# Kameleoon Reviews **Vendor:** Kameleoon **Category:** [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools) **Average Rating:** 4.6/5.0 **Total Reviews:** 137 ## About Kameleoon Kameleoon enables brands to enhance their products and digital interactions, providing a unique optimization solution that combines web experimentation, feature management, and personalization features within a single, cohesive platform. Kameleoon is the only unified experimentation platform that combines web and feature testing with agentic AI. With PBX (Prompt-Based Experimentation), teams can turn ideas into live A/B tests in minutes just by chatting with AI. Kameleoon adapts to any tech stack and skill level, offering accurate data, advanced privacy, and native integrations with leading tools. Designed to support product managers, marketers, experimentation leaders, and developers, Kameleoon fits into any tech stack, with 100+ integrations and custom integration options. Kameleoon empowers teams to create experiments, by using web-based data for targeting, analytics, and activation in server-side tests without requiring a developer. HIPAA, GDPR, and CCPA compliant, Kameleoon is well-suited for highly-regulated industries such as healthcare, banking, and insurance. Over 1,000 medium and enterprise-sized companies already use Kameleoon’s feature-rich and secure platform to rely on highly-accurate experimentation data. Teams at Toyota, Providence, Direct Line Group, Canada Goose, Loblaw, and Cerebral use Kameleoon. Visit www.kameleoon.com to learn more. ## Kameleoon Pros & Cons **What users like:** - Users value the **excellent customer support** of Kameleoon, highlighting the team's preparedness and availability for assistance. (23 reviews) - Users appreciate the **ease of use** of Kameleoon, praising its user-friendly design and helpful support team. (20 reviews) - Users value the **ease of creating A/B tests** with Kameleoon, enhancing their CRO through intuitive features and support. (19 reviews) - Users appreciate the **easy setup** of Kameleoon, complemented by a responsive and helpful support team. (11 reviews) - Users value the **easy implementation of A/B tests** with Kameleoon, enhancing their marketing strategies effectively. (9 reviews) - Users appreciate the **ease of implementation and analysis** with Kameleoon, complemented by excellent support and flexibility. (7 reviews) - Feature Variety (7 reviews) - Helpful (7 reviews) - Intuitive (7 reviews) - Personalization (7 reviews) **What users dislike:** - Users face a **developer dependency** that complicates A/B test launches, requiring dedicated resources and support. (9 reviews) - Users find the **difficult learning curve** in Kameleoon's interface affects the ease of launching A/B tests. (9 reviews) - Users find that Kameleoon has a steep **learning curve** , requiring extensive time and developer involvement for effective use. (9 reviews) - Users find the **difficulty of use** with Kameleoon due to technical complexities and reliance on support for A/B testing. (7 reviews) - Users find the **complex features** of Kameleoon challenging, often requiring extra support and technical expertise. (6 reviews) - Users find **coding difficulty** challenging, as complex tests require significant technical skills and developer involvement. (5 reviews) - Developer Dependence (5 reviews) - Testing Difficulties (5 reviews) - Learning Difficulty (4 reviews) - Users feel they are **missing features** in Kameleoon, limiting their ability to fully utilize the tool's potential. (4 reviews) ## Kameleoon Reviews ### 1. Easy to Integrate, but Documentation Slowed Our First A/B Tests **Rating:** 3.5/5.0 stars **Reviewed by:** Emin U. | Technical Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Kameleoon?** Nice experimenting tool, it is european and getting support seems easy. Integration is not hard and it works and frontend code, just adding a library. **What do you dislike about Kameleoon?** We ran into some difficulties during the initial integration because the documentation was lacking. As a result, our team wasn’t able to run a single A/B test during the first few weeks. **What problems is Kameleoon solving and how is that benefiting you?** The detect reaction of the customer to a specific feature so we can minimize the damage if it is not useful or gain valuable info with minimum work ### 2. Superb testing tool, user-friendly and reliable. Long live PBX and long live Kameleoon! **Rating:** 5.0/5.0 stars **Reviewed by:** Phane D. | Data analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** November 28, 2025 **What do you like best about Kameleoon?** Kameleoon is an optimization solution that allows me to be completely autonomous in setting up and launching A/B tests / customizations to improve site navigation; notably thanks to PBX. In just a few minutes, simply by talking with the AI, I can turn ideas into tests. It is a real time saver and very easy to use. The results of the first tests launched via PBX are convincing. **What do you dislike about Kameleoon?** When the AI does not understand my prompts but it is not really due to Kameleoon and/or when the desired changes cannot be made solely through the graphic engine or PBX, but again, this is due to the configuration of our site and the data layer not always being sufficiently provided. **What problems is Kameleoon solving and how is that benefiting you?** The results panel allows us to have clear insights regarding the performance of the tests conducted and to make decisions accordingly in order to optimize site navigation. User-friendly interface and very easy to use, which facilitates the sharing of tests and results between teams. ### 3. Reliable and Flexible A/B Testing with Excellent Support **Rating:** 4.0/5.0 stars **Reviewed by:** John G. | Sr. Growth Marketing Manager, Web and SEO, Mid-Market (51-1000 emp.) **Reviewed Date:** November 24, 2025 **What do you like best about Kameleoon?** Kameleoon gives us a reliable, flexible layer for web experimentation on our marketing site. It’s easy to go from idea to live A/B test, especially for copy, layouts, and CTAs on key pages. The mix of a visual editor for quick changes plus the option for custom code when we need it works well for our growth + engineering setup. Their support team has also been very responsive whenever we’ve had implementation questions or odd results to debug. **What do you dislike about Kameleoon?** The main downside is that the interface has bit of a learning curve (at least for me). Once you know where everything lives, it’s fine, but navigation and terminology aren’t always super intuitive. **What problems is Kameleoon solving and how is that benefiting you?** Kameleoon helps us determine which changes to our website actually move the needle on sign-ups and demo requests. Instead of shipping big redesigns and hoping for the best, we can test variants on navigation, forms, and messaging, then promote only the winners. That’s helped us improve conversion on high-traffic pages, de-risk larger UX and copy changes, and prioritize work based on measured impact rather than opinions. It’s also nudged our broader web strategy toward a more test-and-learn mindset. ### 4. Kameleoon, a powerful tool for launching A/B tests as a team, with or without technical support! **Rating:** 4.0/5.0 stars **Reviewed by:** Tom D. | Chef de projet digital / Product Owner Kameleoon, Enterprise (> 1000 emp.) **Reviewed Date:** October 28, 2025 **What do you like best about Kameleoon?** The ease of use is truly appreciable, and the teams are excellent. The interface is intuitive and easy to handle. Improvements are constant, which shows a real concern for evolution. I particularly appreciate the ability to conduct A/B tests without needing a developer on the team, as the graphic editor makes the process very simple. Even more complex tests become accessible thanks to their new PBX tool, which opens up new possibilities. **What do you dislike about Kameleoon?** There are some bugs with the interface, but this does not disrupt the A/B tests in any way. Apart from that, I have nothing more to add! **What problems is Kameleoon solving and how is that benefiting you?** It is possible to conduct A/B tests quickly, without the need for technical expertise. Additionally, it is also possible to make quick fixes on the site in case of a problem. ### 5. Good experience **Rating:** 4.0/5.0 stars **Reviewed by:** Henri . | Digital Expérience & CRM Project Manager Junior, Enterprise (> 1000 emp.) **Reviewed Date:** August 13, 2025 **What do you like best about Kameleoon?** The production of A/B tests as well as their analysis to know how to improve the performance of one's site. The customer support was also pleasant. With the arrival of AI on the software, I think it will revolutionize the relevance of A/B tests. **What do you dislike about Kameleoon?** I find that the platform was initially quite hard to handle, but following the latest updates, I find it much better. **What problems is Kameleoon solving and how is that benefiting you?** Kameleoon allows you to quickly fix a graphical bug or make a UX improvement without having to immediately engage in technical development on the site. The tool also offers the possibility to test two different versions before implementing an improvement permanently. This allows you to identify the version that performs best based on the site and its clientele, and thus make decisions based on concrete results. ### 6. Easy-to-use platform and incredible support team **Rating:** 4.5/5.0 stars **Reviewed by:** Hanane M. | web analyste, Mid-Market (51-1000 emp.) **Reviewed Date:** June 24, 2025 **What do you like best about Kameleoon?** The flexibility of the platform and the quality of the support are remarkable. Having used other A/B testing tools before, I can affirm that Kameleoon is a very comprehensive solution, capable of addressing a wide variety of issues. I use it almost daily, both for setting up tests and for utilizing the platform itself, which allows launching, monitoring, and analyzing an A/B test without the need for additional tools. The platform is very intuitive, and the team has done an excellent job of support throughout the process. One point I particularly appreciate is the documentation, which is very rich and well-structured, offering different solutions adapted to needs. **What do you dislike about Kameleoon?** I would say that it would be ideal to be fully dedicated to CRO to fully leverage all the features of the solution. That said, this limitation is more related to our internal organization than to the solution itself. **What problems is Kameleoon solving and how is that benefiting you?** This allows us to make informed decisions about the evolution of our websites, better understand who our customers are and how they behave, as well as identify the features to test before they go live. ### 7. Ultra Flexible Tool and Stress-Free Configuration **Rating:** 5.0/5.0 stars **Reviewed by:** Alban C. | Consultant CRO, Mid-Market (51-1000 emp.) **Reviewed Date:** November 28, 2025 **What do you like best about Kameleoon?** The tool is super flexible to use: you can easily adapt it to different needs and types of tests. Plus, the configuration is really robust, which allows you to launch experiments without stress, even when they are a bit complex. **What do you dislike about Kameleoon?** The absence of a macro dashboard within the tool, which would allow for a more comprehensive visibility of all the experiences and customizations configured in the tool. **What problems is Kameleoon solving and how is that benefiting you?** - Leverage A/B testing to prove the value of our convictions. - Personalize the journey to reach all of our users, whether they are truly engaged or not. ### 8. I would recommend Kameleoon. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** December 01, 2025 **What do you like best about Kameleoon?** Kameleoon is a highly effective tool for setting up and launching A/B testing campaigns, and I would strongly recommend it In addition, the team is extremely helpful and responsive, both during the setup phase and throughout the follow-up. **What do you dislike about Kameleoon?** Kamaleoon requires a significant amount of time, often dedicated resources, and developer support for most of the A/B tests we have aimed to launch. Not a downside, but something to anticipate in the roadmap. **What problems is Kameleoon solving and how is that benefiting you?** This tool makes it possible to validate hypotheses and support better decision-making. ### 9. Kameleoon, an effective tool for setting up tests and campaigns on a site **Rating:** 4.5/5.0 stars **Reviewed by:** Lucas V. | E-merchandiser manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2025 **What do you like best about Kameleoon?** Kamaleoon is a very effective tool for setting up A/B test campaigns, pop-ins, countdowns, etc. There are a multitude of possibilities regarding the configuration of the campaign content itself, or its display (display URL, percentage of traffic involved, UTM, geolocation, etc.). I also appreciate the responsiveness of the Kamaleoon teams in answering my questions about the tool. **What do you dislike about Kameleoon?** Some technical changes require an in-depth knowledge of the code; not all changes can be made solely through the graphics engine. **What problems is Kameleoon solving and how is that benefiting you?** I can use Kamaleoon to compare two versions of my site to determine which one is more effective. I also have the ability to set up exclusive displays based on the location of my clients or if they arrived via URLs containing UTM fragments. ### 10. A rich and intuitive platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 22, 2025 **What do you like best about Kameleoon?** The interface is smooth and intuitive for navigating all the offered features. The support is always present and responsive, and always seeks the best solution for the client's needs. **What do you dislike about Kameleoon?** Testing from a mobile on a website or app can be complex. **What problems is Kameleoon solving and how is that benefiting you?** Certain aspects of push marketing that cannot be quickly developed in the lifecycle of our platform. Sometimes, in case of an emergency, we may resort to it to remove links without landing pages or features that "bug" while awaiting a technical resolution. ### 11. Would highly recommend **Rating:** 4.5/5.0 stars **Reviewed by:** Lily V. | CRO Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** March 11, 2025 **What do you like best about Kameleoon?** Is great for growing our experimentation program. Its in-depth targeting capabilities and quick, insightful analytics help us analyse and optimize effectively. The platform is easy to use, making it simple to run tests and share insight within our business. **What do you dislike about Kameleoon?** Challenging without developer assistance in your team already, is essential for more complex tests. Is otherwise easier to leverage the platform’s full capabilities. **What problems is Kameleoon solving and how is that benefiting you?** Getting in-depth results and running experiments with complex targetting is essential to our experimentation programme and Kameleoon delivers. The platform’s advanced targeting and segmentation features allow us to run more complex segmented tests for our consumer base. It’s simple to use, making it easy to share tests and results across teams. The results panel provides clear insights for us see tests and make decisions faster. ### 12. Crystal-Clear Experiment Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2025 **What do you like best about Kameleoon?** Super clear learnings from experiments & easy to set up tests without devs. **What do you dislike about Kameleoon?** Navigating to results page isn't very intuitive **What problems is Kameleoon solving and how is that benefiting you?** Kameleoon is helping us improve conversion rates through AB testing. ### 13. instinctive aspect of the software **Rating:** 5.0/5.0 stars **Reviewed by:** valentine V. | Alternance communication digitale et relations Presse, Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2025 **What do you like best about Kameleoon?** Power of personalization, intuitive and ergonomic interface that facilitates the setup of campaigns without necessarily needing in-depth technical knowledge. **What do you dislike about Kameleoon?** Although Kameleoon offers many integrations, their implementation can sometimes be technical and require support. **What problems is Kameleoon solving and how is that benefiting you?** Optimization of user experience → Real-time personalization to increase engagement and conversions. Identification of successful journeys → A/B testing to test and validate the most effective elements. Improvement of personalization → Advanced segmentation and AI to offer content tailored to visitors. Better analysis of digital performance → Detailed reports to monitor and adjust strategies in real-time. Ease of integration with other tools → Compatibility with CRM, Analytics, and marketing platforms to centralize data. Use case at TGV Lyria: optimization of offers, testing of promotional messages, and improvement of online customer journeys. ### 14. A Comprehensive Solution for A/B Testing with Dedicated Support **Rating:** 5.0/5.0 stars **Reviewed by:** Marc P. | CMO, Enterprise (> 1000 emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Kameleoon?** Kameleoon is a powerful A/B testing and personalization solution. The platform allows for advanced segmentation and targeting. Kameleoon’s dedicated support team stands out—they provide expert guidance at every step, ensuring users maximize the platform’s potential. **What do you dislike about Kameleoon?** the platform could further enhance its autonomy for business teams, such as marketing. Increasing self-service capabilities and simplifying certain functionalities would help non-technical users gain even more independence in setting up and managing experiments without relying on technical teams **What problems is Kameleoon solving and how is that benefiting you?** Kameleoon allows me to launch personalized experiences for highly specific audience segments. This capability helps optimize the user journey, leading to higher conversion rates and improved visitor retention on the site. By delivering tailored content and experiences, I can better engage users and drive meaningful business results. ### 15. Great tool for A/B testing and personalization **Rating:** 5.0/5.0 stars **Reviewed by:** Yvana T. | Responsable marketing engagement, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2025 **What do you like best about Kameleoon?** Kameleoon is an essential tool for A/B testing and user experience optimization. The interface is very intuitive and allows for the creation of user experiences, whether through a powerful graphic editor or a flexible code editor. The numerous possible segmentations and its AI module allow for offering highly targeted experiences. The expertise of the teams and their support make Kameleoon a solid partner! **What do you dislike about Kameleoon?** No negative comment regarding Kameleoon. **What problems is Kameleoon solving and how is that benefiting you?** Kameleeon allows us to conduct and launch A/B testing and personalization experiments quickly. The tool allows us to bypass internal steps that can be longer with a technique that does not allow for the desired campaigns. The very sophisticated analytics dashboard allows us to gather all the campaign data. Kameleeon challenges product improvement ideas and submits new test ideas to us. ### 16. A great platform for A/B testing and continous optimization of the website **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2025 **What do you like best about Kameleoon?** The Kameleoon tool allows us to increase conversion rate, improve our visitor's retention and optimize continuously our website.Having a dedicated and reactive consulting team is very valuable too.Thanks to our pool of days, we can have complex tests coded by Kameleoon's integration team and completely relift some key pages without having to sollicitate our IT team. **What do you dislike about Kameleoon?** The experiences we want to launch are often complex (totat relift of pages for example), so we have to make them code by Kameleoon's team of developers, and in this sense we may lack autonomy **What problems is Kameleoon solving and how is that benefiting you?** ur IT team often has a very limited bandwidth, so thanks to Kameleoon, we can optimize the website quite rapidly, thanks to tests deviated to the whole traffic (patching) and test new versions of key pages of the customer's journey (for example the quote request tunnel for student on our website).We also increased the engagement rate on the website thanks to the relift of our contact page and to the enhancement of CTA's proposing to contact a counsellor on our website. Our conversion rate is also boosted ### 17. The focus is on customer support and kindness. **Rating:** 4.5/5.0 stars **Reviewed by:** Donovan D. | Développeur front-end, Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2025 **What do you like best about Kameleoon?** The quality of support, our contacts at Kameleoon are responsive and quickly offer us appointments to discuss our needs. These exchange times are crucial to refine our requests or even to concretely show problems to be solved. The A/B testing tool is easy to understand and adapts well to different client profiles. As a developer, I appreciate being able to bring my own code into the Kameleoon solution. I also appreciated the kindness of the experts, they take the time to explain things and perfectly adapt to our needs and to their interlocutor. **What do you dislike about Kameleoon?** On the technical side, it is not always easy to know where to look to find the solution without prior training. **What problems is Kameleoon solving and how is that benefiting you?** Kameleoon allows me to avoid going back over development. I can create customizations and A/B tests easily, stop them if necessary without needing to revert in the code, it's a time saver. ### 18. A very useful A/B testing tool with very good support. **Rating:** 4.5/5.0 stars **Reviewed by:** Lisa V. | Chargée de Marketing Digital - Webmarketing et SEO, Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2025 **What do you like best about Kameleoon?** Kameleoon allows us to set up various and diversified A/B tests with multiple features to improve our CRO. It is intuitive, it gives us control over the A/B tests, a clear view of the results, and the ability to track and segment results based on different parameters. We also use Kameleoon to implement pop-ups and banners on our website, making everything accessible in one place! The support and expertise of our CSM are also a real plus! She guides us in defining the A/B tests to implement, challenges us, and suggests A/B test ideas, providing significant added value to our tool usage. **What do you dislike about Kameleoon?** The numerous features available in the Kameleoon platform are sometimes not very accessible, and some A/B tests require support and development from the Kameleoon's team, which can extend the creation and launch timelines of the A/B tests. **What problems is Kameleoon solving and how is that benefiting you?** Kameleoon helps us better understand our users and how they interact with our website. It also gives us reliable data to support our UX/UI ideas and implement them with our dev team. ### 19. Trusted solution to run experiences on Belambra **Rating:** 5.0/5.0 stars **Reviewed by:** Fabien C. | Chef de projet UX/UI, Enterprise (> 1000 emp.) **Reviewed Date:** July 07, 2020 **What do you like best about Kameleoon?** We have a dedicated team that helps us with the development of our testing & personalization roadmap. The consulting team always tries to show the relevance of the tests we want to carry out with a roiste vision. Our day to day consulting teamwork allows us to run ABT and Personalization tests serenely. 
 We can personalize the experience thanks to a complete segment builder. With more than 50 segmentation criteria, we are able to launch very specific targeting tests. Kameleoon always operates a set of product improvements relying on client feedbacks and requests. **What do you dislike about Kameleoon?** Nothing so far, the tool meets all of our needs and the operational team is very reactive on all our requests. **What problems is Kameleoon solving and how is that benefiting you?** We operate a lot of onsite optimizations and we need to test them before going into production. 
 The complete reporting tools allow us to have a deep analysis of visitors’ behavior. Essentials data such as reliability, improvement or conversion rate give us deep learnings on the tests we run. 
Kameleoon reporting tool has a breakdown mode and allows us to analyze results according to a very specific behavior. With the support of our account manager, we can launch several personalization and AB test together without negative impact on our visitor's journey. We can manage the capping and the marketing pressure of our onsite commercial activities. ### 20. Comprehensive A/B Testing tool to assist in decision-making **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Enterprise (> 1000 emp.) **Reviewed Date:** March 26, 2025 **What do you like best about Kameleoon?** I love being able to create A/B tests with Kameleoon. The widget editor and code modifier allow for very precise modifications. We have been able to improve our performance thanks to custom experiences for our visitors. One of the major strengths of Kameleoon is the precise definition and tracking of goals that guide our optimization strategy with detailed insights. Customer support is a notable strong point, with quick and efficient assistance for every need. We use the tool daily, it has become indispensable. **What do you dislike about Kameleoon?** The interface with the code editor can sometimes be complex, you really need to know exactly what you want to modify. **What problems is Kameleoon solving and how is that benefiting you?** It allows us to test several hypotheses and then choose the one that works best, based on numerical data. Reduction of uncertainty ### 21. Essential solution for hypothesis validation and decision making. **Rating:** 5.0/5.0 stars **Reviewed by:** Dorian B. | UX digital manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 20, 2025 **What do you like best about Kameleoon?** Kameleoon is a major asset for validating our hypotheses and thus proposing a relevant evolution roadmap, we use it daily. The solution is easy to integrate, implement, and is user-friendly. Many features are available, which is appreciated. The customer service is very responsive and our CSM (as well as the previous ones) is excellent in support. The events organized by Kameleoon are also of high professional quality, which is very appreciated. **What do you dislike about Kameleoon?** We have no negative points about Kameleoon **What problems is Kameleoon solving and how is that benefiting you?** Kameleoon reduces the assumptions made by our clients internally. This allows for the validation of assumptions, effectively optimizing our roadmap and avoiding any unnecessary developments. ### 22. Kameleoon A/B testing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2025 **What do you like best about Kameleoon?** Kameleoon has a clean interface, though you'll probably need to get used to some of the names. Setting it up isn't difficult, however it does takes some time where you have to define all the segments, targets etc. Still, once it's set up everything works much smoother. It's already quite feature rich, however it's in active development and in the 2 years I've been using it, many more new features have been added. Customer support is also good, with quick responses to any questions. **What do you dislike about Kameleoon?** While connecting other apps is easy enough, I do wish that there was an ability to set some of them on as permanent additions. I have no reason not to want GA4 integration on permanently for all my tests. Now a recent redesign has partially remedied this as it now guides you through the steps to activate all the applications you want. Other than that I have no complaints. **What problems is Kameleoon solving and how is that benefiting you?** It's helping us test ideas. ### 23. Great tool for experimentation with great support **Rating:** 4.5/5.0 stars **Reviewed by:** Rebecca L. | Ecommerce Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2025 **What do you like best about Kameleoon?** The Kameleoon experimentation tool is very extensive, it has many features, and a lot of capabilities for testing. You also receive great 1:1 support from your CSM. **What do you dislike about Kameleoon?** Although the graphic editor is very easy to use and allows you to make a large amount of changes, unless you have developer knowledge of code you are limited somewhat. **What problems is Kameleoon solving and how is that benefiting you?** It allows us to test numerous edits to our website and landing pages in the hope of improving conversion rate, AOV and subscription rate and provides detailed, actionable results. ### 24. Amazing ! **Rating:** 5.0/5.0 stars **Reviewed by:** Raphaël L. | Growth Marketer, Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Kameleoon?** Kameleoon is an easy to use and powerful platform, with the possibility to launch experiments and personalizations simultaneously. "Patching tests" (=diverted to 100% of the traffic) are a great work-around to optimize UX until changes can go live on the website **What do you dislike about Kameleoon?** Difficulty in simulating tests in a SPA (Single Page Application) **What problems is Kameleoon solving and how is that benefiting you?** Thanks to Kameleoon, we avoid losing time and money by developing features which would finally prove unefficient. we can easily monitor the performances of our web experiments thanks to the results page. And of cours this is a great and useful tool to improve conversion and optimize UX on our website ### 25. Customization possibility deployed with Kameleoon **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** March 06, 2025 **What do you like best about Kameleoon?** As a web analyst using Kameleoon for several months already, I find this platform extremely useful for optimizing user experiences. Kameleoon allows for intuitive A/B testing without advanced technical skills, thanks to its intelligent graphical editor. Moreover, data security and GDPR compliance are also major assets for our company, which operates in a very restricted industry. In summary, Kameleoon is a powerful and versatile tool that makes our daily A/B testing tasks easier. **What do you dislike about Kameleoon?** As a drawback of Kameleoon, I would say that the tool requires spending some time to learn it. Also, some advanced features of Kameleoon require technical skills. **What problems is Kameleoon solving and how is that benefiting you?** Setting up certain A/B tests without necessarily involving developers and thus limiting technical intervention ### 26. A great tool to optimize your website **Rating:** 4.5/5.0 stars **Reviewed by:** Xavina p. | Web Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** March 21, 2025 **What do you like best about Kameleoon?** "Kameleoon is a must-try A/B testing and personalization platform, with the possibility to create experiments easily. Patching tests are a great work-around to optimize UX until changes can go live on the website " **What do you dislike about Kameleoon?** "It may be difficult to create technically complex tests without code " **What problems is Kameleoon solving and how is that benefiting you?** Thanks to the tool, we can implement tests of patching rapidly, push some commercial animation very easily and we can improve our conversions by optimizing continuously the main pages of our website (catalogue pages, product pages, home page, tunnel) ### 27. Great Customer Service, Easy to User Interface **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2025 **What do you like best about Kameleoon?** Kameleoon has a wonderful support team. Anytime I have run into issues they have been there to quickly help fix them. **What do you dislike about Kameleoon?** The current graphic editor personally took me a bit of time to learn versus the previous editor. **What problems is Kameleoon solving and how is that benefiting you?** Kameleoon is allowing us to make minor edits to landing pages in order to see if those changes improve conversion rates before taking up development time. ### 28. Easy to handle and excellent customer support! **Rating:** 4.5/5.0 stars **Reviewed by:** Julien D. | Responsable marketing numérique, Enterprise (> 1000 emp.) **Reviewed Date:** March 27, 2025 **What do you like best about Kameleoon?** Kameleoon allows you to easily set up A/B tests and personalized displays, thanks to a user-friendly interface. The customer support is responsive and guides you from creation to analysis of the results, including implementation. **What do you dislike about Kameleoon?** An A/B test that was set up with the old graphical interface cannot be opened with the new one. **What problems is Kameleoon solving and how is that benefiting you?** Improvement of user experience (UX) through A/B testing and personalization of the journey (pop-up...) ### 29. A very good accompaniment **Rating:** 5.0/5.0 stars **Reviewed by:** Soufya G. | Chef de projet e-commerce, Enterprise (> 1000 emp.) **Reviewed Date:** March 17, 2025 **What do you like best about Kameleoon?** At Kameleoon, what is most appreciated is the support we can receive for our campaigns. The teams are very responsive and attentive, it's truly a pleasure to work like this. **What do you dislike about Kameleoon?** The tool is not necessarily simple enough to use to be 100% autonomous. **What problems is Kameleoon solving and how is that benefiting you?** Kameleoon allows us to conduct tests to confirm or not the need for evolution before moving on to the project/development stage. It also allows us to address urgent needs in the case of customization. ### 30. Kameleoon **Rating:** 4.0/5.0 stars **Reviewed by:** Pierre-Alexandre C. | Head of Product, Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2025 **What do you like best about Kameleoon?** Kameleoon is a good tool for A/B testing and personalization. The teams are responsive and available, which is very appreciated. **What do you dislike about Kameleoon?** I have a bit of trouble with their interface, which is quite complicated to handle. Moreover, the different test settings are limited, which requires some maneuvering to work around them. **What problems is Kameleoon solving and how is that benefiting you?** The creation of A/B tests as well as agility allows us to put certain products online more quickly. ### 31. Great client side A/B testing solution with minimal flicker & comprehensive targeting and reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Josh C. | CRO Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2025 **What do you like best about Kameleoon?** Lots of targeting options, well organised dashboard and comprehensive reporting dashboard. Fast support via Slack. Anti flicker works well for a client side solution. **What do you dislike about Kameleoon?** Difficult to edit a campaign once live as changes can are often deleted. Hard to know if changes have been pushed live as no dedicated button to push changes live. **What problems is Kameleoon solving and how is that benefiting you?** Allow for quick and easy test setup. Also allows us to quickly patch the site through diversion campaigns, freeing up dev resources. ### 32. A powerful and comprehensive A/B testing platform **Rating:** 5.0/5.0 stars **Reviewed by:** Abayo A. | Consultante webmarketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Kameleoon?** Kameleoon is a highly effective solution for A/B testing elements on a website, thereby improving user experience and increasing CRO. I really appreciated the interface and the ability to have a code editor that allows you to go much further in your experience without necessarily going through a technical team. Additionally, the tests are easy to implement, integrate, and monitor. We also had the chance to be supported by Guillaume, our CSM, who truly masters his field. **What do you dislike about Kameleoon?** The graphic editor, although convenient, needs more flexibility in use. Also, the price can be a major obstacle. **What problems is Kameleoon solving and how is that benefiting you?** Optimize the user experience ### 33. Goog product with excellent support **Rating:** 4.5/5.0 stars **Reviewed by:** Amaury G. | Web Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** March 06, 2025 **What do you like best about Kameleoon?** Rapid to implement with reliable targetting Good reactivity for any question linked to Kameleoon wheter is is in the product interface or in a side-project **What do you dislike about Kameleoon?** The new interface for the project publication is for me more design but less clear compared to the previous one **What problems is Kameleoon solving and how is that benefiting you?** Kameleoon is very good to have a good repartition of the users whatever the dimensions/segments we look at. They also helped us developping some AB test on their side. ### 34. Kameleoon is a very good tool for A/B testing and personalization. **Rating:** 5.0/5.0 stars **Reviewed by:** Laura M. | Growth Acquisition Digitale, Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2025 **What do you like best about Kameleoon?** Kameleoon is a tool that is easy to integrate into our website, it offers numerous features and the teams support us very well and are available. It allows for accurate measurement of the results of the tests conducted. **What do you dislike about Kameleoon?** The platform requires a technical component, particularly to accurately identify the right selectors on the site. If you want to go further with more complex tests, it is necessary to know how to code. **What problems is Kameleoon solving and how is that benefiting you?** Kameleoon helps us test different versions of our website pages and find the version that performed the best through A/B tests. Kameleoon's tool also allows us to personalize certain pages based on our target audience and the scenarios we have established. ### 35. User friendly **Rating:** 4.5/5.0 stars **Reviewed by:** Ana D. | RESPONSABLE PERFORMANCES & ANALYTICS, Enterprise (> 1000 emp.) **Reviewed Date:** March 18, 2025 **What do you like best about Kameleoon?** A large number of templates and testing possibilities Ease of use and support from the teams **What do you dislike about Kameleoon?** The fact that when we have a large organization and multiple brands, we cannot have access by brand **What problems is Kameleoon solving and how is that benefiting you?** Kameleoon allows us to optimize our sites and increase our conversions. Thanks to the tool, we make decisions based on reliable data. ### 36. A top-notch team! Always responsive and offering good advice. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2025 **What do you like best about Kameleoon?** Kameleoon is a tool that we use on a "daily" basis: there is always a test in progress. It also allows us to be responsive in bug fixing. We greatly appreciate our relationship with our CSM who is always pleasant, responsive, and provides good advice. The integration is done easily and quickly. **What do you dislike about Kameleoon?** I prefer to ask my CSM for help with the implementation of the tests. **What problems is Kameleoon solving and how is that benefiting you?** With Kameleoon, we have tested both entire pages and small site features. We have also done personalization with our CDP. We have also used widgets. And finally, we use personalization to resolve bugs while waiting for development. ### 37. TGV Lyria Experience x Kameleoon **Rating:** 4.0/5.0 stars **Reviewed by:** Léa N. | Responsable communication digitale et relations presse, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Kameleoon?** Kameleoon is an intuitive and efficient tool that offers numerous A/B testing opportunities. Moreover, the teams dedicated to various projects are attentive and available. The tool is constantly evolving, which allows for expanding the scope of tests without necessarily affecting technical development. **What do you dislike about Kameleoon?** We may encounter some difficulties in making A/B tests visible, which can sometimes slow down the implementation of our actions. **What problems is Kameleoon solving and how is that benefiting you?** The Kameleoon tool allows us to permanently test new features on our website and justify developments with marketing KPIs. ### 38. Improve the conversion rate through AB testing and personalization of the customer journey. **Rating:** 4.0/5.0 stars **Reviewed by:** Merve C. | Lead Product Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2025 **What do you like best about Kameleoon?** - Have regular support with a CSM - Be able to carry out complex and simple tests according to our needs - Communication of inspiring use cases - Dashboarding of results that is simple and practical to use **What do you dislike about Kameleoon?** - The use of certain widgets which is not always intuitive -The WYSIWIG platform which could be easier to use **What problems is Kameleoon solving and how is that benefiting you?** - Improve conversion rate - Improve user experience - Highlight our current offers ### 39. A good support, but sometimes complex settings to manage **Rating:** 4.0/5.0 stars **Reviewed by:** loicia G. | Cheffe de projet CRO/UX, Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2025 **What do you like best about Kameleoon?** Very satisfied with the support provided! The team is responsive and proactive, which allowed us to implement relevant tests and optimize our performance. The proposed solutions are tailored to our needs and have helped us make the most of A/B testing. **What do you dislike about Kameleoon?** The tool is promising, but using the widget editor can sometimes prove complex. Some test settings are difficult to configure without assistance, which lengthens the setup process. A more intuitive interface would be a real advantage. **What problems is Kameleoon solving and how is that benefiting you?** Propose content adapted to users Gain flexibility for the implementation of new features on the site Measure the impact of new assets and help in decision-making ### 40. A great team with a powerful tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Kameleoon?** - Easy to use (I mostly use the code editor) - Agility to deploy A/B tests and personalizations - A lot of ressources and documentation - Stability - Great intercations with the CSM team and a quite supportive and effective tech team. **What do you dislike about Kameleoon?** - Graphic editor can be confusing, especially when it come to element selection **What problems is Kameleoon solving and how is that benefiting you?** Kameleoon allows us to quickly test and take data-driven decision when it come to core evolution on our websites and helps us fill gaps in our CMS' UX capabilities. We've been using Kam for more than 5 year now, and we managed to grealy improve our conversion rates largely thanks to it. ### 41. Use of Kameleoon for A/B testing our UX optimizations **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Furniture | Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2025 **What do you like best about Kameleoon?** Kameleoon allows for AB tests and thus verifies the added value of the UX optimizations considered before their production. It is a valuable tool in a continuous improvement and CRO logic. The platform is intuitive. **What do you dislike about Kameleoon?** Few drawbacks, but it is necessary to find the time required to deploy a real test roadmap. A slight downside on the quality of developments when they are carried out on their side, I recommend internalizing this part instead. **What problems is Kameleoon solving and how is that benefiting you?** Kameleoon allows verification of whether a development meets its objectives before going into production. ### 42. A useful AB test tool to validate our hypotheses and save time on developments **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2025 **What do you like best about Kameleoon?** The solution enables us to generate daily tests on our pages to improve our conversion. The insights gained are very useful and have a positive impact on our business. We are supported by the Kameleoon team on a daily basis, and our CSM is responsive and provides good advice. **What do you dislike about Kameleoon?** We were expecting a solution with no technical dependencies: it turns out that setting up tests is more difficult than expected, and requires technical knowledge (css, js) or the involvement of an external developer. **What problems is Kameleoon solving and how is that benefiting you?** Gain insights into our friction and conversion points by implementing tests ### 43. Great AB testing tool, user-friendly and reliable! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** February 21, 2025 **What do you like best about Kameleoon?** - it is a user-friendly interface (new graphic editor ++) - it is a plateform we can trust (robust) - experiments are highly customizable : there is no experiment we were not able to create so far **What do you dislike about Kameleoon?** - support could be more reactive when there is a bug or an issue - it is sometimes difficult to create goals that are not clicks (ex: bounce rate > could be native for standard KPI?) **What problems is Kameleoon solving and how is that benefiting you?** - help to reduce frictions in the user journey and increase conversions - support pages revamp to make the good choices ### 44. Scalable and comprehensive tool for all levels **Rating:** 4.5/5.0 stars **Reviewed by:** Rémy B. | E-commerce and CRO Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2025 **What do you like best about Kameleoon?** It is a very comprehensive tool with the possibility to use it in no code, low code, or full code, as you wish, depending on the tests desired. The big advantage is the evolution of the interface and the addition of new features throughout the year. **What do you dislike about Kameleoon?** Small update bugs on certain experiences **What problems is Kameleoon solving and how is that benefiting you?** Kameleoon allows for better development choices, prioritizing them, and testing an evolution before deployment in production. It also allows me to test several reassurance messages on my e-commerce site. ### 45. smart tool that improve our customer satisfaction. **Rating:** 4.5/5.0 stars **Reviewed by:** Raffaele T. | Frontend Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2025 **What do you like best about Kameleoon?** smart tool, easy to use and to setup. Give us a lot of fatures that help us to improve our customer satisafction with solid AB Test. Everything is well documented but the real value is the support team: absolutely well prepared, always available and really helpfull. **What do you dislike about Kameleoon?** while working on development, sometimes we could find some trouble with cache. **What problems is Kameleoon solving and how is that benefiting you?** test new feature ### 46. Good overall experience **Rating:** 5.0/5.0 stars **Reviewed by:** Camille D. | Chargée de e-commerce, Mid-Market (51-1000 emp.) **Reviewed Date:** March 14, 2025 **What do you like best about Kameleoon?** Many features, good support, and responsiveness of the teams **What do you dislike about Kameleoon?** Statistics of tests sometimes difficult to understand **What problems is Kameleoon solving and how is that benefiting you?** Optimization of UX/UI, implementation of features to be set up quickly, which would take longer to implement if we went through our developers. ### 47. An amazing tool **Rating:** 4.5/5.0 stars **Reviewed by:** Chédly D. | CRO manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Kameleoon?** Ease of Use and implementation Availibility of the customer sucess manager Tool ergonomics **What do you dislike about Kameleoon?** Frequent changes in the back office Some operations are too technical (custom goal creation) **What problems is Kameleoon solving and how is that benefiting you?** Kameleoon allows us to avoid integrating features we are unsure about and to test changes in order to collect datas to convince directors to approve the budget. ### 48. Positive experience, Kameleoon is a great tool for AB Testing project **Rating:** 4.5/5.0 stars **Reviewed by:** elwin c. | Acquisition paid media, Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2025 **What do you like best about Kameleoon?** Pretty quick to deploy, the customer support is present and reactive **What do you dislike about Kameleoon?** I would say that sometimes there are bugs when an experience is just deployed **What problems is Kameleoon solving and how is that benefiting you?** - Testing new ideas for our website in order to improve our conversion rate - Decline patch experience while we wait for the development ### 49. Great Support and Powerful Experimentation Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Bryan S. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2025 **What do you like best about Kameleoon?** I appreciate its ease of use. The support team is responsive and provides valuable guidance. **What do you dislike about Kameleoon?** Some advanced features require a bit of time to masterbut he support team is always helpful. **What problems is Kameleoon solving and how is that benefiting you?** Kameleoon allows me to quickly implement changes on my website without the need for heavy development resources. We can make data-driven decisions that improve our conversion rate. ### 50. An effective solution for A/B testing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Alternative Medicine | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2025 **What do you like best about Kameleoon?** Intuitive interface and rather easy to handle Powerful tools for A/B testing and personalization Very good responsiveness of the Customer Success Manager **What do you dislike about Kameleoon?** May require some time to adapt to utilize all the features The fact that the design/creation part of the widgets, as well as the associated events, are not directly integrated into the one-page customization, which could improve the user experience. Not being able to see all the conditions present in a segment at a glance **What problems is Kameleoon solving and how is that benefiting you?** Personalization of content and offers based on visitor behavior -> Improved user experience Allows testing of different versions of a page or an element to identify what works best. -> Increased conversions ## Kameleoon Discussions - [What is Kameleoon used for?](https://www.g2.com/discussions/what-is-kameleoon-used-for) - [View Kameleoon pricing details and edition comparison](https://www.g2.com/products/kameleoon/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-03+02%3A15%3A34+-0500&secure%5Bsession_id%5D=fe2d70ed-85a7-4bea-b00e-36ea3b4e0977&secure%5Btoken%5D=7e9b5c330d1c180f593b169cce3ac680743b8ba48e22d7eaac54e72dc1f0b6bd&format=llm_user) ## Kameleoon Integrations - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [Piano Analytics](https://www.g2.com/products/piano-piano-analytics/reviews) - [Scal-e](https://www.g2.com/products/scal-e/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) ## Kameleoon Features **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Segmentation** - A/B Testing - Customer Profiles **Management** - Flag Management - Rollout & Rollback Control - Monitoring **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Templates** - Library - Customization - Optimization **Targeting** - Behavioral Targeting - Contextual Targeting **Functionality** - Multi-Environment Control - Feature Testing - Low-Code Interface **Experimental Design** - Multivariate testing capacities - Concurrent Testing - Mobile Testing **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Analytics** - Reporting and Analytics - Heatmaps **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance ## Top Kameleoon Alternatives - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) - 4.4/5.0 (914 reviews) - [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) - 4.4/5.0 (404 reviews) - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) - 4.2/5.0 (401 reviews)