# Clearbit Reviews **Vendor:** HubSpot **Category:** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) **Average Rating:** 4.4/5.0 **Total Reviews:** 633 ## About Clearbit Clearbit Enrichment instantly appends 100+ data points on a company, its technology, and its employees to every record you own — so you can turn leads into customers sooner. • Integrates seamlessly with HubSpot to automate and optimize your workflows. • Stop missing valuable leads — with immediate context you need to score, route, and speed up the buyer's journey. • Shorten forms: Hide or autofill known fields to increase conversions. • Draw from a reliable, accurate source: Act on fresh business data — optimized with machine learning algorithms and highly trained QA — for not just the Fortune 500 set, but every company with a website. • Clearbit Reveal detects the companies visiting and expressing intent on your site. Easily identify and sync these enriched companies directly to HubSpot ## Clearbit Pros & Cons **What users like:** - Users praise Clearbit's **user-friendly interface** , making lead enrichment and prospect qualification effortless and efficient. (3 reviews) - Users value the **high accuracy** of Clearbit in identifying company data, enabling better prospect understanding and segmentation. (2 reviews) - Users value the **accuracy of information** in Clearbit, enhancing their understanding of prospects and boosting outreach efforts. (2 reviews) - Users love the **ease of use** of Clearbit, appreciating its intuitive interface that simplifies lead enrichment and prospecting. (2 reviews) - Users value the **easy implementation** of Clearbit, appreciating its intuitive interface and streamlined setup process. (2 reviews) - Insights (2 reviews) - Chrome Extension (1 reviews) - Contact Information (1 reviews) - CRM Integration (1 reviews) - Data Accuracy (1 reviews) **What users dislike:** - Users find Clearbit to be **expensive** , particularly for smaller teams needing access to advanced features. (1 reviews) - Users find **inaccurate data** problematic, leading to embarrassing situations and a desire for improvement in information accuracy. (1 reviews) - Users report **inaccurate information** , leading to embarrassment and outdated details that hinder the overall experience. (1 reviews) - Users find the **incorrect company information** problematic, leading to embarrassing situations and less star ratings. (1 reviews) - Users experience issues with **incorrect information** that leads to embarrassing situations and reduced confidence in accuracy. (1 reviews) - Limited Credits (1 reviews) - Limited Free Version (1 reviews) - Users feel that the **contact enrichment features** of Clearbit could use significant improvement to enhance user experience. (1 reviews) - Users feel the **contact enrichment is outdated** and could use improvements for better accuracy and relevance. (1 reviews) - Outdated Employee Information (1 reviews) ## Clearbit Reviews ### 1. Efficient Data Enrichment, Needs Better Contact Accuracy **Rating:** 3.5/5.0 stars **Reviewed by:** Schauer A. | Marketing Operations Analyst, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2026 **What do you like best about Clearbit?** I like Clearbit because it reliably cleans and enriches raw lead data without requiring constant manual work. The built-in data enrichment feature is my go-to every single day—it automatically fills in missing company details, job roles, industry classification, and firmographics, saving me hours in my weekly schedule. I also really value how accurate the company and contact profiling is, with business background, employee size, and location details almost always up to date. The audience segmentation support is also a standout, allowing me to filter prospects by industry, company size, and job seniority, making it straightforward to build targeted groups for our campaigns. It's simple to navigate and fits perfectly into our existing marketing workflow without complicated setup or extra training, thanks to its intuitive layout and logical configuration options. **What do you dislike about Clearbit?** From my day-to-day work using Clearbit as a Marketing Operations Analyst, it handles our core lead enrichment and basic segmentation really well, but there are several real pain points I run into regularly that could definitely be improved. For starters, the contact-level data coverage is inconsistent. It works perfectly for larger, well-established companies and mainstream industries—those profiles are full and accurate almost every time. But when we’re sourcing leads from smaller local German businesses, niche boutique agencies, or newly launched startups, Clearbit often comes up short. It frequently misses direct phone numbers, precise job roles, or verified decision-maker contacts. I still have to manually research LinkedIn, company websites, and business directories to fill in those gaps, which adds back the manual work we were hoping to cut down on. Then there’s the audience segmentation functionality. The basic filters are fine for simple grouping, but the system lacks flexibility when I need to build layered, multi-condition segments. I can’t set up complex combined rules, and there’s no easy way to save my custom audience groups permanently. Every time I start a new marketing campaign, I have to rebuild the same filters all over again from scratch. It’s repetitive and slows down my workflow more than it should. **What problems is Clearbit solving and how is that benefiting you?** I rely on Clearbit primarily to solve three critical pain points in my daily marketing operations: enriching incomplete inbound lead data, maintaining ongoing marketing database cleanliness, and enabling precise, targeted audience segmentation. Most leads we collect from website forms, event sign-ups, and campaign landing pages only provide basic contact information and lack key firmographics, job roles, and company background details. Clearbit automatically fills in those missing fields, eliminating the endless manual lookup and spreadsheet work I once had to do to complete each lead profile. It also solves the problem of outdated, duplicate, and low-quality records cluttering our database; it helps me routinely scrub stale entries, merge duplicates, and filter out invalid leads to keep our entire contact list accurate and reliable at all times. On top of that, Clearbit fixes the challenge of vague, untargeted marketing outreach by letting me segment prospects accurately based on industry, company size, location, and job seniority. The overall benefits are huge: it drastically cuts down time spent on repetitive admin work, keeps our CRM and marketing database standardized and up-to-date with far less manual effort, ensures we only target qualified relevant contacts, and makes our email campaigns and sales outreach far more focused, effective, and higher-converting. ### 2. Enhances User Identification with Seamless Setup **Rating:** 4.5/5.0 stars **Reviewed by:** Hiren P. | Product Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2026 **What do you like best about Clearbit?** I like Clearbit's accuracy in finding user contacts who visit our site. It helps us identify users more effectively, allowing for personalized marketing based on detailed information about the type of company or user coming from organic sources. I also appreciate the ability to save lists, notify about custom events, and receive weekly reports. The integration with HubSpot is also a significant positive. The initial setup was straightforward; you just insert code into the site, and within 30 minutes, you can see results. **What do you dislike about Clearbit?** API - they deactivated i think **What problems is Clearbit solving and how is that benefiting you?** I use Clearbit to identify anonymous users among 1000+ daily visitors, enabling personalized marketing and targeted cold outreach by understanding visitor details like company types and visit behavior. ### 3. Simple and Fast for Lead Generation and Identification of Website Traffic **Rating:** 5.0/5.0 stars **Reviewed by:** Rafael A. | Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 15, 2026 **What do you like best about Clearbit?** I like that Clearbit is simply structured and the setup is very quick. This way, I don't have to deal with any introductions and can use my time more effectively. I also find it helpful that in the morning I can directly see in Clearbit who has been on my website and how often, which helps me immediately determine which companies have the highest likelihood of becoming customers. The integration with Hubspot is also easier, which made the switch from Leadfeeder to Clearbit easier. **What do you dislike about Clearbit?** The price is somewhat high compared to the competition. **What problems is Clearbit solving and how is that benefiting you?** With Clearbit, I generate leads and analyze website traffic, allowing me to specifically understand who visits my website and convert them into leads. ### 4. Really user-friendly, though data can be a bit off sometimes **Rating:** 4.0/5.0 stars **Reviewed by:** Donte H. | SDR, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2026 **What do you like best about Clearbit?** I mainly use Clearbit to enrich leads and gain better insights into companies, helping me find the right key persons. I appreciate how it helps qualify prospects faster, allowing me to focus more on outreach. What I like the most is the easy-to-use interface that makes it very easy to find the right persons. I've tried others like LinkedIn Salesforce, but Clearbit makes it much easier since it's smooth and very easy to navigate. The initial setup of Clearbit was super easy, and even if you're new to this kind of software, no tutorial is needed because it's very easy to navigate. **What do you dislike about Clearbit?** I would say that it could get better to get the right information, the right title, and right company. Sometimes it's totally wrong and made me call some embarrassing phone calls and that's why I don't wanna give it 5 stars. It will get 4 stars for me. Same with persons that quit and don't work there anymore, it could improve to grab correct information at the right time. Although it's very good and accurate, this is something that I feel can improve. It could use some faster API calls. **What problems is Clearbit solving and how is that benefiting you?** I use Clearbit to enrich leads and focus more on outreach, qualifying prospects faster. Its interface makes it easy to find the right key persons and companies seamlessly compared to LinkedIn, which can be annoying with pop-ups. ### 5. Easy Website Install with Accurate, Same-Day Tracking **Rating:** 4.0/5.0 stars **Reviewed by:** Jack D. | Marketing Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Clearbit?** It's super easy to install onto your website and the tracking seems to be fairly accurate. I checked it daily and you can get data from the same day which is useful **What do you dislike about Clearbit?** I found it didn't do an awful lot past the whole seeing who is on the site, if they built it into a more full solution then it would be good. But myself, I am nitpicking and I knew what I wanted the software for before using, so I didn't see that as a limitation. **What problems is Clearbit solving and how is that benefiting you?** It is helping us find new leads from who has visited the website. Also it has provided great pipeline insight as we can see active deals that are visiting the site. ### 6. Easy to Use with Accurate Data for Outreach **Rating:** 4.0/5.0 stars **Reviewed by:** Leo J. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Clearbit?** I find Clearbit easy to use, which is great for my sales work. The quality of data is good compared to other platforms, making my outreach more effective since I need accurate emails and phone numbers. The initial setup was very easy, which was a relief. **What do you dislike about Clearbit?** The Search filters can be improved **What problems is Clearbit solving and how is that benefiting you?** I use Clearbit for getting accurate emails and phone numbers for outreach, solving low data accuracy issues. It's easy to use and provides good quality data compared to other platforms, essential for moving my sales work forward. ### 7. Rich, Accurate Data Enrichment with Seamless CRM Integrations **Rating:** 4.5/5.0 stars **Reviewed by:** Jyoti H. | Senior International Business Development Specialist, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2026 **What do you like best about Clearbit?** Clearbit provides rich, accurate company and contact data that helps sales teams better understand and segment prospects. Its real-time enrichment and seamless CRM integrations improve data quality, enable more targeted outreach, and reduce manual research effort. **What do you dislike about Clearbit?** Clearbit can be expensive for smaller teams, and some advanced enrichment features are locked behind higher-tier plans. **What problems is Clearbit solving and how is that benefiting you?** Clearbit solves the problem of incomplete or outdated prospect data by enriching leads and accounts with accurate firmographic and contact information in real time. This improves targeting, enables more personalized outreach, and helps sales teams engage the right prospects more effectively. ### 8. Clearbit helps me connect the dots between quantity and quality of website traffic **Rating:** 5.0/5.0 stars **Reviewed by:** Anubhav N. | RevOps and Inbound Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 26, 2024 **What do you like best about Clearbit?** Accuracy of identifying the company Great funnel UI that shows website visitors and your goal setup **What do you dislike about Clearbit?** I wish there were more options in the ICP definition. Very few criteria right now. **What problems is Clearbit solving and how is that benefiting you?** Clearbit helps me tell what type of companies and accounts are visiting our blog pages. We can then align our content marketing efforts to suit those brands. ### 9. Great tool with some caveats **Rating:** 4.0/5.0 stars **Reviewed by:** Alice K. | Sr. Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2024 **What do you like best about Clearbit?** Being able to view the companies that have visited our website has been fantastic from a sales and marketing perspective. Combining that data with what we get in Hubspot and Google Analytics has been a game-changer for optimizing our web experience. Our SDR team has an additional channel for analyzing their outbound campaigns and dialing in target prospects, and our AEs are able to see which companies that are currently in cycle are visiting the site and getting information about our company so they can reach out. **What do you dislike about Clearbit?** Clearbit has gone through a number of UX changes recently, and not all have been for the better. Their most recent visitor report, in particular, is much more difficult to read and use. Their credit-based system is fairly unintuitive, and our team has found that the names/titles they have from a data enrichment standpoint aren't terribly useful for our audience. **What problems is Clearbit solving and how is that benefiting you?** Clearbit is providing greater insights about who and when in the process people are accessing our website. ### 10. Amazing Find! **Rating:** 5.0/5.0 stars **Reviewed by:** Stéphanie M. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** June 28, 2024 **What do you like best about Clearbit?** Amazing free version allowing you to set your ideal client profiles and target audiences and to keep track of website visits. **What do you dislike about Clearbit?** Nothing! Of course I'd love the free version to have no limitations, but that's impossible. **What problems is Clearbit solving and how is that benefiting you?** Getting more insights into our website visitors, by category. Be able to easily gain info on specific groups of leads. Quickly see which pages they've visited, what they're interested in. ## Clearbit Discussions - [Does this interface with Sugar CRM](https://www.g2.com/discussions/does-this-interface-with-sugar-crm) - 2 comments, 1 upvote - [Where is the data stored?](https://www.g2.com/discussions/setup-55867ac9-4b5d-4edc-a129-8c688c0efaeb) - 1 comment, 1 upvote - [When will a record be Enriched?](https://www.g2.com/discussions/data-56d059b7-aae9-49cd-ac3e-10b918c2f464) - 1 comment, 1 upvote - [How long does it take to install?](https://www.g2.com/discussions/setup-process-f7912ca4-5b25-407a-bad1-35d48a3ef456) - 1 comment, 1 upvote - [How does the free trial work?](https://www.g2.com/discussions/free-trial-9c825672-a207-4072-a260-51387c36f7dc) - 1 comment, 1 upvote - [View Clearbit pricing details and edition comparison](https://www.g2.com/products/clearbit/reviews/clearbit-review-9559902?section=pricing&secure%5Bexpires_at%5D=2026-06-03+03%3A13%3A52+-0500&secure%5Bsession_id%5D=aa7bade1-b46d-4bf2-bbd1-ef034acb9731&secure%5Btoken%5D=0f9b39b2a62dd3061248a4798b5f5bbe1960182f306fa12562aff463eba90bde&format=llm_user) ## Clearbit Integrations - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) ## Clearbit Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis - Browser Extension **Agentic AI - Visitor Identification** - Cross-system Integration **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Platform Additional Functionality** - Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Agentic AI - Lead Intelligence** - Cross-system Integration **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - APIs **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Search - News/People Alerts - Reporting - Messaging ## Top Clearbit Alternatives - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - 4.7/5.0 (9,330 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,866 reviews) - [Lusha](https://www.g2.com/products/lusha/reviews) - 4.3/5.0 (1,595 reviews)