--- title: BuzzSumo Reviews meta_title: 'BuzzSumo Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 107 reviews by the users' company size, role or industry to find out how BuzzSumo works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 107 scale: '5' date_modified: '2026-09-02' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # BuzzSumo Reviews **Vendor:** Cision **Category:** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 107 **AI Enabled:** This product embeds AI to enhance or extend its core functionality. ## About BuzzSumo Founded in 2013 and loved by marketers worldwide ever since, BuzzSumo is the all-in-one content marketing tool that gives you the content research and performance insights you need, fast. From Facebook, Twitter, Pinterest and Reddit data, to large scale content analysis, influencers, trending news stories and media alerts, you get it all and more with just one simple BuzzSumo subscription. Oh, and BuzzSumo is the world’s largest index of social engagement data, with over 300 trillion engagements, 8bn articles and millions more indexed every day, giving you quality data you can rely on. ## BuzzSumo Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users find BuzzSumo's **powerful content management** features invaluable for saving time and optimizing their content strategy. (3 reviews) - Users love the **easy-to-use content marketing tools** of BuzzSumo that streamline research and enhance content strategies. (2 reviews) - Users love BuzzSumo for its **powerful content research** , making it easy to find high-performing articles quickly. (2 reviews) - Users appreciate the **ease of use** of BuzzSumo, finding all essential content marketing tools conveniently in one place. (1 reviews) - Users appreciate the **ease of discovering high-performing content** with BuzzSumo, enhancing their content strategy and planning. (1 reviews) - Research Tools (1 reviews) - Users value BuzzSumo for its **time-saving capabilities** , enabling efficient content research and performance analysis. (1 reviews) - Trend Analysis (1 reviews) **What users dislike:** - Users find BuzzSumo to be **expensive** , especially for small teams needing access to essential advanced features. (1 reviews) - Users find the **interface overwhelming** due to excessive data points, complicating the initial user experience. (1 reviews) - Users find the **initial difficulty** of BuzzSumo's interface overwhelming due to the numerous data points presented. (1 reviews) - Users find the **interface overwhelming** initially due to the abundance of data points presented. (1 reviews) - Users find the **learning curve steep** at first due to the overwhelming interface and numerous data points. (1 reviews) - Users find the **limited mobile support** of BuzzSumo makes accessing features cumbersome, especially on the go. (1 reviews) - Not Intuitive (1 reviews) - Users find BuzzSumo's interface to be **not user-friendly** , as navigation can feel unintuitive and cumbersome at times. (1 reviews) - Slow Performance (1 reviews) ## BuzzSumo Discussions - [What is BuzzSumo used for?](https://www.g2.com/discussions/buzzsumo-what-is-buzzsumo-used-for) - [What is content research?](https://www.g2.com/discussions/what-is-content-research) - [Where do I find content?](https://www.g2.com/discussions/where-do-i-find-content) - [How much does BuzzSumo cost?](https://www.g2.com/discussions/how-much-does-buzzsumo-cost) - [What is BuzzSumo used for?](https://www.g2.com/discussions/what-is-buzzsumo-used-for) - [View BuzzSumo pricing details and edition comparison](https://www.g2.com/products/buzzsumo/reviews?edition=starter&p=27560%3F_gl%3D1*18c4l0*_ga*OTkyMzQxMzEzLjE2OTM4MzY5MDE.*_ga_8FRC2RBC62*MTY5Njk3MDM3MS4zNS4xLjE2OTY5NzY4NTYuNTkuMC4w%3F_gl%3D1*19qtyfh*_ga*MTAyNzA5NjY1MS4xNjkyNzE0ODYx*_ga_8FRC2RBC62*MTY5MjcyMTc0NS4yLjEuMTY5MjcyMTc1MS41NC4wLjA.%3F_gl%3D1*18c4l0*_ga*OTkyMzQxMzEzLjE2OTM4MzY5MDE.*_ga_8FRC2RBC62*MTY5Njk3MDM3MS4zNS4xLjE2OTY5NzY4NTYuNTkuMC4w%3F_gl%3D1*a5hi4f*_ga*MTAyNzA5NjY1MS4xNjkyNzE0ODYx*_ga_8FRC2RBC62*MTY5MjcxNDg2MC4xLjEuMTY5MjcxNTE5MS4zNi4wLjA.%3Fhubs_post-cta%3Dblognavcard-service&page=4&post_type=post&ut+m_campaign=blog-rss-emails&ut%252Bm_campaign=blog-rss-emails&ut%2Bm_campaign=blog-rss-emails&ut_m_campaign=blog-rss-emails&yt_video=ZesAyd21ER4§ion=pricing&secure%5Bexpires_at%5D=2026-09-08+08%3A25%3A10+-0500&secure%5Bsession_id%5D=86b153f7-c956-47de-a117-7cf8296fd471&secure%5Btoken%5D=f2e5db98ec9440528273b4966e373eed3a126e4cf9adea5fb54f064288375504&format=llm_user) ## BuzzSumo Features **Additional Functionality** - Customer Segmentation - Conversion Tracking - Post Scheduling - Automated Scheduling - Content Management - Campaign Planning - Content Library - Multi-Channel Management - Campaign Management - Trend Analysis - Drag & Drop - Activity Dashboard - Customizable Reports - Multi-Channel Marketing - Social Promotion - Data Import/Export - Contact Management - Social Media Monitoring - A/B Testing - Generative AI - Customizable Branding - Email Marketing - Automated Publishing - Image Library - AI Copilot - Tagging - Campaign Analytics - Reporting/Analytics - Keyword Filtering - Customizable Templates - Real-Time Data - Workflow Management - Calendar Management - Data Visualization - Multi-Campaign - Social Media Integration - Multi-Account Management - Commenting/Notes - Engagement Tracking - Third-Party Integrations - Performance Metrics - Click Tracking **Social Analytics** - Competitor Analysis - Post Performance - Hashtag Analytics - Sentiment Analysis - Lead Attribution - Real-Time Analytics - Visual Analytics - Reporting/Analytics - Campaign Analytics - Keyword Tracking - Influencer Tracking - Activity Tracking - Engagement Tracking - Trend Analysis **Content Discovery** - Query Builder - Content Sources - Content Suggestions - Multimedia Support **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis - Social Media Monitoring - Competitor Monitoring - Hashtag Tracking - Engagement Tracking - Activity Tracking - Influencer Tracking - Impact Measurement **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - AI/Machine Learning - Third-Party Integration - Social Media Integration **Reports & Dashboards** - Report Exporting - White Label - Customizable Reports **Database** - Media Database - Newsroom **Content Curation** - Collaboration - Content Management - Analytics and Reporting **Data Management & Analysis** - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Additional Functionality** - Negative Feedback Management - Dashboard - Audience Analytics - Multi-Account Management - API - Collaboration Tools - AI Copilot - Data Import/Export - Data Visualization - Audience Engagement - Content Publishing Options - Content Discovery - Generative AI - Performance Metrics - Natural Language Processing - Optical Character Recognition - Campaign Analytics - Multi-Language - Multi-Channel Data Collection - Reporting/Analytics - Audience Targeting - Commenting/Notes - Approval Process Control - Content Library - Reporting & Statistics - Social Promotion - Real-Time Analytics - Customer Engagement - Automated Publishing - Benchmarking - Boolean Search - Tagging - Visual Analytics - Access Controls/Permissions - Reputation Management - Social Listening - Social Advertising - Customizable Reports - Campaign Management - Content Management - Workflow Management **Outreach** - Media Distribution - PR Planner - Social Media Services **Content Distribution** - Social Media - Integrations - SEO **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Social Media Integration - Third-Party Integrations **Additional Functionality** - Generative AI - Benchmarking - Content Library - Charting - Dashboard - Multi-Channel Management - Dashboard Creation - AI Copilot - Automated Scheduling - Multi-Channel Data Collection - Activity Dashboard - Performance Metrics - Calendar Management - Commenting/Notes - Social Media Monitoring - Workflow Management - Post Scheduling - @mentions - Multi-Channel Marketing - Tagging - Data Import/Export - Data Visualization - Monitoring - Access Controls/Permissions - Competitor Monitoring - Search/Filter - Customizable Branding - Real-Time Data - Real-Time Monitoring - Social Promotion - Social Advertising - Content Management - Reporting & Statistics - Real-Time Reporting - Campaign Scheduling - Social Performance Management - Campaign Management - API **Reporting** - Monitoring **Agentic AI - Media and Influencer Targeting** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Content Curation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top BuzzSumo Alternatives - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,640 reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - 4.3/5.0 (7,404 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,818 reviews)