11:FS Pulse is a research & benchmarking platform focused on digital banking and fintech UX. It works by giving subscribers access to a large library of real user journeys through banking and fintech apps, effectively letting you see exactly how real customers navigate onboarding, payments, transfers, investing, wallets, etc. across dozens of global brands.
Key Features & Capabilities
Extensive journey library: Pulse covers hundreds of financial brands and offers thousands of user journeys across product types and geographies.
Recorded user flows & screenshots: Instead of static reports, you get video walkthroughs of real world usage (onboarding flows, payments, transfers, account creation, etc.), along with downloadable screenshots or GIFs for presentations or design references.
Expert UX analysis & scoring: Each journey is analysed for usability, utility, visual design, and a “delight” factor. Those metrics help benchmark how good the UX is compared to market standards.
Benchmarking & competitive intelligence: You can compare your product’s features and UX flow against leading banks/fintechs globally. Useful for gap analysis, competitive positioning, and identifying UX strengths/weaknesses.
Trend & innovation monitoring: Pulse tracks emerging digital banking or fintech trends; subscribers get insights into what features, flows, or UX patterns are gaining traction, helpful for product strategy or roadmap planning.