What is Social Media Analytics Software?

Social media has become a necessary marketing resource over the past decade, evolving well beyond a basic brand awareness tactic. Social networks such as Twitter, LinkedIn, and Facebook have developed into viable sources of leads, particularly with the help of social advertisements. In addition, these networks are great places to engage prospects or current clients to help bolster relationships. Employees can quickly and easily become brand advocates and influencers by posting and engaging on social media. Just as social media usage has exploded in recent years, so has the need for a business to harness and understand its company data—and social media data is no different. It is crucial for social media managers and marketing teams to know how social media campaigns are performing across all social channels, how and why accounts are growing in followers and engagements, and even track how competitors are performing. As companies continue to spend more money on social advertisements, the need to know which campaigns are performing well (and which are not) becomes all the more critical. Seeing this data and information is great, but with social media analytics software, users can digest all of this data and metrics in easy-to-understand visualizations. This is not only beneficial for social media managers or marketers that do not have data analysis knowledge, but also for their managers or chief marketing officers who may be trying to better judge the results of their hard work. Having this data readily accessible is a powerful tool for businesses and employees alike. With social media analytics software, you can: Monitor and report on overall social media performance to track performance and justify social media as a viable marketing channel Understand social media following through audience demographics Identify the content that best resonates with audiences to use as a basis for future marketing strategies Discover influencers to tap into as potential brand advocates Track performance of paid social media campaigns to determine ROI Gain insights on competitors through competitive analysis functionality

Why Use Social Media Analytics Software?

There are a number of reasons to use social media analytics beyond the obvious need to track the performance of social media posts and campaigns; one example is the ability to form data-driven strategies around social media. By leveraging social media analytics, social media managers and companies can accurately decipher which posts or paid campaigns generate the most interactions and engagements. Understanding why certain initiatives are successful allows users to build strategies that they know will perform well. Additionally, social media managers can analyze how certain pieces of contain attract engagement on posts. Pushing content marketing through social media has become a much more popular way to spread brand awareness and provide a useful, beneficial piece of content to a potential prospect, customer, or user. Knowing which headlines attract certain demographics or target markets helps inform content marketers of what they should be writing about. Again, repeating these successful tactics is made possible by leveraging social media analytics solutions. Honing in on specific social media strategies ensures a business can grow brand awareness and influence other key performance indicators and metrics, such as traffic or lead generation. Social media analytics tools also track attribution, so social media managers can monitor the click path of users that come to the company website from social media posts and eventually determine if they were able to convert into a customer. This is a great way for social media managers and marketing teams to justify paid social ad spending.

Who Uses Social Media Analytics Software?

What was once a very niche user base has expanded greatly, as the need for analytics and the growth of social media marketing efforts for businesses has increased exponentially in recent years. The employees most commonly utilizing social media analytics are social media managers. Many businesses, particularly mid-market and enterprise companies, have dedicated social media managers on their marketing teams to run all social accounts. Social media analytics tools are an excellent way for social media managers to track their goals and metrics. These products also help inform the decisions and strategies of social media managers. Marketing managers, marketing directors, or chief marketing officers may choose to use social media analytics products to track how well their social media manager is growing their presence on different outlets. It is also an easy way to ensure they are hitting goals and driving leads and traffic. For small businesses that might not have the resources to hire a social media manager, social media management might be allocated to a general marketer who wears many hats. Therefore, social media analytics software can be an easy, fast, and straightforward way of tracking social media campaigns for marketers who do not have the time to deep dive into performance. Because social media analytics tools have digestible visualizations, it is very simple for marketers to track metrics. Additionally, brand influencers and industry thought leaders may use social media analytics tools to track their interactions and engagements. Influencers are always trying to grow their followings; social media analytics solutions enable this through performance tracking and utilizing social media best practices. Brand advocates may also put out sponsored content for companies; justifying and defending their tactics to those companies is much easier with the help of social media analytics software. A customer service manager is another role that might take advantage of social media analytics. More and more customers are connecting with companies on social media when they are having issues with products or services. Oftentimes, it can be faster to tweet or direct message a company and explain the problems you are experiencing than it is to phone a call center and wait for a representative to assist you. Customer service teams can track complaints that come in through social media and ensure that issues are taken care of promptly.

Page 11 | Best Social Media Analytics Software: User Reviews from November 2026

HubSpot Marketing Hub

Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Value Proposition: HubSpot's Marketing Hub solves three critical pain points stemming from disconnected software: fragmented customer data, inefficient execution, and wasted time on tool management. Built as part of the HubSpot CRM platform, Marketing Hub keeps customer data central to all marketing activities– enabling sales alignment and clear ROI tracking across the full platform. Key Capabilities: Unified Data Architecture: Marketing Hub stores all marketing tools and customer data on one platform. This eliminates data silos and provides complete customer context for personalized marketing at scale. Time Efficiency: Marketers save time previously spent switching between applications, reconciling data across systems, and troubleshooting integration issues that plague multi-tool marketing stacks. Smart CRM Integration: Because Marketing Hub operates as part of the HubSpot CRM platform rather than as a standalone tool, customer information, interaction history, and engagement data remain accessible within the marketing workflow without manual data transfer. Sales-Marketing Alignment: With the complete HubSpot CRM platform, marketing and sales teams work in alignment. Unified reporting ties marketing activities to revenue, proving ROI. Marketing Hub vs. Alternatives: Unlike individual marketing tools requiring manual integration and data transfer, Marketing Hub provides a native connection between email marketing, landing pages, social media management, and data analytics. This eliminates integration complexity and data sync challenges that fragment marketing operations. Marketing Hub delivers powerful capabilities without requiring extensive training, dedicated administrators, or technical implementation teams that complex enterprise platforms demand. Teams can adopt and use the system quickly, focusing on execution rather than software management. Who Should Use Marketing Hub: Marketing Hub serves marketing teams experiencing productivity loss from tool fragmentation, marketers requiring complete customer context for effective personalization, and organizations needing to demonstrate clear marketing ROI. The platform scales from small marketing teams to enterprise organizations without proportional increases in system complexity. Outcome: Marketing Hub enables marketers to save valuable time, provide personalized experiences that attract and convert the right customers at scale, and keep data at the center of everything they do– all while scaling their company, not complexity.

Average Rating: 4.4/5.0

Total Reviews: 15,405

G2 Deal: Get the HubSpot Growth CRM Suite - 20% off HubSpot plans for the first year, then 10% off in perpetuity

20% off HubSpot plans for the first year, then 10% off in perpetuity

View this exclusive G2 deal

How Do G2 Users Rate HubSpot Marketing Hub?

Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.0/10)

Who Is the Company Behind HubSpot Marketing Hub?

Seller: HubSpot
Company Website:
Year Founded: 2006
HQ Location: Cambridge, Massachusetts, United States
LinkedIn® Page: www.linkedin.com
17,628 employees on LinkedIn®
Ownership: NYSE:HUBS

Who Uses This Product?

Who Uses This: Marketing Manager, Marketing Coordinator
Top Industries: Computer Software, Marketing and Advertising
Company Size: 51% Small, 41% Medium

What Do G2 Reviewers Say About HubSpot Marketing Hub?

AI-generated summary from verified user reviews

Pros

Users find the interface intuitive and easy to navigate, helping them learn and use the platform with ease.
Users value the broad range of marketing tools in one platform, helping them manage connected work without switching between systems.
Users value clear reporting and campaign insights that help them track results and see what's working.
Users value powerful marketing automation for streamlining campaigns, workflows, and repetitive tasks across outreach, data, and follow-ups.
Users find setup and implementation straightforward, helping them get started quickly with little onboarding.

Cons

Users find the platform complex and say its advanced features and workflows take time to learn and use effectively.
Users find the pricing expensive, especially for smaller businesses and teams with limited budgets.
Users find useful features, including automation, reporting, and customization, locked behind higher-priced tiers or add-ons.
Users say navigation can be confusing, and tools and settings can be hard to find.
Users find customization limited across tools, layouts, fields, and workflows, with advanced changes often requiring coding or workarounds.

What Are Recent G2 Reviews of HubSpot Marketing Hub?

"Seamless, On-Brand Marketing—Though Pricing Can Be a Hurdle"

Rating: 5.0/5.0 stars

— Jessica S.

Best Social Media Analytics Software - Page 11

How Many Social Media Analytics Software Products Does G2 Track?

Category Stats (Nov 2026)

How Does G2 Rank Social Media Analytics Software Products?

G2 Grid® for Social Media Analytics Software

G2 Deal: Get the HubSpot Growth CRM Suite - 20% off HubSpot plans for the first year, then 10% off in perpetuity

How Do G2 Users Rate HubSpot Marketing Hub?

Who Is the Company Behind HubSpot Marketing Hub?

Who Uses This Product?

What Do G2 Reviewers Say About HubSpot Marketing Hub?

Pros

Cons

What Are Recent G2 Reviews of HubSpot Marketing Hub?

What Are G2 Users Discussing About HubSpot Marketing Hub?

How Do G2 Users Rate InsytIQ.ai?

Who Is the Company Behind InsytIQ.ai?

Who Uses This Product?

What Are Recent G2 Reviews of InsytIQ.ai?

How Do G2 Users Rate NoLimit?

Who Is the Company Behind NoLimit?

Who Uses This Product?

What Are Recent G2 Reviews of NoLimit?

AI can help you find the answers. G2 helps you trust them.

How Do G2 Users Rate Social Brand Amplifier?

Who Is the Company Behind Social Brand Amplifier?

Who Uses This Product?

What Are Recent G2 Reviews of Social Brand Amplifier?

How Do G2 Users Rate Social Walls?

Who Is the Company Behind Social Walls?

Who Uses This Product?

What Do G2 Reviewers Say About Social Walls?

Pros

Cons

What Are Recent G2 Reviews of Social Walls?

What Are G2 Users Discussing About Social Walls?

How Do G2 Users Rate Verlynk?

Who Is the Company Behind Verlynk?

Who Uses This Product?

What Do G2 Reviewers Say About Verlynk?

Pros

Cons

What Are Recent G2 Reviews of Verlynk?

How Do G2 Users Rate Base for Music?

Who Is the Company Behind Base for Music?

Who Uses This Product?

What Do G2 Reviewers Say About Base for Music?

Pros

Cons

What Are Recent G2 Reviews of Base for Music?

How Do G2 Users Rate CARMA?

Who Is the Company Behind CARMA?

Who Uses This Product?

What Do G2 Reviewers Say About CARMA?

Pros

Cons

What Are Recent G2 Reviews of CARMA?

What Are G2 Users Discussing About CARMA?

How Do G2 Users Rate Clipmetry?

Who Is the Company Behind Clipmetry?

Who Uses This Product?

What Are Recent G2 Reviews of Clipmetry?

How Do G2 Users Rate Filament?

Who Is the Company Behind Filament?

Who Uses This Product?

What Are Recent G2 Reviews of Filament?

What Are G2 Users Discussing About Filament?

How Do G2 Users Rate Followthehashtag?

Who Is the Company Behind Followthehashtag?

Who Uses This Product?

What Are Recent G2 Reviews of Followthehashtag?

What Are G2 Users Discussing About Followthehashtag?

Who Is the Company Behind livedune?

Who Uses This Product?

What Are Recent G2 Reviews of livedune?

What Are G2 Users Discussing About livedune?

How Do G2 Users Rate Mondovo?

Who Is the Company Behind Mondovo?

Who Uses This Product?

What Are Recent G2 Reviews of Mondovo?

How Do G2 Users Rate Séntisis?