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# Apollo.io vs Clearbit Comparison - What are their main differences?

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Apollo.ioClearbit[+ Add Product](#)

Pricing

**Apollo.io**
Free Trial

**$0.00** Per User Per Month · Free

**$49.00** Per User Per Month · Basic

**$99.00** Per User Per Month · Professional

**$5,000.00** Per User Per Year · Custom

Show more

**Clearbit**
No pricing available

**Pricing Insights**
from reviews

Perceived Cost

**Apollo.io**
$$$$$

**Clearbit**
$$$$$

Average Discount

**Apollo.io**
11%

**Clearbit**
14%3% more

Uncover valuable pricing insights from real user feedback to improve your shopping experience.
See it for free

Time to Implement

**Apollo.io** 6 months
Based on 100 responses

**Clearbit** 6 months
Based on 100 responses

Return on Investment

**Apollo.io** 6 months
Based on 100 responses

**Clearbit** 6 months
Based on 100 responses

 ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io")

 ![Clearbit](https://images.g2crowd.com/uploads/product/hd_favicon/2775a33467621eb2d3c2d4c49bee4517/clearbit.svg "Clearbit")

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**Pros & Cons**
from reviews

**Apollo.io**

Easy Navigation (353)

Saves Time on Sales (217)

Outdated Contact Records (226)

Confusing Interface Navigation (162)

**Clearbit**

User Interface (3)

Accuracy (2)

Expensive (1)

Inaccurate Data (1)

Integrations

**Apollo.io**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d8d487b67574b56a5ad57a2f0f159a30/airtable.jpg "Product Avatar Image")

Airtable

](https://www.g2.com/products/airtable/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_85eb0b0f43d55d421b81eeab1abe0247/attio.jpeg "Product Avatar Image")

Attio

](https://www.g2.com/products/attio/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5e716aba5f64cb3c526b1077da1499dd/barracuda-web-security-and-filtering.jpeg "Product Avatar Image")

Barracuda Web Security and...

](https://www.g2.com/products/barracuda-web-security-and-filtering/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ece25bf64a5df274bc13a7355d5b77d3/bouncer.png "Product Avatar Image")

Bouncer

](https://www.g2.com/products/bouncer/reviews)[
View all
](https://www.g2.com/products/apollo-io/integrations)

**Clearbit**
Not enough data

Screenshots

**Apollo.io**
 ![Apollo.io screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/113382/Pipeline-Builder-_1_.png)

**Clearbit**
 ![Clearbit screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/59063/expirable-direct-uploads_2F50eb4b89-664e-46d8-afaa-c2c8f99c3dc3_2FScreen_Shot_2016-01-14_at_12.52.10_PM.png)

**Ratings**
from reviews

Meets Requirements

**Apollo.io**

**9.1** /10

Based on 7,632 responses

**Clearbit**

**8.6** /10

Based on 550 responses

Ease of Use

**Apollo.io**

**9.0** /10

Based on 7,742 responses

**Clearbit**

**9.1** /10

Based on 554 responses

Ease of Setup

**Apollo.io**

**8.9** /10

Based on 3,961 responses

**Clearbit**

**9.0** /10

Based on 194 responses

Ease of Admin

**Apollo.io**

**9.0** /10

Based on 2,582 responses

**Clearbit**

**8.9** /10

Based on 186 responses

Quality of Support

**Apollo.io**

**8.8** /10

Based on 6,550 responses

**Clearbit**

**8.5** /10

Based on 391 responses

Has the product been a good partner in doing business?

**Apollo.io**

**9.1** /10

Based on 2,562 responses

**Clearbit**

**8.9** /10

Based on 170 responses

Product Direction (% positive)

**Apollo.io**

**9.3** /10

Based on 7,328 responses

**Clearbit**

**7.7** /10

Based on 542 responses

**Features**
ratings from reviews

Sales Intelligence

**8.6** /10

Based on 3,453 responses

**8.3** /10

Based on 367 responses

Buyer Intent Data Providers

**8.1** /10

Based on 273 responses

**8.4** /10

Based on 19 responses

Lead Intelligence

**8.8** /10

Based on 3,708 responses

**8.6** /10

Based on 60 responses

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Marketing Account Intelligence

**8.6** /10

Based on 1,354 responses

**8.5** /10

Based on 56 responses

AI Meeting Assistants

**7.3** /10

Based on 32 responses

Not enough data

Account Data Management

**8.0** /10

Based on 642 responses

Not enough data

AI Sales Assistant

**8.1** /10

Based on 835 responses

Not enough data

Email Deliverability

**7.8** /10

Based on 460 responses

Not enough data

Sales Engagement

**8.1** /10

Based on 3,233 responses

Not enough data

Auto Dialer

**7.2** /10

Based on 95 responses

Not enough data

Conversation Intelligence

**7.9** /10

Based on 128 responses

Not enough data

AI Writing Assistant

**8.5** /10

Based on 250 responses

Not enough data

Transcription

**7.9** /10

Based on 49 responses

Not enough data

Lead Capture

**8.3** /10

Based on 1,022 responses

Not enough data

Lead-to-Account Matching and Routing

**8.3** /10

Based on 170 responses

Not enough data

Revenue Operations & Intelligence (RO&I)

**8.2** /10

Based on 59 responses

Not enough data

Calendar

**7.8** /10

Based on 73 responses

Not enough data

Business Scheduling

**8.0** /10

Based on 117 responses

Not enough data

Email Verification

**7.8** /10

Based on 760 responses

Not enough data

Lead Mining

**7.9** /10

Based on 97 responses

Not enough data

Visitor Identification

**8.3** /10

Based on 8 responses

Not enough data

Lead Scoring

**8.6** /10

Based on 405 responses

Not enough data

Sales Performance Management

**8.3** /10

Based on 261 responses

Not enough data

Email Tracking

**8.0** /10

Based on 818 responses

Not enough data

Outbound Call Tracking

**8.1** /10

Based on 351 responses

Not enough data

Sales Coaching

**8.2** /10

Based on 68 responses

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
67.1%

Mid-Market(51-1000 emp.)
28.4%

Enterprise(\> 1000 emp.)
4.5%

Small-Business(50 or fewer emp.)
67.1%

Mid-Market(51-1000 emp.)
28.4%

Enterprise(\> 1000 emp.)
4.5%

Small-Business(50 or fewer emp.)
49.9%

Mid-Market(51-1000 emp.)
40.3%

Enterprise(\> 1000 emp.)
9.8%

Small-Business(50 or fewer emp.)
49.9%

Mid-Market(51-1000 emp.)
40.3%

Enterprise(\> 1000 emp.)
9.8%

**Reviewers' Industry**

[![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io")](https://www.g2.com/products/apollo-io/reviews)
Apollo.io

Information Technology and Services
15.3%

Computer Software
13.7%

Marketing and Advertising
12.4%

Staffing and Recruiting
4.5%

Financial Services
4.1%

Other
50.0%

[![Clearbit](https://images.g2crowd.com/uploads/product/hd_favicon/2775a33467621eb2d3c2d4c49bee4517/clearbit.svg "Clearbit")](https://www.g2.com/products/clearbit/reviews)
Clearbit

Computer Software
20.1%

Marketing and Advertising
14.7%

Information Technology and Services
13.4%

Internet
10.0%

Financial Services
3.9%

Other
37.9%

Alternatives

**Apollo.io Alternatives**

 ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo")

[
GTM Workspace - Powered by ZoomInfo
](/products/gtm-workspace-powered-by-zoominfo/reviews)

 ![Amplemarket](https://images.g2crowd.com/uploads/product/hd_favicon/4160597976be5b95c7a226b9833f6fa2/amplemarket.svg "Amplemarket")

[
Amplemarket
](/products/amplemarket/reviews)

 ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud")

[
Salesforce Sales Cloud
](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)

 ![Salesloft](https://images.g2crowd.com/uploads/product/hd_favicon/133ac8908c1967e2913674b8ad18ab5f/salesloft.svg "Salesloft")

[
Salesloft
](/products/salesloft/reviews)

**Clearbit Alternatives**

 ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo")

[
GTM Workspace - Powered by ZoomInfo
](/products/gtm-workspace-powered-by-zoominfo/reviews)

 ![Lusha](https://images.g2crowd.com/uploads/product/hd_favicon/6876404e301dabd0ecc3ea2525b2fedd/lusha.svg "Lusha")

[
Lusha
](/products/lusha/reviews)

 ![6sense Revenue Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/fd24a8ac8ec0dd713165578a8ce5c51e/6sense-revenue-marketing.svg "6sense Revenue Marketing")

[
6sense Revenue Marketing
](/products/6sense-revenue-marketing/reviews)

 ![UpLead](https://images.g2crowd.com/uploads/product/hd_favicon/1553268797/uplead.jpg "UpLead")

[
UpLead
](/products/uplead/reviews)

## Apollo.io vs Clearbit FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Apollo.io vs Clearbit?

Apollo.io stands out for its all-in-one sales prospecting and outreach platform, while Clearbit is favored for its data enrichment and ease of use.

| [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | [Clearbit](https://www.g2.com/products/clearbit/reviews) |
| --- | --- |
| 4.7/5 (9,779 reviews) | 4.4/5 (633 reviews) |
| Small-Business | Small-Business |
| 8.9 | 9.0 |
| 8.8 | 8.5 |
| All-in-one prospecting, outreach, and automation | Data enrichment and intuitive interface |

### How do the pricing models of Apollo.io and Clearbit compare?

Apollo.io is rated higher for value by reviewers, with a stronger satisfaction score on price and cost-related dimensions.

- **Apollo.io:** Reviewers highlight Apollo.io's transparent, low-cost entry point and value for consolidating multiple sales tools, but note that costs can rise quickly with credit overages and team expansion.
- **Clearbit:** Reviewers describe Clearbit as more expensive, especially for smaller teams, but appreciate its data quality and enrichment capabilities.
- **Switching reasons:** Recent reviews indicate buyers move to Apollo.io for its lower entry cost and bundled features, while some switch to Clearbit for more accurate enrichment and easier integration with marketing workflows.

### What are the best alternatives to Apollo.io and Clearbit?

The top 3 alternatives to Apollo.io and Clearbit are GTM Workspace - Powered by ZoomInfo, Amplemarket, and Agentforce Sales.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5 (9,779 reviews) | Small-Business | Low-cost entry, but costs can rise with usage | All-in-one prospecting and outreach |
| [Clearbit](https://www.g2.com/products/clearbit/reviews) | 4.4/5 (633 reviews) | Small-Business | Priced higher, especially for small teams | Data enrichment and ease of use |
| [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5 (9,109 reviews) | Mid-Market | — | Comprehensive B2B data coverage |
| [Amplemarket](https://www.g2.com/products/amplemarket/reviews) | 4.6/5 (659 reviews) | Small-Business | — | Automated outbound and lead generation |
| [Agentforce Sales](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) | 4.4/5 (25,875 reviews) | Mid-Market | — | CRM integration and sales process management |

### Which Sales Intelligence features should I prioritize when comparing Apollo.io and Clearbit?

Buyers should prioritize data accuracy, outreach automation, integrations, data enrichment, and ease of use when comparing Apollo.io and Clearbit.

- **Data accuracy:** Apollo.io's US data accuracy averages 88%, but international accuracy drops to 60–73%; Clearbit is praised for high accuracy, especially for larger companies, with 2 all-time mentions for accuracy and 2 for accuracy of information.
- **Outreach automation:** Apollo.io offers built-in sequencing and automation, highlighted in recent reviews as a core strength; Clearbit does not emphasize outreach automation in reviewer feedback.
- **Integrations:** Apollo.io integrates with Outreach (1,398+ G2 reviews mention) and Salesloft (62+ mentions); Clearbit is noted for easy CRM and HubSpot integration, with 1 all-time mention for CRM integration.
- **Data enrichment:** Clearbit is consistently cited for its enrichment capabilities, with multiple reviewers highlighting this as a primary benefit; Apollo.io also provides enrichment but is more focused on prospecting and outreach.
- **Ease of use:** Both products score highly (Apollo.io 9.0, Clearbit 9.1), with Clearbit receiving 2 all-time mentions for ease of use and 2 for easy implementation.

### What are the pros and cons of Apollo.io vs Clearbit?

Apollo.io's headline strength is its all-in-one prospecting and outreach platform, while Clearbit excels in data enrichment and ease of use.

- **Apollo.io strengths:** All-in-one sales prospecting, outreach, and automation; large B2B contact database; advanced filters; Chrome extension; AI-powered features; cost-effective for startups and SMBs.
- **Apollo.io trade-offs:** Data accuracy can be inconsistent, especially outside the US; credit system can be restrictive and complex; interface may feel overwhelming for new users; higher costs as usage scales; some features gated behind higher tiers.
- **Clearbit strengths:** Data enrichment and cleansing; high accuracy for larger companies; intuitive and easy-to-use interface (2 all-time mentions for ease of use, 2 for easy implementation); strong CRM and HubSpot integration; reliable for firmographic and contact data.
- **Clearbit trade-offs:** Higher price point for small teams; inconsistent contact-level data for smaller or niche companies; limited advanced segmentation; some reviewers cite inaccurate or outdated data (1 all-time mention for inaccurate data, 1 for inaccurate information).

### Is Apollo.io or Clearbit better for small businesses?

Apollo.io is the better fit for small businesses, with a larger small-business segment and strong reviewer sentiment on value and usability.

- **Apollo.io:** Largest reviewer segment is Small-Business; reviewers highlight its cost-effectiveness, all-in-one workflow, and accessible entry point for startups and lean teams.
- **Clearbit:** Largest reviewer segment is also Small-Business; reviewers appreciate its ease of use and enrichment capabilities, but note the higher price point as a trade-off for smaller teams.

### Which Sales Intelligence platform has better integrations?

Apollo.io is favored for integrations, with a higher volume of reviewer-cited integrations and broader third-party tool support.

- **Apollo.io:** Outreach is mentioned in 1,398+ G2 reviews and Salesloft in 62+ reviews, with additional praise for CRM integrations and Chrome extension support.
- **Clearbit:** Reviewers highlight CRM and HubSpot integration, with 1 all-time mention for CRM integration and positive feedback on easy setup with marketing platforms.

### How do Apollo.io and Clearbit compare on customer support?

Apollo.io and Clearbit are rated within 0.3 points on Quality of Support, indicating near parity in reviewer satisfaction.

- **Apollo.io:** Reviewers describe support as generally responsive, though some note slow turnaround times and limited support on lower tiers.
- **Clearbit:** Reviewers cite helpful support experiences, with several noting easy onboarding and positive interactions, though a few mention occasional delays or limited support for advanced features.

### Which is easier to implement, Apollo.io or Clearbit?

Clearbit and Apollo.io score within 0.1 points on Ease of Setup, indicating parity in implementation experience.

- **Apollo.io:** Reviewers describe setup as straightforward, with most able to get started quickly, though some mention a learning curve due to the platform's feature depth.
- **Clearbit:** Reviewers consistently highlight easy and fast setup, with several noting that no tutorial was needed and integration with CRM systems was simple.

### Which product has better Data?

Apollo.io is favored for Data, with a larger B2B contact database and more advanced segmentation and filtering capabilities.

- **Apollo.io:** Offers a massive B2B contact database (over 275 million contacts cited in reviews), advanced segmentation/filtering, and reporting/dashboards; reviewers highlight the breadth and depth of data, though note US data is more accurate than international.
- **Clearbit:** Praised for data enrichment and accuracy for larger companies, with 2 all-time mentions for accuracy and 2 for accuracy of information; reviewers note some gaps for smaller or niche companies and occasional outdated records.