Top Free Tour Operator Software - Page 3

How Many Tour Operator Software Products Does G2 Track?

Total Products under this Category: 281

Category Stats (Oct 2026)

  • Average Rating: 4.36/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Safari Portal (+0.02%) - Among all products in this category, Safari Portal recorded the largest rating increase compared to last month

Last updated: October 23, 2026

How Does G2 Rank Tour Operator Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 800+ Authentic Reviews
  • 281+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Tour Operator Software

G2 Grid® for Tour Operator Software plotting products by satisfaction and market presence

Highlighted products: Sembark Travel Management Software, WeTravel, Xola, Safari Portal, Peek Pro, FareHarbor, Bókun, and AnyRoad.

Underlying data: [Grid® JSON](https://www.g2.com/categories/tour-operator/grids.json?focus%5B%5D=sembark-travel-management-software&focus%5B%5D=wetravel&focus%5B%5D=xola&focus%5B%5D=safari-portal&focus%5B%5D=peek-pro&focus%5B%5D=fareharbor&focus%5B%5D=bokun&focus%5B%5D=anyroad)

Ternwheel

Ternwheel is tour management software built for artists, tour managers, artist managers, crews, and live entertainment companies. The platform brings tour schedules, show details, travel, hotels, guest lists, team communication, budgeting, expense tracking, settlements, and reporting into one connected workspace. Teams use Ternwheel to organize every show, keep road information current, assign role-based access, and compare planned budgets with final financial results. Web and mobile access keeps office staff and road crews aligned throughout each tour. Eligible teams also receive integrated business banking tools, including checking accounts, ACH and wire transfers, physical and virtual Visa debit cards, and automatic card-expense posting to tour budgets. Ternwheel reduces spreadsheet work, scattered messages, and disconnected financial records while giving touring teams a clear view of operations and profitability.

Who Is the Company Behind Ternwheel?

  • Seller: Ternwheel
  • Year Founded: 2022
  • HQ Location: San Francisco, US
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

Tourbiz

TourBiz – The All-in-One Software for Tourism Professionals TourBiz is a SaaS solution designed for tourism operators (cruise companies, agencies, guides, cultural venues, activity providers, and more). It centralizes sales, operations, and distribution management in a single tool to save time and grow your business. ✨ Key Features: - Booking system: product creation, quotes, invoices, automated emails, and online payments. - Multichannel distribution: direct connections with OTAs (GetYourGuide, Viator, Headout, Funbooker, etc.) to maximize your sales. - On-site operations: venue management, staff scheduling, inventory tracking, and real-time customer follow-up. - Financial insights: reporting, accounting exports, margin tracking, and performance analysis. - Cloud-based SaaS: secure, available 24/7, no installation required, and accessible from any device. 💡 Why TourBiz? An intuitive interface tailored for both small businesses and established operators. Instant productivity gains through automation of repetitive tasks. Responsive support and a team of tourism industry experts to guide you. An evolving solution, fully compliant with GDPR and service-level agreements (99.7% uptime), built to handle today’s challenges and tomorrow’s opportunities.

Who Is the Company Behind Tourbiz?

  • Seller: Tourbiz
  • Year Founded: 2008
  • HQ Location: Paris, FR
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

TourDesk

TourDesk is a comprehensive tour-booking service for hotels and guesthouses, founded in Iceland in 2013. TourDesk simplifies communication between resellers and providers and brings a new source of revenue and reduces the workload on your front desk and back office staff. With TourDesk you can: - Increase Revenue: You earn a commission on every sale through the TourDesk Agent and Portal System. Selling tours and activities can be a serious revenue driver with minimal effort. - Improve service: Your guests appreciate the effort behind a curated sales website branded to your operation. An enjoyable tour experience translates into better service. - Save time: Guide your guests to book themselves on your Sales Portal page or assist them through the Agent system. You can trust the live availability and the booking is confirmed in seconds. - Work with locals easily: TourDesk connects directly to suppliers, giving you access to a great selection of tours. Curate your selection and hand-pick who you want to work with. TourDesk offers two main features: - The Agent System is used by the front desk staff as a point-of-sale. The Agent System allows the front desk and concierge to easily and securely identify, book, and confirm an experience for a guest standing in front of them. - The Sales Portal is used by guests to plan their adventures. The Sales Portal allows you to earn revenue from your guest’s bookings automatically. TourDesk creates a Sales Portal for you and customises it with your logo and brand colours. You can then simply share the Sales Portal with your guests who then can book all their experiences on their own in one location.

Who Is the Company Behind TourDesk?

  • Seller: TourDesk
  • Year Founded: 2013
  • HQ Location: Reykjavik, IS
  • LinkedIn® Page: www.linkedin.com
    23 employees on LinkedIn®

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Tourflows

Tourflows is a scheduling platform purpose-built for sightseeing and tour operators. It is the only system that schedules drivers, tour guides, and sales reps together — with built-in Hours-of-Service compliance, AI schedule generation, and support for both hop-on-hop-off and fixed-departure operations across multiple cities. Founded by a 20-year tour-operations veteran, Tourflows was built by an Operator, for Operators.

Who Is the Company Behind Tourflows?

Touring Pro

Touring Pro by YourTempo is a cloud-based tour management solution designed to help artists, tour managers, and crews efficiently plan, organize, and execute tours. The platform centralizes tour schedules, show details, rehearsals, and travel logistics, providing teams with a single, reliable source of information. With Touring Pro, users can manage complex itineraries, control access through custom user roles, and instantly notify crew members of updates or changes. Real-time alerts, structured data management, and collaborative tools ensure everyone stays aligned throughout the tour lifecycle. Built specifically for touring professionals, Touring Pro simplifies coordination, improves communication, and reduces administrative overhead — allowing teams to focus on delivering successful live performances.

Who Is the Company Behind Touring Pro?

Tourknife

"TourKnife is a cloud-based booking management solution for small, medium, and large travel and tourism businesses. The platform allows full control of complex multi-day group activities, events, and tours. The robust control of inventory, availability, pricing, and payment status, means full automation of many tasks which allows businesses to focus more on product offering and growing sales."

Who Is the Company Behind Tourknife?

  • Seller: Tourknife
  • Year Founded: 2014
  • HQ Location: Barcelona, ES
  • LinkedIn® Page: www.linkedin.com
    13 employees on LinkedIn®

TourOps – All-in-One Software für Gruppenreisen

TourOps – Reiseveranstalter-Software für Gruppenreisen. Weniger Verwaltung. Mehr Reisen. Backoffice und eigener Online-Shop in einem System statt in Excel und Einzellösungen. Im Backoffice pflegen Sie Reisen und Termine, steuern Kontingente für Zimmer, Flüge und Busse und sehen die Auslastung in Echtzeit. Buchungen, Reservierungen, Teilnehmer- und Zimmerlisten, Voucher und Reiseunterlagen laufen an einem Ort. Die Buchhaltung erstellt Rechnungen, gleicht Zahlungen ab, mahnt und exportiert für DATEV, inklusive Margensteuer. Dazu gehört ein eigener Buchungsshop unter Ihrer Domain, in drei Designs. Kunden buchen online und zahlen per Karte, Lastschrift oder Überweisung – jede Buchung landet direkt im Backoffice. Für Zubucherreisen und geschlossene Gruppen. Server in Deutschland, DSGVO-konform. Ab 99 € im Monat, 7 Tage kostenlos testen.

Who Is the Company Behind TourOps – All-in-One Software für Gruppenreisen?

TripMaster

TripMaster è il gestionale in cloud per tour operator e agenzie di viaggio italiane. Riunisce tutto il back office in un unico posto: preventivi e pratiche per individuali e gruppi, contratti con i fornitori, listini dinamici con calcolo automatico dei prezzi, incassi e piani di pagamento, fatturazione elettronica SDI con il regime speciale IVA delle agenzie di viaggio (art. 74-ter), contratti firmati online dal cliente con OTP. Moduli opzionali: allotment, portale di prenotazione B2B/B2C per agenzie partner e clienti finali, channel manager collegato a OTA e fornitori, importazione dei listini dei fornitori con l'intelligenza artificiale. Web, multiutente, nessuna installazione. Prova di 30 giorni senza impegno.

Who Is the Company Behind TripMaster?

  • Seller: CODEQ
  • Year Founded: 2026
  • HQ Location: Ragusa, Italy
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Understory

Understory is an all-in-one experience management platform that helps tour operators, activity providers, and experience hosts run their entire business through a single system. Built specifically for the experience economy, it serves over 900 companies—from cooking classes to adventure tours—replacing multiple tools with one integrated solution. The platform eliminates the typical tech stack fragmentation experience businesses face. Users can create and schedule experiences, manage unlimited bookings without per-ticket fees, process payments through multiple gateways (including Apple Pay, Google Pay, MobilePay, and PayPal), and automate guest communications in multiple languages. Self-service features let customers reschedule or cancel bookings independently, dramatically reducing administrative work. Core capabilities include automated marketing tools that connect to marketplaces like Truestory and run targeted ad campaigns (businesses report 10% average booking increases), flexible pricing with instant refunds and partial refund options, unlimited team access at no extra cost, and seamless website integration requiring zero coding skills. The platform works smoothly on mobile devices, enabling hosts to manage bookings and communicate with guests from anywhere. Unlike generic booking systems, Understory is purpose-built for experience businesses with features like flexible guest self-service options, marketplace distribution, custom discount codes, and sales tracking tools. The platform includes an optional managed advertising service that handles Facebook and Instagram campaigns for a flat monthly fee. Users can get started for free with flexible plans that grow with the business. The platform offers three tiers: Starter (for small businesses), Growth (for scaling operations), and Scale (for rapid expansion). With no contracts, hidden fees, or per-user pricing, Understory provides seven-day support with 80% of queries resolved in under a minute. It's designed to help experience makers spend less time on administration and more time delivering memorable experiences while growing their business.

Who Is the Company Behind Understory?

Wetu

Wetu—meaning "ours"—is modernising how the tourism industry connects, creates, and sells travel. Our global platform brings travel professionals together, streamlining content sharing and itinerary creation. For travel operators and agents, we provide access to one of the world's most comprehensive content hubs. Create stunning, distinctive itineraries that capture your clients' imagination while enjoying seamless integration with leading reservation systems. We take care of the technical details so you can focus on what matters most—crafting unforgettable travel experiences. Suppliers gain instant exposure to thousands of DMCs, tour operators, and travel agents through our platform. Share your latest content with your entire trade network through a single link, streamlining distribution and strengthening your position as a preferred partner. With Wetu, you're always just one click away from your next business opportunity.

Who Is the Company Behind Wetu?

WP Travel Engine

WP Travel Engine is a WordPress travel booking plugin built for tour operators, travel agencies, and travel businesses. Since its launch in 2017, it has been trusted by 20,000+ businesses and holds a 4.9/5 rating on WordPress.org across 550+ reviews. It helps you create, manage, and sell tours directly from your website. Whether you offer day tours, multi-day trips, adventure packages, or custom itineraries, WP Travel Engine provides a complete tour booking and management system. It also offers tools to increase bookings, inquiries, and average order value (AOV). Why WP Travel Engine? 1. Create unlimited trips with custom itineraries and multiple pricing options. 2. Manage fixed departure dates, group discounts, coupon codes, and extra services. 3. Accept online bookings with support for multiple payment gateways and partial payments. 4. Customize booking forms, confirmation emails, and checkout settings. 5. Manage bookings, customers, availability, and waitlists. 6. Display trip reviews, interactive maps, accommodation details, and FAQs. 7. Build multilingual travel websites and work with popular SEO plugins and page builders. 8. Extend your website with 48+ add-ons, including WooCommerce Payments, Webhooks and API access, waitlist, Travel Insurance, advanced search, and more. WP Travel Engine gives you everything you need to create a tour booking website and sell more with less effort.

Who Is the Company Behind WP Travel Engine?

YouLi

YouLi - Powering Group Travel is the leading booking & travel management platform for multi-day group tours and retreats. Travel planners around the world use YouLi software to save time and provide extraordinary travel experiences. Create online Trip Pages and showcase them on any website, collect payments via multiple methods, automate confirmations, invoices, and task reminders, optimize booking flow and integrate. YouLi is the all-in-one solution for group travel businesses.

Who Is the Company Behind YouLi?

Neya Kumaresan
NK
Researched and written by Neya Kumaresan
Updated October 3, 2024