What is Social Media Analytics Software?

Social media has become a necessary marketing resource over the past decade, evolving well beyond a basic brand awareness tactic. Social networks such as Twitter, LinkedIn, and Facebook have developed into viable sources of leads, particularly with the help of social advertisements. In addition, these networks are great places to engage prospects or current clients to help bolster relationships. Employees can quickly and easily become brand advocates and influencers by posting and engaging on social media. Just as social media usage has exploded in recent years, so has the need for a business to harness and understand its company data—and social media data is no different. It is crucial for social media managers and marketing teams to know how social media campaigns are performing across all social channels, how and why accounts are growing in followers and engagements, and even track how competitors are performing. As companies continue to spend more money on social advertisements, the need to know which campaigns are performing well (and which are not) becomes all the more critical. Seeing this data and information is great, but with social media analytics software, users can digest all of this data and metrics in easy-to-understand visualizations. This is not only beneficial for social media managers or marketers that do not have data analysis knowledge, but also for their managers or chief marketing officers who may be trying to better judge the results of their hard work. Having this data readily accessible is a powerful tool for businesses and employees alike. With social media analytics software, you can: Monitor and report on overall social media performance to track performance and justify social media as a viable marketing channel Understand social media following through audience demographics Identify the content that best resonates with audiences to use as a basis for future marketing strategies Discover influencers to tap into as potential brand advocates Track performance of paid social media campaigns to determine ROI Gain insights on competitors through competitive analysis functionality

Why Use Social Media Analytics Software?

There are a number of reasons to use social media analytics beyond the obvious need to track the performance of social media posts and campaigns; one example is the ability to form data-driven strategies around social media. By leveraging social media analytics, social media managers and companies can accurately decipher which posts or paid campaigns generate the most interactions and engagements. Understanding why certain initiatives are successful allows users to build strategies that they know will perform well. Additionally, social media managers can analyze how certain pieces of contain attract engagement on posts. Pushing content marketing through social media has become a much more popular way to spread brand awareness and provide a useful, beneficial piece of content to a potential prospect, customer, or user. Knowing which headlines attract certain demographics or target markets helps inform content marketers of what they should be writing about. Again, repeating these successful tactics is made possible by leveraging social media analytics solutions. Honing in on specific social media strategies ensures a business can grow brand awareness and influence other key performance indicators and metrics, such as traffic or lead generation. Social media analytics tools also track attribution, so social media managers can monitor the click path of users that come to the company website from social media posts and eventually determine if they were able to convert into a customer. This is a great way for social media managers and marketing teams to justify paid social ad spending.

Who Uses Social Media Analytics Software?

What was once a very niche user base has expanded greatly, as the need for analytics and the growth of social media marketing efforts for businesses has increased exponentially in recent years. The employees most commonly utilizing social media analytics are social media managers. Many businesses, particularly mid-market and enterprise companies, have dedicated social media managers on their marketing teams to run all social accounts. Social media analytics tools are an excellent way for social media managers to track their goals and metrics. These products also help inform the decisions and strategies of social media managers. Marketing managers, marketing directors, or chief marketing officers may choose to use social media analytics products to track how well their social media manager is growing their presence on different outlets. It is also an easy way to ensure they are hitting goals and driving leads and traffic. For small businesses that might not have the resources to hire a social media manager, social media management might be allocated to a general marketer who wears many hats. Therefore, social media analytics software can be an easy, fast, and straightforward way of tracking social media campaigns for marketers who do not have the time to deep dive into performance. Because social media analytics tools have digestible visualizations, it is very simple for marketers to track metrics. Additionally, brand influencers and industry thought leaders may use social media analytics tools to track their interactions and engagements. Influencers are always trying to grow their followings; social media analytics solutions enable this through performance tracking and utilizing social media best practices. Brand advocates may also put out sponsored content for companies; justifying and defending their tactics to those companies is much easier with the help of social media analytics software. A customer service manager is another role that might take advantage of social media analytics. More and more customers are connecting with companies on social media when they are having issues with products or services. Oftentimes, it can be faster to tweet or direct message a company and explain the problems you are experiencing than it is to phone a call center and wait for a representative to assist you. Customer service teams can track complaints that come in through social media and ensure that issues are taken care of promptly.

Page 10 | Best Social Media Analytics Software: User Reviews from September 2026

ChannelMix

With an end-to-end platform and comprehensive suite of analytics products, ChannelMix provides leading brands and agencies with a clear path to measure and grow marketing ROI. ChannelMix is pioneering future-ready marketing measurement with first-party analytics tracking and data models that deliver insights that are more accurate, sustainable and impactful to the business. With ChannelMix, you’ll achieve complete visibility and control of marketing spend, goals, ROI and more - without needing to learn how to query or code. - ChannelMix requires no SQL or coding knowledge — our team manages and repairs data connections for you. Clients have seen up to a 90% decrease in time to prepare data for analysis with ChannelMix. - All data is stored in a dedicated data warehouse (Amazon Redshift, Google BigQuery) managed for you by the ChannelMix team. We take the data management burden off your team. - ChannelMix integrates with the BI or visualization tool of your choice: Tableau, Google Data Studio, Power BI, Looker, Yellowfin and more. With our quick-start dashboards, you can have a reporting solution up and running in less than 3 days. - The platform is supported by a 100% US-based team. Clients receive account management and data support with same-day response.

Average Rating: 4.3/5.0

Total Reviews: 45

How Do G2 Users Rate ChannelMix?

Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.0/10)
Attribution: 6.7/10 (Category avg: 7.9/10)
Scalability: 9.4/10 (Category avg: 8.6/10)
Report Customizability: 8.9/10 (Category avg: 8.1/10)

Who Is the Company Behind ChannelMix?

Seller: InMarket
Year Founded: 2010
HQ Location: Austin, Texas
Twitter: @inMarket_Media
1,325 Twitter followers
LinkedIn® Page: www.linkedin.com
363 employees on LinkedIn®

Who Uses This Product?

Top Industries: Marketing and Advertising
Company Size: 57% Medium, 33% Small

What Are Recent G2 Reviews of ChannelMix?

"One of the best tools I have used to integrate all data sources."

Rating: 4.0/5.0 stars

— Carl G.

Best Social Media Analytics Software - Page 10

How Many Social Media Analytics Software Products Does G2 Track?

Category Stats (Sep 2026)

How Does G2 Rank Social Media Analytics Software Products?

G2 Grid® for Social Media Analytics Software

How Do G2 Users Rate Virlo?

Who Is the Company Behind Virlo?

Who Uses This Product?

What Are Recent G2 Reviews of Virlo?

How Do G2 Users Rate ChannelMix?

Who Is the Company Behind ChannelMix?

Who Uses This Product?

What Are Recent G2 Reviews of ChannelMix?

What Are G2 Users Discussing About ChannelMix?

How Do G2 Users Rate Converge Marketing Intelligence Platform?

Who Is the Company Behind Converge Marketing Intelligence Platform?

Who Uses This Product?

What Are Recent G2 Reviews of Converge Marketing Intelligence Platform?

What Are G2 Users Discussing About Converge Marketing Intelligence Platform?

How Do G2 Users Rate Dope.Link?

Who Is the Company Behind Dope.Link?

Who Uses This Product?

What Are Recent G2 Reviews of Dope.Link?

What Are G2 Users Discussing About Dope.Link?

How Do G2 Users Rate Frrole Scout?

Who Is the Company Behind Frrole Scout?

Who Uses This Product?

What Are Recent G2 Reviews of Frrole Scout?

What Are G2 Users Discussing About Frrole Scout?

How Do G2 Users Rate Locowise?

Who Is the Company Behind Locowise?

Who Uses This Product?

What Are Recent G2 Reviews of Locowise?

What Are G2 Users Discussing About Locowise?

How Do G2 Users Rate PostFast?

Who Is the Company Behind PostFast?

Who Uses This Product?

What Are Recent G2 Reviews of PostFast?

How Do G2 Users Rate Rallio | Powered by Ignite Visibility?

Who Is the Company Behind Rallio | Powered by Ignite Visibility?

Who Uses This Product?

What Do G2 Reviewers Say About Rallio | Powered by Ignite Visibility?

Pros

Cons

What Are Recent G2 Reviews of Rallio | Powered by Ignite Visibility?

How Do G2 Users Rate Scoreboard Social?

Who Is the Company Behind Scoreboard Social?

Who Uses This Product?

What Are Recent G2 Reviews of Scoreboard Social?

What Are G2 Users Discussing About Scoreboard Social?

How Do G2 Users Rate SocialTracker?

Who Is the Company Behind SocialTracker?

Who Uses This Product?

What Do G2 Reviewers Say About SocialTracker?

Pros

Cons

What Are Recent G2 Reviews of SocialTracker?

What Are G2 Users Discussing About SocialTracker?

How Do G2 Users Rate AdHook?

Who Is the Company Behind AdHook?

Who Uses This Product?

What Do G2 Reviewers Say About AdHook?

Pros

Cons

What Are Recent G2 Reviews of AdHook?

What Are G2 Users Discussing About AdHook?

How Do G2 Users Rate Fedica?

Who Is the Company Behind Fedica?

Who Uses This Product?

What Do G2 Reviewers Say About Fedica?

Pros

Cons

What Are Recent G2 Reviews of Fedica?

How Do G2 Users Rate Gnip?

Who Is the Company Behind Gnip?

Who Uses This Product?

What Are Recent G2 Reviews of Gnip?

What Are G2 Users Discussing About Gnip?

How Do G2 Users Rate InsytIQ.ai?

Who Is the Company Behind InsytIQ.ai?