Sweepstakes software, also referred to as competition marketing software, allows business to engage existing and potential customers through reward-based promotions. These tools help grow brand awareness and gather leads with customizable campaigns involving raffles, contests, giveaways, and/or incentivized quizzes. Marketing teams, online community managers, and social media specialists can leverage these platforms as a supplement to existing campaigns or as standalone events. Sweepstakes software tools can amplify marketing efforts and generate social engagement while capturing a significant number of new leads and increasing traffic and revenue.
Sweepstakes software often integrates with major social networks software to post or announce promotions within a brand’s profile page and encourage involvement from these existing networks. These tools may also send messages through text (SMS) and email, and/or provide embedding features for websites or e-commerce platforms. Some sweepstakes software products may integrate with, or offer features of, landing page builders to create standalone webpages or pop-ups. Products in this category may also offer similar features of, or integrate with, online form builder software, survey software, and visitor identification software to collect information from participants. This information can be exported and stored using lead capture software and other marketing software tools for later use.
To qualify for inclusion in the Sweepstakes category, a product must:
- Provide tools for creating reward-based marketing campaigns such as contests and raffles
- Offer features (or integrate with tools) that assist with collecting information from participants
- Assist with distribution of campaigns through one or more channels
