Web content management (WCM) systems allow users to create, edit, and publish digital content such as text, embedded audio and video files, and interactive graphics for websites. For users that do not have coding skills, these systems make the process of uploading and writing content simple by offering theme-oriented templates for unique design. WCM systems are generally used in collaborative scenarios where multiple team members can monitor and manage web content. WCM solutions are most frequently used by digital marketing and creative teams. WCM systems can be plugged into third-party hosting platforms that provide more complete website management functionality. Some of the best web content management software can integrate with marketing software, third-party CMS tools, or content analytics software. Others may provide functionality for digital asset management and web design. They share features with enterprise content management (ECM), digital experience platforms (DXP), and e-commerce platforms.
To qualify for inclusion in the Web Content Management category, a product must:
- Provide web-based editing and publishing capabilities for text, image, audio, and video files
- Offer templates for content creation
- Allow collaboration and approval for content creation
