislike about Monetate?** Certain components are unreliable for us. Those components don't transfer and display in emails sent to customers. **What problems is Monetate solving and how is that benefiting you?** Monetate helps us provide recommendations to users on our website. Our native tool doesn't have that capability so it's nice to have that, especially as customers expect a more personalized experience. **Official Response from Jaedyn Guthrie:** > Thank you for sharing your feedback with us. We're glad to hear that Monetate is helping you provide personalized recommendations on your website. We apologize for the issues you've experienced with certain components not transferring and displaying in emails. We will definitely look into this and work on improving the reliability of those components. ### 40. Incredibly flexible tool, with the right amount of expert support **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** April 08, 2024 **What do you like best about Monetate?** Monetate's built in features and tools help us paper over many of the data and consumer personalization areas we lack in legacy systems. It gives us agility we'd lack. Customer / Account support is also top notch. **What do you dislike about Monetate?** Data integrations with Google have been an ongoing challenge. **What problems is Monetate solving and how is that benefiting you?** Our CDP is not robust enough to target users by their attributes, preferences, and actions. Monetate gives us the opportunity to make our site experience more agile. **Official Response from Jaedyn Guthrie:** > Thank you for the feedback! We are always happy to see our support teams recognized for all of their efforts. ### 41. Product useful in creating different experiences **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2024 **What do you like best about Monetate?** The ability to modify web pages based on certain user criteria. This makes it easy to create badges for users from specific states, for example. Really allows one to customize the look and feel of the web site. Useful for creating tailored campaigns. **What do you dislike about Monetate?** It is an expensive product for what it offers. **What problems is Monetate solving and how is that benefiting you?** Customize and tailor various ad campaigns to the correct user base. **Official Response from Jaedyn Guthrie:** > We appreciate your feedback on the ability of Monetate to customize and tailor ad campaigns. We understand your concern about the cost and will continue to work on providing value for our customers. ### 42. Beautiful possibilities **Rating:** 3.5/5.0 stars **Reviewed by:** Julian V. | Contentspecialist, Enterprise (> 1000 emp.) **Reviewed Date:** April 24, 2024 **What do you like best about Monetate?** Many possibilities and an improvement on the website. **What do you dislike about Monetate?** Difficult to use, needs a lot of explanation before we understood it. **What problems is Monetate solving and how is that benefiting you?** More options on the website. **Official Response from Jaedyn Guthrie:** > We appreciate your positive feedback on the many possibilities and improvements that Monetate offers to your website. We understand that the platform can have a learning curve and we aim to improve our user experience and provide comprehensive support to help our customers get the most out of Monetate. ### 43. Great platform **Rating:** 5.0/5.0 stars **Reviewed by:** Adam I. | Enterprise (> 1000 emp.) **Reviewed Date:** March 01, 2023 **What do you like best about Monetate?** It is so user friendly, anyone can build a test on their website without needing developers! It is pretty intuitive and really helps you understand how your website is built and the code behind it. **What do you dislike about Monetate?** Sometimes it can be a little tricky finding the correct selector to use in a test. I think sometimes it would be nice to choose to receive a specific alert about an experience rather than an e-mail alert about all experiences. A toggle to receive an alert when an indivudual experience has reached goal significance would be handy. Or even an alert to say an experience has been running for quite some time, it's probably time to review! **What problems is Monetate solving and how is that benefiting you?** Helping us to easily optimise our website reactively and in an efficient way. Working in a reactive business means we sometimes need to turn things around pretty quickly, Monetate helps us to do this! ### 44. Great support and flexible tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2024 **What do you like best about Monetate?** Monetate data driven platform is excellent on doing the heavy lifting and giving easily digestible feedback **What do you dislike about Monetate?** There are some very specific things can be a bit difficult to do at scale **What problems is Monetate solving and how is that benefiting you?** Targeting the right people at the right time **Official Response from Jaedyn Guthrie:** > Thank you for your positive feedback! We're committed to providing a flexible and supportive tool for targeting the right people at the right time. We'll take note of your concerns about scalability and work towards addressing them. ### 45. Good AB testing and personalization platform for B2C or B2B **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** May 13, 2024 **What do you like best about Monetate?** Ease of use when setting up and launching test. Love that it will dynamically send more traffic to the winning version. **What do you dislike about Monetate?** Some limitations for personalization when it comes to strategy setup and leveraging certain rules. **What problems is Monetate solving and how is that benefiting you?** It's great that I can use one platform for enterprise level personalization and AB testing. This is beneficial when running a robust conversion rate optimization program. **Official Response from Jaedyn Guthrie:** > Thank you for this feedback - we're glad to hear that you find Monetate easy to use! ### 46. Great product **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** April 24, 2024 **What do you like best about Monetate?** A/B testing which we use mostly and catalog databases. **What do you dislike about Monetate?** catalog database load time is high apart from this nothing **What problems is Monetate solving and how is that benefiting you?** A/B testing, recommendation engines **Official Response from Jaedyn Guthrie:** > Thank you for your feedback! We're pleased to hear that you are utilizing A/B testing and product recommendations . We will take your input about the catalog database load time into consideration as we continue to improve our product. ### 47. Not bad, could be much better. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** April 19, 2024 **What do you like best about Monetate?** The previews are easy to use, though they don't work on iphones. **What do you dislike about Monetate?** The data dashboard is not great. It only shows 2 variants and swaps them around for different KPIs. Really hard to see at a glance. Live results, which is a lot more usable only goes back 7 days **What problems is Monetate solving and how is that benefiting you?** Validating UX and CRO hypotheses and personalising experiences **Official Response from Jaedyn Guthrie:** > Thank you for your feedback! We appreciate your input on the ease of use of our previews. We apologize for the inconvenience with the previews not working on iPhones and the limitations of the data dashboard. Your comments will be shared with our product team for further review and improvement. ### 48. I am using Monetate to update CRM experiences in EU **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2024 **What do you like best about Monetate?** I am using Monetate to update CRM experiences in EU And I like how it gives flexibility to adapt recommendations based on both EUCI and product **What do you dislike about Monetate?** It is very complicated to localise based on countries **What problems is Monetate solving and how is that benefiting you?** I am using Monetate to update CRM experiences in EU And I can personalize based on country **Official Response from Jaedyn Guthrie:** > Thank you for sharing your feedback on using Monetate for updating CRM experiences in the EU! We're glad to hear that you appreciate the flexibility it offers in adapting recommendations based on both EUCI and product. We understand your concerns about localizing based on countries and we appreciate your feedback on this aspect. We are continuously working on improving our platform to make localization easier and more efficient for our users. If you have any specific issues or suggestions on how we can enhance localization for your needs, please feel free to reach out to our support team. We are here to assist you and ensure you have a seamless experience with Monetate. Thank you for choosing Monetate for your personalization needs! ### 49. Solution to your A/B test needs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2024 **What do you like best about Monetate?** Available customization for website, iPad app, CRM, and analtyics package. Offline mode makes it very useful. Easy to learn specially for those with no technical background. **What do you dislike about Monetate?** Rendering webpages slows it down sometimes, more focus is needed to improve performance **What problems is Monetate solving and how is that benefiting you?** Customer Segmentation and Targeting. Very Customizable in its capabilities. High-level reporting. **Official Response from Jaedyn Guthrie:** > Thank you for highlighting the ease of learning and the customizable capabilities of Monetate. We apologize for any inconvenience caused by rendering speed. Your input is valuable to us. ### 50. AB Testing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2024 **What do you like best about Monetate?** Monetate allows businesses to facilitate AB testing across multiple site areas. **What do you dislike about Monetate?** If you do not have advanced knowledge of html and css there is considerable learning curve. However it is not extremely advanced. **What problems is Monetate solving and how is that benefiting you?** Being able to display different types of content to different customer pots **Official Response from Jaedyn Guthrie:** > We're glad to hear that you appreciate Monetate's AB testing capabilities! We understand that the learning curve for HTML and CSS can be challenging, but we offer resources and support to help users navigate through it. If you have any specific questions or need assistance, please feel free to reach out to our support team. ## Monetate Discussions - [What is Kibo Personalization (formerly Monetate and Certona) used for?](https://www.g2.com/discussions/what-is-kibo-personalization-formerly-monetate-and-certona-used-for) - [View Monetate pricing details and edition comparison](https://www.g2.com/products/monetate/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-03+08%3A22%3A23+-0500&secure%5Bsession_id%5D=11e5fbf0-b15d-4577-a579-6b0cdab71ce4&secure%5Btoken%5D=ecc5c66993bd5a6e9493eeb5165c017808606c9d2e2537a18cc5407d6f1b6602&format=llm_user) ## Monetate Integrations - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) - [Amplience](https://www.g2.com/products/amplience/reviews) - [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) - [Contentful](https://www.g2.com/products/contentful/reviews) - [Contentsquare](https://www.g2.com/products/contentsquare/reviews) - [Contentstack](https://www.g2.com/products/contentstack/reviews) - [Feedonomics](https://www.g2.com/products/feedonomics/reviews) - [Fullstory](https://www.g2.com/products/fullstory/reviews) - [Glassbox](https://www.g2.com/products/glassbox/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [New Relic](https://www.g2.com/products/new-relic/reviews) - [Ometria](https://www.g2.com/products/ometria/reviews) - [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) ## Monetate Features **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Segmentation** - A/B Testing - Customer Profiles **Merchandising** - Product Recommendations - Product Search - Product Display - Media File Storage - Web Content Management **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Templates** - Library - Customization - Optimization **Targeting** - Behavioral Targeting - Contextual Targeting **Analytics** - Reports & Analytics - Customer Data **Experimental Design** - Multivariate testing capacities - Concurrent Testing - Mobile Testing **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Administration** - Integrations - Dashboard **Analytics** - Reporting and Analytics - Heatmaps **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance ## Top Monetate Alternatives - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) - 4.4/5.0 (914 reviews) - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) - 4.2/5.0 (401 reviews) - [Dynamic Yield](https://www.g2.com/products/dynamic-yield/reviews) - 4.5/5.0 (151 reviews)